Become the Industry Leading Marketing Team in 12 Months
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This document discusses how to become an industry-leading marketing team in 12 months or less. It provides tips on developing content, thought leadership, PR, and education strategies. Specific recommendations include focusing on the needs of partners, making partners look good, and having a plan to help partners achieve their goals and vision. The overall message is on how to use content, expertise, and personalization to help others while establishing yourself as an authentic expert in your field.
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Become the Industry Leading Marketing Team in 12 Months
- 1. #INBOUND1 4 Become the Industry Leading Marketing Team In 12 months or less. Dan Slagen CMO, HourlyNerd
- 2. #INBOUND14 • Unbundled • Consulting • Platform • Direct expertise • Project based • Flexible
- 4. “I’m a firm believer in paradigm breaking…outside the box thinking” #INBOUND14 • 20M view on YouTube • 1M registered users
- 5. #INBOUND14 Branding Performance Product marketing Sales enablement Positioning/messaging Thought leadership Product updates, enhancements and roadmap Leads/qualification Value proposition Content/social/video Relationship with Devs Sales/Marketing Ops Website/mobile Paid & organic Customer onboarding Persona analysis Public relations Co-marketing Customer success Industry updates Events/Speaking Email/Marketing automation/nurturing Customer council Pricing Community Metrics – COCA/LTV/ROI Competitive analysis One-sheeters Creative Offline Analyst relations Pitching Culture Measurement/reporting/a nalytics Internal education Sales decks
- 6. #INBOUND14 The problem is that we usually stop here.
- 7. #INBOUND14
- 9. #INBOUND14 What Can I Do?
- 10. #INBOUND14 What Can I Do For Others?
- 11. Four Stories For Others 1 PR 2 Lead gen 3 Social 4 The current gamble
- 12. Nanigans Challenge Target • 100-2,000 employees • $50k per month on FB • Digital & mobile focus • Direct response oriented • Located in North #INBOUND14 America •MaZrekreo tb udget • Zero trust in ad:tech • Crowded space • Need to be consistently relevant • Innovation & thought leadership
- 13. #INBOUND14 What can I do? Blog Content Speaking Ask for $$$ Case studies Referrals Logos
- 14. #INBOUND14
- 15. #INBOUND14 What can I do for others?...data
- 16. #INBOUND14 38% of PR ^2,400% lead gen
- 17. Four Stories For Others 1 PR 2 Lead gen 3 Social 4 The current gamble
- 18. #INBOUND14
- 19. #INBOUND14 What can I do?
- 20. #INBOUND14
- 21. #INBOUND14 What can I do for others?...personalize Gender Location Occupation Language Support Purpose Case details
- 22. #INBOUND14 Owned 9 of 11 paid listings (81%)
- 23. Four Stories For Others 1 PR 2 Lead gen 3 Social 4 The current gamble
- 24. #INBOUND14
- 25. Paid Content Viral video Company page Fan acquisition Culture Comedy Evangelists Events #INBOUND14 What can I do?
- 26. #INBOUND14
- 27. What did FB need? 1.) Revenue 2.) SMB 3.) Sales fuel 4.) Results #INBOUND14
- 28. #INBOUND14 What can I do for others? ...make them $ ebooks classes webinars speaking events sales guides account management
- 29. #INBOUND14 30,000 leads per month
- 30. #INBOUND14 The 2/3 rule Alignment: Promotion: Brand:
- 31. #INBOUND14 12 tips on partners 1.) Needs/goals: Let them talk for as long as you can 2.) Plan: Have one (or a few) 3.) Reporting/tracking: Show them how to look good
- 32. #INBOUND14 12 tips on partners 4.) Success: Make them look great 5.) Concerns: Specialize in their concerns/weaknesses 6.) Timing: If it’s not right, it’s not happening
- 33. #INBOUND14 12 tips on partners 7.) Employment length: Newbies can make a quick impact 8.) Introductions: Help partners know the right people 9.) Resources: They don’t have any
- 34. #INBOUND14 12 tips on partners 10.) Instantaneous: Always be ready 11.) Honesty: If one bridge gets burned, word gets around 12.) Vision: Show them how you’ll get them to theirs
- 35. Four Stories For Others 1 PR 2 Lead gen 3 Social 4 The current gamble
- 36. #INBOUND14
- 37. #INBOUND14
- 38. #INBOUND14 Branding Performance Product marketing Sales enablement Positioning/messaging Thought leadership Product updates, enhancements and roadmap Leads/qualification Value proposition Content/social/video Relationship with Devs Sales/Marketing Ops Website/mobile Paid & organic Customer onboarding Persona analysis Public relations Co-marketing Customer success Industry updates Events/Speaking Email/Marketing automation/nurturin g Customer council Pricing Community Metrics – COCA/LTV/ROI Competitive analysis One-sheeters Creative Offline Analyst relations Pitching Culture Measurement/reporti ng/analytics Internal education Sales decks
- 39. #INBOUND14
- 40. #INBOUND14 Content Thought leadership PR SEO/Social Lead gen Branding Community Education
- 41. #INBOUND14
- 42. #INBOUND14 A U T H E N T I C
- 44. #INBOUND14 Data & expertise Personalization Make people $ Job function Industry
- 45. “We all have a great need for acceptance, but you must trust that your beliefs are unique, your own.” #INBOUND14
- 46. #INBOUND14 Thank you! Questions? dan@hourlynerd.com @danslagen
Editor's Notes
- Content Level – Image Text Orientation 3
- Content Level – Image Text Orientation 3
- Content Level – Image Text Orientation 3