Codes and conventions of radio trailers

1. Codes And
Conventions of
Radio Trailers

2. The tile, slogan, day, time and
channel is at the end as it is the
last thing the audience hears
Quotes form the documentary
Music bed creates
atmosphere and sets the
tone
Facts from the documentary
Sound effects
Voiceover – provides
information about the
programme, spoken in
Standard English
Tone of the advert
reflects the nature of
the programme
(serious/light-hearted)
Channel name
Sound clips from the
documentary
Name of the
documentary