COLOUR
ANALYSIS

Colours	
  analysis	
  	
  

1	
  
RED
Aggressiveness
Provocativeness
Hunger
Blood
War

Passion
Love
Visceral response
Energy
Speed

2	
  
3	
  
4	
  
ORANGE
Exuberance
Fun
Happiness
Friendliness
Joy

Pessimism
Superficiality
Demanding of
attention

5	
  
6	
  
7	
  
YELLOW
Treason
Betrayal
Infidelity
Cowardise
Criticism
Impatience

Optimism
Innovative
Light
Sweetness
Warmth
Energy

8	
  
9	
  
10	
  
GREEN
Positive
Growth
Health
Nature
Environment
Youth

Jealousy
Inexperience
Envy
Misfortune
Money

11	
  
12	
  
13	
  
BLUE
Trustworthiness
Responsability
Security
Loyalty

Conservatism
Frigidity
Depression

14	
  
15	
  
16	
  
PURPLE
Imagination
Creativity
Individual
Royal

BLUE	
  

Impractical
Immature
Cruelty
Arrogance

17	
  
18	
  
19	
  
PINK
Unconditional
love
Nurturing
Acceptance
Calm

Immature
Girlish
Silly
Young

20	
  
21	
  
22	
  
WHITE
Perfection
Purity
Innocence
Wholeness
Completion

Cheap
Low quality
Cold
Clinical

23	
  
24	
  
25	
  
26	
  
GREY
Perspective
Future
Compromise
Dignity
Maturity

Indecision
Old age
Sadness
Boring

27	
  
28	
  
BLACK
Unknown
Mystery
Negative
Remorse
Anger

Class/ Elegance
Power
Sophistication
Wealth

29	
  
30	
  
31	
  
Behaviour’s	
  
influence	
  

32	
  
Does	
  Everyone	
  Have	
  The	
  Same	
  
Reac3on?	
  

CULTURE	
  
33	
  
CONTEXT	
  
34	
  
SUBJECTIVE	
  
EXPERIENCE	
  
35	
  
•  Things	
  smell	
  differently	
  in	
  the	
  presence	
  of	
  colors	
  
•  People	
  eat	
  less	
  on	
  a	
  Blue	
  plate	
  VS	
  eat	
  more	
  and	
  
longer	
  in	
  presence	
  of	
  red	
  
•  Babies	
  cry	
  more	
  in	
  a	
  Yellow	
  room	
  
•  An	
  infant's	
  brain	
  develops	
  more	
  neural	
  connecPons	
  
as	
  a	
  reacPon	
  to	
  the	
  color	
  red.	
  

SCIENCE	
  
36	
  
37	
  

COLOUR ANALYSIS