This ppt showcase that how effective television advertisement are, this ppt also shows that how television advertisement broadcast or get to the end vier

1. EFFECTIVE TV
ADVERTISMENT
“Creativity Without Strategy Is Called Art,
Creative With Strategy Is Called Advertising”
• Shubham Bhatia

2. ORIGIN OF TELEVISION ADVERTISEMENT
• 1941-The first television advertisement was broadcast in the
united states of Bulova watches, company paid $9.00
• 1955- The First TV Ad broadcast in the UK was on ITV on 21
September 1955 advertising Gibbs SR toothpaste.
• 1978- Gwalior Suiting was the first television advertisement in
India.
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3. MARKET SIZE OF TELEVISION ADVERTISEMENT
INDUSTRY
• India’s Advertising industry is expected to grow at a rate of 16.8 per
cent year-on-year
• According to the source, the revenue from TV advertising worldwide
will reach 210.3 billion U.S. dollars in 2020.
• Globally Revenue in 2016 is 175.4 billion dollar
• Television advertising contribute 38 % of Revenue of whole
advertisement industry
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4. 38%
20%
13%
9%
7%
6%
6%
1%
MEDIUM MARKET
SHARE
Television advertisement 38%
Online Advertisement 20%
Print Advertising 13%
Mobile Advertising 9%
Outdoor advertising 7%
Magazines Advertising 6%
Radio Advertising 6%
Cinema 1%
SHARES OF GLOBALADVERTISEMENT MEDIA
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5. PROCESS OF BROADCASTING TV ADVERTISEMENT
TRANSMITTER/
RECEIVER
UPLINKING DOWNLINKING
TV
RECEIVER
SATELLITE
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6. FACTS OF TV ADVERTISMENT
• The TV advertising industry is the second fastest growing
advertising market in Asia after China.
• The programmes with higher TRP tends to have more
effective and expensive advertisement
• People must see an advertisement at least nine times before
they will acquire enough interest to consider buying the
product or service advertised
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7. •Women spent more than five hours a day watching
television, while mens spend approximately 3hrs a day
•Most of the exemplary ads are of 30sec to 50sec
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8. FORMS OF TV ADVERTISEMENT
• Animation- Animation-Animated images are used in television
advertising so that more extraordinary and unconventional scenes
can be used
• Documentary- Documentary style advertisements are used to
suggest ‘real people’ who are using the product to create the trust
for the brand
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9. FORMS OF TV ADVERTISEMENT
 Talking heads- A talking head may be an expert or satisfied
customer recommending the product. It ensures a
trustworthy connect with the brand.
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10. WHY PREFER ADVERTISEMENTS
• Mass Coverage
• Multi-sensory approach
• Connectivity
• Growing ability to differentiate
• Creativity & Innovations
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11. CODES AND CONVENTIONS
• Camera Angle And Shot
• Iconography
• Editing
• Music
• Lighting
• Sound
• Specials Effects (SFX)
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THANK YOU