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How to Sell Software to Businesses
Strategy
Reaching Out
Gathering Information
Sales Process
Generating Leads
Meetings and Presentations
Closing Deals
How to Sell Software
to Businesses
How to Sell Software to Businesses
TALK
MORE
TALK
TO
MANY
Traditional Approach
(Product Selling)
PRODUCT
FUNCTIONALITY
COMPANY
PRICING / PACKAGES
GET CUSTOMER
Sound like a salesperson
Face a lot of objections
More frequent rejection
Waste valuable time
How to Sell Software to Businesses
TALK
MORE
TALK
TO
MANY
TALK
LESS
TALK
TO
FEWER
Traditional Approach
(Product Selling)
Our Approach
(Consultative Selling)
PRODUCT
FUNCTIONALITY
COMPANY
PRICING / PACKAGES
BENEFITS
PAIN POINTS
QUESTIONS
COMPANY
PRODUCT
CUSTOMER EXAMPLE
GET CUSTOMER
NEXT SALES PROESS STEP
Our Approach
(Consultative Selling)
BENEFITS
PAIN POINTS
QUESTIONS
COMPANY
PRODUCT
CUSTOMER EXAMPLE
START CONVERSATION
Sound like a businessperson
Face fewer objections
Less frequent rejection
Generate higher-quality leads
Minimize wasting valuable time
Traditional Approach
(Product Selling)
Our Approach
(Consultative Selling)
MORE
OBJECTIONS
AND
REJECTION
THINK AND
PLAN LESS
THINK AND
PLAN MORE
FEWER
OBJECTIONS
AND
REJECTION
INVENTORY MANAGEMENT SOFTWARE
PRODUCT
FEATURES
• Auto inventory replenishment
• Predictive Demand Forecasting
• Management Dashboard
DIFFERENTIATION
• Able to be set up without professional
services
• Easy to use
• Lower management and maintenance
costs
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET
Size: Small businesses, Multinational Corporations, etc.
Industries: Manufacturers, Hospitals, Banks, etc.
Department: IT, Finance, Human Resources, Marketing, etc.
Title: CXOs, VPs of IT, Directors of Operations, etc.
Broad: Businesses, Individuals, People, etc.
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET VALUE
IMPROVEMENTS
Technical Value
• Processes
• Systems
• People
Automate manual tasks
Make something work better
Decrease the amount of time or effort required to do something
Make something easier
Increase visibility or access to information
Improve communications or connectivity
Improve the performance of systems, processes, or people
Improve the reliability of systems, processes, or people
Business Value
• Revenue
• Costs
• Delivery of services
Improve revenue, market share, close rate, conversion rate, profitability etc.
Decrease cost of goods sold, inventory costs, labor costs, etc.
Decrease risk
Improve decision-making
Decrease product delivery time
Improve the delivery of services
Improve product quality
Improve customer satisfaction
Increase customer retention
Personal Value
• Income
• Career
• Workload
Increase personal income, bonuses, commissions, etc.
Decrease personal expenses
Create opportunities for career advancement
Increase recognition for performance
Decrease workload
Decrease stress level
Increase level of happiness
Improve work/life balance
Improve personal relationships
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET VALUE
FEATURES
• Auto inventory replenishment
• Predictive Demand Forecasting
• Management Dashboard
DIFFERENTIATION
• Able to be set up without professional
services
• Easy to use
• Lower management and maintenance
costs
MANUFACTURERS
TECHNICAL IMPROVEMENTS
• Decrease time spent ordering
• Increase ordering accuracy
• Improve visibility to real-time information
• Make something work better
• Make something easier
• Decrease the time
• Improve visibility
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET VALUE
MANUFACTURERS
BUSINESS IMPROVEMENTS
• Decrease staffing and labor costs
• Decrease inventory costs
• Improve decision-making
• Increase revenue or income
• Decrease costs or expenses
• Decrease the risk
• Improve the customer’s
product
TECHNICAL IMPROVEMENTS
• Decrease time spent ordering
• Increase ordering accuracy
• Improve visibility to real-time information
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET VALUE
MANUFACTURERS
BUSINESS IMPROVEMENTS
• Decrease staffing and labor costs
• Decrease inventory costs
• Improve decision-making
• Make something work better
• Make something easier
• Decrease the time
• Improve visibility
• Increase revenue or income
• Decrease costs or expenses
• Decrease the risk
• improve the customer’s
product
TECHNICAL IMPROVEMENTS
• Decrease time spent ordering
• Increase ordering accuracy
• Improve visibility to real-time information
PERSONAL IMPROVEMENTS
• Improve work-life balance
• Increase recognition and compensation
• Improve career trajectory
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET VALUE PAIN
CHALLENGES/CONCERNS
Technical Pain
• Processes
• Systems
• People
Tasks are manual and time-consuming
Things are not working well
It takes a lot of time or effort to do something
Current processes are difficult
It is difficult to see what is going on and access information
Connectivity or communicating is difficult
Performance of systems, processes, or people is not what it needs to be
Reliability of systems, processes, or people is not what it needs to be
Business Pain
• Revenue
• Costs
• Delivery of Services
Difficult to find ways to increase revenue, market share, profitability, etc.
Difficult to close sales and leads
Conversion rates are not what they need to be
Decision-making process is slow and not as good as it needs to be
Difficult to decrease cost of goods sold, inventory costs, labor costs, etc.
Long product delivery time
Poor product or service quality
Customer satisfaction is not what it needs to be
Customer retention is not what it needs to be
Personal Pain
• Income
• Career
• Work Environment
Not making enough income, bonuses, commissions, etc.
Lack of financial strength
Need to get promoted or advance career
Not getting enough recognition
Working too much or too much of a workload
Job is extremely stressful and chaotic
Not a good work/life balance
Not happy
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET VALUE PAIN
MANUFACTURERS
BUSINESS IMPROVEMENTS
• Decrease staffing and labor costs
• Decrease inventory costs
• Improve decision-making
• What is the opposite of the
improvement?
• What problem goes away with
the improvement?
• What problem starts to
happen if this improvement is
not provided?
TECHNICAL IMPROVEMENTS
• Decrease time spent ordering
• Increase ordering accuracy
• Improve visibility to real-time information
TECHNICAL PAIN
• Submitting orders is time-consuming
• It is easy to make errors when ordering
• Difficult to view orders and inventory
BUSINESS PAIN
• There is a lot of labor spent on placing orders
• Ordering errors are costly and impact profitability
• Difficult to make good decisions without visibility
across orders and inventory
PERSONAL IMPROVEMENTS
• Improve work-life balance
• Increase recognition and compensation
• Improve career trajectory
PERSONAL PAIN
• Working too much
• Not making as much money as would like
• Would like more career advancement
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET VALUE PAIN QUESTIONS
MANUFACTURERS
• For each pain point the
product fixes is a question
that could be asked.
• What question could we ask to
see if the prospect has each
challenge or concern?
TECHNICAL PAIN QUESTIONS
• How do you feel about the time spent ordering?
• How concerned are you about order errors?
• How important is it to view orders and inventory?
BUSINESS PAIN QUESTIONS
• There is a lot of labor spent on placing orders
• Ordering errors are costly and impact profitability
• Difficult to make good decisions without visibility
across orders and inventory
TECHNICAL PAIN
• Submitting orders is time-consuming
• It is easy to make errors when ordering
• Difficult to view orders and inventory
BUSINESS PAIN
• There is a lot of labor spent on placing orders
• Ordering errors are costly and impact profitability
• Difficult to make good decisions without visibility
across orders and inventory
PERSONAL PAIN
• Working too much
• Not making as much money as would like
• Would like more career advancement
PERSONAL PAIN QUERSTIONS
• Working too much
• Not making as much money as would like
• Would like more career advancement
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET VALUE PAIN QUESTIONS
MANUFACTURERS CURRENT STATE QUESTIONS
• Are you currently using inventory management
software?
• What are you all using for inventory
management?
• What is your process for managing inventory?
• Are you using tools to manage inventory?
• How many people do you have working on
inventory management?
• How many warehouses do you have?
• What is your inventory turnover rate?
• When was the last time you looked at improving
your inventory management process?
• Currently have what you sell?
• Current vendor/provider
• Current systems and
processes
• People in the organization
• Current contracts and
expiration dates
• Size details – number of sites,
people, systems, etc.
• Current performance/stats
(technical, marketing,
financial, etc.)
• Last time evaluated other
options
INVENTORY MANAGEMENT SOFTWARE
PRODUCT TARGET VALUE PAIN QUESTIONS
MANUFACTURERS CUSTOMER EXAMPLE
• We worked with an electronics
manufacturer.
• They had issues with running out of
inventory.
• We were able to help with our predictive
demand forecasting.
• This not only helped them to increase
ordering accuracy, but it also helped to
decrease inventory costs.
• Who have we helped that is
similar to the target buyer?
• What problem did they have?
• What did we sell to solve that
problem?
• What are two improvements
we helped to influence?
CUSTOMER
EXAMPLE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks
Cold Call Script
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE
VALUE
POINTS
PAIN POINTS
CURRENT
STATE
PRODUCT
PAIN
QUESTIONS
DISCOVERY
OPEN
CLOSE
CURRENT
STATE
QUESTIONS
PAIN POINTS
PRODUCT
CUSTOMER
EXAMPLE
First Appointment Script
Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
Voicemail Messages
Voicemail #1 Voicemail #2 Voicemail #3 Voicemail #4
VALUE
POINTS
PAIN POINTS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE
Objection Responses
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks
SPECIAL OFFER
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Strategy
Reaching Out
Gathering Information
Sales Process
Generating Leads
Meetings and Presentations
Closing Deals
How to Sell Software
to Businesses
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How to Sell Software to Businesses (Part I) - Strategy

  • 1. How to Sell Software to Businesses
  • 2. Strategy Reaching Out Gathering Information Sales Process Generating Leads Meetings and Presentations Closing Deals How to Sell Software to Businesses
  • 3. How to Sell Software to Businesses TALK MORE TALK TO MANY
  • 4. Traditional Approach (Product Selling) PRODUCT FUNCTIONALITY COMPANY PRICING / PACKAGES GET CUSTOMER Sound like a salesperson Face a lot of objections More frequent rejection Waste valuable time
  • 5. How to Sell Software to Businesses TALK MORE TALK TO MANY TALK LESS TALK TO FEWER
  • 6. Traditional Approach (Product Selling) Our Approach (Consultative Selling) PRODUCT FUNCTIONALITY COMPANY PRICING / PACKAGES BENEFITS PAIN POINTS QUESTIONS COMPANY PRODUCT CUSTOMER EXAMPLE GET CUSTOMER NEXT SALES PROESS STEP
  • 7. Our Approach (Consultative Selling) BENEFITS PAIN POINTS QUESTIONS COMPANY PRODUCT CUSTOMER EXAMPLE START CONVERSATION Sound like a businessperson Face fewer objections Less frequent rejection Generate higher-quality leads Minimize wasting valuable time
  • 8. Traditional Approach (Product Selling) Our Approach (Consultative Selling) MORE OBJECTIONS AND REJECTION THINK AND PLAN LESS THINK AND PLAN MORE FEWER OBJECTIONS AND REJECTION
  • 9. INVENTORY MANAGEMENT SOFTWARE PRODUCT FEATURES • Auto inventory replenishment • Predictive Demand Forecasting • Management Dashboard DIFFERENTIATION • Able to be set up without professional services • Easy to use • Lower management and maintenance costs
  • 10. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET Size: Small businesses, Multinational Corporations, etc. Industries: Manufacturers, Hospitals, Banks, etc. Department: IT, Finance, Human Resources, Marketing, etc. Title: CXOs, VPs of IT, Directors of Operations, etc. Broad: Businesses, Individuals, People, etc.
  • 11. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET VALUE IMPROVEMENTS
  • 12. Technical Value • Processes • Systems • People Automate manual tasks Make something work better Decrease the amount of time or effort required to do something Make something easier Increase visibility or access to information Improve communications or connectivity Improve the performance of systems, processes, or people Improve the reliability of systems, processes, or people Business Value • Revenue • Costs • Delivery of services Improve revenue, market share, close rate, conversion rate, profitability etc. Decrease cost of goods sold, inventory costs, labor costs, etc. Decrease risk Improve decision-making Decrease product delivery time Improve the delivery of services Improve product quality Improve customer satisfaction Increase customer retention Personal Value • Income • Career • Workload Increase personal income, bonuses, commissions, etc. Decrease personal expenses Create opportunities for career advancement Increase recognition for performance Decrease workload Decrease stress level Increase level of happiness Improve work/life balance Improve personal relationships
  • 13. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET VALUE FEATURES • Auto inventory replenishment • Predictive Demand Forecasting • Management Dashboard DIFFERENTIATION • Able to be set up without professional services • Easy to use • Lower management and maintenance costs MANUFACTURERS TECHNICAL IMPROVEMENTS • Decrease time spent ordering • Increase ordering accuracy • Improve visibility to real-time information • Make something work better • Make something easier • Decrease the time • Improve visibility
  • 14. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET VALUE MANUFACTURERS BUSINESS IMPROVEMENTS • Decrease staffing and labor costs • Decrease inventory costs • Improve decision-making • Increase revenue or income • Decrease costs or expenses • Decrease the risk • Improve the customer’s product TECHNICAL IMPROVEMENTS • Decrease time spent ordering • Increase ordering accuracy • Improve visibility to real-time information
  • 15. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET VALUE MANUFACTURERS BUSINESS IMPROVEMENTS • Decrease staffing and labor costs • Decrease inventory costs • Improve decision-making • Make something work better • Make something easier • Decrease the time • Improve visibility • Increase revenue or income • Decrease costs or expenses • Decrease the risk • improve the customer’s product TECHNICAL IMPROVEMENTS • Decrease time spent ordering • Increase ordering accuracy • Improve visibility to real-time information PERSONAL IMPROVEMENTS • Improve work-life balance • Increase recognition and compensation • Improve career trajectory
  • 16. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET VALUE PAIN CHALLENGES/CONCERNS
  • 17. Technical Pain • Processes • Systems • People Tasks are manual and time-consuming Things are not working well It takes a lot of time or effort to do something Current processes are difficult It is difficult to see what is going on and access information Connectivity or communicating is difficult Performance of systems, processes, or people is not what it needs to be Reliability of systems, processes, or people is not what it needs to be Business Pain • Revenue • Costs • Delivery of Services Difficult to find ways to increase revenue, market share, profitability, etc. Difficult to close sales and leads Conversion rates are not what they need to be Decision-making process is slow and not as good as it needs to be Difficult to decrease cost of goods sold, inventory costs, labor costs, etc. Long product delivery time Poor product or service quality Customer satisfaction is not what it needs to be Customer retention is not what it needs to be Personal Pain • Income • Career • Work Environment Not making enough income, bonuses, commissions, etc. Lack of financial strength Need to get promoted or advance career Not getting enough recognition Working too much or too much of a workload Job is extremely stressful and chaotic Not a good work/life balance Not happy
  • 18. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET VALUE PAIN MANUFACTURERS BUSINESS IMPROVEMENTS • Decrease staffing and labor costs • Decrease inventory costs • Improve decision-making • What is the opposite of the improvement? • What problem goes away with the improvement? • What problem starts to happen if this improvement is not provided? TECHNICAL IMPROVEMENTS • Decrease time spent ordering • Increase ordering accuracy • Improve visibility to real-time information TECHNICAL PAIN • Submitting orders is time-consuming • It is easy to make errors when ordering • Difficult to view orders and inventory BUSINESS PAIN • There is a lot of labor spent on placing orders • Ordering errors are costly and impact profitability • Difficult to make good decisions without visibility across orders and inventory PERSONAL IMPROVEMENTS • Improve work-life balance • Increase recognition and compensation • Improve career trajectory PERSONAL PAIN • Working too much • Not making as much money as would like • Would like more career advancement
  • 19. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET VALUE PAIN QUESTIONS MANUFACTURERS • For each pain point the product fixes is a question that could be asked. • What question could we ask to see if the prospect has each challenge or concern? TECHNICAL PAIN QUESTIONS • How do you feel about the time spent ordering? • How concerned are you about order errors? • How important is it to view orders and inventory? BUSINESS PAIN QUESTIONS • There is a lot of labor spent on placing orders • Ordering errors are costly and impact profitability • Difficult to make good decisions without visibility across orders and inventory TECHNICAL PAIN • Submitting orders is time-consuming • It is easy to make errors when ordering • Difficult to view orders and inventory BUSINESS PAIN • There is a lot of labor spent on placing orders • Ordering errors are costly and impact profitability • Difficult to make good decisions without visibility across orders and inventory PERSONAL PAIN • Working too much • Not making as much money as would like • Would like more career advancement PERSONAL PAIN QUERSTIONS • Working too much • Not making as much money as would like • Would like more career advancement
  • 20. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET VALUE PAIN QUESTIONS MANUFACTURERS CURRENT STATE QUESTIONS • Are you currently using inventory management software? • What are you all using for inventory management? • What is your process for managing inventory? • Are you using tools to manage inventory? • How many people do you have working on inventory management? • How many warehouses do you have? • What is your inventory turnover rate? • When was the last time you looked at improving your inventory management process? • Currently have what you sell? • Current vendor/provider • Current systems and processes • People in the organization • Current contracts and expiration dates • Size details – number of sites, people, systems, etc. • Current performance/stats (technical, marketing, financial, etc.) • Last time evaluated other options
  • 21. INVENTORY MANAGEMENT SOFTWARE PRODUCT TARGET VALUE PAIN QUESTIONS MANUFACTURERS CUSTOMER EXAMPLE • We worked with an electronics manufacturer. • They had issues with running out of inventory. • We were able to help with our predictive demand forecasting. • This not only helped them to increase ordering accuracy, but it also helped to decrease inventory costs. • Who have we helped that is similar to the target buyer? • What problem did they have? • What did we sell to solve that problem? • What are two improvements we helped to influence? CUSTOMER EXAMPLE
  • 23. Cold Call Script VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE
  • 25. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
  • 26. Voicemail Messages Voicemail #1 Voicemail #2 Voicemail #3 Voicemail #4 VALUE POINTS PAIN POINTS CUSTOMER EXAMPLE PRODUCT
  • 29.
  • 30.
  • 31. SPECIAL OFFER JUMPSTART PACKAGE SalesScripter PRO (3 months)……………………..…$297 Sales message brainstorming (2 hours)……………..$299 LinkedIn searching/email guessing (50 hours)…....$1,099 Total...…………………………………………....…….$1,695 PROMOTIONAL PRICE $1,195 DISCOUNT $500 Limited time offer
  • 32. Strategy Reaching Out Gathering Information Sales Process Generating Leads Meetings and Presentations Closing Deals How to Sell Software to Businesses

Editor's Notes

  1. The value that we deliver can typically impact our clients on three different levels. At the lowest level, we offer technical value. These are the benefits and improvements that we can deliver that make things work better and are realized in the areas of processes, systems, and people. Examples are helping a business to save time, automate certain tasks, improve performance, improve reliability, etc. As a business begins to realize value at the technical level, those benefits will trickle up and be realized at the business level and be seen as a decrease in costs, increase in revenue, or decrease in risk. For example, if manual processes are able to be automated, that will lead to a decrease in the labor that is needed and as a result, there could be a decrease labor costs and this is an example of realizing business value. When we help clients to realize business value, that can also continue to trickle up to impact the clients on a personal level and be realized in the form of recognition, compensation, decreased work load, etc. For example, if processes are automated and that decreases costs, that could lead to a promotion for the person that is responsible for that area. Or they could get an extra bonus for the year. Or maybe it means that they no longer have to work over the weekend and are able to spend more time with their family and this is realizing personal value. So when your clients consume your products and services, they are likely going to realize some sort of value and benefits in these three areas.
  2. Now let’s dig a little deeper into what pain can look like. There are actually three levels of pain. At the lowest level, you have technical pain. This is when things are technically not working well or could be better, and can be often found at the areas of systems, processes, or people. When pain is experienced at the technical level, that will usually trickle up and cause pain at the business level. This is where a prospect begins to feel negative impacts in the areas of revenue, costs, and the delivery of services. The pain does not stop their as it can continue on work its way up to impact your prospects at a personal level. This is when the technical and business pain starts to impact the individuals in areas like workload, compensation, job security, career growth, and even spill over into their personal life as well.