The document describes a very ineffective email drip campaign. It lists examples of emails from the campaign that repeatedly ask if the recipient read or received previous emails without referring back to them or providing any new information. The document then analyzes what made this campaign unsuccessful, noting that prospects are busy, get many emails, and have no obligation to respond. It provides recommendations for an optimized email drip strategy, including sending one initial email with the main information and short follow-ups that point back to the first email.
Objection Rebuttals that Defuse Common Sales ObjectionsSalesScripter
In B2B sales, you will face the same objections again and again:
– What is this in regards to?
– Is this a sales call?
– I am not interested.
– Just send me your info.
– We are already using someone right now.
– We do not have any budget right now.
– We are not looking at making any changes right now.
– Call me back in X months.
If you would like to get some new ideas of what to do and say when these come up, join us for our webinar on “Objection Rebuttals that Defuse Common Sales Objections”.
Being able to make some positive changes in this one area should create big improvements in your ability to get meetings and generate leads.
Sell Without Selling - Tips to Rock Sales and ProposalsBrent Bice
This presentation explores what successful salespeople do to differentiate themselves and ultimately win bigger and better projects.
We discuss SPIN selling, positioning statements, scripts, proposal templates and more.
Objection Rebuttals that Defuse Common Sales ObjectionsSalesScripter
In B2B sales, you will face the same objections again and again:
– What is this in regards to?
– Is this a sales call?
– I am not interested.
– Just send me your info.
– We are already using someone right now.
– We do not have any budget right now.
– We are not looking at making any changes right now.
– Call me back in X months.
If you would like to get some new ideas of what to do and say when these come up, join us for our webinar on “Objection Rebuttals that Defuse Common Sales Objections”.
Being able to make some positive changes in this one area should create big improvements in your ability to get meetings and generate leads.
Sell Without Selling - Tips to Rock Sales and ProposalsBrent Bice
This presentation explores what successful salespeople do to differentiate themselves and ultimately win bigger and better projects.
We discuss SPIN selling, positioning statements, scripts, proposal templates and more.
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
Email has to be a part of your modern prospecting strategy. But too many sales and marketing professionals do a poor job of using email to open business relationships. Here are some keys to improving your sales email prospecting!
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
10 Steps to Marketing Your New Advisory Firm or RIAClaire Akin, MBA
Going fully independent with an RIA model is a huge step for financial advisors. One of the biggest tasks is branding, launching, and marketing the new firm.
Please join me and expert guest, Brad Wales of Transition To RIA, to cover everything you need to know to market your new firm.
Brad will explain the key issues that advisors should consider and steps to be more successful. Sign up today to learn how to market your new firm!
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
Email has to be a part of your modern prospecting strategy. But too many sales and marketing professionals do a poor job of using email to open business relationships. Here are some keys to improving your sales email prospecting!
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
10 Steps to Marketing Your New Advisory Firm or RIAClaire Akin, MBA
Going fully independent with an RIA model is a huge step for financial advisors. One of the biggest tasks is branding, launching, and marketing the new firm.
Please join me and expert guest, Brad Wales of Transition To RIA, to cover everything you need to know to market your new firm.
Brad will explain the key issues that advisors should consider and steps to be more successful. Sign up today to learn how to market your new firm!
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Just making sure you saw this.
I've reached out a couple times, but I haven't
heard back. I'd appreciate a response to my email
below.
I'm sure you're busy, but if you could respond to
my email below, I can cross this off my list.
Should I stop bothering you?
2 DAYS LATER
1 DAY LATER
1 DAY LATER
1 DAY LATER
3. Did you read my email about appointment setting
services?
DID YOU READ MY EMAIL FOLLOW-UP
I recently sent you a couple of emails, did you see
them?
I sent you an email a while back and I haven't
heard from you.
Michael did you receive my previous message?
Hey Michael, I’m sure you’re busy, wanted to
bump this up!
I know you're busy. Just making sure this email
didn't get buried.
• One email with the main information
• Short follow-up emails that point back to email 1
NOT OPTIMUM
• No obligation to the salesperson
• The answer does not help the salesperson
• No additional information
4. Prospects are busy
Prospects get a lot of emails
Prospects are likely to not respond
Prospects have no obligation
Assumptions
Send multiple emails
Do not refer to other emails
Divide message across many emails
Each email is independent
Optimized Strategy
5. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
6. Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
Delay
(1 or 2 weeks)
Delay
(1 or 2 weeks)
PAIN
QUESTIONS
PRODUCT
VALUE
POINTS
Email #9
Email #8
Email #7
Delay
(1 or 2 weeks)
PRODUCT
CUSTOMER
EXAMPLE
PRODUCT
PAIN
QUESTIONS
PRODUCT
VALUE
POINTS
7. Search Engine Optimization (SEO) Services
FEATURES
• Modify the website to
improve how it is viewed
and tracked by search
engines
• Onsite and offsite
improvements to improve
search engine ranking
• Create content for website
• Develop target keyword
strategy
• Generate backlinks pointing
back to the site
DIFFERENTIATION
• We use AI to generate content
• We have a proprietary
algorithm for generating an
FOR BUSINESSES
IMPROVEMENTS
• Get more website traffic from search
engines
• Get their website to rank on the first
page
• Increase leads generated online
• Decrease time they spend on search
engine optimization
CHALLENGES/CONCERNS
• Website is not ranking well on related
keyword searches ‘Not generating
enough leads online
• Difficult to increase website traffic
• SEO can be time-consuming and
complicated
PAIN QUESTIONS
• How much of a priority is it to
increase your website traffic?
• How do you feel about how your
business is coming up in related
keyword searches?
• How do you feel about the number of
leads that you are generating online?
• How do you feel about the amount of
time you are spending on SEO-
related tasks?
CUSTOMER EXAMPLE
• We worked with a startup
business owner
• They were not ranking very well
on target keyword searches.
• We helped to solve that by
providing our SEO services.
• This helped to get their website
to rank on the first page
• Also helped to increase the
number of leads they were able
to generate online
PRODUCT TARGET VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE
• How active are you in the area of
improving the SEO of your website?
• Who handles the SEO of your
website?
• Have you ever hired an outside
company or consultant to help you
CURRENT STATE QUESTIONS
9. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
10. VALUE
POINTS
Cold Email – Value
Subject Line: Get more website traffic from search engines
Hello [Contact First Name],
The reason for the email is that we help businesses to:
• Get more website traffic from search engines
• Get their website to rank on the first page
• Increase leads generated online
• Decrease time they spend on search engine optimization
I don't know if you want to improve those areas and that is why I am reaching out.
Are you available for a brief call where we can learn about you and can share some
examples of how we have helped businesses to get more website traffic from search
engines?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target
11. PAIN POINTS
Cold Email – Pain
Subject Line: Difficult to increase website traffic
Hello [Contact First Name],
The reason for the email is that we help business owners with the challenges of:
• Difficult to increase website traffic
• Website is not ranking well on related keyword searches
• Not generating enough leads online
• SEO can be time-consuming and complicated
I don't know if you are concerned about any of those areas and that is why I am reaching
out.
• Are you available for a brief call where we can learn about you and can share some
examples of how we have helped bbusinesses to get their website to rank on the first
page?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target
12. CUSTOMER
EXAMPLE
Cold Email – Name Drop
Subject Line: Helped TigerTech to get on the first page of Google
Hello [Contact First Name],
We worked with TigerTech and they were having difficulty figuring how to increase website
traffic.
We helped them to solve that by getting them on the first page of Google search results and
this ultimately helped to double the leads they were generating online.
I don’t know if we can help you in the same way and that is why I am reaching out.
Are you available for a brief call where we can learn about you and can share some examples
of how we have helped businesses to increase leads generated online?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target
13. PAIN
QUESTIONS
Cold Email – Pain Questions
Subject Line: How much of a priority is it to increase your website traffic?
Hello [Contact First Name],
Can we help you in the same way that we have helped other businesses? These are some of
the questions I would ask to figure that out:
• How much of a priority is it to increase your website traffic?
• How do you feel about how your business is coming up in related keyword searches?
• How do you feel about the number of leads that you are generating online?
• How do you feel about the amount of time you are spending on SEO-related tasks?
Do any of those connect with a challenge or interest that you have?
If so, let’s put a few minutes on the calendar to have a brief conversation.
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target
14. PRODUCT
Cold Email – Product
Subject Line: Search Engine Optimization Services
Hello [Contact First Name],
f we determine that we can help you, it might lead us in a direction of talking about our Search Engine
Optimization Services, which includes:
• Modify the website to improve how it is viewed and tracked by search engines
• Onsite and offsite improvements to improve search engine ranking
• Create content for website
• Develop target keyword strategy
• Generate backlinks pointing back to the site
Some ways we differ are:
• We use AI to generate content
• We have a proprietary algorithm for generating an optimum list of target keywords
• We have been doing this since the early 2000’s
Are you available for a brief call where we can learn about you and can share some examples of how
we have helped businesses to Increase leads generated online?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target
15. Cold Email – Last Attempt
Subject Line: Get their website to rank on the first page
Hello [Contact First Name],
I have not been able to connect with you and thought I would try one last time. I am reaching out
because we help businesses with:
• Get more website traffic from search engines
• Get their website to rank on the first page
• Increase leads generated online
• Decrease time they spend on search engine optimization
If I don't hear back from you, I will assume you are not interested in those improvements or that you are
the not right person to speak with and I will close the file.
If I should be contacting someone else regarding this, any pointing in the right direction would be greatly
appreciated.
Best Regards,
VALUE
POINTS
Key:
Value Point
Pain Point
Pain Question
Product
Target