This document provides an introduction to digital entrepreneurship. It defines an entrepreneur and digital entrepreneur, and lists characteristics of traditional entrepreneurs versus digital entrepreneurs. It then discusses internet marketing and different types of online marketing such as web marketing, email marketing, and social media marketing. Key performance indicators for sales and return on investment for social media are also covered. The document concludes by discussing business to business marketing versus business to customer marketing.

1. INTRODUCTION TO DIGITAL
ENTREPRENEURSHIP

2. ENTREPRENEUR
Entrepreneur is derived from the French
entreprendre, meaning “to undertake”.
• The entrepreneur is one who undertakes to organize,
manage, and assume the risks of a business
• A digital entrepreneur is an individual who uses the
Internet as a tool to create commercial opportunities,
disseminate information, and collaborate with clients
and partners.

3. • Personal initiative
• Seize opportunities
• Endurance
• Information seeker
• High work quality
• Comitment
• Efficient
• Creative problem
solving
• Passion
• Integrity
• Generousity
• Open minded
Traditional entrepreneurs Digital entrepreneurs

4. Digital entrepreneur
Name Company
Brain Acton Whatapps
Steve Chen Youtube
John Donahoe Ebay
Jack Dorsey Twitter
Mark Zuckerberg Facebook
Jeff Bezos Amazon
Larry Pages & Sergey Brin Googles

5. INTERNET MARKETING/ONLINE/E-
MARKETING
• Any marketing activities conducted online
• Eg: advertising and marketing efforts that use
the Web and email to drive direct sales via
electronic commerce.
• Divided into 3 area :
a/ web marketing
b/ email marketing
c/ social marketing

6. Web marketing
• any marketing activity conducted online.
• significantly less expensive
• spaces are free to use/no cost
• simplifies a company's ability to track, store,
and analyze data about a customer's
demographics, personal preferences, and
online behavior

7. Types of web marketing
• Display Advertising
• Search Engine Marketing.
• Search Engine Optimization
• Social Media Marketing
• Email Marketing
• Referral Marketing
• Affiliate Marketing
• Inbound Marketing.
• Video Marketing

8. Clicks through rate (CTR)

9. Email marketing
• directly marketing a commercial message to a
group of people using email
• Types of email :
a/ transaction email
b/ direct email

10. Social marketing
• an approach used to develop activities aimed
at changing or maintaining people's behaviour
for the benefit of individuals and society as a
whole.
• proven tool for influencing behaviour in a
sustainable and cost-effective way.

11. SOCIAL MEDIA

12. • websites and software programs used for
social networking
• Websites and applications that enable users to
create and share content or to participate in
social networking
• "a group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0

13. SOCIAL MEDIA PLATFORMS

14. ADVANTAGES
• Easy to reach target audience
• Allow feedback
• Expand market
• Increase website traffic & ranking
• Easier sharing content & faster
• Low cost

15. DISADVANTAGES
• Lack emotional connections
• Decreases face to face communication
• Bad branding
• Commitment
• Relevant content
• Time
• Risky for negative comment

16. social media + business
• Convert social followers to email contacts
• Build your customer profile
• Strengthen your content's SEO
• Build Customer Loyalty with Social Media

17. • Customer Segmentation is the subdivision of
a market into discrete customer groups that
share similar characteristics.
• practice of dividing a customer base into
groups of individuals that are similar in
specific ways relevant to marketing, such as
age, gender, interests and spending habits.

18. KPI FOR SALES
• Leads flow
• Number of Qualified Opportunities Created
• Conversion Rate
• Book revenue
KPI set of quantifiable measures
that a company or industry uses to gauge or
compare performance in terms of meeting their
strategic and operational goals

20. ROI in social media
• ROI = the money you invest in the company
and the return you realize on that money
based on the net profit of the business
• Social media ROI = what you get back from all
the time, effort, and resources you commit to
social.

21. Social media ROI =
(SM return – SM investment) / SM investment %
social media return (the amount of value that we
got from our social media campaign)
social media investment (the amount of money
that we invested in our social media campaign)

22. SOCIAL MEDIA
Defining the target audience can help
you tailor content like social media posts, paid
advertisements, photos and videos, as well as
help you determine which marketing methods
may be most beneficial to your business

23. • who the people are, you know how to get to
them (the blogs they read, the sites they visit,
the stuff they search in Google etc)
• how they describe the type of services they
offer, you can word the copy on your site to
match the conversation in their head (very
important!)

24. • how they choose and compare products in
your category, you know how to structure and
prioritize content on your site
• what they want, your value proposition can
state exactly that and the whole site can be
98% relevant to them
• what they don’t care about, you can dismiss
and cut it from the site
• how their life is better thanks to your service,
you know which end-benefits to communicate

25. • products and services of the business are
marketed to other businesses.
• relationships are developed and ongoing, and
the sales processes involved take longer
• Eg : a food manufacturer purchasing salt.

26. • Business-to-customer marketing
refers to the tactics and best
practices used to promote
products and services among
consumers
• also describe a company that
provides goods or services for
consumers

27. Social media marketing plan
• summary of everything you plan to do and
hope to achieve for your business using social
networks
https://www.youtube.com/watch?v=ACxGUowY
cSk

28. Social media Marketing Policy
• Introduce the purpose of social media
• Be responsible for what you write
• Be authentic
• Consider your audience
• Exercise good judgment

29. • Understand the concept of community
• Respect copyrights and fair use
• Remember to protect confidential
• Bring value
• Productivity matters

30. Personal Data Protection Act 2010
• an Act that regulates the processing of
personal data in regards to commercial
transactions. It was gazetted in June 2010.
• The penalty for non-compliance is between
RM100k – 500k and/or between 1 – 3 years
imprisonment.

31. • This Act applies to any person who collects
and processes personal data in regards to
commercial transactions.
• The seven principles of the Act are:
• general
• notice and choice
• disclosure
• retention
• security
• access
• data integrity principle

32. Intellectual Property
• http://www.malaysia-trademark.com/