This webinar discusses effective promotion techniques for webinars, emphasizing the importance of planning, title creativity, and audience engagement. It outlines essential preparation phases, including registration processes and post-webinar follow-ups. Key statistics highlight the growing use of webinars in content marketing, their effectiveness, and the necessity of strategic planning to maximize investment.

1. 2016 Webinar Promotion Techniques
This webinar will begin shortly...
Please stay tuned

2. Sabrina George
VP Marketing, Onstream Media
Kristian Haanes
CEO and Founder, Webinara
Kelly Barner
Editor, Buyers Meeting Point
Today’s speakers
Moderator

3. What we will cover today
 Webinar Statistics
 Your Webinar Plan
 Preparing Webinar Promotion
 Registration Process
 Post Webinar Preparations
 Q&A

4. Webinar Statistics and Trends
Are you a statistic?

5.  Over 66% of marketers are using webinars as part of their
content marketing programs. (Source: CMI)
 Webinars are the second most effective marketic tactic (B2B).
(Source: CMI)
 Nearly 3 in 10 webinar leads were considered “excellent,” and
another 39.3% were rated “good.” (Source: eMarketer)
 90% of organizations now market with content, according to
Demand Metric.(Source: Demand Metric)
 Content marketing is 62% less expensive than traditional
marketing. (Source: Demand Metric)
 69% of people trust an organization’s educational content if it is
discovered via a friend. (Source: Kentico)
 Organic search generates two-thirds of all web traffic, according
to DigitalRelevance. (Source: Digital Relevance)

6. (Source: searchenginejournal.com)

7. Your Webinar Plan
Planning is everything

8. 2016 2016
Today
apr mai jun
Webinar XYZ Planning Kickoff
4/28/2016
Webinar Promotion
5/5/2016
Webinar Preparations
5/12/2016
Rehearsals completed
5/19/2016
Webinar Date
5/26/2016
4/28/2016 - 5/5/2016Webinar Planning Phase
5/6/2016 - 5/26/2016Webinar Promotion Phase
5/12/2016 - 5/26/2016Webinar Preparation Phase
5/26/2016 -
6/30/2016
Post Webinar
Min. 3 weeks!
4 week webinar plan

9. Do you have a plan / checklist?

10.  Planning is everything, start early, min. 4-6 weeks
before
 Involve all stakeholders
 Speakers
 Moderator
 Guest speakers
 Tech Support
 Media Partners
 Sponsors
 Sales / Marketing
 Schedule all prep meetings / calls, the webinar and
the post webinar activities

11. Preparing Webinar Promotion
How to maximize a long tail webinar investment

12. Webinar Title
Does the title make them want to register?

13. Creativity can work, but...

14. Twitter – only your title will show

15. Google – character limit is 65 (70)!

16.  Who is your target audience?
 Do they know «your» terminology?
 Does the title make them want to register?
 Is the title compelling enough to click on a Tweet or
in a search result link?
 Google Search before decide
 Focus Keyword (SEO)
 Use a subtitle if needed
 Avoid stop words and special characters

17. Time and Date
What is the most optimal day and time of week?

18. Twitter – only your title will show

19. Google Event Markup

21.  What time zones are we targeting?
 What days of week are best?
 What time of day is best?

22. Webinar Description
What’s in it for me? - WIIFM

23. Twitter – only your title will show

24.  Why do we run this webinar?
 Who is this webinar for?
 Why do we think this can provide any value to the
attendees?
 Why should they care about this? Reasons to attend?
WIIFM?
 Any news?
 Any promotions?
 Will they get access to the recording / slides if they
register?
 Think about readability! Good for SEO

25. Speaker’s and Bio’s
Builds trust and credibility

26. Make it brief and relevant!

27. Registration Process
How does it feel to go through your webinar registration
process?

28. Twitter – only your title will show

32.  What is the required fields needed for your follow-up
process?
 Is the webinar easy to add to the calendar? … and will
it come with the correct time zone?
 Are they able to contact you?
 What happens if they register last minute?

33. Post Webinar Preparations
What is the next steps...?

34.  Prepare recording / slides email
 Questions not answered in Q&A follow up?
 On-Demand content?
 Do’s and Don’t when following up the attendees –
your rules
 Follow up no-shows?
 Registrants data, tagging?
 Post Webinar survey?

35. Webinara and Onstream Webinars
We got you covered

41. Automated Twitter Promotion

42. Daily Matches

43. On Sundays

46.  Post Your Webinar
 SEO optimized Webinar registration page
 Your own webinar overview page
 All emails taken care of
 Webinar Recording available after webinar
 Your webinar On-Demand to other visitors
 Webinar Statistics and Access to all attendee data
 Reach 1000’s of potential attendees
 Increase brand awareness

47. Q&A

48. Thank You!
kh@webinara.com