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Analyzing ROI Using Your Facebook and Adwords Data

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Customer lifetime value (CLV), cost-per-click (CPC), customer acquisition cost (CAC); these are the metrics that data-driven companies use to measure their marketing KPIs. But how do you calculate them? This is the subject of our latest webinar, which will get you familiar with these calculations, then teach you how to turn them into reports for money-making campaigns.

Published in: Data & Analytics
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Analyzing ROI Using Your Facebook and Adwords Data

  1. 1. Analyzing ROI Using Your Facebook and Adwords Data
  2. 2. 1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI 2. How to calculate the “payback period” of your campaigns 3. Special considerations when measuring ROI on product-specific campaigns What you’re going to learn 2 3 1
  3. 3. Why CLV?
  4. 4. Customer lifetime value
  5. 5. Customer lifetime value
  6. 6. Customer lifetime value
  7. 7. Case Study
  8. 8. Ad spend ● Cost per order ● Revenue per click ● Average lifetime value
  9. 9. Two strategies 1. Daily optimization of campaigns 2. Remarketing to existing customers
  10. 10. Customer behavior
  11. 11. 40% increase in marketing spend Result 80% revenue increase
  12. 12. RJMetrics Demo
  13. 13. 1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI 2. How to calculate the “payback period” of your campaigns 3. Special considerations when measuring ROI on product-specific campaigns What you’re going to learn 2 3 1
  14. 14. 1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI 2. How to calculate the “payback period” of your campaigns 3. Special considerations when measuring ROI on product-specific campaigns What you’re going to learn 2 3 1

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