1. This print advert shows awareness of people smoking showing that they should stop
Perhaps the black background suggests death. I think that because when u die u don’t really
see anything but endless blackness. The text “LOADING CANCER...” With capital letters
screams awareness that with every fag you smoke u shorten your life and helping the
loading bar fill.
The cigarette is in the middle and it’s in brackets and it shows that they are trying to get the
customer to focus on the cigarettes and the word cancer is very dangerous. This is Ad type 3
which symbolizes the problem
I think this kind of advert symbolizes a problem that cigarettes can give u the loading Cancer
sign symbolizes that cigarettes give u cancer this advert perhaps symbioses the need of
help.
The use of black color recalls death as a bad thing because cigarettes aren’t health. The text
box of loading cancer its related to the I, age of the cigarette burning down that has the
shape of the loading screens of video games loading bar which might be shown as a
metaphor of consuming life just like were consuming cigarettes. And the ellipses are used as
a cliff hanger for the uncertain future that smoker have or will have.
Тhe audience in this advert in my opinion are lower middle class reason for this is everyone
these days find money from somewhere to buy cigarettes this shows desperation from the
age from 14-70 as people like smoking. Cigarrate adverts target the age of 12-18-year olds.
The most advertised brands of cigarettes ware and probably still are Marlboro according to
33.5% of adults and 41.8% of teenagers.
Codes and Conventions of print advert. The print advert should have at least one striking
image that captures the audience attention and intrigues them to find out more.
2. The poster should and must follow the required size of what the channel requires. Usually,
A4 landscape. And the slogan must attract the audience and also anchor to the image.
The print advert must include the channels logo, sometimes it could be on the middle or the
size either left or right.
The information should be clear for the audience to see, it should present the date and time
also sometimes should be placed in a colour block to make it stand out to the audience even
more. However, there must be a simple colour scheme. The name of the program showing
this advert should be in a colour block in one of the corners. Most likely both genders to
smoke but the most people that smoke are men.
Jet2.com Family National TV Advert-September2018
https://www.youtube.com/watch?v=93uKOinEcJw
The music in this video is mood lifting
https://youtu.be/cLyUcAUMmMY
Music by Jess Glynne – Hold my Hand
This music is pretty mood lifting and, in my opinion, soon as it starts it grabs your attention
because of the sudden music start and the massive jet at the beginning.
This advert passes happiness and makes u want to go on a holiday. Shows how much
comfort a massive plane can offered. Shows how everyone is happy.
The Pros of the advert are that is on tv and it a reach a massive variety of people. Airlines
target advertising thru Facebook
Airlines use digital adverts the one on the big screens on the airports and the massive trucks
The happy people in the advert show positivity and happiness to the possible audience and
by watching the advert the audience should be able to understand the purpose. In the video
the weather on the airstrip is sunny and the environment in all shots is clear and this shows
perfection. Which makes who ever sees the advert to fee more confutable and confident
with the airline. This type of advert is the Demo from the 12 types of guns that shows all the
benefits and how the service is provided which is in a good lighting. So in every shot there is
a logo of the jet2 company which makes it quite repetitive this is an advertisement
technique to show repetitive and helps that to stick in you your head or easily said
memories it. The logo is very simply made which is why it sticks in your head and its also red
and the use of red usually stick in your head easily because red is a very strong color red
also matches with the most colors especially with white and black in case they want to have
a positive or negative commercial.
Codes and convention of a tv advert. These are very important Camera shots
3. Shot types, iconography, editing, lighting, sound, music, computer graphics and sfx with all
these you can have an amazing advert. However, you should have stuff such as List of any
camera angles that you should recall and list of shot type you can recall.
The people that this advert is aimed at is family so man and women. They also fall into the D
category which is Working class. I think this particular advert is aimed for families but not
only because everyone likes to fly you don’t have to have a family to fly away on a low
budget airliner. But they do aim them for more family type by reducing the price for family
more people on board less you pay sort of thing. I thing this also falls to the mainstreamers
category.
Radio Commercial
I have chosen the Pringles radio ad
https://www.youtube.com/watch?v=Shshho7eC3o&list=PLdb2VaO4d-
cRUkibgB2M06tLKN4Lom98S&index=16
Th type of guns 12 advertisement used here is the last one which is parody this is because
they are trying to make a funny advert by adding vocal gags like burping and making jokes
about the product, pringles is already a well-known brand of crisps so they can afford to
make funny adverts because they are not looking to get serious attention. This advert is
more of a reminder that they are there. The background noises are man-made while eating
pringles and the sound used WHO LET THE DOGS OUT which is quite a popular song s it
helps to build confidence between you the song and the brand by already knowing what it’s
going to be about. The advertisement ends with a girl saying pringles yummy yummy. Which
is kind of like a slogan that wants to convince that pringles are tasty also the because the
slang used in the advertisement is very vulgar so it can reach a large target audience
The codes and conventions of the radio advert are that the ad will have the slogan
And the language use will be tailored to demographic.
The mode of address will be directly to the audience
Music is rarely copyrighted.
The voiceover is upbeat with lively to attract the attention of the audience in the car usually
speaking in an English accent and will speak very clearly for audibility.
The radio advert can range from 15-60 seconds but the average is 30 seconds.
This is enough time to qualities of the product. Often contains a music bed or a jingle to
make the advert memorable with a voice over on top.
This is aimed at mainstreamer’s category and falls on to the D category from the social
grade table. I think this advert would grab the interest of both men and women reason for
that because pringles are such a unique crisps and everyone likes it so it grabs the interest
of both genders.
