How to Get More from Digital PR - Laura Hampton - Drink Digital

•Download as PPTX, PDF•

2 likes•3,691 views

Laura Hampton from Impression presents How to Get More from Digital PR as part of Drink Digital, a Nottinghamshire based digital meetup. Learn more about digital PR and how to measure the value here.

Business

@impressiontalk
1
HOW TO GET MORE FROM DIGITAL PR
without mentioning AVE!
@lauralhampton / @impressiontalk

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 2
Laura Hampton
@lauralhampton
Head of Digital PR
www.impression.co.uk

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 3
Digital PR was born
from an SEO need.
We needed to
build links. So we
did.

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 4

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 5

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 6
When every link is
a vote, you have to
get creative.
We started
investing more in
content.

@lauralhampton / @impressiontalk / impression.tips/drinkdigital
It’s an infographic.
Of infographics.
I thought I was a genius.

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 8

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 9
Meanwhile, PR
pros were
smashing it…
achieving
coverage and
raising
awareness

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 10
We saw that.
We wanted that.

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 11
SEO PR

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 12

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 13

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 14
SEO
PRDigital
PR

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 15
The closer our
services become,
the more we have
to compete with
SEOs and
traditional PRs

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 16
SEO

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 17
Owned Goals
● Number of links
● Quality of links (DR)
● Topical relevance of links (TF)
● Positioning of links (PR)
SEO

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 18
Shared Goals
● Ranking improvements
● Traffic improvements
● Revenue growth
SEO

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 19
Takeaway #1
We need to report on shared
goals as well as owned goals -
which means better
integration with SEO

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 20
SEO PR

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 21
PR

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 22
SEO PR

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 23

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 24
The core benefit of
digital is that it’s
measurable and
tangible.
So reliance on these
metrics makes no
sense for us.

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 25

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 26
AWARENESS
Becomes traffic to core pages to
which you’ve been building links, or
volume of branded search traffic via
Google Search Console

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 27
VISIBILITY
Becomes share of voice via STAT, or
number of ‘news’ results achieved in
the SERPs

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 28
SENTIMENT
Is often measured using social media
listening tools, though this only really
works when your campaign has a
social aspect...

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 29

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 30
Takeaway #2
In order to differentiate from
traditional PRs, we need to be
willing to report on their
metrics but make it SMART

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 31
Digital PR isn’t just a
combo of SEO and
PR… it’s a discipline
in its own right and
we need to evolve it
together

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 32
User Focused
It’s not just about links
that are topically
relevant to us, but also
about what’s relevant
to them

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 33
Circles of Focus
workshops allow us to
explore topical
focuses with our
clients and to
prioritise accordingly

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 34
Make the most of
your assets
Asset-less PR is a
growing trend, but
think it through - are
you missing a benefit
without it?

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 35
Funnel Campaigns
are all about
recognising the
top-of-funnel value
and encouraging
users through

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 36
SEO PR
Dig
PR
PPC

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 37
Trump Worm
Environmental Mobilisation
Environmentally Friendly Materials

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 38
E-Passport Gate Delays Caused by Glasses
Other Considerations for Glasses Wearers
Eye Care Products

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 39
Dream Job Spa Seekers
Spas Near Me
Discounted Spa Products

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 40
Dream Job Spa Seekers
Spas Near Me
Discounted Spa Products
Vouchers for
entrants

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 41
Tangible KPIs
relating to
audience building
(remarketing),
engagement and
final conversions

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 42
Takeaway #3
Our discipline is evolving;
together, we get to decide
where we want it to go - be
measurable, tangible, provable

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 43
How to get more from digital PR
1. Be better SEOs; report on owned goals as well as
shared goals - integration

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 44
How to get more from digital PR
1. Be better SEOs; report on owned goals as well as
shared goals - integration
2. Be better PRs; report on the benefits beyond links,
but make it measurable

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 45
How to get more from digital PR
1. Be better SEOs; report on owned goals as well as
shared goals - integration
2. Be better PRs; report on the benefits beyond links,
but make it measurable
3. Be better marketers; think multi-channel, think
integrated, think user first

@lauralhampton / @impressiontalk / impression.tips/drinkdigital 46
How to get more from digital PR
1. Be better SEOs; report on owned goals as well as
shared goals - integration
2. Be better PRs; report on the benefits beyond links,
but make it measurable
3. Be better marketers; think multi-channel, think
integrated, think user first
Our discipline is still evolving. We get to choose how.

Private and confidential 47
Laura Hampton
@lauralhampton
laura@impression.co.uk

Business development mentor Ben Potter's DRINK:// Digital presentation from April 2019. How many agencies do we have in the room? Talk about something that I believe to be a major problem in ‘agency land’. Agency slant to it but equally relevant to freelancers and anybody else selling digital marketing products / services. In fact, could well apply to any market where services have become commoditised

How to Build Transformational Organization Wide Marketing

Bernie Borges

The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey. The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing. Enterprise-wide marketing is not an option. The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand. Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.

Real Estate Marketing Secrets From The Pros

Placester

For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era. Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.

BrandingRahul Avasthy

Ry digital marketing deckAlex Fredericks

Content Creation Best Practices & The Problem With Editorial Calendars

Ben Grossman

89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.” In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.

Are you a real estate agent? Does social media scare you? Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market. What you’re not very good at is applying this to your social media. (Well, most of you aren’t!) You need to think of social online like you do social offline! Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it? In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing. Read more at: blog.wishpond.com

Fundamentals in Real Estate Series Part - 2 Marketing

RE/MAX Gujarat

Oftentimes more money is wasted on marketing than just about any other aspect of running a business. It is a difficult and vague science that many companies get wrong. The first lesson of marketing is to be careful when listening to experts. Marketing by definition is to discover the needs and wants of prospective customers and satisfy them. What is important is to recognize that marketing is your dominant function. Marketing is what ultimately separates the great Sales Associate from the rest.

Trinetra Focus CommunicationsRahul Avasthy

BrandStudios Portfolio

Shibam Sarbswa 🚀

Social Business Optimization Software

Freesource

Hype agency deck

Khairuzzaman Moushum

Emily Sievert - He’s Just Not That Into You: Inspiring an Oversaturated Audience

Julia Grosman

Social Media Marketing Agency Sales Deck - Vulpine Interactive

Derric Haynie

Glamarioux's Digital Agency Compatibilities Deck

Germaine Bryan

YOUMEN Amplify your Social Selling by Involving Influencer MarketingCarole Lamarque

Mastering the Hotel Marketing Ecosystem at the Property Level

eCornell

Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking decisions to well after they check-out – travelers’ hotel expectations have shifted. Long gone are the days when the hotel marketing tactics were all deployed pre-stay and offline. Today, easier access to guest preference data, past purchase behavior and social media profiles has made the hotel marketing discipline a multi-phase and multi-channel practice that requires involvement from many different key stakeholders at the brand and hotel-property level. In this webinar, Greg Bodenlos, social media and digital marketing hospitality consultant, walks us through this complex hotel marketing ecosystem. In the process, Greg reveals strategies and tactics for mastering the innumerable amount of hotel marketing priorities. The following are just a few of the questions that will be addressed: - What are the most important marketing focus areas at the property level? - How has the definition of hotel marketing evolved in the hospitality industry? - Where should hotel marketing live in the overall hotel operation ecosystem? - Who are the various key stakeholders to involve in hotel marketing initiatives? - What new hotel marketing challenges are on the horizon? Greg Bodenlos is a passionate hospitality marketing consultant and HSMAI leader based in Boston, Massachusetts. With a passion for digital trends, social media and innovation – and over five years of hotel and technology work experience – Greg possesses a unique perspective on the hospitality digital marketing landscape. Playing digitally-focused marketing roles at the destination resort, luxury independent property, and now city center hotel has allowed Greg to play an active role in shaping hotel marketing best practices at the property-level as well as help bring hoteliers closer to creating more meaningful, personalized travel experiences for their guests. It was in his marketing role at Revinate – a SaaS start-up in Silicon Valley that designs and develops technology to improve the guest experience – where Greg was able to help hoteliers and academics better understand the power of leveraging consumer intelligence to drive better service and maximize revenue streams across the entire guest lifecycle. Greg is a proud graduate of Cornell University’s School of Hotel Administration and has been featured as a hotel marketing expert on National Public Radio. Greg has been featured as a contributor in Crowdcentric Media’s Social Media Week New York blog, eCornell’s Blog and HotelMarketing.com, as well as played a co-authored role in an award-winning piece for Cornell University’s Center for Hospitality Research with Chris Anderson entitled Best Practices in Search Engine Marketing and Optimization. Greg can be reached by phone at +1 781 686 2177, email at gr

Digital Branding (2011) For Bangkok University's Students

Somkiat Lilitprapun

SLIDE นี้ เก่าแล้ว ข้อมูลไม่ทันสมัยรออันใหม่เถอะจ๊ะ (06 ตค 2556) Slide ประกอบเรื่อง Digital Branding ที่บรรยายที่ มหาวิทยาลัย กรุงเทพ สำหรับนักศึกษา ม. กรุงเทพหรือผู้สนใจ บรรยายไว้เมื่อ 5 กย 2554

The power of creative collaboration

Table19

Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea. This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.

Highlights from Search Engine Strategies, NY,NY 2011

Luna Web

Marketing's 7 Deadly Sins

We Are Social Singapore

Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins

Social trends, why they are important and why they are not

Joe Edwards

As marketing people, there are two things we cannot help doing: making up new-fangled words (e.g. gamification) and following the latest trends. We’ve always loved new shiny things and while trends are important, as social marketers, it’s important to remember that there are some fundamentals we need to get right. In this presentation, Joe highlights some interesting trends in the digital and social space, what they mean for businesses today and how they can be actioned tomorrow. But more importantly why marketers need to be careful in following every trend and forgetting the basics…. How to stay interesting to your audience.

How To Win With Inbound Marketing

Rapidan Inbound

21 Essential Strategies for Growing Your Business

Brian Downard

Why social media is important final v2 pdf

chrisrasmusauctions

Social Selling Keynote for Symantec

Jill Rowley

How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...

Laura Hampton

Brighton SEO: How to Get More Value from Digital PR - Laura Hampton

Laura Hampton

What's hot

Social Media Marketing for Real Estate Agents: 21 Tips

Wishpond

Fundamentals in Real Estate Series Part - 2 Marketing

RE/MAX Gujarat

Trinetra Focus CommunicationsRahul Avasthy

BrandStudios Portfolio

Shibam Sarbswa 🚀

Social Business Optimization Software

Freesource

Hype agency deck

Khairuzzaman Moushum

Emily Sievert - He’s Just Not That Into You: Inspiring an Oversaturated Audience

Julia Grosman

Social Media Marketing Agency Sales Deck - Vulpine Interactive

Derric Haynie

Glamarioux's Digital Agency Compatibilities Deck

Germaine Bryan

YOUMEN Amplify your Social Selling by Involving Influencer MarketingCarole Lamarque

Mastering the Hotel Marketing Ecosystem at the Property Level

eCornell

Digital Branding (2011) For Bangkok University's Students

Somkiat Lilitprapun

The power of creative collaboration

Table19

Highlights from Search Engine Strategies, NY,NY 2011

Luna Web

Marketing's 7 Deadly Sins

We Are Social Singapore

Social trends, why they are important and why they are not

Joe Edwards

How To Win With Inbound Marketing

Rapidan Inbound

21 Essential Strategies for Growing Your Business

Brian Downard

Why social media is important final v2 pdf

chrisrasmusauctions

Social Selling Keynote for Symantec

Jill Rowley

What's hot (20)

Social Media Marketing for Real Estate Agents: 21 Tips

Fundamentals in Real Estate Series Part - 2 Marketing

Trinetra Focus Communications

BrandStudios Portfolio

Social Business Optimization Software

Hype agency deck

Emily Sievert - He’s Just Not That Into You: Inspiring an Oversaturated Audience

Social Media Marketing Agency Sales Deck - Vulpine Interactive

Glamarioux's Digital Agency Compatibilities Deck

YOUMEN Amplify your Social Selling by Involving Influencer Marketing

Mastering the Hotel Marketing Ecosystem at the Property Level

Digital Branding (2011) For Bangkok University's Students

The power of creative collaboration

Highlights from Search Engine Strategies, NY,NY 2011

Marketing's 7 Deadly Sins

Social trends, why they are important and why they are not

How To Win With Inbound Marketing

21 Essential Strategies for Growing Your Business

Why social media is important final v2 pdf

Social Selling Keynote for Symantec

Similar to How to Get More from Digital PR - Laura Hampton - Drink Digital

How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...

Laura Hampton

Brighton SEO: How to Get More Value from Digital PR - Laura Hampton

Laura Hampton

Influencer Marketing in 2021: Working with Social Media Influencers

SEM Updates - Digital Marketing Blog

Social Media Is a Waste of Time (Unless...)

Mark Traphagen

Fran Griffin - Brighton SEO: Measuring Digital PR

Fran Griffin

Links, links, links – we all know they’re important. But in Digital PR, top tier coverage isn’t always guaranteed to include one! Here are my slides from Brighton SEO where I've discussed when and why to value a client name mention on a tier one website, despite no links – and how to explain this to SEO-focused clients. Follow me on Twitter to continue the conversation - @FrannGriffin Fran Griffin, Digital PR Manager at Digitaloft.

Sheffield DM: Maximising the Value of Digital PR

Laura Hampton

50 social-insights-from-real-marketersLarry Kennedy

Social media is a waste of time

Maged Elsakka

Influencer Marketing Tips and Best Practices for the Retail Industry

CleverGirlsColl

50 tried and true social insights 2015

Uzzal Hossain

50 tried and true social insights

Evgeny Tsarkov

50 Social Insights From Real MarketersMediaZ - Digital Marketing Agency

2015 Pubcon - Twitter Tactics

Jenneva Vargas

How to Build Your Inbound Marketing Game Plan - Paul Roetzer

Online Marketing Summit

How to Build Your Inbound Marketing Game Plan Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. * Paul Roetzer, President, PR 20/20

How to Build Your Inbound Marketing Game Plan - Paul Roetzer

Online Marketing Summit

8 Steps to the Ultimate Surprise & Delight Campaign

Digital Roots

We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service? Engineer a surprise & delight effort that will boost your reputation, leave your customers satisfied and draw your prospects in. After some observation and testing, we’ve come up with an 8-prong attack to the surprise & delight campaign. It involves big data, incredible insight, strong tools and the keen ability to pick out the perfect present. Are you game? Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least pump up your customer retention, revenue and brand loyalty. And probably rack up your Facebook fans & Twitter followers.

The State Of Organic Search (SEO) Going Into 2015

Danny Denhard

2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums. The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months. The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.

Strategic Digital Marketing with Nottingham Trent University and Impression

Laura Hampton

Effectively Use Social Media in CR Reporting to Demonstrate Sustainability Ef...

2degrees Network

Creating a Social Media Powerhouse - Salesforce World Tour #sfwtPOWERHOUSE

Kevin Doyle

Similar to How to Get More from Digital PR - Laura Hampton - Drink Digital (20)

How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...

Brighton SEO: How to Get More Value from Digital PR - Laura Hampton

Influencer Marketing in 2021: Working with Social Media Influencers

Social Media Is a Waste of Time (Unless...)

Fran Griffin - Brighton SEO: Measuring Digital PR

Sheffield DM: Maximising the Value of Digital PR

50 social-insights-from-real-marketers

Social media is a waste of time

Influencer Marketing Tips and Best Practices for the Retail Industry

50 tried and true social insights 2015

50 tried and true social insights

50 Social Insights From Real Marketers

2015 Pubcon - Twitter Tactics

How to Build Your Inbound Marketing Game Plan - Paul Roetzer

8 Steps to the Ultimate Surprise & Delight Campaign

The State Of Organic Search (SEO) Going Into 2015

Strategic Digital Marketing with Nottingham Trent University and Impression

Effectively Use Social Media in CR Reporting to Demonstrate Sustainability Ef...

Creating a Social Media Powerhouse - Salesforce World Tour #sfwtPOWERHOUSE

Recently uploaded

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Lital Barkan

Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯 We will dig deeper into: 1. How to capture video testimonials that convert from your audience 🎥 2. How to leverage your testimonials to boost your sales 💲 3. How you can capture more CRM data to understand your audience better through video testimonials. 📊

Company Valuation webinar series - Tuesday, 4 June 2024

FelixPerez547899

In the Adani-Hindenburg case, what is SEBI investigating.pptx

Adani case

Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.

Introduction to Amazon company 111111111111

zoyaansari11365

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.

An introduction to the cryptocurrency investment platform Binance Savings.

Any kyc Account

Mastering B2B Payments Webinar from BlueSnap

Norma Mushkat Gaffin

Discover the innovative and creative projects that highlight my journey throu...

dylandmeas

Training my puppy and implementation in this story

WilliamRodrigues148

Buy Verified PayPal Account | Buy Google 5 Star Reviews

usawebmarket

Buy Verified PayPal Account Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions. PayPal Services Features- 🟢 Email Access 🟢 Bank Added 🟢 Card Verified 🟢 Full SSN Provided 🟢 Phone Number Access 🟢 Driving License Copy 🟢 Fasted Delivery Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram. 24/7 Hours Reply/Please Contact usawebmarketEmail: support@usawebmarket.com Skype: usawebmarket Telegram: @usawebmarket WhatsApp: +1‪(218) 203-5951‬ USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.

Digital Transformation and IT Strategy Toolkit and Templates

Aurelien Domont, MBA

This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy. Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com

Authentically Social Presented by Corey Perlman

Corey Perlman, Social Media Speaker and Consultant

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

dylandmeas

VAT Registration Outlined In UAE: Benefits and Requirements

uae taxgpt

3.0 Project 2_ Developing My Brand Identity Kit.pptx

tanyjahb

The effects of customers service quality and online reviews on customer loyal...

balatucanapplelovely

BeMetals Investor Presentation_June 1, 2024.pdf

DerekIwanaka1

Authentically Social by Corey Perlman - EO Puerto Rico

Corey Perlman, Social Media Speaker and Consultant

Enterprise Excellence is Inclusive Excellence.pdf

KaiNexus

Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion. What is Enterprise Excellence? Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization. What might I learn? A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo. Who might benefit? Anyone and everyone leading folks from the shop floor to top floor. Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

creerey

Recently uploaded (20)

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Company Valuation webinar series - Tuesday, 4 June 2024

In the Adani-Hindenburg case, what is SEBI investigating.pptx

Introduction to Amazon company 111111111111

Putting the SPARK into Virtual Training.pptx

An introduction to the cryptocurrency investment platform Binance Savings.

Mastering B2B Payments Webinar from BlueSnap

Discover the innovative and creative projects that highlight my journey throu...

Training my puppy and implementation in this story

Buy Verified PayPal Account | Buy Google 5 Star Reviews

Digital Transformation and IT Strategy Toolkit and Templates

Authentically Social Presented by Corey Perlman

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

VAT Registration Outlined In UAE: Benefits and Requirements

3.0 Project 2_ Developing My Brand Identity Kit.pptx

The effects of customers service quality and online reviews on customer loyal...

BeMetals Investor Presentation_June 1, 2024.pdf

Authentically Social by Corey Perlman - EO Puerto Rico

Enterprise Excellence is Inclusive Excellence.pdf

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

How to Get More from Digital PR - Laura Hampton - Drink Digital

1. @impressiontalk 1 HOW TO GET MORE FROM DIGITAL PR without mentioning AVE! @lauralhampton / @impressiontalk

2. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 2 Laura Hampton @lauralhampton Head of Digital PR www.impression.co.uk

3. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 3 Digital PR was born from an SEO need. We needed to build links. So we did.

4. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 4

5. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 5

6. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 6 When every link is a vote, you have to get creative. We started investing more in content.

7. @lauralhampton / @impressiontalk / impression.tips/drinkdigital It’s an infographic. Of infographics. I thought I was a genius.

8. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 8

9. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 9 Meanwhile, PR pros were smashing it… achieving coverage and raising awareness

10. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 10 We saw that. We wanted that.

11. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 11 SEO PR

12. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 12

13. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 13

14. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 14 SEO PRDigital PR

15. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 15 The closer our services become, the more we have to compete with SEOs and traditional PRs

16. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 16 SEO

17. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 17 Owned Goals ● Number of links ● Quality of links (DR) ● Topical relevance of links (TF) ● Positioning of links (PR) SEO

18. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 18 Shared Goals ● Ranking improvements ● Traffic improvements ● Revenue growth SEO

19. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 19 Takeaway #1 We need to report on shared goals as well as owned goals - which means better integration with SEO

20. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 20 SEO PR

21. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 21 PR

22. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 22 SEO PR

23. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 23

24. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 24 The core benefit of digital is that it’s measurable and tangible. So reliance on these metrics makes no sense for us.

25. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 25

26. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 26 AWARENESS Becomes traffic to core pages to which you’ve been building links, or volume of branded search traffic via Google Search Console

27. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 27 VISIBILITY Becomes share of voice via STAT, or number of ‘news’ results achieved in the SERPs

28. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 28 SENTIMENT Is often measured using social media listening tools, though this only really works when your campaign has a social aspect...

29. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 29

30. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 30 Takeaway #2 In order to differentiate from traditional PRs, we need to be willing to report on their metrics but make it SMART

31. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 31 Digital PR isn’t just a combo of SEO and PR… it’s a discipline in its own right and we need to evolve it together

32. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 32 User Focused It’s not just about links that are topically relevant to us, but also about what’s relevant to them

33. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 33 Circles of Focus workshops allow us to explore topical focuses with our clients and to prioritise accordingly

34. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 34 Make the most of your assets Asset-less PR is a growing trend, but think it through - are you missing a benefit without it?

35. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 35 Funnel Campaigns are all about recognising the top-of-funnel value and encouraging users through

36. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 36 SEO PR Dig PR PPC

37. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 37 Trump Worm Environmental Mobilisation Environmentally Friendly Materials

38. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 38 E-Passport Gate Delays Caused by Glasses Other Considerations for Glasses Wearers Eye Care Products

39. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 39 Dream Job Spa Seekers Spas Near Me Discounted Spa Products

40. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 40 Dream Job Spa Seekers Spas Near Me Discounted Spa Products Vouchers for entrants

41. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 41 Tangible KPIs relating to audience building (remarketing), engagement and final conversions

42. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 42 Takeaway #3 Our discipline is evolving; together, we get to decide where we want it to go - be measurable, tangible, provable

43. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 43 How to get more from digital PR 1. Be better SEOs; report on owned goals as well as shared goals - integration

44. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 44 How to get more from digital PR 1. Be better SEOs; report on owned goals as well as shared goals - integration 2. Be better PRs; report on the benefits beyond links, but make it measurable

45. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 45 How to get more from digital PR 1. Be better SEOs; report on owned goals as well as shared goals - integration 2. Be better PRs; report on the benefits beyond links, but make it measurable 3. Be better marketers; think multi-channel, think integrated, think user first

46. @lauralhampton / @impressiontalk / impression.tips/drinkdigital 46 How to get more from digital PR 1. Be better SEOs; report on owned goals as well as shared goals - integration 2. Be better PRs; report on the benefits beyond links, but make it measurable 3. Be better marketers; think multi-channel, think integrated, think user first Our discipline is still evolving. We get to choose how.

47. Private and confidential 47 Laura Hampton @lauralhampton laura@impression.co.uk

How to Get More from Digital PR - Laura Hampton - Drink Digital

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to How to Get More from Digital PR - Laura Hampton - Drink Digital

Similar to How to Get More from Digital PR - Laura Hampton - Drink Digital (20)

More from Laura Hampton

More from Laura Hampton (20)

Recently uploaded

Recently uploaded (20)

How to Get More from Digital PR - Laura Hampton - Drink Digital