of analysis helps a business is explained over here with some facts and figures. it can give your business a real growth

1. For Customers
We Will Always Work For The Need Of Micro,
Small And Medium Enterprises And For The
Individual Entrepreneurs. We Will Always
Learn, Upgrade And Develop Our Capacities
To Serve Them, To Empower Them, To
Develop Their Confidence And Make Them
Successful And Happy In Life.

2. Power of Analytics
In Digital marketing

3. Objective
• To share the importance of analytics in digital
marketing.

4. Introduction
• Digital marketing drives the creation of demand
using the power of the Internet, and satisfies this
demand in new and innovative ways.
• Tactics, Engagement, Measurement, Audience,
Tools
• Large amount of time and money are spent
• New tactics and platforms emerge every week
• Changing needs and behaviour over time
• Managing learning loop

5. Introduction
• 50+ key performance indicators
• Helps in understanding
– brand engagement
– influencer response
– Seasonal trends
– sales and related factors
• Tracking right KPI to develop right strategy

6. Some Basic KPI
• ROI
• Page views
• Time spent on a page
• Geographic
• Total sessions
• Unique visitors (users)
• Pages per session
• Bounce rate
• Behavioral Data
• Average session
duration
• Conversion rate
• Goal completions
• Browser/device usage
• Top pages
• FAQ usage

8. Tools
• A/B testing
• Cohort Analysis
• Enterprise web analytics platforms
• Google Analytics (86%)
• Heat Maps
• Session Recorders

9. Tools : Enterprise web analytics
platforms
• Benchmarking
• Clickstream analysis
• Dashboard
• Real-time analysis
• Tag management
• Testing
• Voice of Customers

10. Tools
• Free online tools
– Social Mention
– Topsy
– Klout , Kred , Peer Index
– TweetReach
• Digital Data Analysis project tools
– DataSift
– IssueCrawler
– NodeXL
– Gephi

11. Critical Optimizations
• Audience Optimization
• Channel Optimization
• Advertising yield optimization
• Content Optimization

12. Case Studies
• Online Retailer: “Focused finders” Vs “busy
browsers”
– 10 % increase in purchase (focus finders)
– 200% increase in purchase (busy browsers)
• Matalan (UK)
– Google Analytics
– build custom reports (processing large volumes of
data accurate and easy)
– making real-time decisions
– 28% increase in conversion rate year-over-year.

13. Case Studies
• Acer
– Using Adobe
– Drive aggressive Facebook fan growth for Acer brand
– Deliver ongoing engagement opportunities for Acer
– Generate increased awareness for the Acer Aspire S3 Ultrabook
– Facebook visibility 4,400% increase
• Dominoes
– Google 360 Suite
– Monthly revenue increase by 6%
• Businesses who use a successfully consistent cross-channel
marketing strategy enjoy 14.6% year-over-year increase in
annual company revenue and 13% annual improvement in
customer retention rates.

14. Analytics Benefits

15. Analytics Benefits

17. “Integrated analytics can potentially free up
much as 15 to 20 % of marketing spend.”
- McKinsey Report
Thank You…!!