The document discusses several major fashion cities and countries including London, Italy, the United States, Paris, Japan, and India. It provides details about the prominent fashion industries, styles, famous designers, and fashion events in each location. For example, it states that London is famous for its creativity and street fashion while Milan and Florence stage major Italian fashion shows. New York is described as the business capital of fashion in the US. Paris has always been considered the home of fashion.

2. A city which is a major centre for fashion
industry for activities of production, retail of
fashion goods, hosting of fashion events and
fashion trade fairs for generating significant
business generation.

4. British fashion is famous for its
creativity & street fashion
It is also known for its
traditional style, especially its
tweeds and men’s custom
tailoring for men ‘BESPOKE’
British RTW industry flourished
during the 1960’s in CARNABY

5.  The Avant garde, colourful &
uninhibited clothes were fashion for
young men & women
 ‘Boutiques’ became abundant in UK
 People used mini-skirted dresses,
flower & paisley designs on cotton
muslins, silk satins, chiffons, velvets &
wool fabrics
 MARY QUANT introduced MINI SKIRT

6. Some famous designers :
 Zandra Rhodes
 Vivienne Westwood
 John Galliano
 Alexander McQueen
 Stella McCartney

8.  Italian style has good
aesthetic appeal with
practical orientation
 Italian goods command a
very high value in foreign
markets because of their
product image, built upon the
excellent standard of their
design aesthetic & the high
quality of Italian textiles &
fabrics

9.  Italian style is derived from high quality
fabric, its fine workmanship and
innovative elegant styling of its knit
wear, sportswear & accessories
particularly leather shoes & bags
 Milan is major staging ground for
Italian RTW shows
 In FLORENCE also many RTW shows are
there

11.  American fashion is
straightforward, sensible &
businesslike, aimed at the
average consumer
 They are the first country to
design , ACTIVE & CASUAL
SPORTSWEAR
 They introduced JEANS,
SWIMSUITS, WRAP SKIRTS,
JOGGING PANTS, SWEATSHIRTS,
BODY SUITS & TRACK SUITS

12.  New York is the wholesale fashion
center of the U.S
 It is known as the BUSINESS CAPITAL
OF FASHION
 Almost all the leading fashion
designers have their offices in New
York
 Twice a year members of the
international fashion world come
together in mid-town Manhattan to
conduct business worth billions of
dollar
 They introduced fabrics like Nylon,
Polyester & Lycra
LYCRAPOLYESTERNYLON

13. Some famous designers are:

15.  In 18th century, ROSE BERTIN was named the
Minister for Fashion
 CHARLES WORTH became the father of modern
fashion design He invented the 1st design label
and displayed the designs on live models
 PARIS always has been the home of fashion
shows
 All magazines were based in or looked to PARIS
for information

16. Some famous designers are:

18.  Japan has made popular a unique
style by blending the knowledge of
world fashion with traditional
Japanese aesthetics and concept of
beauty
 Japan also lays equal emphasis on
its textile & apparel industry
 Japanese designers participate in
international trade shows & have
offices in European cities & in New
York

19. Some designers are:

21. Because of the boost in the IT sector, the income
of average household increased , thus
increasing the purchasing power of the
population
Access to global fashion through internet and
social media, has influenced the Indian
population with a wide range of styles and this
led to the need to establish their own identity
India’s history is associated with heritage
weaves, artisanal crafts and skilled labor, which
led to establishing design labels which upholds
these strengths that are wanted by everyone
The fashion weeks produced by FDCI in Delhi
and Lakme in Mumbai, gave a platform to
emerging and established designers to
showcase their talents in front of national and
international buyers