The document discusses color theory and the psychological and emotional effects of different colors. It explains key color theory terms like hue, value, tint, shade, intensity and neutrals. It then analyzes the properties and symbolic meanings of different colors including white, black, red, yellow, blue, green and pink. Apparel choices in these colors are suggested based on their visual effects and emotional associations.

1. Part One

2.  It can make clothes seem warm or
cool, bright or drab.
 It can create illusions of making you look
taller or shorter, larger or smaller
 It can emphasize or play down your features

3.  The apparel industries stress new colors and
color combinations each season. When they
become popular, designers and promoters
give them fashionable names.
 These new names are to convince you to need
to wear these colors to be in fashion, because
the colors are new and fresh on the fashion
scene.

4.  Different colors invoke different emotions or
thoughts in people
 What do the following colors make you feel?

6.  Hot, dangerous, angry, passionate, sentiment
al, exciting, aggressive, vibrant and powerful

8.  Lively, cheerful, joyful, warm, energetic, hope
ful, hospitable

10.  Bright, sunny, cheerful, warm, prosperous, co
wardly, deceitful

12.  Calm, cool, fresh, friendly, pleasant,
balanced, restful, lucky, envious

14.  Peaceful, calm, restful, serene, tranquil, sad,
depressed, formal

16.  Royal, dignified, powerful, rich, dramatic, my
sterious, wise, passionate

18.  Innocent, youthful, faithful, peaceful, pure

20.  Mysterious, tragic, serious, sad, dignified, sile
nt, sophisticated, strong, wise, evil

22.  Modest, sad, old

23.  Hue: the name given to a color:
red, yellow, violet
 Value: the lightness or darkness of a color

24.  Tint: a lighter value of a color, white is added
to a color to make it a lighter hue
 Red + White= Pink
 Shade: a darker value of a color, black is
added to a color to make it a darker hue
 Red + Black= Burgundy

25.  Intensity; the brightness or dullness of a
color.
 Bright colors have more intensity
 While dull, faded colors have low intensity

26.  Neutrals: black, white, beige, browns, even
denim are considered neutrals in apparel

28.  Primary colors are
equal distance apart on
the color wheel.
 They are “primary”
because no color
combination can
create those colors.

29.  Colors halfway
between the primary
colors
 Created by mixing two
primary colors
together

30.  In between a primary
and secondary colors.
 Created by mixing one
primary with one
secondary.

31.  Red, yellow, and
orange
 They appear to
advance, which makes
they body look bigger
 Creates a
lively, outgoing
impression

32.  Green, blue, violet
 They appear to
recede, which makes the
body look smaller
 Gives the feeling of
quietness and
restfulness
 Many plus size designers
use cool colors because
it makes people wearing
them look smaller

33. Part Two

34.  Different
intensities, shades, and
tints of one color.
 It is restful to the eye
 Neutrals can be added
for contrast

36.  3 colors adjacent on
the color wheel

38.  Opposite hues on the
color wheel, directly
across from one another.
 The complementary
color of a primary color
is the color you get by
mixing the other two
primary colors:
 Red's complementary
color is blue + yellow =
green
 Blue's complementary
color is red + yellow =
orange
 Yellow's complementary
color is blue + red = purple

40.  Three colors- combine
one color with the two
colors on either side of
it’s complement.
 Look at the color
wheel, draw a line
straight across to
determine a
complementary pair, and
then look to the
immediate right and left
of the complement.

42.  Three colors
equidistance apart on
the color wheel

44.  Combines
black, white, gray, or
shades of brown with a
bright color accent

45.  According to Rick Valens, a freelance writer
for Fashion-In Style, brings to you new
fashion and lifestyle ideas …

46.  A popular color in fashion, light and neutral. It
goes well with any color.
 Considered a summer color, a good choice for
tops.
 Always have some in your wardrobe. It readily
matches bottoms of any color; a pair of
jeans, khaki pants, a gray shirt, a bright colorful
skirt.
 Associated with cleanliness and purity, innocence
and gentleness. White gives you a feeling of
freedom and uncluttered openness.

48.  A popular color in fashion, always stylish and
never out of trend
 A good choice for bottoms. Directly opposite of
white, it readily matches tops of any color.
Nonetheless, it is also a popular choice for
tops, making the wearer appear slimmer. A great
complimentary color for accessories like a pink
sparkling evening bag, or a diamond necklace.
 A mysterious color, it gives you a feeling of
perspective and depth. Symbolizes elegance and
refinement, it is always regarded as a prestigious
color.

50.  An expressive color extensively used in
fashion
 Most visible and lively of all colors, it creates
attraction and excitement, the wearer naturally
portrays an images if
excitement, enthusiasm, energy, and confidence.
 A physically inspiring color often associated with
vitality and ambition, love and passion.

52.  A color commonly used in casual fashion.
 Similar to red, it creates attraction and
excitement. However, is suggests amore fun and
sunshine-y mood. The wearer tends to bring
about cheeriness to the group. Usually liked by
those who embrace change.
 The color of sunshine, often associated with
joy, liveliness and optimism.

54.  A popular color liked by most.
 Emotionally opposite to red and yellow, it brings
about a soothing and relaxed feeling; pleasant to
the eyes. Naturally refreshing in mood, it’s a good
choice for daytime wear.
 The color of summer skies and seas, often
associated with calmness, affection, idealism and
inspiration.

56.  A feminine color
 Similar to blue, it’s soothing to and pleasant to the
eyes. Naturally sweet in moon, it has a lasting
girly appeal. Girls in pink tend to portray a very
sweet and pleasant image, always attractive to
the guys.
 The color of cotton candy, often associated with
warm, everlasting affection and tender love.

58.  Brown tends to be casual and informal