Compose Your Digital Enterprise

© 2014 IBM Corporation
Compose your Digital Enterprise
Jason Gartner
Vice President, Middleware Platform Development

Market
Shift in personalized computing
to mobile using cloud services
Shift towards unbundled
business offerings
Shift towards killer-apps
transforming industries
Shiftsin the digital economy

Responding to these shifts requires a new approach . . .
the Composable Business
Restless Reinvention and
Process Innovation
Better Decision Making
from Actionable Insights
Accelerated Time to Market
Secure Integration across
Business & Technology
A Building Block Approach

What did these three businesses have in common?
7
Hint:

Systems as a set of building blocks
• Assemble new capabilities rather than handcraft
• Combine any parts together quickly
• Re-mix existing parts to create new capabilities
• Introduce new building blocks at lower cost
• Experiment faster and cheaper with lower risk

Business
• Faster time
to market
• Lower time
to change
IT Operations
• Reduced risk
during changes
• Failure ready
infrastructure
Developers
• Can focus on
innovation
• More freedom
and choice
Value of the Composable Business
11
• Quickly bridge new systems of engagement with existing systems of record

What Is Needed To Make Composable Business A Reality?
Prepare existing IT
infrastructure for cloud
Optimize systems of record
to reduce TCO and free
resources to invest in
innovation
Enable hybrid cloud
through secure exposure of
systems of record
Prepare back-end systems
for hyper scale generated
from mobile, cloud, and
internet of things
Mix & Match ecosystem
with complete flexibility to
rapidly build engaging
born on the cloud
applications from (micro)
services and APIs
1. Cloud Ready IT 2. Strategic Use of SaaS 3. Next-Gen Engaging Apps
Use applications without
the hassle of building,
operating, and maintaining
the application and
infrastructure
Reduce cost by paying only
for what you use
APIs
Hybrid
Elastic

Step 1. Cloud Ready IT
How do I leverage existing on-
premise assets (data and services)
for cloud and also free up resources
for innovation?
How do I leverage existing on-
premises system of record assets
(data and services) for cloud?
How do I elastically scale my back-end
systems to handle new traffic from
engaging applications in the cloud?
Systems of
Engagement
Systems of
Record
Secure Manage Deploy Connect Scale
Enable Hybrid Cloud Prepare for Hyper ScaleOptimize IT
Application Integration Middleware
Share

Optimize IT
Challenges Capabilities Benefits
Time to set up
infrastructure, pre-reqs
and maintain systems of
record
Pre-built Patterns that
help rapidly deploy
infrastructure to support
engaging Cloud apps
Faster time to market
with middleware
deployed in a repeatable
ways
Expertise needed to
configure and deploy
infrastructure
Patterns encapsulate best
practices for middleware
deployments
Reduced dependency on
specialist skills
Key Offerings
WebSphere, IBM, and Partner middleware
deployed as patterns on PureApplication System
& (on-premises), PureApplication Service on
SoftLayer (off-premises) & PureApplication
Software
Examples
Enterprises share their stories of finding hybrid
cloud success with PureApp Service on SoftLayer

IBM “as-a-service” empowers innovation across the continuum
Fuel the front and
back office
Rapidly develop new
cloud applications
Accelerate existing
applications to the cloud
Choose enterprise grade
platform for off-premises cloud
Create
Consume
License ……. Application ……. Idea ……. Customers
SoftLayer PureApplication Bluemix 100+ SaaS
Applications
Bring your own

What’s
required…
What the
business wants…
What a pattern
automates…
Patterns:
• Proven best practices and
expertise captured in a
deployable form
• Create Once Run Anywhere
 Repeatable pre-defined architecture of
an application
 Captures best practices for complex tasks
 Optimized for cloud
Cloud Enabling Existing Applications Begins with Patterns

PureApplication v2.5
Cloud application platform to provide simple, end to end application
lifecycle management
PureApplication System, Service, Software
A Flexible Enterprise Hybrid Cloud
PureApplication
System
Pre-integrated on-prem cloud
app platform
• Simplicity by design: Single
point of management for the
entire on-premises cloud
PureApplication
Service on Softlayer
Fastest way to adopt off-prem cloud
for traditional enterprise apps
• Secure, dedicated off-premises
Cloud: Available across 15 Softlayer
datacenters in 11 countries
PureApplication
Software
Cloud app platform on your
own hardware
• Flexibility to leverage your
existing investments in
infrastructure
• Accelerate Application Delivery
• Lower TCO
• Reduce Risk
• Adopt Hybrid Easily
• Embrace Open Technology

PureApplication System, Service and Software
2015 Announcements
Enterprise-Strength
Hybrid Cloud
 Hybrid connectivity between your on-prem and off-prem
environments.
 Keep your data on-prem and access it securely in your
off-prem applications
Embracing Open
Technology
 Docker support allows clients combine, deploy and
manage Docker containers with patterns.
 Enhanced Chef support to integrate and leverage your
existing Chef Servers and recipes.
Flexibility By
Design
 Write applications once. Deploy them…
… on your own hardware,
… on a pre-integrated system,
… in the off-prem cloud,
… on Microsoft Azure,
… or anywhere Docker containers can run!
IBM Confidential

Securely integrate with back-end systems
Time and expertise to
establish a secure
connection to back-end
systems of record
Pre-built templates, z
access, mediation to
rapidly access systems of
record
Securely drive back-end
transactions from new
cloud applications
Access control to back-end
and speed of development
when using back-end
Produce and consume APIs
to simplify and govern
access to back-end
Accelerate application
development in a
controlled manner
Key Offerings
DataPower as an on-premises secure gateway,
CastIron for pre-built templates, IBM Integration Bus
supporting complex mediation and access to existing
assets, API Management for governance and control
of APIs and WebSphere zOS Connect to access
system of record assets (WAS, CICS, IMS)
Examples
See how Tangerine Bank delivered
superior customer service using PureApp
service

A single, modular, policy-driven converged gateway
• DMZ-ready
• Security
gateway (AAA,
XML threat)
• Service level
management
and monitoring
• Intelligent load
distribution &
dynamic routing
• “Any-to-Any”
conversion at
wire-speed
• Bridges multiple
transport
protocols
• Mainframe
integration &
enablement
• DMZ-ready
• B2B Messaging
(AS1/AS2/AS3/e
bMS)
• Trading Partner
Profile
Management
• B2B Transaction
Viewer
•
• DMZ-ready
• First-class
integration
with WAS
• Cache
response
content
• Web
application
security
• Traffic mgmt
• DMZ-ready
• Web API
security
• Monitor API
use
• Enforce API
consumption
policies
• DMZ ready
• Mobile
application
security
• Support
Worklight
mobile platform
• Monitor and
control mobile
app access
Focus so far Expanded focus
Form factors
Physical Appliance for hardware performance & security
Virtual Appliance for deployment flexibility
Web
Application
Gateway
API
Gateway
Mobile
Application
Gateway
B2B
Gateway
Integration
Gateway
Web Service
Gateway

Join the API Economy
IBM API Management, for on-premise
 Assemble business APIs easily
 Provide Secure or Open APIs
 Control APIs at a fine-grained level
 Analyze API usage
 Manage private, partner, public app developers
 Provide self-service app developer onboarding
What’s new in IBM API Management , for on-premise
 Single console to manage REST & SOAP services and publish to various app developer communities
 Role-based access control and simple deployment architecture
 OAuth 2.0 support for secure APIs and web service discovery from WSRR
 Policy-driven API control & visibility across various environments
 Out of the box Developer Portal customization & Multiple Gateway Clusters

Aggregating the Experience

Embrace the API Economy on the Cloud
IBM API Management Service (SaaS)
• Design & Secure APIs, Publish to developer portals,
Analyze API usage & performance
• A resilient and highly available API runtime
infrastructure with built-in failover, redundancy, &
dynamic scaling
• Seamlessly move APIs & Plans from public to
private cloud or on-prem for complete flexibility
• Identical capabilities of on-premise
• 30-day full feature trial, self-service pay with credit
card
• Grow as you need: Pricing based on API calls &
developer accounts with optional logging of API
payload ibm.biz/apimsaas
Unlimited
APIs
API versions
Plans
Plan versions
API developers
Portals

Elastic infrastructure to handle increased and unpredictable loads
Current environments are
not architected to handle
unpredictable and
increased traffic
Caching to minimizing
back-end calls
and Dynamic Clusters to
elastically grow/shrink
Faster response time,
eliminate outages,
reduce cost.
Proactively identify
problems before an
outage occurs
Health monitoring of
applications and
automate corrective
actions
Identify and resolve
issues before they result
in an outage
Key Offerings
WebSphere Application Server ND intelligent
management functionality, WebSphere eXtreme
Scale for caching. Leverage these capabilities on
PureApplication System and PureApplication
Service on SoftLayer.
Examples
Nationwide Electric Utility
TianJin ZhengXin Perficient

28
Rapidly build, deploy and scale applications anywhere
WebSphere Application Server Liberty Profile
Developer Productivity
 Easy, Smaller footprint, Faster startup, & Simple Config
 Composable, Dynamic, Extensible, Embeddable
 Best java runtime for building micro-services
 Distributed Caching
Production/Operations Benefits
 Easily Scale from 1 to 10,000 servers in minutes
 Zero Migration: upgrade to new versions in minutes
 Integrated Analytics for better PD/PSI
 Higher Density – Right fit infrastructure & Docker Container Support
 Flexible Deployment Options: Runs in most cloud environments
WAS
Liberty Profile

WebSphere Application Server
2015 Announcements
IBM Confidential
Embracing Open
Technology
 Docker container support allows clients to develop, deploy and
manage Docker containers with WebSphere Application Server
 Optionally installable Java EE7 components for WAS Liberty
profile through continuous delivery
 “WebSphere Application Server v9 Beta for EE7”:: Web
profile, full profile features, preview of exciting new technologies
for ease of managing large topologies
 Statement of Direction: Java EE7 compliant full profile WAS
 IBM SDK for Node.js v1.2 (tbd)
Enterprise-Strength
 SPNEGO support for Single Sign On (SSO) authentication with
for authenticating Windows clients to protected Web resources
 In addition to Oauth , OpenID and OpenID Connect
 Java 8 and support for new z/OS hardware x13
Freedom of Choice
and flexibility
 Grow your business with confidence.
 Write applications once. Deploy them anywhere.

Toolkit for server-side JavaScript® in the cloud
•IBM SDK for Node.js™ V1.1
 Develop and deploy server-side JavaScript® apps
on IBM systems. Uses Linux on Power, AIX, and
Linux on System z ports of Google V8
JavaScript® engine
 Stand-alone server-side JavaScript® solution for
Power, System z, and Intel products that require
Node.js™ functionality
 Free download on IBM DeveloperWorks
 Get started for free on IBM Bluemix
Enterprise ready
Server-side JavaScript
What’s New
 Now use JavaScript® to enable end-to-end web
applications on POWER and System z.
 IBM SDK for Node.js™ for Linux on System z now
available. Link
 Consistent tooling between IBM SDKs for Java™ and
Node.js™ provides a unified diagnostics and
monitoring experience available at no charge via the
IBM Support Assistant. Link

Step 2. Strategic Use of SaaS
Challenge
Cost to develop, maintain, and
operate applications for every
business function
With IBM’s broad portfolio of 100+ best-in-class SaaS
offerings clients can move quickly to grow their
business
Value
Use applications without having to
own and host. Pay as you go for
what you use.
BPM
Process Modeling
Cloud Integration
API Management
Internet of Things
Order to Cash
Mobile Device Mgmt
eCommerce
Web Analytics
Transportation Mgmt
Financial Analytics
Talent Management
Risk Management
Supply Chain
Cross-Channel Mktg

Step 3. Next-Gen Engaging Applications
Bluemix is an open-standard, cloud-based platform for
building, managing, and running engaging Omni-channel
applications (web, mobile, new smart devices, and so on)
Instant Environments
The developer can choose any
language runtime or bring your
own. Zero to production in one
command.
DevOps
Development, monitoring,
deployment, and logging tools
allow the developer to run the
entire application.
APIs and Services
A catalog of IBM, third party, and
open source API services allow the
developer to stitch an application
together in minutes.
On-Premises Integration
Build hybrid environments. Connect
to on-premises assets (e.g.
database, mainframe) plus other
public and private clouds.
Flexible Pricing
Sign up in minutes. Pay as you go
and subscription models offer
choice and flexibility.
Layered Security
IBM secures the platform and
infrastructure and provides you
with the tools to secure your
apps.

Create apps quickly with prebuilt services
34
• Runtimes, services, and tooling
up to you
Choice
Industry Leading IBM Capabilities
• Services leveraging the depth
of IBM software
• Full range of capabilities
Completeness
• Open source platform and services
• Third party to enable key use cases
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Internet of
Things
Services
Watson
Services
DevOps
Services
A full range of capabilities to suit any great idea.

Cloud Transformation is more than Technology
The transformation to a composable business is more than
technology, it’s about people, process, and culture
People
• Empowerment
• Faster Decision Making
Process & Delivery
• Continuous Delivery
• Canary Testing
Organization & Culture
• DevOps
• Agile

Optimize
Focus on Operational Costs
• Consolidation and modernization
• Operations Automation
• Risk and compliance Management
• Manual policy to analytics driven
optimization
Drives Need
Focus on Speed and Agility
• Assemble solutions from verified
components and services
• Fast deployment and redeployment
• Agile to DevOps model
• User first delivery model
InnovateDrives Investment
Enabling the
Hybrid
Enterprise
Cloud Enabled Cloud Native
Organizations must embrace new business models and disruptive
technologies to be competitive, meet business need, and innovate

fuels investments in
innovation
drives need for continuous
optimization
InnovationOptimization
No organization can get there instantly,
Challenge is to balance optimizing existing systems with such innovation

Thank You

JSON-REST z/OS
Connect
40
DataPower
z/OS Connect: Secure Enterprise Connectivity from mobile to mainframe
Discover/Reuse
services
Audit and
chargeback
Simplify
connection
Standard open API technology for securely connecting mobile and cloud applications to System z
Mobile-
Optimized &
Cloud-enabled
APIs

SaaS
Clients are focusing on the combined power of CAMSS
C A M S S
Hybrid cloud Real-time big
data analytics
Social
Engagement
Perimeter
Security
Mobile &
Internet of Things
• Client’s energy around CAMSS is not driven by 5 distinct parallel agendas
• Combining CAMSS in tandem delivers agility to create new business opportunities
• API-centric approach enable CAMSS to be rapidly composed as building blocks
+ + + +
API
API API
API
API
API
e.g. Developer composes new app to address requirement from CMO
Mobile app drives increased retail sales by analysis (SaaS) of purchase
history (on prem), shopping basket (cloud) and preferences of social
circle and sends secure personalised offers based on proximity to
stores and vending machines (Internet of Things)
API

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