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Cmpany report-qc-yuchen-wang
- 1. Yuchen Wang
- 2. Problem
- 3. Problem
- 4. Problem • Audience analysis: Key of success of modern advertising • Need more reliable data and deep insights on audience
- 5. Products - Quantcast Measure • For Publishers • Cookies • Machine Learning
- 6. Products - Quantcast Measure
- 7. Products - Quantcast Targeting • For advertisers • With real-time bidding • Deliver ads directly to correct customers
- 8. Products - Quantcast Targeting • For advertisers • With real-time bidding • Deliver ads directly to correct customers BMW: For 30-40 years old, more than 100, 000 dollar per year.
- 9. Products - Quantcast Targeting • For advertisers • With real-time bidding • Deliver ads directly to correct customers BMW: For 30-40 years old, more than 100, 000 dollar per year.
- 10. Products - Quantcast Targeting • For advertisers • With real-time bidding • Deliver ads directly to correct customers BMW: For 30-40 years old, more than 100, 000 dollar per year.
- 11. Business Model Measure System Internet Cookies Machine Learning Modules Publishers Targeting System Indexing system RTB, Auctions
- 12. Business Model Measure System Internet Cookies Machine Learning Modules Publishers Targeting System Indexing system RTB, Auctions
- 13. Financials • Profitable. Only with initial $65 million investment funding. • Publicly reported over $100 million revenue in 2013 • Keep it a secret in recent years.
- 14. History Founded, Launched Quantcast Measure Launched Quantcast Targeting Filed Pre-IPO Opened a new Seattle Engineering Office 2006 2009 2013 2014 2016 Passed $100 million
- 15. Secret Sauce • Direct measurement • AI-Driven
- 17. Competition Direct Measurement Traffic Analysis Demographic Analysis Tracking Users All Over The World Very Cheap Google Analysis Alexa Internet Compete.com Quantcast
- 18. Prediction • Continued Success, but have new challenges. • Keep growing. 400 employees in 2013, around 1000 for now. • In line with GDPR (EU General Data Protection Regulation)
- 19. Reference • http://www.econ.ucla.edu/sboard/teaching/tech/Quantcast.pdf • https://www.quantcast.com/products/targeting-overview/ • https://adage.com/article/digital/publishers-asked-pay- distributed-platform-tracking/302834/ • https://eugdpr.org/ • https://www.quantcast.com/ • https://en.wikipedia.org/wiki/Quantcast
- 20. Thank you!