The document discusses the business model and marketing strategy for Ap4 Construction Platform applications. The applications follow a software-as-a-service model where clients pay per project. The pricing model encourages collaboration by lowering the price for each additional application used on a common project. The marketing strategy targets Ap4 project managers first, then contractors and architects. It also discusses promoting the applications through newsletters, whitepapers, videos, webinars and search engine marketing. International expansion will come through partnerships with existing clients' foreign businesses.

1. The Ap4 Construction Platform and the Ap4 Applications “Rethinking AEC Collaboration” (Architecture, Engineering, Construction) Cloud Views 2010 21-05-2010

6. Business Model: The Ap4 applications follow a Software as a Service model, client pay-as-you. The Ap4 applications are sold on a per project subscription Different applications sharing the same project. Create na ecosystem of ever-growing number of Ap4 apps Promote collaboration with a pricing model -The more applications you share on a common project the more the you save – Ap4 Prescribers Our total revenue per project rises while the price per Ap4 application decreases

7. Marketing Strategy: Internal Market 1 – Ap4 Project Managers Trading to large owners, public entities and private companies, large projects. Trading to consultants / project managent and surveyors enterprises. Promotion at civil engineering universities and professional and business construction associations. Framework and involvement of direct trade measures with the publication of: Monthly newsletter. Whitepaper 2010 Advertising / Search engines Marketing videos Webinars 2- Ap4 Contractors - (in development) Launch - *February 2011 3- Ap4 Architects - (in development) Launch - *Abril 2011 External Market (Internationalization) Create partnerships with existing clients through their existing businesses abroad . Prospecting for companies to create a network of partners in those markets to sell and implement the solutions Ap4 and provide technical support to customers.

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