- Cloud computing allows businesses to focus on their core operations by reducing costs and IT burdens. It eliminates the need for large upfront capital expenditures and lowers ongoing operational expenses. - Cloud platforms like Salesforce.com's Force.com allow businesses to build and deploy applications much faster with little IT expertise required. This reduces the time to value for new projects. - Large enterprises are also increasingly adopting cloud computing due to the cost savings and ability to quickly develop and deploy new applications without extensive IT resources.