Discover a community of homeowners who are actively recommending your business to their neighborhood...and how to join in on the conversation. Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area. Some of the things you'll learn are: - Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve - Steps to claim and set up a free Local Page for your business - Leverage word-of-mouth referrals to build your online reputation

1. Join the Conversation &
Become a Nextdoor Favorite

2. 2
Today’s
Agenda
✓ Meet the team
✓ Walk through how you can get involved in neighborhood
conversations using Nextdoor’s platform
✓ Q&A
At the end of today’s webinar...we’ll be
giving away a Google Smart Display to
1 lucky attendee!
● You will receive a recording of
today’s webinar!
● You can reach our team at
marketing@surefirelocal.com
A few quick reminders
as we get started...

3. 3
Tom McCoy
Today’s Featured Speaker

4. Nextdoor

5. Nextdoor is the private social
network for the neighborhood

6. 6

Nextdoor is creating stronger, more connected neighborhoods
Houston neighbors turn to
Nextdoor as a lifeline in wake
of Hurricane Harvey
San Diego neighbor brings the
local community together with
innovative supper club
Julia Roberts is reunited with
her chocolate lab, Major
thanks to Nextdoor neighbors
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7. 7

Real people, real addresses, real impact
Safe
Real names and address verification;
no public access
Local
Discrete neighborhood
boundaries; map-based UI
Valuable
Recommendations, classifieds,
events, crime/safety, and more
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8. 8

Adopted by over 80% of U.S. neighborhoods
launched
neighborhoods
190,000+
of U.S.
neighborhoods
87%
+

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Our members are affluent, mobile-first, homeowners
100%
Verified addresses
60%
Female
100k
HH income
72%
Homeowners
80%
Mobile
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10. 10

Nextdoor is a utility for the neighborhood
Meet your
neighbors
Borrow a
ladder
Organize a
block party
Discover a
handyman
Receive an
urgent alert
Find your
lost pet
Neighborhood
watch
USEFUL ESSENTIAL
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11. 11

Members love to recommend their favorite local service providers
*Analysis of all Nextdoor content in Jan 2017
Classifieds
32%
Recommendations
24%
Free Items
8%
Crime & Safety
10%
News & Info
10%
Lost & Found
9%
Events
7%
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12. Recommendations are core to the Nextdoor experience
Data from a Nextdoor member survey conducted March 2016
of members have been
influenced by a neighbor
recommendation
of all Nextdoor posts
are neighbor
recommendations
of members have
shared recommendations
with neighbors
24% 67% 80%
12

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13. 13

We recently launched Neighborhood Favorites
2.7M
Recommended
businesses on Nextdoor
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LISTS OF TOP
BUSINESSES
HEART IN
NAVIGATION
LINK TO
WINNERS LIST
And made several improvements to increase the
the prominence of Recommendations
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15. We created Business Pages to categorize these recommendations
50 recommended
15

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16. Business Pages allow businesses to tap into the neighborhood
16

Build local
reputation
Be part of the
neighborhood
conversation
Tap into the
neighborhood
Reach verified residents
on the only social network
for the neighborhood
Access to a
desirable audience
Grow new business
using trusted neighbor
referrals
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17. Service providers jumped at the opportunity
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18. 18
See a demo of the Surefire
Cloud and discover 3 to 4
tactics our customers
have used to win online
Tuesday Thursday
Let me check
my calendar
Let’s talk on…

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Create a presence for your business
Business Page
Inform members of the services
you offer and ensure your page
accurately reflects your message
Grow your local reputation with each
and every member recommendation
you receive
Read, respond and thank your
neighbors for recommending your
businessHello Neighbors - I really love this neighborhood and
am very happy to be living here. Please say hello if
you see me around. If you have any questions about
the real estate market or just want to know what
your house is worth, please be sure to contact me.
Hope to see you around the neighborhood.
Hello Neighbors - I really love this neighborhood and am very happy to be living here.
Please say hello if you see me around. If you have any questions about the real estate
market or just want to know what your house is worth, please be sure to contact me.
Hope to see you around the neighborhood.
+

20. 20

Get your Business Page set up today
Add your full name, phone number and
address. Input your service in the “service
category” field
2
Visit nextdoor.com/create-business,
choose to claim as an “Individual” and
click on “Continue”
1
Add a clear headshot and a warm greeting
message and click “Continue”3
Hello Neighbors - Thank you for visiting my page. I really
love this neighborhood and am very happy to be living here.
Please say hello if you see me around. If you have any
questions about the real estate market or just want to know
what your house is worth, please be sure to contact
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21. 21

Build an effective Business Page with these handy tips
Photo
Choose a high res, 512x512 pixel
headshot for your avatar
Greeting message
Add a greeting message that is
both personable and
approachable while including
your professional qualifications.
Don’t try to sell people anything.
Just be honest and explain what
makes you unique as a service
provider.
Address
Include your company’s address
Contact information
Provide your phone number and
website. Be sure to fill out each
field as every customer has their
own preferred method of
communication
Recommendations
Ask past and present clients to
give you recommendations to
build up your reputation. All
recommendations are locally
scoped and highlighted here
Office hours
Enter in your hours of availability
Name
Add your full name but no need
to include your job title or
anything else
Hello Neighbors - I really love this neighborhood and am very happy to be living here. Please
say hello if you see me around. If you have any questions about the real estate market or just
want to know what your house is worth, please be sure to contact me. Hope to see you
around the neighborhood.
Hello Neighbors - I really love this neighborhood and
am very happy to be living here. Please say hello if
you see me around. If you have any questions about
the real estate market or just want to know what
your house is worth, please be sure to contact me.
Hope to see you around the neighborhood.
+

22. 22

Ask your network to recommend you today
Click on one of the 4 buttons to share your
business’s Local Page
Click on the “Email” button and select
your email provider for a pre-populated
email
Click on the “Share” button and select
where to post on FB in the drop-down
menu
Click on the “Twitter” button for a
pre-populated Tweet to share to your
Followers
Click on the “Copy Link” button and share
through to a channel of your choosing (e.g. text)
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Promptly respond
to any inquiries
Business-related inquiries
Neighbors may have questions
about the local market, your
services, or seek recommendations
for other related services.
Respond to all questions within 12
hours to ensure a great customer
experience.
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24. 24

We’re expanding our
offerings to small
businesses
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25. Introducing a new way to
connect with the neighborhood
Be the agent neighbors think of first.
Share local market trends, promote
open houses, and build
relationships with the neighborhood

26. Introducing Offers, a new way to get the word out locally
Raise your local profile by sharing offers
with residents closest to your business
Generate word of mouth with posts
designed to spark conversation
Drive new business from neighbors
actively seeking local products & services
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27. Thank you

28. 28
See a demo of the Surefire
Cloud and discover 3 to 4
tactics our customers
have used to win online
Tuesday Thursday
Let me check
my calendar
Let’s talk on…

29. 29
Hey Google, who is today’s
lucky winner?
The winner of the
Google Smart Display is…
Q&A

30. 30
HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal
Thank you!