The 2013 Content Management System Report Card-Idealware

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With the growth of social media, Web 2.0, and mobile devices, people are using websites in ways (and locations) like they never have before. How have the systems we use to create websites kept up? Based on the new Idealware report, a Consumers Guide to Nonprofit Content Management Systems, learn what 11 of the most popular open-source and proprietary CMSs have done to address the demands of today’s Internet: who passed, and who failed?

The 2013 Content
Management System
Report Card
#13NTCcms

Kyle Andrei
Laura Quinn

What Does a Content Management
System Do?

There’s Two Models of Websites

Static Pages

Update with HTML, DreamWeaver,
etc

CMSs Let You Update Text

WordPress

Almost all have a “WYSIWYG” editor

Create Pages

Joomla
They’ll let you add new pages and place them in the website

Create Content Objects

Luminate (formerly Convio)

Ease of Setup

• Do you need to setup
your website yourself?
• Can you use an existing
graphic design?
• Can you understand
how to structure a site in
a reasonable amount of
time?

Power and Flexibility

Do you need to support:
• a complicated site
structure?
• a complicated work flow?
• A multi-language site?
• A multi-site structure?

If you don’t know what
these mean… this probably
doesn’t apply to you!

Integrating with Constituent Data

• Can the system integrate at
with your current constituent
database– out-of-the box?
With some work?

• Or is it worth switching
constituent system to have
an integrated solution?

Extensibility

• Can you get add-ons
to do what you need?
• Can you create
custom structures in
the system?
• Can you adapt the
code to do anything
you want?

Support for the System

• Who is in charge of system
development?
• Where can you go for help?
• How likely is it to be around
down the road?

Key Priority: Integrate with Constituent Data

Key Priority: Extensive Power and Flexibility

Which Comes First?

Do you choose the system
or the consultant first?

Most Consultants Specialize

Most website consultants only
implement one, or a
few, content management
systems.

Website Needs Often Don’t Differ Much

For many organizations and websites, the consultant will
matter far more than the content management system.

Unless You Have Very Specific Needs

But if you have specific
needs, your needs might
not align with the tool a
consultant specializes in.

How Do You Start?

Decide if you fall into one of the specific need categories:

Key Priority:
Key Priority: Key Priority:
Power and
Set it Up Integrating with
Flexibility for
Yourself Constituent Data
a Large Site

If so, it probably makes sense to pick a system first.

Or Are Your Needs Not That Specific?

Plan to hire a consultant to just build a
good site for a middle-of-the-road price?
Are your priorities are around
design, content, user-friendliness?

Then pick a consultant first, and use the CMS they
recommend

Remember the Human Side of the Equation

High quality design and
content –the team behind the
website–is more important
than a feature-rich content
management system every
time.

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or Online using #13NTCcms at www.nten.org/ntc/eval

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Content Management Systems compared

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The 2013 Content Management System Report Card-Idealware

1. The 2013 Content Management System Report Card #13NTCcms Kyle Andrei Laura Quinn

3. Introductions: www.idealware.org

4. What Does a Content Management System Do?

5. What is a CMS, Anyway?

6. There’s Two Models of Websites Static Pages Update with HTML, DreamWeaver, etc

7. Database Backed CMS

8. CMSs Let You Update Text WordPress Almost all have a “WYSIWYG” editor

9. CMSs Let You Update Photos Squarespace

10. Define the Look and Feel of a Site

11. Create Pages Joomla They’ll let you add new pages and place them in the website

12. Create Content Objects Luminate (formerly Convio)

13. No CMS Can Build Your Site For You! It can’t: • Design a site that is useful to your visitors • Ensure a functional and usable site • Make sure the site enhances your brand • Write your text and take your pictures • Provide timely content updates Only a human can do those things!

14. But Not All CMSs are Created Equal

15. What Should You Be Evaluating For?

16. Ease of Setup • Do you need to setup your website yourself? • Can you use an existing graphic design? • Can you understand how to structure a site in a reasonable amount of time?

17. Power and Flexibility Do you need to support: • a complicated site structure? • a complicated work flow? • A multi-language site? • A multi-site structure? If you don’t know what these mean… this probably doesn’t apply to you!

18. Integrating with Constituent Data • Can the system integrate at with your current constituent database– out-of-the box? With some work? • Or is it worth switching constituent system to have an integrated solution?

19. Cost

20. Extensibility • Can you get add-ons to do what you need? • Can you create custom structures in the system? • Can you adapt the code to do anything you want?

21. Support for the System • Who is in charge of system development? • Where can you go for help? • How likely is it to be around down the road?

22. Open Source vs. Proprietary? It’s not a simple question. Each system has a different profile on the criteria often associated with open source tools.

23. Comparing the Systems

24. Key Priority: Set it Up Yourself

25. SquareSpace

26. WordPress

27. Key Priority: Integrate with Constituent Data

28. NetCommunity

29. Luminate CMS

30. Key Priority: Extensive Power and Flexibility

31. Plone

32. Ektron

33. Good Middle-of-the-Road Options

34. WordPress… again!

35. ExpressionEngine

36. Joomla

37. DotNetNuke

38. Drupal

39. eZ Publish

40. Plone…again!

41. How Do You Choose?

42. Which Comes First? Do you choose the system or the consultant first?

43. Most Consultants Specialize Most website consultants only implement one, or a few, content management systems.

44. Website Needs Often Don’t Differ Much For many organizations and websites, the consultant will matter far more than the content management system.

45. Unless You Have Very Specific Needs But if you have specific needs, your needs might not align with the tool a consultant specializes in.

46. How Do You Start? Decide if you fall into one of the specific need categories: Key Priority: Key Priority: Key Priority: Power and Set it Up Integrating with Flexibility for Yourself Constituent Data a Large Site If so, it probably makes sense to pick a system first.

47. Or Are Your Needs Not That Specific? Plan to hire a consultant to just build a good site for a middle-of-the-road price? Are your priorities are around design, content, user-friendliness? Then pick a consultant first, and use the CMS they recommend

48. Remember the Human Side of the Equation High quality design and content –the team behind the website–is more important than a feature-rich content management system every time.

49. Questions?

50. Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! INSERT QR CODE HERE or Online using #13NTCcms at www.nten.org/ntc/eval

The 2013 Content Management System Report Card-Idealware

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The 2013 Content Management System Report Card-Idealware