Color is one of the most powerful of elements. It has tremendous expressive qualities. Understanding the uses of color is crucial to effective composition in design and the fine arts.

1. Usage of Colors & its Effects
Dinesh Babu Pugalenthi
www.dineshbabu.asia

2. Traditionally….
BLACK – Evil
WHITE – Peace
RED – Violence
YELLOW – Holy
GREEN - Natural

3. Recent Research
Emerald or Forest Green – Spend More Time
Shades of Pink
Light Blue
Mauve
Yellow
Orange
Irritate
Sleeping Attitude
Shades of Blue
Violet
Indigo
Emerald
Blue & Green
Enhance
Concentration
Relax Who
Aggressive in
Nature
Black | Brown | Brownish Yellow | Grey – NEGATIVE EFFECT

4. Colors & It Symbolise
ORANGE : Symbol of Happiness
Suitable for Food , Light Websites
RED : Symbol for Enthusiasm
Suitable for Sales Website
GREEN : Symbol of Freshness
Suitable for Cosmetics & Health
Products
BLUE : Symbol of Standard ,
Corporate
Dark Blue : Health related &
Technology
Light Blue : Wisdom
Black : Symbol for Mystery ,Power
Suitable for Photography Website

5. Colors & It Symbolise
ORANGE : Symbol of Happiness
Suitable for Food , Light Websites
RED : Symbol for Enthusiasm
Suitable for Sales Website
GREEN : Symbol of Freshness
Suitable for Cosmetics & Health
Products
BLUE : Symbol of Standard ,
Corporate
Dark Blue : Health related &
Technology
Light Blue : Wisdom
Black : Symbol for Mystery ,Power
Suitable for Photography Website

6. Children
Cool
Colors
Adult
Warm
Colors
RED
Children Angry
Adult Emotions towards happiness
YELLOW
Both Children & Adult feel same emotion

7. For E-Learning Course
Cool Colours
Warm Colours
Shades of Dark Green
Blue
Purple
Shades of Red
Yellow
Orange
Relax
Arose

8. Warm Colors
Warm Colours
Red increased aggression
inability to focus & headaches.
Shades of Red
Arose
Hurt your child’s academic performance.
Yellow
Pink Universally loved by little girls
Orange
evokes empathy and femininity.
Yellow Bright and cheery too much yellow can evoke feelings of
anger and frustration resulting in fussy
Orange Friendly and welcoming. Too much orange can be overstimulating

9. Cool Colors
Blue alms the mind and body, Children
Cool Colours
who have trouble sleeping or are
Shades of Dark Green
prone to tantrums and other behavioural
Blue
problems may benefit from spending
Purple
time in a blue environment.
Relax
Purple wisdom & spirituality, is associated with wealth and royalty.
Green symbolizes nature and thus promotes a serene and calming
environment. students improved their reading speed and
comprehension.

10. Usage of Colors in Design
Before considering the design we should consider
• Who are your site’s potential visitors?
• What are your products or services?
• What are your site’s key objectives?

11. THANK YOU