Learn how to capture customers with click-to-call, best practices and easy tips in getting started, and boosting results with deeper call intelligence.
PPC What Should a B2B Company Pay For A PPC Lead Rosemary Brisco
Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to garnering relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.
PPC Lead Generation Case Study - St. Regis HomesBassem Ghali
Following a review of St Regis Homes requirements, and completing a full competitive analysis, Green Lotus has found that there are at least 3 other new home builders that have similar products within a 10km radius.
The Green Lotus strategy has focused on producing high quality leads, and maximizing the St. Regis Homes online marketing budget.
Green Lotus has implemented a Google AdWords Campaign with full traffic, leads and phone calls tracking. View the campaign case study!
Key Takeaways
- Green Lotus has succeeded in creating a highly effective and targeted campaign for St’ Regis Homes.
- Green Lotus has demonstrated the efficiency of the campaign with the use of the latest email & phone leads tracking tools.
- Green Lotus has provided the client with tangible and actionable insights throughout the campaign.
- Green Lotus has delivered on client goals, getting quality and cost-effective leads. The campaign has generated more than 550 leads at a low cost of $32.66 per lead, with a high conversion rate of 2.93%.
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
PPC What Should a B2B Company Pay For A PPC Lead Rosemary Brisco
Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to garnering relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.
PPC Lead Generation Case Study - St. Regis HomesBassem Ghali
Following a review of St Regis Homes requirements, and completing a full competitive analysis, Green Lotus has found that there are at least 3 other new home builders that have similar products within a 10km radius.
The Green Lotus strategy has focused on producing high quality leads, and maximizing the St. Regis Homes online marketing budget.
Green Lotus has implemented a Google AdWords Campaign with full traffic, leads and phone calls tracking. View the campaign case study!
Key Takeaways
- Green Lotus has succeeded in creating a highly effective and targeted campaign for St’ Regis Homes.
- Green Lotus has demonstrated the efficiency of the campaign with the use of the latest email & phone leads tracking tools.
- Green Lotus has provided the client with tangible and actionable insights throughout the campaign.
- Green Lotus has delivered on client goals, getting quality and cost-effective leads. The campaign has generated more than 550 leads at a low cost of $32.66 per lead, with a high conversion rate of 2.93%.
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
Schaaf-PartnerCentric CEO Brook Schaaf shares insights for advertisers as to the value of commission segmentation to reward affiliates for the results you want.
Optimizing Google Ad Spend on a Campaign Level, in the framework of a Growth Hack. How small businesses can divert ad spend away from bad traffic and toward good traffic.
Getting the Most out of Google Store Visits: How to Really Go OMNI-ChannelHanapin Marketing
Google Store Visits can be extremely useful for retailers with offline stores. However, adoption is still quite low. This is a missed opportunity for every OMNI-channel retailer. In this session, I will show you how to move beyond just Webshop Sales and how this can have an awesome impact on your business. I will show that with the right experiments and tactics, you can completely change your strategy for the better.
You will learn:
- How to steer your account based on Webshop sales + Store sales
- Tactics and tips for local advertising
- How to best use the newest developments (e.g. New vs Returning Store Visits)
- How to test incrementality of Google Store Visits, by using a unique experiment with a fake dummy website
Google AdWords Case Study – 3x more clicks with 25% less spend and 80% lower CPAYourDigitalStory -YDS
Every campaign success begins with good account structure. Make sure to use many ad groups and custom ad texts. Also don't forget testing, it's worth the time. It’s important to stop bidding on keywords that don’t convert.
http://yourdigitalstory.com
Ve interactive Demystifying Programmatic WebinarVe_Interactive
Recap the first session in our Lunchtime Sessions webinar series.
To kick off, we covered the basics of programmatic advertising, including what it actually is, the benefits, how it works and why you should use it, as well as some standard reporting metrics and a couple of points on optimisation.
Follow the link to watch the full webinar: https://www.youtube.com/watch?v=FWuS8rBC6Bc
Presentation on Facebook relevance score i prepared for Studio Moderna internal marketing conference. Some advertising statistics have been left out because they are confidential.
4 Digital Marketing Metrics Used to Determine ROI SMA Marketing
The goal of most, if not all, marketing campaigns is to get the most results for the fewest amount of investment.
In order to optimize ROI, it’s imperative that you grasp these 4 digital marketing metrics.
https://offers.smamarketing.net/google-analytics-metrics-guide
Google AdWords - top 5 insights from your dashboardOctoboard
Your journey to Google AdWords success doesn’t stop once you master the art of creating a compelling Google ad. The real journey starts with Data and ends with Insights. You need loads and loads of data to be able to spot trends and get to insights on Google Advertising and see what works precisely for you.
Put your metrics around these practical questions and make sense out of your Google Ads Analytics!
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Schaaf-PartnerCentric CEO Brook Schaaf shares insights for advertisers as to the value of commission segmentation to reward affiliates for the results you want.
Optimizing Google Ad Spend on a Campaign Level, in the framework of a Growth Hack. How small businesses can divert ad spend away from bad traffic and toward good traffic.
Getting the Most out of Google Store Visits: How to Really Go OMNI-ChannelHanapin Marketing
Google Store Visits can be extremely useful for retailers with offline stores. However, adoption is still quite low. This is a missed opportunity for every OMNI-channel retailer. In this session, I will show you how to move beyond just Webshop Sales and how this can have an awesome impact on your business. I will show that with the right experiments and tactics, you can completely change your strategy for the better.
You will learn:
- How to steer your account based on Webshop sales + Store sales
- Tactics and tips for local advertising
- How to best use the newest developments (e.g. New vs Returning Store Visits)
- How to test incrementality of Google Store Visits, by using a unique experiment with a fake dummy website
Google AdWords Case Study – 3x more clicks with 25% less spend and 80% lower CPAYourDigitalStory -YDS
Every campaign success begins with good account structure. Make sure to use many ad groups and custom ad texts. Also don't forget testing, it's worth the time. It’s important to stop bidding on keywords that don’t convert.
http://yourdigitalstory.com
Ve interactive Demystifying Programmatic WebinarVe_Interactive
Recap the first session in our Lunchtime Sessions webinar series.
To kick off, we covered the basics of programmatic advertising, including what it actually is, the benefits, how it works and why you should use it, as well as some standard reporting metrics and a couple of points on optimisation.
Follow the link to watch the full webinar: https://www.youtube.com/watch?v=FWuS8rBC6Bc
Presentation on Facebook relevance score i prepared for Studio Moderna internal marketing conference. Some advertising statistics have been left out because they are confidential.
4 Digital Marketing Metrics Used to Determine ROI SMA Marketing
The goal of most, if not all, marketing campaigns is to get the most results for the fewest amount of investment.
In order to optimize ROI, it’s imperative that you grasp these 4 digital marketing metrics.
https://offers.smamarketing.net/google-analytics-metrics-guide
Google AdWords - top 5 insights from your dashboardOctoboard
Your journey to Google AdWords success doesn’t stop once you master the art of creating a compelling Google ad. The real journey starts with Data and ends with Insights. You need loads and loads of data to be able to spot trends and get to insights on Google Advertising and see what works precisely for you.
Put your metrics around these practical questions and make sense out of your Google Ads Analytics!
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
In Todays Retail environment it is mandatory to take advantage of all digital tools available, in order to drive traffic to physical locations. Consumers start their product searching online and more that 50% of all retail transactions in the US are in some way affected by the online world.
Presented by: Lilet Breddels, Jaskiewicz
NetworkLAB has as its mission to create a testing ground where research on the actual effects of new technologies can be put into practice and where assumptions can be tested.
Солнце и свежесть — что еще нужно летом? С Farmasi июль точно будет солнечным и освежающим!
Солнечный каталог Farmasi июль 2016
Напоминаем ссылки на электронную версию
Your Best Customers Call: How to Optimize Your Cross-Channel Strategy for Cal...Tinuiti
No cross-channel marketing strategy is complete without phone calls. For most businesses, your most valuable customers convert by calling. And the COVID-19 crisis has made the call channel even more important to marketers. How well your search, digital, and offline campaigns generate the right types of callers — and the experiences you provide to convert them — can make or break your marketing ROI. Join us to learn the latest marketing best practices to convert more callers to sales opportunities and customers.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
Traditionally, marketers have been "ideas" people, experimenting with creative ways to generate leads and create awareness. For some time, it was accepted that the benefit of marketing would be soft and qualitative in nature. Until today, ROI-based reporting and ROI Drivers for Aquisition Campaigns had long been an inexact science. But the transformation in marketing is well underway—so that this critical, revenue-connected function is now considered more of a numbers game than a creative or qualitative game.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
Driving Sales with Paid Search and Click-to-CallOptimizely
Over 60 percent of paid search advertising will take place on mobile in 2016. Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Agency and brand marketers must adopt new click-to-call optimization and attribution strategies to drive ROI from paid search in the coming year.
Learn from click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search. You’ll learn:
- How to take advantage of new Google AdWords and Bing formats for click-to-call
- Which targeting and bidding options drive call conversions
- The A/B tests every marketer must perform to optimize paid search ROI
- The key data around phone calls you must capture to prove and optimize performance
30-Minute Crash Course: Marketing Strategies to Drive & Convert More Callers ...Tinuiti
Are you wasting budget generating phone calls that aren’t converting? And if so, is it a lead quality issue or a call experience issue? For most businesses, your most valuable customers come in over the phone. How well your search and digital campaigns generate the right callers — and the experiences you provide to convert them — will drive your success in 2020. Don’t leave it to chance. Join us for a 30-minute crash course on the latest marketing strategies to convert more callers to customers.
Optimizing Display Advertising in an Omni-Channel WorldHanapin Marketing
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
The Top Ways to Optimize Your Pay-Per-Call CampaignsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Pay-per-call isn’t a set-it-and-forget-it game. Sure your campaigns will work, but if you want to grow your pay-per-call program, and your business, you’ve got to optimize, adjust, and improve.
How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...MediaPost
With the ubiquity of mobile search and rise of voice interactions, it’s more important than ever to make calls a critical part of your paid search strategy. The latest advances in call intelligence and AI make it possible to get real-time, closed loop attribution and customer intent data from calls. Learn how Fortune 500 brands are leveraging this technology to optimize their bid strategy, lower acquisition costs, and drive more revenue from paid search.
This presentation is from Performance Marketing Summit (May 18, 2015 in Boca Raton, FL). Session description: Campaign measurement can show you if your campaign is working well for an advertiser. Learn about the metrics and tips that can keep your campaign live for the long term.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
In this webinar with Invoca and guest from Forrester, you'll learn how to harness the power of AI to drive more revenue with actionable, real-time voice insights.
5 Ways To Go Beyond Call Tracking: How SunTrust and Allstate Maximize ROI Invoca
With the rise of mobile, understanding and mastering the inbound call channel has never been more important. Learn how Allstate and SunTrust Bank harness inbound calls to optimize bids, leverage artificial intelligence and create powerful lookalike audiences to deliver measurable ROI. Advanced search marketers (you!) will leave with new ideas from your cutting-edge peers and step-by-step instructions to help you achieve the same results!
Advanced Ad Targeting Strategies Using Call IntelligenceInvoca
See how digital marketers can use rich caller data and insights for better audience segmentation and targeting that can be applied throughout the entire customer journey.
A new year's look at lessons and predictions for digital marketing in 2017Invoca
Join a panel of marketing experts from credit.com, Rise Interactive, and Invoca as they talk about the top digital marketing lessons they learned from 2016 and what they think is in store for the new year.
Call Quality & Affiliate Payouts: Improving both for better calls and happier...Invoca
Learn how marketers are rethinking the way they define call quality to drive better calls and build better relationships with their affiliate partners.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. Today’s Topics:
• Capturing customers with Click-to-Call
• Best practices and easy tips in getting
started
• Boosting results with deeper call
intelligence
5. MEASUREMENT
Think beyond just the ad…
• Include strong call/phone number
CTAs on your landing pages,
especially for mobile campaigns
• Track and measure conversions from
landing pages, not just click-to-call
buttons
6. 70% of our calls from paid search come from a
landing page, not the ad.
31%
69%
Call directly from ad (Call
Extensions)
Call from landing page
MEASUREMENT
11. CALLER EXPERIENCE
Google Call Extensions and Forwarding Numbers treat every
caller the same.
• Route callers to different
agents based upon their caller
profile and search queries
• More personalized caller
experience = higher likelihood
of converting
12. Use data from call outcomes to better personalize your
retargeting campaigns.
How: Data from call – product offer page, keywords said, appointment
booked/sale made – is synced to DMP and uploaded to retargeting ad
platform.
CALLER EXPERIENCE
13. Use data from call outcomes to better personalize your retargeting
campaigns.
Examples:
• Caller makes a purchase. Stop retargeting them.
• Caller from Minneapolis asks about a specific NFL Sunday Ticket
cable TV package but doesn’t purchase. Retarget them with NFL
Sunday Ticket ads featuring the Vikings.
CALLER EXPERIENCE
16. CLOSED LOOP ROI REPORTING
API integration pushes data in real-time
17. CLOSED LOOP ROI REPORTING
View calls alongside other web metrics:
18. Tie call conversions back to ad spend
• Measure campaign, ad group, keyword that drove the
call.
• See which keywords, products or services drive revenue.
Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel, however, is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Making these complex ‘hand-offs’ between channels must be fluid for the customer. Simply put, omni-channel is multi-channel done right!”
As for stats, we can definitely talk to:
- 2/3 to 1/3 ratio of mortgage calls to pre-qualify forms
- 1/3 of our Mortgage calls come from Google click to call
- Our business is personal and ¾ of our businesses want conversations and not just applications to truly assist the customer
- Adding Invoca to the Consumer business allowed us to better manage our call center staffing needs. We were able to keep staffing levels the same and increase efficiency by 60%. We did this by making sure that they right calls got to the right teams. This also increased our connect rate as customers were more quickly connected to a representative.
As for stats, we can definitely talk to:
- 2/3 to 1/3 ratio of mortgage calls to pre-qualify forms
- 1/3 of our Mortgage calls come from Google click to call
- Our business is personal and ¾ of our businesses want conversations and not just applications to truly assist the customer
- Adding Invoca to the Consumer business allowed us to better manage our call center staffing needs. We were able to keep staffing levels the same and increase efficiency by 60%. We did this by making sure that they right calls got to the right teams. This also increased our connect rate as customers were more quickly connected to a representative.
As for stats, we can definitely talk to:
- 2/3 to 1/3 ratio of mortgage calls to pre-qualify forms
- 1/3 of our Mortgage calls come from Google click to call
- Our business is personal and ¾ of our businesses want conversations and not just applications to truly assist the customer
- Adding Invoca to the Consumer business allowed us to better manage our call center staffing needs. We were able to keep staffing levels the same and increase efficiency by 60%. We did this by making sure that they right calls got to the right teams. This also increased our connect rate as customers were more quickly connected to a representative.
Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel, however, is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Making these complex ‘hand-offs’ between channels must be fluid for the customer. Simply put, omni-channel is multi-channel done right!”