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Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event
The document outlines strategies for B2B social media marketing, emphasizing the importance of creating a customer-centered content strategy and leveraging various distribution channels. It highlights the need for consistent content production, employee advocacy, and thorough tracking of engagement metrics. The overall goal is to maximize marketing efforts through a combination of organic, paid, and employee-driven initiatives.
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Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event
- 1. #SMBMSP94 - @iRyanPena B2BSocial Media Marketing Driving results through organic, paid, and employee advocacy 01
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- 4. SocMed PRO -Presentation Name Goes Here About MentorMate A Complex Software Development Company B2B COMPANY Creating software solutions globally for clients since 2001. Working with small to large organizations. WE CAN’T BRAG Most of our cool projects can’t be discussed publicly. Everything is custom. SOCIAL WASN’T WORKING Leadership couldn’t see the value in social - needed a lot of convincing. Who wants this job!? 02
- 5. #SMBMSP94 - @iRyanPena TheMission Likes/Followers Impressions Traffic/Leads Used to be great for reach until we entered pay to play A mysterious number that sounded amazing but meant blah Language everyone speaks and fills the ROI bucket 03
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- 7. #SMBMSP94 - @iRyanPena Createa content strategy centered around THEM… not YOU. 04 1
- 8. #SMBMSP94 - @iRyanPena EBOOKS DefineYour Content Strategy BLOGS VIDEO Once a quarter Primary CTA Trending topic Value based SlideShare Once a week Ties to CTA Repurposed Authored Researched Once a week Ties to CTA Trending topic Facebook/YouTube Humanizes brand 05
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- 11. #SMBMSP94 - @iRyanPena ContentMarketing Model Plan Produce Publish Promote 1 2 3 4 Leverage social listening, search trends, market info, and your staff to determine future content needs Create high quality content that’s centered around value while ensuring your maintain a consistent production strategy Keep your audience coming back by sticking to a publishing schedule. Weekly is usually best for most orgs Dedicate at least a day/week to promote. This includes paid, organic, and employee advocacy 06
- 12. #SMBMSP94 - @iRyanPena Identifya custom distribution model that fits YOUR audience. 08 2
- 13. #SMBMSP94 - @iRyanPena DistributeLike a Boss Medium 10,000 reads & 150+ contacts LinkedIn 4,600 visits & 400+ contacts Twitter 2,025 visits & 70+ contacts Google+ 1,400 visits & 50+ contacts Facebook 1,100 visits & 10+ contacts Other Channels 2,500 visits 09
- 14. #SMBMSP94 - @iRyanPena OtherTools Tons of free communities to engage in. slofile.com is a site to find communities based on your interests. slack 10
- 15. #SMBMSP94 - @iRyanPena OtherTools Answer questions that tie to your blog content. After providing value, include CTA link to learn more Quora 11
- 16. #SMBMSP94 - @iRyanPena OtherTools Give your employees access to a simple tool to share content and reach a broader organic audience Employee Advocacy 12
- 17. #SMBMSP94 - @iRyanPena BrandOrganic Reach in 2016
- 18. #SMBMSP94 - @iRyanPena EmployeeAdvocacy Organic Reach in 2016 14
- 19. #SMBMSP94 - @iRyanPena LaunchingEmployee Advocacy 15 Findthe righttool Givefood Be transparent
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- 22. #SMBMSP94 - @iRyanPena Trackeverything. Seriously…track everything! 16 3
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- 24. Dark Social accountsfor 70% of social media sharing activity
- 25. #SMBMSP94 - @iRyanPena URL Siteyou’re driving to Campaign Source Targeted social network Campaign Medium “Social Media” Urchin Tracking Module 18 Campaign Name “Unique identifier description”
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- 28. #SMBMSP94 - @iRyanPena 🔑 Createa Content Strategy Keep your audience engaged with valuable content 1 2 Distribute Content Masterfully Combine organic, paid, and employee advocacy for maximum results 3 Track everything Don’t allow your efforts to be filed into “Direct” vs “Social” as a source. Use UTM tracking
- 29. #SMBMSP94 - @iRyanPena Thisis the end 22 @MentorMate @iRyanPena