Amanda Sibley - 50 Actionable Tips for Launching a Successful Lead Generation Campaign
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This document provides 50 actionable tips for launching a successful lead generation campaign. It emphasizes the importance of thorough planning, content creation, and promotion across multiple channels. The tips are organized into four parts: planning, content creation, promotion, and measurement. Planning involves setting goals, assigning tasks, and using project management tools. Content creation focuses on asset development and approval processes. Promotion tips cover email, social media, blogging, and other outlets. Measurement of goals and sharing results is highlighted as crucial for iteration. The overall message is that planning ahead, considering promotion during content creation, and continually measuring performance are key to lead generation success.
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Amanda Sibley - 50 Actionable Tips for Launching a Successful Lead Generation Campaign
- 1. INBOUND15 50 ACTIONABLE TIPS FOR LAUNCHING A SUCCESSFUL LEAD GENERATION CAMPAIGN Amanda Sibley Marketing Manager, HubSpot
- 3. INBOUND15 1 14 3 30 45 2 38 22 4 1376 1211 29 15 91085 16171819 2423 28 20 21 2625 31 27 32 37 42 36 43 46 44 4748 49 50 33 34 35 4039 41
- 5. #INBOUND15 Tweet your unique promotional tactic to me right now. Include @AmandaSibley and #INBOUND15 Later: inbound.org/amanda
- 6. INBOUND15 1-2 weeks 2-4 weeks 2-6 weeks Ongoing Plan MeasurePromoteExecute LAUNCH
- 8. INBOUND15 Start Planning Far in Advance 1 1 hour of planning will save you 10 hours of doing
- 9. INBOUND15 Start Planning Far in Advance 1
- 10. INBOUND15 Have a Clear “WHY” 2
- 11. INBOUND15 Companies report that 60% of their projects are not aligned with business strategy.
- 15. INBOUND15 Set Expectations 4 • Communication • Deadlines
- 18. INBOUND15 Use a Project Management Tool 7 •Google Docs •Trello •Asana •Wiki •Evernote Business
- 19. INBOUND15 Share and Store Files Easily 8 •Google Drive •Dropbox •Box •Internal Server
- 20. INBOUND15 Use a Calendar for Launches 9
- 22. INBOUND15
- 26. INBOUND15 Create an Outline in a Shared Document 12
- 27. INBOUND15 Separate Writing and Design 13
- 29. INBOUND15 Think of Promotion as you Create 15
- 30. INBOUND15 Create Asset and Promotional Images 16 Email header Landing page image Blog call-to-action (CTA) Social promotion images 1.. 2.. 3.. 4..
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- 42. INBOUND15
- 43. INBOUND15 Pro-Tip: Use #Hashtags for organizing the conversation online
- 45. INBOUND15 Use Employees as Advocates: GaggleAmp 19
- 46. INBOUND15 Email
- 48. INBOUND15 Optimize Email for Sharing 21
- 51. INBOUND15 23 Post on Launch Day to LinkedIn
- 52. INBOUND15 Amplify message on LinkedIn with Sponsored Updates24
- 53. INBOUND15 Change your Facebook Cover Photo 25
- 54. INBOUND15 25 Change your Facebook Cover Photo
- 55. INBOUND15 Post a video on Facebook 26
- 56. INBOUND15 Boost Posts on Facebook 27
- 57. INBOUND15 27 Boost Posts on Facebook
- 58. INBOUND15 Create an Offer on Facebook28
- 61. INBOUND15 Change Your Twitter Cover Photo 30
- 62. INBOUND15 Set up a Twitter Paid Campaign 31
- 63. INBOUND15 Increase Sharing and Brand Awareness on Instagram 32
- 64. INBOUND15 Post Visual Content on Pinterest 33
- 65. INBOUND15 Create a Deck on SlideShare with CTAs 34
- 66. INBOUND15 Use SlideShare’s Lead Capture forms 34
- 67. INBOUND15 Create a Short Video 35
- 68. INBOUND15 35 Create a Short Video
- 70. INBOUND15 Start a Discussion on inbound.org 36
- 71. INBOUND15 Start a Discussion in LinkedIn Groups 37
- 72. INBOUND15 Write a Blog Post (or 3!) 38
- 73. INBOUND15 38 Write a Blog Post (or 3!)
- 74. INBOUND15 38 Write a Blog Post (or 3!)
- 76. INBOUND15 Add a CTA to your Infographic 39
- 77. INBOUND15 Your website is viewed more than anything else. Use it!
- 78. INBOUND15 Post on Internal Pages 40
- 79. INBOUND15 Create a Content Library 41
- 80. INBOUND15 Use Landing Page Real Estate for CTAs 42
- 81. INBOUND15 Promote Social Sharing EVERYWHERE 43
- 86. INBOUND15 Optimize for Organic Search & Ranking 47 http://bit.ly/seo-hubspot
- 87. INBOUND15
- 89. INBOUND15 Have Goals and Track Them 48
- 90. INBOUND15 Keep Track of Goals 48
- 91. INBOUND15 Keep Track of Goals 48
- 92. INBOUND15 Share High Level Results 49 Results: • 3,587 submissions • 53% submission rate • 15% new contacts Wins: • Launched in 3 languages successfully • Filled a content topic hole • Email had highest CTR all month Misses: • Launch was delayed 2 days due to approvals • 3 images made weren’t approved on FB ads Next Steps & Iterations: • High new contacts rate means this content does well with a new audience. Should do more of it. • Make sure all images have <20% text for promotion. • Test emails to see if the layout we used caused the high CTR. Campaign Name: How to Use Social Media For Business Launch Date: 8/27/15 Goal: 3k leads
- 93. INBOUND15 Iterate on Big Take-aways 50
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- 95. INBOUND15 Take-Aways Plan far in advance and have a communication plan Think about promotion as you are creating the main content There are many ways to promote, for a full list of what we discussed, go here: inbound.org/amanda Always be measuring and improving!