Voice of the Customer Informed Content Marketing Strategy for Technology Firms_Overview
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A Voice-of-the-Customer informed content strategy provides several benefits for tech firms: it creates credible and optimized content that increases engagement from new prospects; it helps understand existing customers and what they want to retain them; and it acts as a time-saving and data-driven approach. Adopting this strategy can lead to higher quality and more efficient content while also providing actionable customer insights for acquisition and retention.
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5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience
How to Budget and Plan Your 2020 Content Marketing Strategy
How to Budget and Plan Your 2020 Content Marketing Strategy
B2B Marketer's Guide to Content Engagement Platforms
B2B Marketer's Guide to Content Engagement Platforms
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
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In the words of George R Terry - "Management is a distinct process consisting of planning,
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use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Design an eye-catching and inviting booth
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Voice of the Customer Informed Content Marketing Strategy for Technology Firms_Overview
- 1. Why choose a Voice-of-the-Customer informed content strategy for your tech firm?
- 2. VoC as a content creation strategy provides credible content, enables time-efficiency, and acts as a springboard for actionable customer insights. www.salesequip.co
- 3. WHAT IS THE VALUE www.salesequip.co Marketing tech leaders are often overcome with just managing tactics Content creation based on VoC is a data- driven strategy Credible, optimized content from VoC increases engagement from new prospects VoC insights helps you understand existing customers and what they want = retention
- 4. A time-saving, high-value, data-driven content strategy BOTTOMLINE www.salesequip.co
- 5. WHAT INCREASES A B2B MARKETER'S CONTENT MARKETING SUCCESS www.salesequip.co Content Marketing Institute B2B Content Marketing Report, 2018 Benchmark, Budgets & Trends: North America 78% Higher quality, more efficient content creation 72%Developing or adjusting their content marketing strategy
- 6. Consider a VoC informed content strategy as an approach for your tech firm to gain actionable customer insights for acquistion and retention, while at the same time, creating credible, optimized content with efficiency. www.salesequip.co
- 7. Thank you! To find out more about how to potentially put this into action for your tech firm with our VoC Content Creation Packages, please contact: Kathryn Neal Odell Managing Director Sales Equip, Inc. kodell@salesequip.co www.salesequip.co