This is the presentation from our webinar with Branch Metrics on “Top Strategies for Mobile Marketing in a Changing Mobile Landscape”, featuring speakers Stas Zhukovskiy from Branch and Isaiah Jones from AppLift. Over the course of the webinar, we covered a number of topics: - The mobile app landscape in 2017. - Top hacks to include in your marketing strategy, including Social, ASO, In-App Content, Email, Content, Web and Push Notifications. - Differences between paid and organic UA strategies. - User acquisition strategies to keep in mind for every step of the app marketing lifecycle -- right from launching your app, to growing your user base and finally to retaining users. Browse through the slides for a recap of the webinar discussion!

1. Top Strategies for Mobile Marketing
in a Changing Mobile Landscape
present
&

2. POLL

3. Stas Zhukovskiy
Evangelist, Branch
stas@branch.io

5. Branch is the linking infrastructure for
the world’s best apps.

6. The Mobile App Landscape

7. The Mobile App Landscape in 2017

8. Top Hacks to include
in your marketing strategy

9. Social and
Referrals
ASOWeb-to-App

10. Push
Notifications
Email
In-app
content

11. Isaiah Jones
Strategic Business
Development Lead, AppLift

12. We Touch Our Phones 2,617 Times A Day, But
How Many Apps Survive The Test?
1212

13. Top Mobile Marketing Trends in 2017
13
● Focus on Retargeting
● Rewarded Ads as a growth channel
● Mobile Video Ads
● Location based marketing
(geo-targeting and geo-fencing)
● AI and Predictive Analysis

14. Paid vs Organic UA Strategies
14
PAID
● Improved Targeting Capabilities
● Audience Segmentation
● Tracking & Analytics
● Measuring LTV of Users
● Increased ROI
ORGANIC
● App Store Optimization
● E-mail
● Social Media
● App Indexing
● Influencer Marketing

15. Three Stages of App Marketing
Lifecycle
15
LAUNCH
your app and scale your user base
GROW
your app with quality users
RETAIN
your users and maximize your ROI

16. Launch
16
● Most critical stage in your app advertising
lifecycle.
● Identify KPIs to measure campaign
performance.
● Usually a low engagement stage, where
you launch your app and learn about user
behavior and incorporate feedback.

17. Grow
17
● Apply learnings from the “Launch Phase”
to take UA strategy to the next level.
● Focus on acquiring high-quality, high
LTV users is the key to app profitability.
● Leverage data to sustainably grow your
user base and take your app to stellar
heights.

18. Retain
18
● Look beyond install for long-term app
success
● Focus on engaging and retaining existing
users and bring back dormant users.
● Understanding of audience behavior,
tailored messaging, smart strategies to bring
back inactive users.

19. Retain
19
● Dynamic Retargeting and Audience
Segmentation
● Including call-to-actions
● Smooth integration between app advertiser
and advertiser’s data provider
● Tailored strategies and messaging

20. One Solution. All Channels. Pure
Performance.
20
At AppLift, our mission is to
fuel mobile advertisers’ growth
by connecting their products to
the right audience globally
through technology, data, and
services.

21. QUESTIONS?

22. Thank You!