With so many options at your disposal, planning and promoting a webinar can be tough. In this webinar we will address how you can overcome this challenge with one simple workflow.
Learn how to:
- Generate registrations through a fast growing community
- Leverage the power of Twitter engagement through automation
- Streamline your entire event management process
- Maximize exposure with natural search listings
- Increase your ROI with integrated archive promotion
Why attend this webinar:
1. Setup and run webinars more efficiently
2. Increase registrations in a few easy steps
3. Extend the value of your recording
Pathway to Email Marketing: Best Practices and How-ToMarketo
Your Marketo Email Marketing application has the power to automatically engage buyers with relevant email conversations automatically and at scale. Move beyond basic batch and blast campaigns to authentic, timely and relevant email communications that drive results. View these slides, as we share best practices and how-to’s from creating email campaigns in Marketo quickly and easily to reporting on results that matter.
How to Build a Vibrant Community on TwitterMarketo
With over 300 million active users, brands can no longer afford to ignore Twitter. Watch Madalyn Sklar, host of the #TwitterSmarter and #SocialROI chats, for this actionable webinar to learn how to create standout content that drives engagement, grows your following, and connects you with a wider, more like-minded audience.
Key Findings from the 2016 Association Email Marketing Benchmark ReportInformz
In this webinar we will review the latest market trends and key findings from the past year. Attendees can expect to learn:
-Key findings from emails sent by associations over the last twelve months.
-The latest industry trends in email marketing and marketing automation.
-The role of intelligent targeting and its impact on subscriber engagement.
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
Pathway to Email Marketing: Best Practices and How-ToMarketo
Your Marketo Email Marketing application has the power to automatically engage buyers with relevant email conversations automatically and at scale. Move beyond basic batch and blast campaigns to authentic, timely and relevant email communications that drive results. View these slides, as we share best practices and how-to’s from creating email campaigns in Marketo quickly and easily to reporting on results that matter.
How to Build a Vibrant Community on TwitterMarketo
With over 300 million active users, brands can no longer afford to ignore Twitter. Watch Madalyn Sklar, host of the #TwitterSmarter and #SocialROI chats, for this actionable webinar to learn how to create standout content that drives engagement, grows your following, and connects you with a wider, more like-minded audience.
Key Findings from the 2016 Association Email Marketing Benchmark ReportInformz
In this webinar we will review the latest market trends and key findings from the past year. Attendees can expect to learn:
-Key findings from emails sent by associations over the last twelve months.
-The latest industry trends in email marketing and marketing automation.
-The role of intelligent targeting and its impact on subscriber engagement.
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
See real life examples of how marketers are designing emails to captivate readers and encourage action.
In this webinar, you’ll learn how to:
• Effectively organize content to maximize the reader experience.
• Successfully use imagery to tell better stories.
• Create call to action buttons that drive conversions.
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
10 Top Tips & Tricks for Social Media Success - or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact
by Josh Hoole
Circuit Rider Development Manager, Communities 2.0
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
Fundamentals of email strategy - Suzy Carter-Kent and Rob Pellow, AdestraAdestra
Brands are increasingly looking for ways to innovate and increase engagement within the inbox and to make their emails beyond being functional. Rob and Suzy will discuss the importance of understanding whom you're talking to and why why you're talking to them, before working back through the possibilities and pitfalls of creating these exciting and interactive email experiences.
Parkinson’s UK joined Adestra just under a year ago. Since then, they have made incredible progress in enhancing their supporter experience using automation. Josh explained how they built a strategy and successfully launched welcome programs for new donors, developing their supporter journeys and transactional emails. Discover how they achieved this within a narrow time-frame and delivered on their objectives.
Maximize Your Revenue By Maximizing Your Delegate Profile ValueGEVME
No feedback with your mass email invitation?
Did you figure out whether it’s issue with the copy, timing, channel or database?
You can automate the registration process, why not also automate your marketing campaigns with your delegate’s preferences?
Engage with your delegate prior, during & post event with their most updated behaviour & most-engaging channel.
Supporting Community Goals Using the Higher Logic IntegrationInformz
Get inspired and see how your organization can integrate your online community and digital communications to increase engagement. You could see a huge lift in engagement, just like NHPCO did (to the tune of 58%)!
Growth Hacking in 2016: How to Acquire Users at Low PriceDigital Vidya
Wish to know how can you use 'Growth hacking in 2016 to acquire users at a low price'. You will find this deck presented by Ravi Trivedi, Founder of PushEngage during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
She Said, He Said: How Sales and Marketing Can Drive More Pipeline TogetherMarketo
Sales and marketing may never see eye-to-eye when it comes to lead quality, but they can drive more pipeline by working together on the best practices and content for sales to engage prospects and customers more effectively. New software tools, like ToutApp, are helping with this process, while making it easier to drive Sales accountability and insights into what’s working.
If you’re challenged with inconsistent outreach processes and content, or lack of visibility into how leads are managed, then view these slides to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
Marketo's Secrets to Social Media MarketingMarketo
Curious to peek under the hood of Marketo’s social media marketing engine? Watch Lisa Marcyes, Sr. Social Media Marketing Manager, as she discussed the key elements to fueling a world class social media marketing strategy—from strategy, to content, to metrics. You’ll learn how to develop a winning social media marketing strategy, how to choose the right social platforms for your organization, and he best ways to measure social media marketing to determine real business ROI.
International marketing : Increase your reach and conversion Smart Insights
Learn how to audit your content marketing effectiveness with an introduction to using SEO, CRO and translation.
A regular monthly webinar for Smart Insights members.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
Why Publishers Need to Think Like MarketersHubSpot
Originally presented at HubSpot's 2015 Inbound Publishers Summit by Seth Nichols.
There’s a fundamental shift in publishing that’s occurring right now. Publishers are still thinking in terms of reach and brand strength, but advertisers are measuring leads generated and revenue. Seth makes the case for why (and how) publishers need to think like marketers to survive and thrive.
The Guide To Driving ROI With Dynamic Ads on Facebook and InstagramNanigans
Dynamic Ads are a scalable retargeting solution that enables advertisers to promote the most relevant products to customers across Facebook and Instagram.
Automatically show customized promotions to individual users based on their desktop and mobile browsing.
See real life examples of how marketers are designing emails to captivate readers and encourage action.
In this webinar, you’ll learn how to:
• Effectively organize content to maximize the reader experience.
• Successfully use imagery to tell better stories.
• Create call to action buttons that drive conversions.
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
10 Top Tips & Tricks for Social Media Success - or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact
by Josh Hoole
Circuit Rider Development Manager, Communities 2.0
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
Fundamentals of email strategy - Suzy Carter-Kent and Rob Pellow, AdestraAdestra
Brands are increasingly looking for ways to innovate and increase engagement within the inbox and to make their emails beyond being functional. Rob and Suzy will discuss the importance of understanding whom you're talking to and why why you're talking to them, before working back through the possibilities and pitfalls of creating these exciting and interactive email experiences.
Parkinson’s UK joined Adestra just under a year ago. Since then, they have made incredible progress in enhancing their supporter experience using automation. Josh explained how they built a strategy and successfully launched welcome programs for new donors, developing their supporter journeys and transactional emails. Discover how they achieved this within a narrow time-frame and delivered on their objectives.
Maximize Your Revenue By Maximizing Your Delegate Profile ValueGEVME
No feedback with your mass email invitation?
Did you figure out whether it’s issue with the copy, timing, channel or database?
You can automate the registration process, why not also automate your marketing campaigns with your delegate’s preferences?
Engage with your delegate prior, during & post event with their most updated behaviour & most-engaging channel.
Supporting Community Goals Using the Higher Logic IntegrationInformz
Get inspired and see how your organization can integrate your online community and digital communications to increase engagement. You could see a huge lift in engagement, just like NHPCO did (to the tune of 58%)!
Growth Hacking in 2016: How to Acquire Users at Low PriceDigital Vidya
Wish to know how can you use 'Growth hacking in 2016 to acquire users at a low price'. You will find this deck presented by Ravi Trivedi, Founder of PushEngage during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
She Said, He Said: How Sales and Marketing Can Drive More Pipeline TogetherMarketo
Sales and marketing may never see eye-to-eye when it comes to lead quality, but they can drive more pipeline by working together on the best practices and content for sales to engage prospects and customers more effectively. New software tools, like ToutApp, are helping with this process, while making it easier to drive Sales accountability and insights into what’s working.
If you’re challenged with inconsistent outreach processes and content, or lack of visibility into how leads are managed, then view these slides to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
Marketo's Secrets to Social Media MarketingMarketo
Curious to peek under the hood of Marketo’s social media marketing engine? Watch Lisa Marcyes, Sr. Social Media Marketing Manager, as she discussed the key elements to fueling a world class social media marketing strategy—from strategy, to content, to metrics. You’ll learn how to develop a winning social media marketing strategy, how to choose the right social platforms for your organization, and he best ways to measure social media marketing to determine real business ROI.
International marketing : Increase your reach and conversion Smart Insights
Learn how to audit your content marketing effectiveness with an introduction to using SEO, CRO and translation.
A regular monthly webinar for Smart Insights members.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
Why Publishers Need to Think Like MarketersHubSpot
Originally presented at HubSpot's 2015 Inbound Publishers Summit by Seth Nichols.
There’s a fundamental shift in publishing that’s occurring right now. Publishers are still thinking in terms of reach and brand strength, but advertisers are measuring leads generated and revenue. Seth makes the case for why (and how) publishers need to think like marketers to survive and thrive.
The Guide To Driving ROI With Dynamic Ads on Facebook and InstagramNanigans
Dynamic Ads are a scalable retargeting solution that enables advertisers to promote the most relevant products to customers across Facebook and Instagram.
Automatically show customized promotions to individual users based on their desktop and mobile browsing.
Webinar About Webinars: 6 P's of Successful WebinarsWebinarListings
Are you hosting webinars but feel like you have a lot to learn? Or are you looking to host a webinar and don't know where to start? Then this webinar is for you!
Awareness Networks and WebinarListings are joining together to put on this webinar to show you some best practices. In the webinar, we will cover the following areas:
Presenter
Platform
People
Participation
Promotion
Post-webinar follow-up
SPEAKER BIOGRAPHIES
Rachel Levy
Rachel Levy is Founder/CEO of WebinarListings, a directory of webinars, and a Marketing and Social Media Consultant at Rachel Levy Consulting. Her background is deeply rooted in Marketing, at companies such as Kraft Foods, Jim Beam Brands and Abbott Laboratories.
Rachel has immersed herself in the webinar world since starting WebinarListings and her social media consulting business. She can be found on Twitter at @WebinarListings or @BostonMarketer, or on her websites at WebinarListings or Rachel Levy Consulting.
Mike Lewis
Mike Lewis runs marketing and sales for Awareness, Inc and has 7+ years of experience organizing demand generation and lead nurturing programs that include webinars. At the BMA he received the Best Marketing Programs award for his webinar series called 'Marketing Best Practices' and implemented webinar programs at several other companies including Salesnet and Awareness.
Growth Marketing on Instagram: Finding & Scaling Success with Direct Response...Nanigans
For its 500 million users and for advertisers alike, the experience of using Instagram is entirely visual. So how can you make sure that the images in your Instagram ads will help you meet your advertising goals? View this slide deck to learn strategies and creative best practices that will increase the impact of your Instagram ad campaigns.
3 STEPS FOR EXECUTING A FIRST CLASS SOCIAL MEDIA STRATEGY [INBOUND 2014]HubSpot
Does social media still feel like a side-show to you? How can you use social media in a way that attracts visitors, converts them into leads, and eventually customers? This session will show you how to use Social Inbox to build an air-tight social media strategy that helps you monitor the social media activity of your database and bring you visits, leads, and customers.
HOW TO USE THE HUBSPOT COS BLOG TO CREATE QUALITY CONTENT [INBOUND 2014]HubSpot
Businesses who blog average 55% more website visitors than those who don't. HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook like's than customers who only write 2 blog posts per month. In this session learn how to create content, optimize keywords, and generate more traffic to your blog using HubSpot's blogging tool.
HOW TO MASTER YOUR MARKETING AUTOMATION WITH WORKFLOWS [INBOUND 2014]HubSpot
Marketing automation is a powerful tool, but it's only one part of your marketing machine. Using HubSpot Workflows, you can learn to automate parts of your marketing strategy as you build a pipeline of contacts, nurture them at the exact right time and place, and uncover what works or doesn't work for your audience. Learn about the best practices when using Workflows, to go beyond lead nurturing, in conjunction with other parts of the HubSpot product to work more efficiently and effectively.
BECOME THE INDUSTRY LEADING MARKETING TEAM IN 12 MONTHS OR LESS [INBOUND 2014]HubSpot
When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.
Content is not king, it's CORE. Content is a functional part of every experience and needs to be treated as such. UX needs to take an active role in leading the content creation work stream, and testing content like the UI it is. This deck includes some case studies to show massive impact that UX led content work can lead to. It also includes a few tips and tools to make it happen. Enjoy.
The Performance Marketer's Guide to Scaling Growth with Mobile App Install AdsNanigans
App use is more popular than ever! According to eMarketer, 98% of US mobile users ages 14 and older installed at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd.
Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these sites to win downloads for your mobile app with this presentation.
EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN [INBOUND 2014]HubSpot
Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Steve James from HubSpot partner agency Stream Creative will walk through everything you need to know about your website redesign from preparing your content assets to integrating your buyer personas into the designs of your website. If you are planning a website redesign in the next year, don't miss out on this session.
Getting Creative with Facebook and Instagram Video AdvertisingNanigans
Video ad growth is exploding, driven by direct response. Video ads on Facebook and Instagram offer marketers flexible formats, eye-catching autoplay functionality, and integrated call to action buttons.
This presentation contains creative best practices and inspiration, tips to jumpstart high performing campaigns, and an analysis of exemplary video ads and why they work.
Facebook Video Advertising Rewind: Benchmarks and Trends from 2016Nanigans
Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram.
As CMOs scale investment in video advertising, it's important to understand how the market is trending. This SlideShare features data and insights from our recent report of 2016 video advertising benchmarks in order to provide you with the knowledge you need to create successful campaigns this year and beyond.
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...HubSpot
Personalization across marketing channels and the website is a burgeoning strategy in inbound marketing. And for good reason, a 2013 Monetate/eConsultancy Study found that marketers who are personalizing their web experiences see on average increase of 19% in sales. But many marketers don’t know where to begin with personalization. This session will walk through how to develop a personalization strategy using HubSpot, focusing particularly on website personalization as a way to reduce friction and increase conversions in the sales process.
Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad ...Nanigans
The holidays delivered higher return on ad spend on Facebook in Q4 2016
This report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue impact of their direct response ad campaigns on Facebook.
This report highlights:
-CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
-Insights on how ecommerce advertisers are achieving higher returns
-Data on skyrocketing adoption of Facebook’s dynamic and mobile video ads
2008 | Visualization Tool - How communicate the service design conceptsfrancesca // urijoe
the slide comes from the input package materials for the workshop CHITA08, mobile services and digital communities, that is taking place at Jiangnan University, Wuxi, China, as a research and didactic experience beetween School of Design at Jiangnan and Design Faculty at Politecnico di Milano. further news and materials available at http://chita.politecalab.org
Applied ways to make your webinar effective and successfulHariom Sharan
Find out on what a successful marketer need to know to make webinar effectiveness and successful. After end the presentation you'll able to understand the practice tools & techniques for registration conversion to actual attendees.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age.
Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Brad Kleinman from WorkSmart eMarketing presents on eMarketing for Community Colleges. The presentation takes a look at creating eMarketing programming at your community college, and using the eMarketing techniques themselves to market the programs!
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
I did this talk to business owners in September 2015. It explains what SEO and why it is important.
I have add some annotations in green boxes, these explain in more depth some of the points I spoke about.
What do you do when you need to get your message out to people for whom you don't have email addresses? How do you get in front of a market that you want to target when you can't buy email lists (that's a no-no) and the target market you want is on social media? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members.
Join us for a free interactive workshop to educate you on marketing automation, assess your organization's readiness and help you prepare a realistic timeline and budget.
Hello if you're looking digital marketing syllabus then this PDF is useful for you this PDF will give you complete information of digital marketing syllabus 2023
Brad Kleinman discusses eMarketing Techniques at the Speed of Light - for businesses, at the eMarketing Techniques Conference on January 29th, 2009 in Austin Texas.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Sabrina George
VP Marketing, Onstream Media
Kristian Haanes
CEO and Founder, Webinara
Kelly Barner
Editor, Buyers Meeting Point
Today’s speakers
Moderator
3. What we will cover today
Webinar Statistics
Your Webinar Plan
Preparing Webinar Promotion
Registration Process
Post Webinar Preparations
Q&A
5. Over 66% of marketers are using webinars as part of their
content marketing programs. (Source: CMI)
Webinars are the second most effective marketic tactic (B2B).
(Source: CMI)
Nearly 3 in 10 webinar leads were considered “excellent,” and
another 39.3% were rated “good.” (Source: eMarketer)
90% of organizations now market with content, according to
Demand Metric.(Source: Demand Metric)
Content marketing is 62% less expensive than traditional
marketing. (Source: Demand Metric)
69% of people trust an organization’s educational content if it is
discovered via a friend. (Source: Kentico)
Organic search generates two-thirds of all web traffic, according
to DigitalRelevance. (Source: Digital Relevance)
10. Planning is everything, start early, min. 4-6 weeks
before
Involve all stakeholders
Speakers
Moderator
Guest speakers
Tech Support
Media Partners
Sponsors
Sales / Marketing
Schedule all prep meetings / calls, the webinar and
the post webinar activities
16. Who is your target audience?
Do they know «your» terminology?
Does the title make them want to register?
Is the title compelling enough to click on a Tweet or
in a search result link?
Google Search before decide
Focus Keyword (SEO)
Use a subtitle if needed
Avoid stop words and special characters
24. Why do we run this webinar?
Who is this webinar for?
Why do we think this can provide any value to the
attendees?
Why should they care about this? Reasons to attend?
WIIFM?
Any news?
Any promotions?
Will they get access to the recording / slides if they
register?
Think about readability! Good for SEO
32. What is the required fields needed for your follow-up
process?
Is the webinar easy to add to the calendar? … and will
it come with the correct time zone?
Are they able to contact you?
What happens if they register last minute?
34. Prepare recording / slides email
Questions not answered in Q&A follow up?
On-Demand content?
Do’s and Don’t when following up the attendees –
your rules
Follow up no-shows?
Registrants data, tagging?
Post Webinar survey?
46. Post Your Webinar
SEO optimized Webinar registration page
Your own webinar overview page
All emails taken care of
Webinar Recording available after webinar
Your webinar On-Demand to other visitors
Webinar Statistics and Access to all attendee data
Reach 1000’s of potential attendees
Increase brand awareness