An executive summary about Optmyzr's PPC management platform.

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OPTMYZR
PPC Management and
Reporting Tools

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Making PPC profitable is time consuming
and has become too complex for humans
to do alone…
Optmyzr equips account managers with
technology to gain insights more quickly and
tools to implement winning strategies more
efficiently.

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Founded in 2013 by Googlers involved in the
creation of the AdWords Editor, Google
Analytics, and Quality Score, because they
found existing tools in the market were too
expensive and clunky to help them grow a
PPC agency.
Recognized as the Best PPC Management
Software in 2015 and 2017 at the US and
MENA Search Awards.

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Why Choose Optmyzr
“We have a 40+ SEM team and Optmyzr has proven
itself one of our biggest assets in scaling up our
productivity and drastically improving our overall
performance. The pricing is pretty fair and we
recommend it as a worthy substitute to more
expensive solutions such as Marin, Wordstream,
Kenshoo, etc.”
-Bruno Ferrante, i-Cherry, a WPP group company

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One-Click
Optimizations™
Specialty workflows to
streamline common PPC
management tasks.
Comprehensive PPC Tools
Data Insights
Visualizations that instantly
highlight insights about
performance.
Report Engine
Reports to keep
stakeholders automatically
informed.
Enhanced Scripts™
Easy user interfaces to build
advanced automations with
AdWords Scripts.

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Multi-Platform Tools
Google AdWords
Bing Ads Facebook Ads
Google Analytics
search ads
display ads
shopping ads
video ads
reports

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One-Click Optimizations™
Artificial Intelligence recommends changes but Optmyzr always leaves you in
control.
● Bids
● Budgets
● Bid Adjustments
● Campaign Builds
● Ad Testing
● Keywords
● Placements
● Audiences

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Advanced Capabilities
Optmyzr supports the newest
capabilities of AdWords:
● RLSA and audiences
● Device bidding
● Ad extensions
● Video campaigns
● Shopping ads
Optmyzr supports advanced
management methods:
• SKAG ad group creation
• Alpha / Beta structure
• Grip structure
• Lin/Rodnitzky ratio

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Shopping Ad Management
• Build perfectly structured shopping campaigns in a fraction of
the time
• Manage bids using rules, attribute bidding, Grip structure,
data roll-ups
• Sync AdWords campaigns based on your inventory
“Just tried out new shopping bids tool. @optmyzr saved me 5 hours
in 5 minutes, seriously!” -Dan Perach, PPCProz

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For PPC Experts (or those learning to become one)
Advanced, customizable workflows
AdWords was built for millions of advertisers, making it too slow for PPC
experts. Optmyzr fills the gap and builds workflows experts need.
You remain in control
Black box automation doesn’t always work well, and never teaches you a new
technique. Our machine learning suggestions give you a starting point but
leave you in control of what is ultimately changed in an account.
Full automation when you want.
When our system has learned your preferences, you can automate it 100%.

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For One Account or Hundreds
Agencies, consultants, and multi-account advertisers need the ability to
scale their strategies.
Optmyzr lets you optimize one campaign or entire accounts in the same
amount of time.
“Alpha Ad has been using Optmyzr for 14 months and we have saved
2466 hours already. That’s about 8 hours a day. So it’s like having one
more employee for the price of an intern! Great value for the money.”
- Alpha Ad via YouTube

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Automated Reporting
“Through automated reporting, I save
several hours of work each month.” -
Geniads

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Data Insights
Get insights instantaneously without spending two hours in Excel first.

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Enhanced Scripts™ for AdWords
Automate common tasks to be done hourly using Google AdWords’ highly scalable
infrastructure, e.g.
• Find and pause broken landing pages
• Update daily budgets and pause budgets that are exceeding limits
• Generate text ad bulksheets
• Detect anomalies in performance
No programming skills required, just copy-and-paste our code and maintain your
settings in Optmyzr.

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Customers “What's possible with just one tool
is frankly ridiculous.”
-Mike Rhodes, author “Ultimate Guide to
AdWords”
“Very nice intuitive workspace
allows to do the job quickly and
have fun with it.”
-Tomáš Sokol, PanMedia Western
“30 days after changing bids with
hourly bidder and geo bid modifier
the cost per lead was down 25%”
- Frank Aldaco, Local Visibility

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Pricing
* prices shown reflect a 10% discount when prepaying for 6 months

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A Passionate Team
Contact us today for a 1-on-1
demo from one of our PPC
experts.
support@optmyzr.com
“Fantastic Customer Service”
-Frédéric Lanier, Guabana