The document covers the importance of brand awareness and how businesses can enhance their visibility through listings, reviews, and social media. It provides free public relations (PR) tips, including how to respond to negative reviews and effectively reach journalists for media coverage. Additionally, it emphasizes the value of creative content and data-driven stories to engage audiences and improve brand perception.

1. Brand Awareness
Masterclass
Getting Your Name Out There

2. ● Why Brand Is Important
● Your Branded SERP
● Free PR Tips
What We’ll Cover

3. Why Is Brand
So Important?

4. People will Google
your brand when
making buying
decisions

7. seven out of ten page one
websites are listings, reviews
and social sites.
70%

8. We can control two
of these elements:
Listings | Social

10. photos
reviews
posts
products
q&a
bookings

11. You can list your products
and services with links!

12. It’s FREE
For now anyway…...
Go and sign up
https://www.google.com/intl/en_gb/business/

13. There’s plenty of other
listing sites too
● Yell
● Yelp
● Local newspapers
● My Local Services
● 192
● Thomson Local
● Bing Places
● Apple Maps
You can own and control
these listings

14. Social Profiles.
Keep updated.
Add your link in bio.

15. Your team’s
social profiles
can rank for
your brand
name too….

16. Whilst we can’t control
reviews, it is important to
respond to any negative
ones.

17. A few tips...
● Be Honest
● Stay Positive.
● Provide Context, without
finger pointing
● Take accountability and offer
a resolution
● Remain professional.

18. Negative PR can
really knock brand
perception….

20. Negativity
gets more
attention

22. So it’s important to
control what’s
showing with your
brand name.

23. Combat
Negativity
With Positive
PR

24. & these all
cost nothing
but time

25. Journalists often
need quotes for
stories

26. #journorequest
#prrequest
#bloggerrequest
Follow these hashtags
on Twitter to see the
requests.
You need to respond
quickly to nail the
opportunity though

27. Tweetdeck is great (and
free) for managing this as
you can set up columns for
each hashtag.

28. You can secure some top national coverage

29. Any business
successes to
shout about?

30. Acquisitions
Award Wins
Charity
Milestones
Unusual
Products
Team
Members

31. Send it to your local press
● Research which journalists are writing
about business in your area.
● Most journalists include their email in
their Twitter bio, or it can be found on the
publication website. If not, try hunter.
● Create and email them your story!
● Don’t use attachments in the email, it’s
better to include a Drive / Dropbox link

33. Do you offer
special
discounts?

35. Contact the
relevant sites for
inclusion

36. How about
creating a news
story from
scratch?

40. These are all
stories created
purely for PR

41. ● Google Trends
● Data Hub
● Land Registry
● Archive.org
● Social Media
● Office Of National Statistics
● Spotify
● Similarweb
● Freedom Of Information
Requests
There are so many free data sources

42. Pinterest data was used to look
at number of pins, inclusions of
boards of a certain theme.
A top 20 list was then created
from this.
Beautifully visual piece (which
journalists love)

43. History data on each spa/hotel
will give the insight into their
spooky history!
Collate this and then list in order
of the spookiest.
It’s a great themed piece for this
time of year and your brand gets
the recognition for generating
the data.

44. Think outside
the box, about
what your
customers will
be interested in

45. Breakout
Let’s talk PR and brainstorm an idea
for each other

46. Questions?