This document contains a cold call script for recruiting and staffing services. The script outlines the key sections of an effective cold call, including establishing rapport, qualifying the prospect, identifying pain points, introducing the company and services, and closing for a follow up meeting. It provides examples of questions for each section to learn about the prospect's needs and determine if the company's services could help reduce time to hire, improve hiring quality, and lower costs. The goal is to set up a brief follow up call where the salesperson can provide case studies of how they have helped similar companies address these issues.

1. Rapport

2. Can you manufacture rapport?

3. What Went Well
What Could Have Gone Better
Recommended Cold Call Script

4. Asked if we were another business.
We are a recruiting firm.
In the meantime, while I have you on the
phone.
Introduction

5. Are you in charge of HR?
Are you needing any staffing support?
What does your company do?
Qualifying
Questions

6. Close
What do you think if I could send you
information?

7. Value
Proposition
We hope our customers do well.
When they do well we do well.

8. INITIAL CONTACT
CONVERSATION
EXPLANATION
PURCHASE
Don’t Sell the Product,
Sell the Meeting

9. Cold Call Script
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE

10. Hello, [Contact’s Name]. This is [Your Name] with [Your Company].
Have I caught you in the middle of anything?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE

11. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
Reason for the call is that we help businesses to:
• Reduce the the time it takes to fill open positions
• Improve the quality of the people they end up hiring
• Decrease time spent searching, screening, and interviewing applicants
• Improve their screening and interviewing process in order to find the best available
applicants
• Decrease costs associated with finding and placing new hires
• Build top caliber teams leading to the best business results
But I am not sure if you are needing to improve those areas is why I am reaching out.

12. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
If I could ask you real quick:
• How important is it to decrease the time to fill open positions?
• How important is it to improve the quality of applicants you are hiring?
• How important is it to decrease the amount of time you spend interviewing?
• How important is it to improve your process to qualify and screen applicants?

13. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
• Are you currently needing to fill open positions?
• Are you working with a recruiter or staffing agency?
• How happy are you with the quality of candidates they are bringing to you?
• Do you feel like you are being able to select from top caliber talent?
• When was the last time you considered other recruiters or staffing firms?
• Do you feel like you have the internal resources and processes that are needed to get
positions filled quickly and with the right caliber talent?
• How many jobs are you needing to fill?
• Are you involved in the staffing or hiring of new employees?

14. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
A lot of business I talk to are concerned about:
• It takes a long time to fill open positions
• Hiring the wrong people can be detrimental to an organization - turnover and higher
costs
• Time consuming to properly find, screen, and interview applicants
• Difficult to determine which applicant to hire and make the right decisions
Are you concerned about any of those areas?

15. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
Based on what you have shared, it might make sense to talk more because as I
mentioned, I am with [Company] and we provide recruiting and staffing services:
• We create job descriptions and post the jobs
• Curate resumes and applicants
• Perform screening and present best options
Some ways we differ are:
• We incorporate videos into our recruiting process
• We have an extremely deep database

16. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
• We actually worked with a business similar to yours and they had a long time to fill open
positions.
• We helped to solve that by providing our recruiting services.
• This not only helped them to decrease time spend on recruiting, but also improved the
caliber of employees they were hiring..

17. But I have called you out of the blue and I am not sure if this is the best time to discuss this.
Are you available for a brief 15 to 20-minute call where I can share some examples of how
we have helped other businesses to:
• Reduce the number of days it takes to fill open positions
• Improve the quality of the people they end up hiring
• Reduce the time spent searching, screening, and interviewing applicants
• Improve their screening and interviewing process in order to find the best available
applicants
• Reduce the costs associated with finding and placing new hires
• Build top caliber teams leading to the best business results
Are you available on Tuesday or Thursday morning? Or are you available to continue
talking about this now?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE

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21. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

23. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

25. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

27. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

29. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

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