This document discusses various internet advertising strategies and tactics that small businesses can use to promote their products and services online. It describes different types of online ads such as banners, pop-ups, and fixed position ads. It also discusses using Google AdWords, affiliate marketing with link buttons and banners, blogging to increase search engine optimization, and using Amazon Product Ads. The document provides small business owners with information to help them decide their marketing objectives and budget and determine whether to handle advertising in-house or through an agency.

1. Internet Advertising
We help companies compete

2. Internet advertising
Internet Advertising
• The sole reason businesses of all sizes
advertise is to spread the word that they
have something of interest to sell to their
customers.
http://www.northampton-marketing.uk/

3. Internet advertising
Internet Advertising
• It may be an event you are promoting, a
new product line or an expansion of
services, and the advertising might take
the form of print ads, television
commercials, billboards or online ads.
http://www.northampton-marketing.uk/

4. Internet advertising
Internet Advertising
• Business owners know that advertising
done correctly impacts sales, increases
revenue and is vital for business success.
http://www.northampton-marketing.uk/

5. Internet advertising
Banners or Advertisements?
• There is a big difference between an
Internet banner and an advertisement.
Current psychology of users is that, they
can “spot” obvious ads and tend to ignore
them for the content.
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6. Internet advertising
Banners or Advertisements?
• Since a banner is linking to something
useful and beneficial to the users, there is
greater chance that a visitor will click.
Which one of the two images would you
click on? Both are for the same website,
but one is providing free information.
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7. Internet advertising
The small business owner
• As a small business owner, you need to work
with your marketing manager or your
advertising agency to identify who your target
customers are and how your product or
service directly impacts their lives.
http://www.northampton-marketing.uk/

8. Internet advertising
Internet Advertising
• Design your advertising campaign around
educating those customers about the
benefits of your company that directly
addresses those issues
• You spell out who, what, when, where and
why your product or service is the answer
to their problems and why your business is
better than the competition to fill this need.
http://www.northampton-marketing.uk/

9. Internet advertising
Internet Advertising
• Businesses of all sizes need ongoing
advertising campaigns to keep existing
customers coming back.
• Many shops and restaurants are struggling to
survive in today’s troubled economy.
http://www.northampton-marketing.uk/

10. Internet advertising
Internet Advertising
• It is important to maintain a strong impact on
customers through regular ads, fliers with
sales and coupons and a dynamic, useful
website.
• Maintaining those long-term customer
relationships is critical.
http://www.northampton-marketing.uk/

11. Internet advertising
Advertising - Fixed position
• Placing an advert for your own company on
different pages can have an effect on visitor
actions.
• An advert can be used to make the site
more interesting and newsworthy, and it is
quicker and cheaper than changing the
whole website design.
http://www.northampton-marketing.uk/

12. Internet advertising
Classic pop-up Ad
• The pop-up can be a reminder, showcasing
an event or publishing details of a new
product.
• There are many opportunities to add
information which is designed to attract a
visitors interest. This could be a call to
action or a special time limited offer.
http://www.northampton-marketing.uk/

13. Internet advertising
http://www.northampton-marketing.uk/
Page Peel
• The page peel ad provides for the
opportunity to show an ad without covering
the main page contents.
• The visitor must actively use the mouse
pointer over the corner.

14. Internet advertising
Attracting new customers
• Advertising also attracts new customers
who keep the business growing and are
vital for success.
• They may not have required your business
when it first opened but now find it a
welcome addition to their lives. Advertising
captures them as customers and gives you
the opportunity to turn them into lifetime
customers.
http://www.northampton-marketing.uk/

15. Internet advertising
Creating positive impact
• Small business advertising can have a
positive impact on your employees.
• When somebody finds a person who works
for your business and who responds
positively, both the person and employee
benefit.
http://www.northampton-marketing.uk/

16. Internet advertising
Control of the message
• With a solid advertising campaign, you have
complete control of the message your
audience receives.
• You control how the message looks, what it
says, how and where your customers
receive it. You are able to target very
specific audiences and geographic areas.
You can also be very consistent in your
message.
http://www.northampton-marketing.uk/

17. Internet advertising
Deciding your objectives
• As a small business owner just starting an
advertising program, you need to decide
what objectives you want to achieve with
your marketing budget.
• Do you simply want to build awareness that
your company exists, or do you want to
play up your expertise, your unique
products or your location?
http://www.northampton-marketing.uk/

18. Internet advertising
Your marketing budget
• Once you have decided your objective, you
and your marketing specialist can better
allocate the marketing budget for the
project.
• Your business and the size of the target
market also determine the budget
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19. Internet advertising
In-house or advertising agency
• The next priority is to determine if your in-house
marketing team can handle the job
or whether an advertising agency is better
equipped to manage the creative end of
your promotion.
• Sometimes agencies can negotiate better
rates with vendors and produce more
sophisticated strategies that bring better
results than in-house team members can.
http://www.northampton-marketing.uk/

20. Internet advertising
Web Based Advertising
• In today’s world, advertising is big business
because there are so many products and
services offered.
• Competition has increased, so every
business large and small is charged with
promoting their products in the best
manner possible
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21. Internet advertising
Internet Advertising
• Clearly, the Internet has permanently
changed the way people interact personally
and when doing business. Advertising,
commerce and entrepreneurship are no
longer the sole property of big business.
• Many smaller companies with small budgets
have entered the market and done quite
well because most shoppers prefer to do
business with local companies in their
neighbourhood.
http://www.northampton-marketing.uk/

22. Internet advertising
Google’s AdWords
• One of the best online marketing tools
available is Google’s AdWords.
• With this easy to use program, companies
can create ads for placement on other
websites using the AdWords payment
conditions. The business essentially pays to
get their website advertised on top tier
search result sites.
http://www.northampton-marketing.uk/

23. Internet advertising
Using an Affiliate solution
• Create an affiliate network for your small
business website. Have a graphic designer
come up with the advertising material, such
as link buttons and banners.
• Chosen affiliates can select a button or
banner for their site. When a customer
makes a purchase through that link, you
give them a small percentage of the cost of
the item.
http://www.northampton-marketing.uk/

24. Internet advertising
Never forget Blog posts
• Time consuming, but possibly the cheapest
method to advertise on the Internet.
• If your business creates an interesting Blog,
the visitor numbers grow, and because the
site is always being updated, Google & Bing
index more frequently and position the
website higher in search results for
keywords.
http://www.northampton-marketing.uk/

25. Internet advertising
Amazon Product Ads
• Drive qualified traffic from our site to yours
through highly targeted placements.
• Pricing
• With Product Ads, there are no monthly fees and no minimum
spend. Product Ads uses a pay-per-click pricing model that
takes into account the price and category of the advertised
product.
• You control your total spend by setting the maximum price
you are willing to pay for each click as well as your daily
budget.
http://www.northampton-marketing.uk/

26. Internet advertising
http://www.northampton-marketing.uk/
Thank You
Contact us for more information at
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