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A 
Project Report 
ON 
“SER VICES OFFER ED BY 
WIPRO LTD .” 
SUBMITTED IN PARTIAL FULFILLMENT FOR THE 
AWARD OF THE 
DEGREE OF BACHELOR OF BUSINESS 
ADMINISTRATION 
UNDER THE GUIDANCE OF 
Gautam Gill 
Project Co-ordinator 
SUBMITTED BY: 
Gurpreet Singh 
MBA III 
1 
Acknowledgement 
I would like to thank my Project Guide GAUTAM GILL for his immense guidance, valuable 
help and the opportunity provided to me to complete the project under her guidance.
I would like to thank all faculty members of Swami Satyanand College of Management & 
Technology for guiding and supporting me in the completion of project from time to time. 
Last but not the least, my gratitude to great almighty and my parents without whose concerned 
and devoted support the project would not have been the way it is today. 
2 
Gurpreet singh 
MBA lll 
INTRODUCTION TO IT INDUSTRY IN INDIA 
Information Technology (IT) industry in India is one of the fastest growing Industries. Indian 
IT industry has built up valuable brand equity for itself in the global markets. IT industry in India 
comprises of software industry and information technology enabled services (ITES), which also 
includes business process outsourcing (BPO) industry. India is considered as a pioneer in 
software development and a favorite destination for IT-enabled services. 
The origin of IT industry in India can be traced to 1974, when the mainframe manufacturer, 
Burroughs, asked its India sales agent, Tata Consultancy Services (TCS), to export programmers 
for installing system software for a U.S. client. The IT industry originated under unfavorable 
conditions. Local markets were absent and government policy toward private enterprise was 
hostile. The industry was begun by Bombay-based conglomerates which entered the business by 
supplying programmers to global IT firms located overseas. 
During that time Indian economy was state-controlled and the state remained hostile to the 
software industry through the 1970s. Import tariffs were high (135% on hardware and 100% on 
software) and software was not considered an "industry", so that exporters were ineligible for 
bank finance. Government policy towards IT sector changed when Rajiv Gandhi became Prime
Minister in 1984. His New Computer Policy (NCP-1984) consisted of a package of reduced 
import tariffs on hardware and software (reduced to 60%), recognition of software exports as a 
"delicensed industry", i.e., henceforth eligible for bank finance and freed from license-permit raj, 
permission for foreign firms to set up wholly-owned, export-dedicated units and a project to set 
up a chain of software parks that would offer infrastructure at below-market costs. These policies 
laid the foundation for the development of a world-class IT industry in India. 
Today, Indian IT companies such as Tata Consultancy Services (TCS), Wipro, Infosys, HCL et 
al are renowned in the global market for their IT prowess. Some of the major factors which 
played a key role in India's emergence as key global IT player are: 
Indian Education System 
The Indian education system places strong emphasis on mathematics and science, resulting in a 
large number of science and engineering graduates. Mastery over quantitative concepts coupled 
with English proficiency has resulted in a skill set that has enabled India to reap the benefits of 
the current international demand for IT. 
High Quality Human Resource 
Indian programmers are known for their strong technical and analytical skills and their 
willingness to accommodate clients. India also has one of the largest pools of English-speaking 
professionals. 
Competitive Costs 
The cost of software development and other services in India is very competitive as compared to 
the West. 
Infrastructure Scenario 
Indian IT industry has also gained immensely from the availability of a robust infrastructure 
(telecom, power and roads) in the country. 
In the last few years Indian IT industry has seen tremendous growth. Destinations such as 
Bangalore, Hyderabad and Gurgaon have evolved into global IT hubs. Several IT parks have 
come up at Bangalore, Hyderabad, Chennai, Pune, Gurgaon etc. These parks offer Silicon Valley 
type infrastructure. In the light of all the factors that have added to the strength of Indian IT 
industry, it seems that Indian success story is all set to continue. 
3
COMPANY PROFILE 
Wipro Technologies 
Wipro Technologies is a global services provider delivering technology-driven business 
solutions. Wipro is the No.1 provider of integrated business, technology and process solutions on 
a global delivery platform. Azim Premji is the Chairman of Wipro Technologies. He took over 
the mantle of leadership of Wipro at the age of 21 in 1966. Under his leadership, the fledgling 
US$ 2 million hydrogenated cooking fat company has grown to a US$1.76 billion IT Services 
organization serving customers across the globe. Wipro is presently ranked among the top 100 
Technology companies in the world. It has 66,000+ employees, serves 592 clients, and has 46 
development centers across globe. 
Wipro Technologies deals in following businesses: 
 IT Services: Wipro provides complete range of IT Services to the organization. The 
range of services extends from Enterprise Application Services (CRM, ERP, e- 
Procurement and SCM) to e-Business solutions. Wipro's enterprise solutions serve a host 
of industries such as Energy and Utilities, Finance, Telecom, and Media and 
Entertainment. 
 Product Engineering Solutions: Wipro is the largest independent provider of R&D 
services in the world. Using "Extended Engineering" model for leveraging R&D 
investment and accessing new knowledge and experience across the globe, people and 
technical infrastructure, Wipro enables firms to introduce new products rapidly. 
 Technology Infrastructure Service: Wipro's Technology Infrastructure Services (TIS) 
is the largest Indian IT infrastructure service provider in terms of revenue, people and 
customers with more than 200 customers in US, Europe, Japan and over 650 customers 
in India. 
4
 Business Process Outsourcing: Wipro provides business process outsourcing services 
in areas Finance & Accounting, Procurement, HR Services, Loyalty Services and 
Knowledge Services. In 2002, Wipro acquiring Spectramind and became one of the 
largest BPO service players. 
 Consulting Services: Wipro offers services in Business Consulting, Process Consulting, 
Quality Consulting, and Technology Consulting. 
5 
Group Companies of Wipro: 
 Wipro Infrastructure Engineering: It has emerged as the leader in the hydraulic 
cylinders and truck tipping systems market in India. 
 Wipro Infotech: It is one of the leading manufacturers of computer hardware and a 
provider of systems integration services in India. 
 Wipro Lighting: It manufactures and markets the Wipro brand of luminaries. Wipro 
Lighting offers lighting solutions across various application areas such as commercial 
lighting for modern work spaces, manufacturing and pharmaceutical companies, designer 
petrol pumps and outdoor architecture. 
Achievements of Wipro 
 First Indian IT Service Provider to be awarded Gold-Level Status in Microsoft's 
Windows Embedded Partner Program. 
 World's largest independent R&D Services Provider. 
 World's 1st PCMM Level 5 software company. 
 World's 1st IT Services Company to use Six Sigma. 
 The first to get the BS15000 certification for its Global Command Centre. 
 Among the top 3 offshore BPO service providers in the world. 
 Only Indian company to be ranked among the 'Top 10 Global Outsourcing Providers' in 
the IAOP-Fortune Global 100 listings. 
 First company in the world to be certified in BS 7799 (2002) security standards.
6 
TABLE OF CONTENT 
PARTICULARS 
Page NO. 
• Se lf De c la ra t io n 
i 
• Ce r t ific a te 
ii 
• Acknowledgme nt 
iii 
• Exe cut ive summa r y 
iv 
• Chapte r 1 - Intro duc t io n 
1.1 Ove rview of Wipro Ltd 
1.2 Re se a rch Obje c t ive s of the Study 
• Chapte r 2 - Company Prof i le 
2 . 1 
His tory of Wipro Ltd. 
2 . 2 
Exe cut ive Profile 
2 . 3 
Infra s t r uc t ure 
2 . 4 
Vis ion Sta tement 
2 . 5 
Qua lity a t Wipro 
3 Chapte r 3 - Re s e arch Me thodology 
3 . 1 
Me aning 
3 . 2 
Obje c t ive s
7 
3 . 3 
Signi f ic a nc e 
3 . 4 
Re se a rch Me thodology 
3 . 5 
Da ta Colle c t io n Re sourc e 
3 . 6 
Limi ta t io ns 
• Chapte r 4 - Se rvic e s Of fe re d by Wipro Ltd. 
4 . 1 
IT Se rvic e s 
4 . 2 
Produc t De s ign Se rvic e s 
4 . 3 
Bus ine s s Proc e s s Organiza t io n 
5 Chapte r 5 - Findi ng and Analys is 
5 . 1 
W ip r o ’ s Ro le 
5 . 2 
W ip r o ’ s I nit ia t i ve s 
5 . 3 
W ip r o ’ s Ra t ing 
5 . 4 
Divide nd Tra ck Re cord 
5 . 5 
Wipro Va lue 
• Chapte r 6 - Conc lus io n & Sugge s t ions 
6.1 Conc lus io n 
6 . 2 
Sugge s t io n 
• Bibl iogra p hy 
v 
CHAPTER-1 
INTRODUCTION 
OVERVIEW 
Wipro Te chnologie s is the globa l te chnology se rvic e s divis ion of Wipro Ltd. 
(NYSE:WIT) . Wipro offe r s a full por t folio of se rvic e s a c ros s indus t r ie s , 
de live r ing me a surable bus ine s s bene fits for the ir cus tome r s with s ix s igma 
cons is tency. 
WHO IS WIPRO 
Ranked a s 7 t h be s t softwa re se rvic e s company in the wor ld by Bus ine s s 
We ek ( Infote ch 100, No vembe r 2002) , Wipro se rve s ove r 300 globa l le ade r s 
inc luding Boe ing, Na t ionwide , Er ic s son, Toshiba , Cisco, Se aga te , Putnam
Inve s tments , United Te chnologie s , Be s t Buy, Digita l, Fr iends Provident , 
IBM, Mic rosoft , NCR, Thame s Wa te r , Transco and Sony. 
From the fir s t day in de a ling with Wipro, the re ' s be en nothing but qua lity, 
cha ra c te r , highe s t integr ity, highe s t qua lity work. As a joint venture , you 
wouldn' t find a be t te r pa r tne r . As a supplie r , you wouldn' t find a highe r 
qua lity pa r tne r . 
Some quick fac t s about Wipro: 
• India ' s mos t va luable company (Bus ine s s Today, 2001) . 
• Lis ted a t NYSE (WIT) . Pa r t of the TMT (Te chnology - 
Media - Te le com) Index of the New York Stock Exchange . 
• Ove r 20 ye a r s of IT Consult ing, Sys tems Integra t ion and 
Engine e r ing Se rvic e s expe r ienc e . 
• 30 o ffic e s wor ldwide , 18,000 IT pra c t it ione r s and 
doma in consultants . 
• More than 300 cus tome r s a c ros s USA, Europe and Japan 
(50 of the se a re For tune 500 companie s ) . 
• USD 736Mn revenue s (Ye a r 2001 - 2002) , C umula t ive 
Annua l Growth Ra te (CAGR) of 45% ove r the la s t five 
ye a r s . 
• Qua lity le ade r ship: Mos t ma ture Six Sigma program in 
the indus t ry. Wor ld' s fir s t PCMM, CMMi and CMM leve l 
5 company. 
CHAPTER-2 
COMPANY 
PROFILE 
HISTORY 
Founded in 1945, Wipro ha s dive r s ified into Informa t ion Te chnology, 
Consume r Ca re and Light ing, Engine e r ing and H e a lt hc a r e . W ip r o ’ s 
dive r s ific a t ion into IT happened in 1980 and s inc e then the re ha s be en no 
looking ba ck. Wipro had revenue s of USD 736Mn in Ma rch 2002. 
Mi le s tone s 
1980: Dive r s if ic a t ion into Informa t ion Te chnology 
1990: Incorpora t ion of Wipro -GE medic a l sys tems 
1992: Going globa l with globa l IT se rvic e s divis ion 
1993:Bus ine s s 
innova t ion 
awa rd 
for 
offshore 
deve lopment 
1995:Wipro ge ts ISO 9001 qua lity c e r t ific a t io n, re - 
c e r t ified twic e for ma ture proc e s se s 
1997:Wipro ge ts SEI CMM leve l 3 c e r t ific a t ion, 
ente rpr ise wide proc e s se s de fined 
8
1998:Wipro fir s t softwa re se rvic e s company in the wor ld 
to ge t SEI CMM leve l 5 
1999:Wipro' s ma rke t c apita liza t ion is the highe s t in 
India 
2000:Sta r t of the Six Sigma init ia t ive , de fe c ts prevent ion 
pra c t ic e s init ia ted a t proje c t leve l 
2001: 
Fir s t Indian company to a chieve the "TL9000 
c e r t ific a t ion" 
for 
indus t ry 
spe c ific 
qua lity 
s tanda rds 
2001: Wor ld' s fir s t PCMM Leve l 5 company 
2001:Ranked 87 among 100 be s t pe r forming te chnology 
companie s globa lly (Bus ine s sWe ek, June 2001) 
2002: W o r ld ’ s fir s t C M M i ve r 1 . 1 Le ve l 5 c o mp a ny 
2002: 
Ranked the 7th softwa re se rvic e s company in the wor ld by Bus ine s sWe ek 
( Infote ch 100, Novembe r 2002) 
. 
DISASTER RECOVERY PLANNING 
An e s t ima ted 94% of companie s without a te s ted c r is is plan 
go out of bus ine s s a fte r a seve re los s of se rvic e . 
With inc re a sed dependency on IT Infra s t ruc ture to run bus ine s s e ffe c t ive ly 
and e ffic ient ly, organiza t ions ne ed to know how to prote c t the bus ine s s if 
the IT Infra s t ruc ture fa ils . 'Disa s te r - Re cove ry Plans ' a r t icula te the me ans to 
prote c t organiza t ions in c a se of such eventua lit ie s . 
Wipro 
offe r s 
a 
comprehens ive 
solut ion 
tha t 
9 
helps 
organiza t ions fa c e any eventua lity of this kind and ensure s tha t 
organiza t ions re cove r smoothly from the disa s te r in the shor te s t pos s ible 
t ime 
The offe r ing cove r s : 
• Study of the exis t ing IT Infra s t ruc ture se t - up a t va r ious 
s ite s of the organiza t ion and of the exis t ing disa s te r
re cove ry pra c t ic e s . 
• Ident ific a t ion of thre a ts to the se rvic e s , a r is ing out of 
the faults in IT produc ts and se rvic e s of the 
organiza t ion. 
• Conduc t ing Risk Ana lys is and Bus ine s s Impa c t Ana lys is 
(BIA) of va r ious thre a ts to the re sourc e s / func t ions and 
c a tegor izing the r isks ba sed on the impa c t . 
• De s igning and re commending solut ions to cove r the 
re sourc e s from the thre a ts ( r isks ) . 
• Implementa t io n of the re commended solut ions inc lud ing 
hot s ite s , high ava ilabil it y solut ions , ne tworks and 
s torage sys tems 
EXECUTIVE PROFILE 
AZIM PREMJI 
AZIM H PREMJI 
The Cha irman of Wipro Corpora t ion 
An a lumnus of Stanford Unive r s ity, USA, Mr . Azim H Premj i 
joined Wipro in 1966 a t the age of 21. 
Unde r his le ade r ship, a Rs .70 million company in hydrogena ted cooking fa ts 
ha s grown to a $500 million dive r s ified, integra ted corpora t ion in se rvic e s , 
te chnology produc ts and consume r produc ts with le ade r ship pos it ions in the 
bus ine s se s it is in. 
A role mode l for young ent repreneur s a c ros s the wor ld, Mr . Azim Premj i ha s 
integra ted the count ry' s ent repreneur ia l t radit ion with profe s s iona l 
management , ba sed on sound va lue s and uncompromis ing integr i t y. 
10
Mr . Azim Premj i' s s t rength lie s in br inging toge the r and building cha rged 
te ams of high potent ia l, high pe r forming people . His vis ion and pragma t ism 
have he lped Wipro Corpora t ion be come the 2nd mos t compe t it ive and 
suc c e s s ful company in India a s ra ted by Bus ine s s Today, a le ading bus ine s s 
maga zine in India . Wipro in te rms of ma rke t c apita liza t ion is among the top 
10 corpora t ions in India . 
Mr . Premj i ve ry s t rongly be lieve s tha t the mos t impor tant cont r ibutor s to 
Wipro' s suc c e s s have be en the a r t icula t ions and fa ithful adhe renc e to core 
va lue s , a sha red vis ion for the future , ident ific a t ion and deve lopment of 
Wipro le ade r s through c le a r ly de fined Wipro le ade r s ' qua lit ie s . 
A hands - on bus ine s s le ade r with s tanda rds of exc e llenc e in eve rything tha t 
the corpora t ion doe s , Mr . Premj i is a lmos t fana t ic a l about de live r ing va lue 
to cus tome r s and his willingne s s to sa c r ific e bus ine s s and profits to hold on 
to "Our Promise ". 
VIVEK PAUL 
Vivek Paul is Vic e Cha irman of Wipro, Ltd. and the Pre s ident of its Wipro 
Te chnologie s Divis ion, ba sed in Mounta in View, CA. 
Wipro Te chnologie s is a globa l informa t ion te chnology, produc t 
deve lopment /ma intenanc e , and bus ine s s proc e s s solut ions provide r with ove r 
18,000 employe e s and offic e s in 30 loc a t ions a round the wor ld. Wipro 
Te chnologie s cont r ibute s more than 90% of the profitabi lity of Wipro, Ltd. , 
a $7b ma rke t c ap corpora t ion. 
Sinc e a s suming this role , revenue s a t Wipro Te chnologie s have grown a t 
ove r 45% a ye a r and ope ra t ing profits have grown a t ove r 50% a ye a r , 
compounded, c a tapult ing it into the Bus ine s s We ek Globa l Infote c h 100, and 
a llowing a suc c e s s ful lis t ing on the New York Stock Exchange . 
Mr . Paul brought a s t rong focus on va lue s , building human c apita l and 
e s tablishing le ade r ship in qua lity proc e s se s . This focus t rans formed Wipro 
11
to be come a le ade r in its fie ld with the wide s t range of se rvic e s , re cognized 
qua lity le ade r ship, and a t rans forming workforc e tha t went from coding to 
complex program management to consult ing and a rchite c t ing. Le ading 
ana lys t re se a rch firms Ga r tne r and META ra te Wipro a s the le ade r in the 
o ffshore applic a t ion outsourc ing ma rke t and a high qua lity solut ion provide r 
who ha s moved up the va lue cha in. Re c ent ly But le r Group , a re se a rch firm 
focused on the IT ma rke t , quoted in one of the ir repor ts tha t - "Wipro is 
we ll pla c ed to compe te with the la rge s t playe r s , having e s tablished an 
enviable reputa t ion for the qua lity of its de live ry and the va lue it br ings to 
its bus ine s s re la t ionships ". 
Pr ior to this role , Mr . Paul wa s ba sed in Milwauke e , WI , and ran GE' s 
Globa l CT (Compute r ized Tomography) Sc anne r bus ine s s with ne a r ly $1 
billion in revenue s , repor t ing dire c t ly to the cur rent Cha irman of GE. Mr . 
Paul drove produc t ivity through deve loping a de s ign and build c apability in 
China for the e conomy range , drove de s ign coope ra t ion a c ros s deve lopment 
te ams in Franc e , Japan and the US to s tep up the pa c e of new produc t 
int roduc t ions , and launched bre akthrough produc ts through the pione e r ing 
applic a t ion of Six Sigma te chnique s . This suc c e s s wa s noted by the bus ine s s 
be s tse lle r book, Six Sigma . 
Pr ior to this role , Mr . Paul wa s Pre s ident and CEO of GE' s medic a l 
equipment joint venture with Wipro. Mr . Paul wa s pa r t of the venture a s a 
new s ta r t - up, to its be coming a globa l de s ign and manufa c tur ing ba se for 
ult ra sound equipment , a s we ll a s a le ade r in the dis t r ibut ion and se rvic e of 
medic a l imaging equipment in the South As ian ma rke ts . 
His e ffor ts in a ll thre e role s (Wipro, Wipro GE and GE) have be en noted in 
the bus ine s s media (Bus ine s s We ek, Economis t , Forbe s , For tune , NYT, WSJ , 
e tc . ) and have be en used a s c a se s tudie s a t le ading bus ine s s schools 
(Ha rva rd, Wha r ton, Inse ad, e tc . ) . A Janua ry 2003 segment in Bus ine s s We ek 
c ited Wipro a s "the live wire in Indian high te ch", and a Februa ry 2003 
is sue of Economis t ment ioned "Wipro a spire s to be a globa l forc e in the IT 
indus t ry". Fa s t Company repor ted a fte r vis it ing Wipro in its Februa ry 2003 
is sue "the re a re c e r ta in moments when you c an se e the future with such 
c la r ity tha t it ne a r ly take s your bre a th away". 
Pr ior to working a t GE, Mr . Paul worked a t Ba in & Co. , Bos ton, a le ading 
s t ra tegy consult ing firm and a t Peps iCo Inc . , Purcha se , NY in the ir M&A 
a re a . Mr . Paul re c e ived an MBA from Unive r s ity of Ma s sa chuse t ts a t 
Amhe r s t . He re c e ived a Ba che lor of Engine e r ing degre e from B. I .T.S. , 
Pilani, India in Ele c t r ic a l & Ele c t ronic s Engine e r ing, whe re he wa s a lso 
Capta in of the Swim and Wa te rpolo te ams . 
Mr . Paul is a membe r of the Boa rd of the Ca lifornia Chambe r of Comme rc e , 
and Vic e Cha irman of its Te chnology Commit te e . He is a membe r of the 
12
B. I .T.S Sena te , on the advisory boa rd of Stanford Unive r s ity' s Radiology 
Depa r tment and a cha r te r membe r of The Silicon Va lley Indus Ent repreneur s 
Organiza t io n. 
WIPRO INFRASTRUCTURE 
Wipro is ge a red for globa l de live ry with offic e s and 
deve lopment c ente r s tha t span the globe . 
Loc a t ions spanning the globe 
27 offic e s wor ldwide 
Ove r 1,450,000+ sq. ft . of deve lopment fa c ilit ie s 
30 deve lopment c ente r s wor ldwide 
s ta te - of- the - a r t communic a t io n fa c ilit ie s 
Giga spe ed c abling - gua rante ed 10MBPS to de sktop 
30+ inte rna t iona l links - da ta , voic e and video 
Da ta , voic e and video, ISDN ba ck - up for full 
redundancy. Wipro c ampuse s a re de s igned to provide comfor table and 
produc t ive work environments . In addit ion 
to 
cut t ing- edge 
fa c ilit ie s , 
they 
13 
fe a ture workspa c e s 
tha t enable c re a t ive thinking and encourage pa r t ic ipa tory and proa c t ive 
va lue s ys t e ms . W ip r o ’ s commitment to the environment and sa fe ty 
consc iousne s s is 
re fle c ted 
in 
the ir 
ISO 
14001 
c e r t ific a t ion. 
Bus ine s s cont inuity 
Wipro provide mult i- s ite se rvic e s to globa l cus tome r s and have the re levant 
expe r ienc e , proc e s se s and me thodologie s for a suc c e s s ful t rans it ion. Robus t 
bus ine s s cont inuity plans a re in pla c e for da ta , sys tems and people 
WIPRO VISION IN 2008 
Bus ine s s Le ade rs hip 
Among the top 10 Informa t ion Te chnology Se rvic e s 
companie s globa lly and 
# 1 Informa t ion Te chnology company in India . 
Cus tome r Le ade rs hip
The #1 choic e of the cus tome r through innova t ive solut ions 
and Six Sigma proc e s se s . 
Pe ople Le ade rs hip 
Among the top 10 mos t pre fe r red employe r s globa lly by c re a t ing an 
environment of empowe rment , inte lle c tua l cha llenge and we a lth sha r ing. 
Brand Le ade r ship 
Wipro Brand to be among the top 5 mos t admired brands in 
India 
QUALITY AT WIPRO 
Qual i ty cons ul t ing and s of tware qual i ty 
At Wipro, qua lity is like integr ity - non- negot iable . Wipro pur sue qua lity 
with a mis s iona ry ze a l and have put in pla c e robus t proc e s se s to ensure tha t 
Wipro de live r qua lity with s ix- s igma cons is tency. Ve loc i-Q, our holis t ic , 
ente rpr ise wide qua lity approa ch integra te s mult iple qua lity proc e s se s like 
Six Sigma , SEI CMM, PCMM and CMMi to de live r me a surable bus ine s s 
bene fits with enhanc ed produc t ivity upto 35%, cos t savings upto 35% and 
fa s te r t ime - to -ma rke t upto 75%. 
Sal ie nt fe ature s o f our qual i ty program 
Mos t ma ture Six Sigma program in the indus t ry- ensure s 
tha t 91 % of our proje c ts a re comple ted schedule , much 
above the indus t ry ave rage of 55% 
Wor lds fir s t company to be awa rded PCMM Leve l 5 and 
14 
CMMI Leve l 5 
W o r ld ’ s fir s t S EI C M M ve r 1 . 1 Le ve l 5 s o ft w a r e s e r vices 
company 
De fe c t preventa t ion- pos t re le a se de fe c t ra te s a t le s s than 
0.2 pe r KLOC, amongs t the lowe s t in the indus t ry 
Cyc le t ime reduc t ion due to lowe r rework ra te 
Cos t of fa ilure avoidanc e and high proje c t vis ibil it y 
What i t me ans for cus tome rs 
The a s suranc e tha t qua lity will neve r be compromised be it produc t , proc e s s 
or se rvic e qua lity. Tha t ' s why Wipro is pre fe r red pa r tne r for globa l le ade r s 
such a s Thoma s Cook, nPowe r , Home Depot , Se aga te , Luc ent , Nokia , 
Ea s tman Chemic a ls and 300 othe r s 
RESEARCH 
METHODOLOGY 
Meaning of Re search
Re d ma n a nd M o r y d e fine r e s e a r c h a s a “s ys t e mize d e ffo r t t o ga in ne w 
k no w le d ge . ” S o me p e o p le c o ns id e r r e s e a r c h a s a mo ve me nt , a movement 
from the known to the unknown. 
Re se a rch is an a c ademic a c t ivity and a s such the te rm should be used in a 
te chnic a l sense . Ac cording to Clifford Woody, re se a rch compr ise s 
de fining and rede fining problems , formula t ing hypothe s is or sugge s ted 
solut ions ; colle c t ing, organizing and eva lua t ing da ta ; making deduc t ions 
and re a ching conc lus ions ; and a t la s t c a re fully te s t ing the conc lus ions to 
de te rmine whe the r they fit the formula t ing hypothe s is . 
Obje ct ive s of Re search 
The purpose of re se a rch is to discove r answe r s to que s t ions through the 
app lic a t ion of sc ient ific proc edure s . The ma in a im of re se a rch is to find 
out the t ruth which is hidden and which ha s not be en discove red a s ye t . 
Tho ugh e a c h r e s e a r c h s t ud y ha s it ’ s o w n s p e c ific purpose but the 
re se a rch obje c t ive s c an be lis ted into a numbe r of broad c a tegor ie s , a s 
followi ng:- 
1 . To ga in familia r ity with a phenomenon or to a chieve new ins ights into it . 
Studie s with this obje c t in view a re te rmed a s explora tory or formula t ive 
15 
re se a rch s tudie s . 
2 . To por t ray a c cura te ly the cha ra c te r is t ic s of a pa r t icula r individua l, 
s itua t ion or a group. Studie s with this obje c t in view a re known a s 
de sc r ipt ive re se a rch s tudie s . 
3 . To de te rmine the frequency with which some thing oc cur s or with which it 
is a s soc ia ted with some thing e lse . Studie s with this obje c t in view a re 
known a s diagnos t ic re se a rch s tudie s . 
4. To te s t a hypothe s is of a c a sua l re la t io ns hip be twe en va r iable s . 
Such s tudie s a re known a s hypothe s is - te s t ing re se a rch s tudie s . 
Signif icance of Re search
“A ll p r o c e s s is b o r n o f inq uir y. D o ub t is often be t te r than 
ove rconfidenc e , for it le ads to inquiry and inquiry le ads to inve nt io n. ” I s 
a famous Hudson Maxim in context of which the s ignific anc e of re se a rch 
c an we ll be unde r s tood. Inc re a sed amounts of re se a rch make progre s s 
pos s ible . 
Re se a rch inculc a t e s sc ient i f ic and induc t ive think ing and it promote s 
the deve lopme nt of logic a l habits of think ing and organiza t io n. 
The role of re se a rch in seve ra l fie lds of applied e conomic s , whe the r 
re la ted to bus ine s s or to the e conomy a s a whole , ha s gre a t ly inc re a sed in 
mode rn t ime s . The inc re a s ing complex na ture of bus ine s s and gove rnment 
ha s focused a t tent ion on the use of re se a rch in solving ope ra t iona l 
problems . Re se a rch, a s an a id to e conomic policy, ha s ga ined added 
impor tanc e , both for gove rnme nt and bus ine s s . 
Re search Me thodology 
Re se a rch me thodology is a way to sys tema t ic a lly solve the re se a rch 
problem. I t may be unde r s tood a s a sc ienc e of s tudying how re se a rch is 
done sc ient ific a lly. In it we s tudy the va r ious s teps tha t a re gene ra lly 
adopted by a re se a rche r in s tudying his re se a rch problem a long with the 
logic behind them. I t is ne c e s sa ry for the re se a rche r to know not only the 
re se a rch me thods or te chniq ue s but a lso the me thodolo gy. 
Data Colle ction Source 
Informa t io n wa s colle c ted through both pr ima ry and se conda ry 
sourc e s . 
Pr ima ry Da ta : In some c a se s the re se a rche r s may re a lize the ne ed for 
colle c t ing the fir s t hand informa t ion. As in the c a se of eve ryday life , if 
we want to have fir s t hand informa t ion o r any happening or event , we 
e ithe r a sk someone who knows about it or we obse rve it our se lve s , we do 
the both. Thus , the two me thod by which pr ima ry da ta c an be colle c ted is 
16 
obse rva t ion and que s t ionna i re . 
Se conda ry Da ta : Any da ta , which have be en ga the red e a r lie r for some 
othe r purpose , a re se conda ry da ta in the hands of re se a rche r . Those da ta
colle c ted fir s t hand, e ithe r by the re se a rche r or by someone e lse , 
e spe c ia l ly for the purpose of the s tudy is known a s pr ima ry da ta . 
The da ta colle c ted for this pro je c t ha s be en taken from the se conda ry 
sourc e . 
Sourc e s of se conda ry da ta a re : - 
17 
• Inte rne t 
• Maga zine s 
• Public a t io ns 
• Newspape r s 
• Brouche r s 
LIMITATIONS 
• The da ta is colle c ted from se conda ry sourc e due to la ck of t ime 
for prepa r ing the proje c t . 
• The da ta is not 100% a c cura te . 
CHAPTER-4 
• E- procurement & b2b Ma rke tpla c e s 
• Ente rpr ise se cur ity 
• Pa ckage se le c t ion and implementa t ion 
• Sys tem integra t ion 
• Supply cha in management 
• Ente rpr ise applic a t ion integra t ion 
• Te chnology infra s t ruc ture se rvic e s 
IT SERVICE OFFERING BY WIPRO 
Appl icat ion De ve lopme nt & Mainte nanc e 
De s igning and deve loping innova t ive solut ions is W ip r o ’ s fo r t e . W it h 1 5 
ye a r s of expe r ienc e in applic a t ion deve lopment , Wipro c re a t ive ide a s , proven 
frameworks and expe r ienc ed profe s s iona ls de live r ground - up, but s ta te of the
a r t softwa re solut ions tha t addre s s cus tome r ne eds . Wipro combine s be s t - of-bre 
18 
ed 
te chnologie s with the s t ill- va luable components of lega cy sys tems to he lp its 
cus tome r s a c complish bus ine s s goa ls . 
Wipro se rvic e s in the se a re a s a re focus sed on: 
Applic a t ion deve lopment 
Migra t ion and Cus tomiza t ion 
Ente rpr ise Applic a t ion Integra t ion 
Applic a t ion ma intenanc e 
Appl icat ion de ve lopme nt 
this inc lude s Turnkey web ba sed, c lient se rve r and wire le s s applic a t ion 
deve lopment and enhanc ements to lega cy applic a t ions 
Migrat ion and Cus tomizat ion. 
This inc lude s : 
• Ve r s ion upgrade se rvic e s , 
• Da taba se migra t ion, 
• Language migra t ion, 
• Re engine e r ing, 
• Func t iona lity upgrade s 
• Por t ing 
Ente rpris e Appl icat ion Inte grat ion 
Ente rpr ise Applic a t ion Integra t ion (EAI ) c re a te s a unified e le c t ronic bus ine s s 
environment a c ros s the extended ente rpr ise , integra t ing exis t ing applic a t ions 
with bus ine s s proc e s se s , even a s it enable s se amle s s inte ra c t ion be twe en 
cus tome r s , pa r tne r s and supplie r s . 
Wipro ha s deve loped powe r ful EAI sys tems tha t 
integra te bus ine s s s t ra tegy with te chnology 
Appl icat ion mainte nanc e 
Wipro offe r s its c lients , 24x7 applic a t ion sus tenanc e and enhanc ements . They 
have ove r 10 ye a r s of expe r ienc e in remote ma intenanc e of IBM ma inframe 
and Client /Se rve r applic a t ions . Our 5000 - p e r s o n ye a r ’ s expe r t ise cove r s a 
wide range of applic a t ions , which a re remote ly ma inta ined through Offshore 
Deve lopment Cente r s in India . 
Archi te c ture Cons ul t ing
To de live r the expe c ted re turns to a bus ine s s , IT init ia t ive s ne ed to be in 
syne rgy with an organiza t ions s t ra tegic obje c t ive s . Wipro' s Ente rpr ise 
Informa t ion Archite c ture se rvic e s he lp c lients a s se s s diffe rent te chnology 
s t ra tegie s so tha t organiza t ions a re able to a lign the ir te chnology init ia t ive s 
with the ir bus ine s s s t ra tegy. The se se rvic e s suppor t an organiza t ions IT 
init ia t ive 
by 
providing 
s t ra tegic , 
a rchite c tura l, 
ope ra t iona l and implementa t ion planning. 
WeAVe Me thodology 
Wipro with its proven expe r ienc e ha s deve loped WeAVe , a unique 
me thodology tha t he lps ente rpr ise s to a lign the ir IT obje c t ive s with bus ine s s 
goa ls . Wipro' s Evolve / Archite c t / Va lida te (WeAVe ) proc e s s mode l 
repre sents the typic a l ba se me thodology used in the consult ing engagements 
with c lients . This is a proven me thodology tha t br ings in the be s t pra c t ic e s in 
the 
19
Bus ine s s -t0-employe e (B2E) s olut ion 
Wi pro ’ s B 2 E S e rv i c e s he l p o rg a ni za t i o ns e s t a bl i s h a n a g i l e 
col laborat ive workforc e to e nhanc e produc t ivi ty 
Compe t ing in a globa l knowledge e conomy, organiza t ions today a re looking 
to de live r enabling se rvic e s for agile workforc e management . Wipro, he lp 
you do jus t tha t with Se lf- Se rvic e , Collabora t ion and Knowledge 
Management . Many organiza t ions a c ros s geographie s have bene fited from 
the ir B2E Se rvic e s with reduc ed ope ra t ing cos ts , s t re amlined proc e s se s and 
enhanc ed employe e produc t ivity. For ins tanc e , Wipro he lped a la rge ut ilit ie s 
organiza t ion in the UK with a ba ckend independent B2E solut ion to 
s t re amline and web - enable the ir exis t ing people proc e s se s to improve 
employe e produc t ivit y. 
Backe nd Inde pe nde nt B 2E s olut ion to s tre aml ine 
e xis t ing proc e s ses 
The Cus tome r 
20
One of the la rge s t ut ilit ie s organiza t ion in the UK, this organiza t ion, with 
about 14,000 s t rong work forc e wor ldwide , wa s looking to automa te the ir 
people proc e s se s through employe e and manage r se lf- se rvic e . They had not 
de c ided on whe the r to upgrade exis t ing PeopleSoft implementa t ion or move 
to SAP ERP 
The Chal le nge 
In the organiza t ion, some of the proc e s se s we re pe r formed manua lly while 
few othe r s we re automa ted through d ispa ra te sys tems in diffe rent 
depa r tments . Unde r s tanding cur rent bus ine s s proc e s se s wa s difficult due to 
la ck of documenta t ion. The proposed solut ion had to suppor t diffe rent 
ope ra t ing sys tems exis t ing. The re wa s a tota l la ck of owne r ship of da ta due 
to po or integra t ion and diffe rent vendor s suppor t ing diffe rent applic a t ions 
Moreove r , managing a cultura l change in the way employe e s worked – some 
of the employe e s had 
be en us ing exis t ing sys tem or manua l proc e s se s for more than 
15- 20 ye a r s - wa s a cha llenge . 
The Solut ion 
The IT and HR te ams from the cus tome r organiza t ion eva lua ted a numbe r of 
be s t of bre ed solut ions ava ilable in the ma rke t and fina lly se le c ted i-De sk 
for e - Enabling the ir people proc e s se s ove r othe r s be c ause of some appa rent 
advantage s i- De sk would provide them. 
Organiza t ion could go for a pha sed deployment with i -De sk - ba sed on open 
s tanda rds and proven s ta te of the a r t te chnologie s ( J2EE, XML, JMS, JCA) 
I -De sk provided independenc e from the ba ckend ERP – integra t ion wa s 
a chieved us ing a synchronous ba tch upda te s giving the organiza t ion the 
flexibility to change ba ckend ERP any t ime without a ffe c t ing se lf- se rvic e 
applic a t ions . 
Cus tomized use r inte r fa c e enabled the organiza t ion to re ta in its corpora te 
int rane t look and fe e l and enforc ed corpora te branding. 
i-De sk leve raged exis t ing infra s t ruc ture such a s Lotus ba sed ma iling sys tem 
for not ific a t ions and LDAP for use r authent ic a t ion. 
Bus ine s s inte l l igenc e &data ware hous ing 
W ip r o ’ s s uc c e s s s t o r ie s in t he a r e a o f Bus ine s s I nt e llige nc e and Da ta 
Wa rehous ing span a wide spe c t rum of solut ions and organiza t ions . The ir 
te am repre sents a pool of dive r se te chnology skill se ts inc luding Da ta 
Acquis it ion, Da ta Qua lity, Da ta Mode ling, Me ta Da ta Repos itory, Da ta 
Management , Da ta Mining and OLAP. 
Wipro offe r our cus tome r s the advantage of a r ich por t folio of 
reusable frameworks , inc luding 
e -bus ine s s inte l l ige nc e , 
CRM Data Ware hous e , 
e - s e rvic e s : This fe a ture a ims a t providing the answe r to tha t 
21
vita l que s t ion: How e ffe c t ive is my e - bus ine s s? This is e ffe c ted through 
ana lyse s of the e ffe c t ivene s s of online se rvic e s , me a surement of cus tome r 
sa t is fa c t ion leve ls , ana lys is of cus tome r compla ints , e tc . 
e -pe rs onal izat ion: This a llows the de finit ion of inte lligent 
rule s tha t a re used to pe r sona lize content ba sed on vis itor s ' 
brows ing 
behavior . 
Si te Manageme nt : This provide s a se t of ana lyse s tha t 
provide ins ight s into web s ite a c t ivit y. This in turn he lps 
improve web s ite e ffe c t ivene s s and manage future growth. 
CRM dataware hous e 
A cus tome r c ent r ic da ta wa rehouse tha t provide s a unified view of cus tome r 
da ta is the ba ckbone of any suc c e s s ful CRM applic a t ion 
The ir CRM Da ta Wa rehouse solut ion combine s our expe r t ise 
in CRM with extens ive expe r ienc e in Da ta Wa rehous ing. 
The ir ana lyt ic a l CRM Da ta Wa rehouse solut ion framework 
offe r s 
the 
following: 
• Integra ted cus tome r views a c ros s applic a t ions , channe ls , 
geographie s 
• Solut ion a rchite c ture inc luding ODS and cus tome r 
c ent r ic da ta wa rehouse s to handle synchronous and 
a synchronous touch points 
• Focus on Da ta Cle ans ing, Ma tch & Me rge and ETL to 
integra te cus tome r s 
• Cus tome r c ent r ic da ta mode l to c apture and t ra ck 
cus tome r produc t holding, produc t usage , conta c t his tory 
and events 
• A we ll de fined proc e s s mode l for de s ign, deve lopment 
and implementa t io n 
• Pha sed ite ra t ive implementa t ion me thodology 
Some key applic a t ions suppor ted by this framework a re : 
• Integra ted view of the cus tome r ( ir re spe c t ive of the 
diffe rent sourc e s of informa t io n) 
22 
• Campa ign Pe r formanc e Ana lys is 
• Cus tome r Segmenta t ion Ana lys is 
• Cus tome r Churn Predic t ion 
• Cus tome r Loya lty Ana lys is
23 
• Cus tome r Profitabilit y Ana lys is 
• Cros s - se lling and Up - se lling 
Ente rpr ise BI Consult ing 
The ability to make fa s t , re liable de c is ions ba sed on a c cura te and usable 
informa t ion is e s sent ia l to mos t bus ine s s e nt e r p r is e s . W ip r o ’ s Ent e r p r is e BI 
(Bus ine s s Inte lligenc e ) Consult ing provide s integra ted solut ions tha t 
empowe r knowledge worke r s to a c c e s s da ta from exis t ing produc t ion 
da taba se s and applic a t ions a c ros s the ente rpr ise us ing the powe r of 
advanc ed da ta wa rehous ing and de c is ion suppor t solut ions and se rvic e s . 
Building an e ffe c t ive BI solut ion involve s a cons ide ra ble amount of e ffor t to 
ensure usability and va lue to the bus ine s s ente rpr ise . At Wipro we 
unde r s tand this more than anyone e lse and make c e r ta in tha t our BI 
solut ions a re a ligned with the bus ine s s vis ion of the ente rpr ise . We do this 
through the BI Consult ing framework which provide s a roadmap, whe re in we 
As se s s , St ra tegize and fina lly Archite c t solut ions tha t minimize proje c t t ime 
frame s while addre s s ing c r it ic a l bus ine s s ne eds . Wipro a lso offe r s re - 
engine e r ing se rvic e s of the BI a rchite c ture and opt imiza t io n. 
Bus ine s s Bene fits : 
• Ha rd savings via Da ta Ma r t consolida t ion and us ing a 
common EBI /EDW infra s t ruc ture . 
• Improved bus ine s s informa t io n a c c e s s for de c is ion 
making by providing s t re amlined informa t ion flow. 
• Reduc ed Tota l Cos t of Owne r ship (TCO) , the reby 
inc re a s ing the Re turn on Inve s tment (ROI ) . 
• Provide s a pla t form for the Corpora te Pe r formanc e 
Management (CPM) init ia t ive s like Ba lanc ed Score c a rd 
and Integra ted Ana lyt ic s . 
Va lue De live ry from Wipro: 
• Full- t ime , 
dedic a ted 
consultants 
and 
a rchite c ts spe c ia lizing in 
Ente rpr ise BI Consult ing & EBI /EDW Archite c t ing. 
• Va s t 
expe r ienc e 
in 
consult ing, 
a rchite c t ing, implement ing 
and managing la rge BI /DW proje c ts a c ros s indus t r ie s . 
• Comprehens ive 
Framework 
for
Consult ing 
and 
Archite c t ing 
• Re-Usable 
Ar t ifa c ts 
(guide line s , 
templa te s , 
que s t ionna ire ) 
• Archite c ture Be s t Pra c t ic e s 
• Se amle s s integra t ion of Consult ing & Integra t ion 
Se rvic e s 
• Rich Expe r ienc e in 
• End - to - end 
implementa t io n 
of 
Ente rpr ise 
Da ta 
Wa rehouse 
• Ente rpr ise Da ta Mode ling 
• Ente rpr ise Me tada ta Management 
ERP Analyt ic s 
How do you maximize the ROI from your ERP sys tem? The answe r to this 
que s t ion might jus t lie outs ide your ERP sys tem. 
The answe r lie s in a sys tem tha t provide s fa s te r an d consolida ted view of 
ente rpr ise -wide Informa t ion and pa cks in the ability to flexibly ana lyze it . 
Da ta Wa rehous ing provide s the answe r s with an applic a t ion environment 
cons is t ing of a dedic a ted da taba se drawing on dive r se da ta sourc e s , de s igned 
to suppor t advanc ed que ry and ana lys is c apabilit ie s . 
Wipro offe r the ERP Da ta Wa rehouse solut ion to integra te s t ra tegic 
informa t ion from ERP, lega cy sys tems , and exte rna l da ta sourc e s into a 
robus t de c is ion suppor t environment . 
The ir de l ive rable s inc lude the fol lowing: 
• Re fining the Da ta Wa rehouse / Da ta Ma r t a rchite c ture 
and Da ta Mode l 
• Int roduc ing da ta from new sourc e sys tems to exis t ing 
Da ta Wa rehouse s / Da ta Ma r ts 
• Building a sys tema t ic proc e s s for explic it c apture and 
management of Me tada ta 
• Integra t ing geograp hic a lly spre ad da ta wa rehouse s on the 
same or dive r se pla t forms into an Ente rpr ise Da ta 
Wa rehouse 
• Integra t ion of exte rna l vendor supplied da ta with the 
cus tome r ' s Da ta Wa rehouse / Da ta Ma r t 
• Integra t ion of va r ious da ta (CRM, Web, ERP, Lega cy 
24
da ta ) into exis t ing Da ta Wa rehouse / Da ta Ma r t 
• Migra t ion and implementa t ion se rvic e s 
• Pe r formanc e tuning and upgrade s 
Supply chain inte l l ige nc e 
Applic a t ion of BI to va r ious Supply Cha in Management (SCM) func t ions and 
produc t life cyc le s on a s t ra tegic sc a le to opt imize the re sults of the se 
func t ions by me ans of enhanc ing the ability to produc e cos t e ffe c t ive 
produc ts . Le ading ERP and SCM sys tems have be en proven use ful in 
automa t ion of t ransa c t ion re la ted proc e s se s of the supply cha in, howeve r 
the se sys tems have not provided the ability to adequa te ly ana lyze the 
ope ra t iona l e ffe c t ivene s s a c ros s the supply cha in. Cur rent day supply cha ins 
a re ext reme ly complex environments whose ope ra t ing s ta te c an a ffe c t 
company' s ability to ope ra te e ffe c t ive ly and profitably. 
I t ha s be come e s sent ia l to c lose ly examine and me a sure the e ffe c t ivene s s of 
supply cha in proc e s se s in taking inte lligent de c is ions . Supply Chain 
Inte l l ige nc e (SCI ) offe r s the me chanisms tha t fa c ilita te this view. 
SCI require s the ability to ana lyze prod uc ts , proc e s se s , components , and 
ma te r ia ls . This demands a da ta integra t ion infra s t ruc ture , which provide s 
c apability to ext ra c t , t rans form and load da ta a cquired from mult iple 
ente rpr ise sourc e s like : 
• ERP sourc e da ta 
25 
• SCM sourc e da ta 
• CRM sourc e da ta 
• Cus tome r da ta 
• Supplie r da ta 
• Produc t manufa c tur ing / te s t ing da ta 
• Qua lity management da ta 
• Shop floor manufa c tur ing da ta sourc e s 
• Lega cy sys tem da ta sourc e s 
• Da ta from online indus t ry t rading exchange s 
• Ma rke t pla c e s & auc t ion 
• Demographic s and ma rke t ing da ta purcha sed from third 
pa r ty da ta supplie r s . 
Wipro' s 
consult ing
26 
framework 
for 
SCI 
inc lude s 
conc eptua lizing, a rchite c t ing and integra t ing solut ions . The se rvic e 
spe c t rum inc lude s 
• Da ta Cle aning and ETL, Da ta Ac c e s s , 
• Ana lys is and Repor t ing, 
• Integra t ion with exte rna l da ta and bus ine s s da taba se s , 
• De te rmina t ion of Key pe r formanc e indic a tor s . 
Apa r t from the se se rvic e offe r ings Wipro a lso he lp cus tome r s 
in 
s t ra tegizing 
for 
re a l- t ime 
c losed 
loop 
ana lyt ic a l 
informa t ion a iding bus ine s s proc e s s opt imiza t ion and inte lligent de c is ion-making. 
TERADATA 
Te rada ta Solut ions 
How do you t rade off be twe en sc a lability and pe r formanc e is sue s a s Da ta 
Wa rehouse s ize grows from Gigabyte s to Te rabyte s? 
The answe r lie s in Wipro' s solut ion offe r ing in Te rada ta Da ta Wa rehous ing. 
I t is a unique blend of Wipro' s expe r t ise in Bus ine s s Inte lligenc e solut ions 
and the powe r of the Te rada ta Da taba se , which offe r s a high degre e of 
pa ra lle lism, use s a s tanda rd a c c e s s language for complex que ry pe r formanc e 
and promise s a s implified adminis t ra t ion for a ll mis s ion c r it ic a l 
applic a t ions . 
Se rvic e s 
W ip r o ’ s s p e c t r um o f S e r vic e s in Te r a d a t a D a t a W a r e ho us ing is a te s t imony 
to the ir extens ive expe r t ise in a rchite c ture , de s ign and implementa t ion of 
Da ta Wa rehous ing solut ions , us ing the Te rada ta pla t form. The se Inc lude : 
• Da ta Wa rehouse Planning Se rvic e s 
• Da ta Wa rehouse De s ign and Implementa t io n Se rvic e s 
• Da ta Wa rehouse Usage , Suppor t and Enhanc ement 
Se rvic e s 
• Tool eva lua t ion & re commenda t ion for Te rada ta Da ta
Wa rehous ing 
The Wipro Advantage : 
• Road map for Da ta Wa rehous ing implementa t io n us ing 
Te rada ta 
• Ha rne s s ing our te chnology re la t ionships & a llianc e s with 
le ading vendor s like Ora c le , Informa t ic a , Cognos , 
Mic ros t ra tegy e tc . 
• Va lue for money solut ion offe r ings ba sed on our 
extens ive expe r ienc e in Da ta Wa rehous ing & Bus ine s s 
Inte ll ige nc e fie ld 
• Migra t ion se rvic e s from othe r Da taba se s to Te rada ta 
• A te am of Te rada ta Ce r t ified Profe s s iona ls 
BUSINESS PROCESS MANAGEMENT (BPM) 
Wipro' s Bus ine s s Proc e s s Management Framework 
An organiza t ions ability to adapt to fa s t changing bus ine s s requirements and 
its ability to opt imize turna round t ime s de fine s its compe t it ivene s s . 
Inc re a s ingly Globa l ope ra t ions make bus ine s s proc e s se s more complex and 
organiza t ion management more cha llenging. Tradit iona l bus ine s s pra c t ic e s 
ne ed to ke ep pa c e and upgrade with newly evolving bus ine s s mode ls to me e t 
t ime and logis t ic cons t ra ints such a s reduc ed de live ry t ime s and highe r 
cus tome r se rvic e leve ls . 
Bus ine s s proc e s s automa t ion holds the key to lowe r ing the cos t 
Wipro' s E- procurement and E-ma rke tpla c e s group focuse s on providing e - 
procurement se rvic e s and e -ma rke tpla c e solut ions tha t improve the 
e ffic iency of Indire c t Goods Procurement or MRO Procurement . I t a lso 
enable s Inte rne t solut ions for ma rke t make r s to provide a common pla t form 
for buye r s and se lle r s to reduc e purcha s ing cos ts and sha re othe r va lue 
added offe r ings like payment se rvic e s , logis t ic s , and fulfi l lment . 
As a Ce r t ified Ar iba Sys tems Integra tor (CASI ) pa r tne r of Ar iba , Wipro 
he lps the ir c lients formula te and implement a s t ra tegy to a chieve cos t - 
savings for init ia t ive s in this a re a . Wipr io provide them with a comple te 
solut ion framework tha t pe r fe c t ly re la te s to the ir individua l pa in a re a s . Also 
int r ins ic in the ir approa ch in the pre c ise roadmap tha t s ta r ts from 
c us t o mize d p r o t o t yp e d e ve lo p me nt a t W ip r o ’ s o ffs ho r e C o E, followed by 
r igorous a s se s sment of cur rent environment , going 
r ight 
through 
to 
implementa t io n 
and 
pos t 
implementa t io n suppor t . 
27 
ENTERPRISE SECURITY
W ip r o W e b s e c ur e™ , a le a d ing a p p lic a t io n s e c ur it y p r o vid e r , is an ident ity 
and pe rmis s ion infra s t ruc ture produc t tha t offe r s a whole range of 
applic a t ion se cur ity fe a ture s and he lps organiza t ions leve rage a s t rong 
re turn on the ir te chnology inve s tme nt s . W ip r o W e b s e c ur e™ a ls o e na b le s 
organiza t ions to prote c t 
the ir 
web 
applic a t ions , 
se rvic e s 
and 
online 
t ransa c t ions with cus tome r s , pa r tne r s , vendor s and employe e s . Re ckoned a s 
one of the mos t re liable , ava i lable and se rvic e able solut ion ava ilable today, 
W ip r o W e b s e c ur e™ ha s be en the chosen solut ion of ente rpr ise s a c ros s the 
globe in a wide range of indus t r ie s . 
PACKAGE SELECTION AND IMPLEMENTATION 
Choos ing the Right Pa ckage suited to your ne ed c an be a tough nut to c ra ck. 
Equa lly vexing is pa ckage implementa t ion tha t c an be expens ive and t ime - 
consuming. Wipro guide s you 
28 
through 
e ffe c t ive 
de c is ion-making through 
pa ckage 
eva lua t ion and se le c t ion and then implement it se amle s s ly to a chieve de s ired 
bene fits . 
Wipro offe r s pa ckage se le c t ion and softwa re implementa t ion se rvic e s a c ros s 
a ll te chnology doma ins like E- Bus ine s s , ERP, SCM, 
CRM, Ente rpr ise Applic a t ion Integra t ion, Da ta 
Wa rehous ing, and Web Se cur ity. 
SYSTEM INTEGRATION 
I ts neve r be en more cha llenging building solut ions with myr iad of 
te chnology choic e s suppor t ing an eve r - dynamic bus ine s s environment 
The Bre adth and Depth of our Sys tem Integra t ion Capabilit ie s enable s us to 
leve rage your IT inve s tments , minimize your r isk and de live r comple te 
sys tem integra t ion se rvic e s and solut ions addre s sed to your unique bus ine s s 
ne eds . 
We combine complex te chnologie s toge the r with our proven proc e s se s to 
maximize compa t ibility, inte rope rability and ente rpr ise wide informa t ion 
integra t io n. 
Sys tem Integra t ion por t folio offe r s : 
• Archite c t , Integra te and Manage cus tom applic a t ion and 
informa t io n infra s t ruc ture s 
• Integra t ion of Softwa re and Ha rdwa re components 
• Ne twork Integra t ion
29 
• 
Ente rpr ise Applic a t ion Integra t ion 
• Lega cy to Web Migra t ion 
SUPPLY CHAIN MANAGEMENT 
Wipro provide s comple te bus ine s s consult ing and te chnic a l integra t ion 
se rvic e s for supply cha in management (SCM) . W ip r o ’ s ye a r s o f e xp e r ie nc e 
in doing la rge - sc a le ERP implementa t ions have cont r ibuted gre a t ly to the ir 
e ffor ts in this a re a . 
The ir Supply Cha in solut ions a re focused on he lping c lients addre s s key 
is sue s like Purcha s ing, Inbound Logis t ic s , Ope ra t ions , Wa rehouse 
Management , Outbound Logis t ic s , and 
Demand Management . Our SCM te chnology pra c t ic e provide s expe r t ise in 
solut ions like i2, SAP and Ora c le ba cked by expe r ienc ed te chnic a l and 
func t iona l consultants a s we ll a s c e r t ified produc t expe r ts . 
ENTERPRISE APPLICATION INTEGRATION 
De l ive ring the right produc t , at the right t ime , at the right 
plac e 
Achieving se amle s s integra t ion is not a ll tha t e a sy a s it appe a r s , a s it 
involve s integra t ion of inte rna l, home grown applic a t ions , lega cy sys tems 
with the exte rna l bus ine s s proc e s se s and sys tems . 
Wipro' s expe r t ise in the EAI spa c e inc lude s spe c ia liza t ion on middlewa re 
produc ts like MQSe r ie s , Se ebeyond, webMe thods , WebSphe re , Tibco, Vit r ia 
and Me rc a tor . Wipro ha s a lso deve loped an opt imized EAI Proje c t 
me thodology and produc t eva lua t ion framework ba sed on work expe r ienc e 
with la rge For tune 500 companie s a c ros s indus t ry doma ins and geographie s . 
Wipro is one of the fir s t IT consult ing organiza t ions to re cognize and 
deve lop the expe r t ise required to implement integra t ion solut ions us ing EAI 
te chnology. This ha s he lped Wipro implement bus ine s s c r it ic a l EAI 
solut ions for a numbe r of cus tome r s , deve lop me thodology, s tanda rds and 
templa te s to spe ed up proje c t implementa t ions . 
Wipro' s se rvic e offe r ings in EAI provide s the following c le a r 
cut bene fits to any bus ine s s : 
Reduc e s sys tems / IT tota l cos t of owne r ship 
Maximize s inve s tments in exis t ing sys tems 
Implements bus ine s s change in unde r lying informa t io n 
te chnology sys tems 
Provide s globa l ente rpr ise vis ibil i ty of informa t ion and 
bus ine s s proc e s se s 
Func t ional Ve ri f icat ion 
• Planning, Se tup and Exe cut ion 
• HDL / C / HVL, Single or mixed mode
• Automa ted te s tbench c re a t ion and te s t exe cut ion 
30 
• As se r t ion ba sed ve r ific a t ion 
• HW Prototyping Boa rd de s ign 
De s ign Impleme ntat ion 
• RTL coding in Ve r ilog/ VHDL 
• DFT Logic Inse r t ion and Opt imiza t io n 
• Chip Vir tua l Prototyping 
• Hie ra rchic a l or fla t Phys ic a l de s ign 
• Phys ic a l Synthe s is / Opt imiza t ion 
• Signa l Integr ity I s sue Prevent ion, Ana lys is and Repa ir 
• Phys ic a l Ve r ific a t ion 
• Sta t ic Timing Ana lys is 
• Logic Equiva lenc e Che cking 
• ATPG/ te s t ve c tor gene ra t ion 
Si l icon Val idat ion 
• Inte r fa c e to Founda ry, Te s t and Pa ckage House s 
• Diagnos t ic s and firmwa re 
• Va lida t ion Boa rd de s ign 
Produc t Engine e ring Support 
SOC De s ign 
SYSTEM-ON-CHIP 
Time - to -ma rke t pre s sure s and the ne ed for integra t ing more func t ions in 
s ilicon is fue ling the SoC ma rke t ' s growth. At Wipro, people leve rage on 
an extens ive inte lle c tua l prope r ty ( IP) por t folio, sys tems knowledge and 
expe r ienc e with te chnologie s like ARM to ta rge t spe c ific ve r t ic a l ma rke ts 
with Sys tem- on- Chip solut ions tha t me e t a supe r se t of applic a t ion ne eds . 
They have t rans la ted a de c ade of VLSI de s ign expe r ienc e into 
a proven de s ign me thodology for complex SoCs . 
Wipro' s SoC C ente r c an jump - s ta r t Sys tem- on- chip de s igns 
with its produc t - re ady SoC Archite c ture Pla t form (SoC -
RA P To R™ ) t ha t p r o vid e s e a r ly - to -ma rke t , high pe r formanc e de s ign 
c apabilit ie s with the be s t chanc e s of fir s t - t ime s ilicon suc c e s s . Wipro is a n 
ARM- approved third pa r ty de s ign c ente r und e r t he A RM A TA P ™ 
Te chnology Ac c e s s Program. 
W ip r o ’ s p o r t fo lio o f s e r vic e s : 
• Comprehens ive SoC d e s ign and implementa t ion 
• Re engine e r ing and re ta rge t ing se rvic e s 
31 
• SoC P e r iphe ra l block de s igns 
• Core te chnology lic ens ing 
• Embedded Softwa re (OS P or t , Boot Code , Dr ive r s , 
Firmwa re , Applic a t ion Softwa re ) 
A pla t form ba sed solut ion such a s SoC - RAPToR consolida te s two key 
requirements of ma rke t re adine s s and de s ign flexibility. By us ing a 
prede fined pla t form, the de s ign te am s ta r ts from a previous ly synthe s ized 
and ve r ified se t of func t ions . 
• Reduc e s ove ra ll de s ign t ime , thus ga ining t ime - to -ma rke t 
advantage . 
• A de s ign tha t c an be cus tomized to me e t applic a t ion 
spe c ific ne eds by adding or removing any of the 
va lida ted components or by adding 3rd pa r ty blocks . 
• Use r configurabi l it y and de s ign flexibi l it y to provide 
produc t re ady re fe renc e a rchite c ture s for digita l audio playe r s , handhe ld 
devic e s digita l c ame ra s and othe r consume r applic a t ions . 
FPGA 
Wipro offe r s FPGA De s igns a long with our Boa rd De s ign. Our VLSI te am 
ha s good expe r t ise in de s igning Mult i- Million ga te FPGAs to te s t the 
comple te logic func t iona lity in a sys tem environment much be fore the 
manufa c t ur i ng pha se 
With inc re a s ing Complexity of IC de s igns , the ne ed for thorough de s ign 
ve r ific a t ion to ensure fir s t t ime s ilicon suc c e s s is inevitable . In orde r to 
ensure Logic func t iona l it y in 
a S ys t e m e nvir o nme nt , W ip r o ’ s V LS I t e a m o ffe r s t he 
following 
Proven Expe r t ise in complex FPGA De s igns 
• Extending upto 1.5MN ASIC ga te s (XCV4000 devic e ) 
• DDR 
SDRAM 
inte r fa c e 
ope ra t ing 
a t
160 
MHz 
implemented in Vir tex FPGA 
• Use of Ve r ilog / VHDL for De s ign Ent ry 
• Phys ic a l Synthe s is ba sed flow for high frequency de s igns 
Expe r ienc e in working on va r ious le ading FPGA vendor s 
• Expe r ienc e in Xilinx, Alte ra , Ac te l Devic e s 
• Expe r ienc e in Vir tex, Apex Se r ie s of Devic e s 
• XPERTS Pa r tne r ship with Xilinx 
De fined and proven FPGA de s ign me thodology & Guide line s - 
EagleWis ion 
• Es tablished guide line for FPGA se le c t ion 
• Proven me thodology for t iming c losure 
• Proven te chnique s for a re a opt imiza t io n and fitment 
• Es tablished Guide line for ASIC to FPGA Conve r s ion 
• Wipro' s Ve r ific a t ion Environment Cre a t ion Tool - WAVe 
• 
Re us a b le RTL c o r e s a nd ve r i f ic a t io n c omp o ne nt s 
Othe r Se rvic e s offe red a re :- 
32 
• Boa rd De s ign 
• ASIC De s ign 
• Turnkey Sys tem De s ign 
• Firmwa re and Softwa re Deve lopment 
♦ SYSTEM SOFTWARE DEVELOPMENT 
• Ope rat ing Sys tems 
• 
De vic e D rive r D e ve lopme nt 
Bus ine s s proce s s outsourc ing 
Cus tome r Inte ra c t ion Se rvic e s 
• Financ e and a c count ing se rvic e s 
• Payment se rvic e s 
• Indus t ry Adminis t ra t ion Se rvic e s
33 
• HR Proc e s s ing se rvic e s 
• Supply cha in se rvic e s 
• Knowledge se rvic e s 
BUSINESS PROCESS OUTSOURCING – BPO 
As organiza t ions a round the wor ld s t r ive to improve the qua lity of the ir 
proc e s se s while managing the ir bot tom line s , Bus ine s s Proc e s s Outsourc ing 
ha s be come the new impe ra t ive . Wipro Spe c t ra mind, India ' s la rge s t third - 
pa r ty offshore BPO provide r , pa r tne r s with the ir c lients to provide a full 
spe c t rum of BPO se rvic e s cove r ing a ll five leve ls : 
Da ta ent ry 
Rule s - se t proc e s s ing 
Dec is ion-mak ing 
Dire c t cus tome r inte r fa c e 
Expe r t knowledge se rvic e s 
Wipro fur the r c lub its va s t IT solut ions expe r ienc e of two de c ade s and a 
dive r se doma in expe r t ise to se rve For tune 500 cus tome r s wor ldwide . For 
example , a le ading For tune globa l PC manufa c ture r chose Wipro 
Spe c t ramind for outsourc ing te chnic a l suppor t to a chieve s ignific ant cos t 
savings while improving and ma inta ining the qua lity of se rvic e de live ry to 
its cus tome r s 
W ip r o ’ s Bus ine s s P r o c e s s O ut s o ur c ing p o r t fo lio 
inc lude s end - to - end solut ions a c ros s a spe c t rum of 
indus t r ie s 
SERVICE OFFERING 
♦ Cus tome r Inte rac t ion Se rvic e s 
The cos t of a cquir ing a new cus tome r is five t ime s the cos t of re ta ining an 
old one . And henc e it is impor tant tha t your cus tome r inte ra c t ion is managed 
in the be s t pos s ible way. Cus tome r Inte ra c t ion Se rvic e s a t Wipro a re 
ta ilored to provide supe r ior cus tome r inte ra c t ion and henc e leve rage eve ry 
c us t o me r r e la t io ns hip t o t he fulle s t . W ip r o ’ s p o r t fo lio inc lude s a whole 
gamut of cus tome r fa c ing offe r ings inc luding 24/7 c us tome r suppor t through 
voic e ( in- bound and 
out - bound c a lls ) , e -ma il and web mediums , te lema rke t ing se rvic e s , te chnic a l 
suppor t se rvic e s and employe e IT he lpde sk se rvic e s . 
Wipro 
se rve s 
mult iple 
indus t r ie s 
inc luding 
insuranc e , banks , financ ia l se rvic e s companie s , re ta ile r s and OEM' s .
Click on the links be low to view e a ch se rvic e offe r ing in 
de ta il: 
34 
Cus tome r Suppor t Se rvic e s 
Te lema rke t ing Se rvic e s 
Te chnic a l Suppor t Se rvic e s 
IT He lp De sk Se rvic e s 
BENEFITS 
The k e y b e ne fit s o f us ing W ip r o ’ s c us t o me r int e r a c t io n 
se rvic e s inc lude : 
Improved cus tome r se rvic e leve ls 
Reduc ed cus tome r suppor t /ma rke t ing cos ts 
Highe r sa le s conve r s ion ra te 
Enhanc ed flexibi l it y to manage se rvic e pe aks and 
t roughs , produc t life cyc le s 
Homogeneous , c le a r ly de fined proc e s se s a c ros s 
geographie s 
Gre a te r cove rage and numbe r of inte ra c t ions with 
cus tome r s 
CUSTOMER SUPPORT SERVICES 
W ip r o ’ s c us t o me r s e r vic e o ffe r ings a ims a t c r e a t ing a vir t ua l cus tome r 
se rvic e c ente r to manage cus tome r conc e rns and que r ie s through mult iple 
channe ls inc luding voic e , e -ma il and cha t on a 24/7 ba s is . Example s of this 
inc lude cus tome r s c a lling to che ck on the ir orde r s ta tus , cus tome r s c a lling 
to che ck for informa t ion on produc ts and se rvic e s , cus tome r s c a lling to 
ve r ify the ir a c count s ta tus , cus tome r s c a lling to che ck the ir re se rva t ion 
s ta tus e tc . 
TELEMARKETING SERVICES 
Colla te ra l ve r if ic a t ion 
Sur rende r 
Audits & Re ins ta tement 
Ac counts Re c e ivable 
Ac count ing & Re conc ilia t ion 
Cla im Ove rpayment 
Cus tome r se rvic e - voic e /ema il 
Claims Proc e s s ing 
Cla im Se t Up 
Eligib i l i t y 
Duplic a t ion
Va lida te Re se rve s 
Medic a l Supplementa l 
Provide r Exc e s s Re insuranc e 
Spe c ific Exc e s s Re insuranc e 
Adjudic a t ion 
Ac count Se t t lement 
Mortgage Proc e s s ing 
Our mor tgage proc e s s ing se rvic e s offe r comprehens ive solut ions to the 
mor tgage se c tor mapping the comple te indus t ry bus ine s s proc e s se s ranging 
from bus ine s s a cquis it ion se rvic e s to colle c t ions . The se inc lude : 
New Bus ine s s Acquis i t ion 
Inbound/outbound enquir ie s 
Loan form da ta ent ry 
Colla te ra l che cks 
Appra isa l Tit le Che cks 
35 
Credit che cks 
Prope r ty va lua t ion 
Tit le che cks 
Prope r ty Insuranc e che cks 
Lega l c le a ranc e s 
Unde rwri t i ng Dis burs eme nt 
Credit eva lua t ion 
Appra isa l amount 
Che cks for a ll othe r suppor t ing 
Money disbur sement 
Billing 
Se rvic ing Colle c t ions Ma intenanc e 
Ea r ly and ove rdue colle c t ion c a lls 
As se t Management 
Ove rdue payments proc e s s ing 
Ac count ing and re conc ilia t ion 
HR PROCESSING SERVICES 
Knowledge organiza t ions today re a lize tha t employe e s a re t he ba ck - bone of 
the ente rpr ise and henc e it is impe ra t ive tha t employe e proc e s se s , e spe c ia lly 
those impa c t ing employe e re la t ions and employe e sa t is fa c t ion ne ed to be 
managed we ll. We provide a comprehens ive suite of HR Proc e s s ing se rvic e s 
ranging from payroll se rvic e s to bene fits adminis t ra t ion to pe r sonne l 
adminis t ra t io n, hir ing, re c ruitment and t ra ining. Our HR offe r ings inc lude 
Payrol l s e rvic e s 
Re c e ipt and ana lys is of payroll da ta 
Repor t ing and payment of payroll taxe s
I s suing payments (via che ck or e le c t ronic payment ) and repor ts 
to employe e s 
I s suing payments to third pa r t ie s ( for example , employe e IRAs ) 
and repor t ing of da ta to end use r 
Be ne f i t s adminis trat ion 
Dis t r ibut ion of he a lthc a re and re t irement plan informa t ion 
36 
Managing e ligibi l it y 
Answe r ing que s t ions rega rding cove rage 
As a re spons ible corpora te c it izen, Wipro is de eply commit ted to the 
soc ie ty, in which it live s and work. This commitment take s the form of many 
init ia t ive s . Some a re out lined he re : 
Applying Thought in s chools 
To Wipro, the future of the soc ie ty depends on the ability of its children to 
think ana lyt ic a lly and c re a t ive ly, and be life long le a rne r s . Wipro be lieve s 
tha t the convent iona l educ a t ion sys tem is not equipping children with such 
abilit ie s . Children mus t a cquire the skill of how to le a rn, ra the r than be ing 
ove rwhe lmed with a la rge amount of informa t ion, and mus t enjoy the 
proc e s s of le a rning, so tha t wha t is le a rnt is re ta ined. 
The mis s ion of the 'Wipro Applying Thought in Schools ' program is 
enhanc ing c re a t ivity and problem solving skills among children by 
c a ta lyzing sys temic change s . Re cognizing tha t the te a che r ha s the mos t 
profound influenc e on a child' s le a r ning a b ilit y, a t t he he a r t o f W ip r o ’ s 
program is te a che r empowe rment and re - skilling. The te a che r re - skilling 
program wa s launched in May 2001, to provide comprehens ive t ra ining on 
innova t ive te a ching and a s se s sment me thods , a nd suppor t the ir a c t ive 
implementa t ion within the c la s s room. Begun fir s t in Banga lore , its suc c e s s 
ha s enabled Wipro to take it forwa rd to othe r c it ie s in India . 
Wipro is re a ching out to pa rents in an a t tempt to change the ir wor ld - view of 
the purpose of e duc a t ion. A program to t ra in pa rents is be ing put toge the r , 
to enable them to he lp the ir children a cquire life skills , and suppor t the 
change s be ing brought about in the school. 
The school management , inc luding the Pr inc ipa l, is the integra l pa r t of the 
p rogram to br ing about sys temic change s within the school to c re a te an 
environment for qua lity educ a t ion. Wipro is he lping the school management 
re cognize spe c ific sys temic change s and a s s is t in its implementa t ion. As the 
program sc a le s up, Wipro would le ad change s in the cur r iculum and 
examina t ion sys tem. For a c c e le ra t ing the sys temic change s a t the na t iona l 
leve l, 
Wipro Forum on 
qua lity in educ a t ion ha s be en launched. The forum is intended 
to work a s a pla t form for sha r ing ide a s and a s a pre s sure
group to br ing about sys temic change s . 
Promot ing mind le ade rs 
At Wipro, a na tura l extens ion of "Applying Thought" wa s to promote the 
many ta lented youngs te r s in India , in the fie ld of che s s . While Wipro took 
many promis ing youngs te r s unde r the ir wing, the ir ambit ion saw fruit ion 
when P Ha r ikr ishna , a t 15, be c ame India ' s younge s t che s s Grandma s te r . His 
vic tory bore te s t imony to the fa c t tha t "Applying Thought" is not jus t a 
bus ine s s philosophy, but a lso an approa ch to suc c e s s in a ll human ende avor , 
be it a t wo rk or play. This ha s fur the r s t r e ngt he ne d W ip r o ’ s r e s o lve t o ma k e 
India a che s s supe rpowe r . And thus , Wipro is nur tur ing five more budding 
ta lents in the future . 
Wipro is highly sens it ive to the impa c t of the ir bus ine s s a c t ivit ie s on 
environment and soc ie ty. This is re fle c ted in the me a sure s taken to monitor 
and cont rol re sourc e s and a c t ivit ie s tha t inte ra c t with na ture and people 
Environme nt , he al th and s afe ty pol icy 
Wipro is commit ted to providing a sa fe and he a lthy work 
environment to a ll the employe e s and a s soc ia te s . This is done 
with the he lp of suitable management sys tems tha t a re a imed 
a t : 
Prevent ion of a c c idents 
Conse rva t ion of na tura l re sourc e s 
Prevent ion of pollut ion and ha za rds 
Complianc e with legis la t ion and regula t ions tha t a re 
37 
re levant to our organiza t ion 
Deve lopment of sa fe work pra c t ic e s by regula r t ra ining to 
employe e s and suppor t s ta ff 
Pe r iodic review of sys tems and proc e s se s a imed a t 
cont inua l improvement 
W ip r o ’ s e ffo r t s t o imp r o ve t he ir s t a nd a r d s c o nt inuo us ly a nd put an e ffe c t ive 
Environmenta l Management Sys tem (EMS) in pla c e ha s re sulted in them 
be ing awa rded the ISO 14001 c e r t ific a t ion. 
This in e ffe c t c e r t ifie s tha t Wipro a s an organiza t ion ha s a se r ie s of 
inte rna t iona l s tanda rds for EMS, volunta ry s tanda rds tha t e s tablish and 
obje c t ive ly eva lua te EMS, 'Proc e s s Standa rds ' 
and 
not 
jus t 
'Pe r formanc e 
Standa rds ' , 
a 
standardized and internationally recognized blue print for effective EMS and a frame work for 
setting and establishing EMS.
Wipro e nvironme nt ini t iat ive s are : - 
Wipro' s EMS init ia t ive s a re de s igned for opt imum ut iliza t ion of na tura l 
re sourc e s and cons tant monitor ing of environmenta l impa c t while providing 
se rvic e . 
Some of the init ia t ive s unde r this umbre lla inc lude : 
Ene rgy a udit /Ene rgy conse rva t ion 
Wa te r management 
Land contamina t ion management 
Wa s te management 
Employe e he a lth and sa fe ty 
Adopt ion of pa rks 
Effe c t ive s ta t ione ry usage 
Ove rcoming re sourc e deple t ion 
Be ne f i t s 
The bene fits of the se init ia t ive s a re : 
Produc ts /se rvic e s a re proc e s sed unde r a cont rolled environment 
Reduc t ion of ene rgy consumpt ion by 10% 
Be t te r monitor ing and cont rol sys tems 
Inc re a sed awa rene s s among employe e s re sult ing in 38% 
reduc t ion in food wa s tage 
Qua r te r - on- qua r te r reduc t ion of 10% in wa te r consumpt ion from 
conse rva t ion me a sure s 
WIPRO RATING 
At a t ime when pe r formanc e c an be the only re a l indic a tor of 
a c o mp a ny’ s c r e d e nt ia ls , W ip r o ’ s r e s ult s s p e a k fo r 
themse lve s . Ranked India ' s mos t va luable company by 
Bus ine s s Today and 16th among the softwa re se rvic e s 
companie s in the wor ld by Bus ine s s We ek, Wipro ha s had a 
Cumula t ive Annua l Growth Ra te (CAGR) of 50% ove r the la s t 
five ye a r s , exhibit ing s tability, profitabilit y and growth r ight 
from inc ept ion. 
St rong fundamenta ls like qua lity, integr ity, an d supreme 
c us t o me r s e r vic e ha ve b e e n t he d r ive r s o f W ip r o ’ s gr o w t h. 
Wipro is convinc ed about the long- te rm va lue propos it ion of 
the company - which is ba sed on the ir te chnic a l depth, qua lity 
le ade r ship and an a t t ra c t ive va lue for money propos it ion . 
DIVIDEND TRACK RECORD AT WIPRO 
38
39
40 
ye a 
r 
Sha re s Outs tanding 
(mill ion) 
Dividend pe r sha re 
(Rs ) 
Tota l Divide nd (Rs 
mill ion) 
19891.84 
2 . 5 
4 . 6 
19903.70 
2 . 5 
9 . 2 
19913.70 
2 . 5 
9 . 2 
19923.70 
2 . 5 
9 . 2 
19937.40 
2 . 5 
18.4 
19947.40 
2 . 5 
18.4 
199515.30 
2 . 5 
38.20 
199615.30 
2 . 5 
38.20 
199715.30 
2 . 5 
38.20 
199845.83 
1 . 5 
68.70 
199945.83 
1 . 5 
68.70 
2000229.16 
0.30 
68.70 
2001232.44 
0.50
116.22 
WIPRO INNOVATION 
One of the four values articulated in Wipro’s Promise statement, Wipro believe innovation is a 
critical factor in fuelling our growth. At Wipro, innovation is defined as the implementation of a 
new idea that results in a marketable product or service. This definition ensures that creative 
brilliance is converted to business realities as a result of strong processes and focused initiatives. 
Wipro has realized significant business value from targeted and focused innovation programs — 
the benefits 
of which have been passed on to our customers. This enterprise-wide focus on innovation has led 
to important 
self-sustaining initiatives that include Flow-Brix for the publishing industry and Home Gateway, 
Wipro’s 
residential gateway solution. Wipro’s innovation process comprises: 
Theme labs 
At Wipro, innovation happens around selected core themes that are strategic to them. Each theme 
has a theme 
lab targeted towards IP or component development. Some core themes that we have taken up 
include: 
Home ne tworking 
Knowle dge manageme nt & col laborat ion 
Conte nt comme rc e 
conve r t ing them into ma rke table se rvic e s , sa id Wipro Infote ch 
gene ra l manage r Anil K Ja in. 
With this , Wipro Infote ch ha s put toge the r a 20 -membe r spe c ia l te am who' s 
sole re spons ibility will lie in gene ra t ing ide a s ba sed on ma rke t t rends and 
cus tome r requirements which 
will both 
cont r ibute towa rds be t te r 
41 
cus tome r 
sa t is fa c t ion and be come a revenue - gene ra t ing bus ine s s pra c t ic e . Take for 
example , Wipro Infote ch' s IT Opt imisa t ion pra c t ic e . This pra c t ic e which is 
now pa r t of our consult ing bus ine s s wa s a re sult of our Innova t ion 
programme . We a r r ive d a t a fo r mula , w hic h c o uld a ud it t he c us t o me r ’ s 
infra s t ruc ture and opt imise it for him. This is now a regula r pa id - for 
consult ing pra c t ic e a t Wipro Infote ch, Mr Ja in says . The whole te am ge ts to 
work knowing fully we ll tha t a pa r t icula r proc e s s may or may not work. So 
the inhe rent r isk e lement is fa c tored in and the top management commits 
re sourc e s a fte r unde r s tanding tha t . 
On the spe c ific s of the approa ch the ent ire proc e s s of ide a t ion/ innova t ion is 
divided into five ga te s s ta r t ing with the Ide a Ga te whe re the ide a t ion 
happens . This is followed by the Eva lua t ion Ga te whe re the ide a proposed is 
put through r igorous ana lys is . Onc e an ide a is pa s sed on from this s tage , 
next fo llows the Commitment Ga te whe re the re sourc e s to the proje c t a re
commit ted. Fina lly it ' s the Volume Ga te whe re the pra c t ic e is launched and 
be come s pa r t of the norma l. 
WI PR O ’ s V A LU ES 
The ir va lue s a re ext reme ly impor tant to them and form the bedrock of the ir 
vis ion and plans . Va lue s a re an integra l pa r t of Wipro culture and pre sent a 
common fa c e to our cus tome r . The four Wipro va lue s : Human Va lue s , 
Integr ity, Innova t ive Solut ions and Va lue for Money a re enc apsula ted in 
the ir promise to the cus tome r and in our ident ity. 
The se va lue s shape our thinking, our behaviour , our culture and how we 
come a c ros s to our cus tome r s , pa r tne r s and to the wor ld a t la rge . 
42 
CHAPTER-6 
CONCLUSION & 
SUGGESTIONS 
CONCLUSION 
At Wipro Spe c t ramind, our ye a r s of expe r ienc e with the 
wor ld' s le ading companie s have he lped us unde r s tand how 
te chnology c an he lp globa l bus ine s se s me e t the ir ne eds . 
Wipro Spe c t ramind Se rvic e De live ry Mode l 
For BPO proje c ts , Wipro follow the Wipro Spe c t ramind 
Se rvic e De live ry Mode l, which is a robus t ly de fined 
framework to manage the comple te BPO proc e s s migra t ion 
and t rans it ion management and ha s be en deve loped ba sed on 
the expe r ienc e ga ined from migra t ing more than 390 remote 
bus ine s s proc e s se s to India ove r the pa s t ten ye a r s . This 
proven se rvic e t rans fe r pla t form is de s igned to ensure proc e s s 
integr ity and minimize inhe rent migra t ion r isks . 
The mode l inc lude s a t r ied and te s ted Trans it ion Toolkit to 
suppor t t rans it ion management by ensur ing tha t the re is a 
documented me thodology with forma ts , tools , guide line s and 
p a s t le a r ning’ s in p la c e t o a id t he t r a ns it io n t e a m in d e - 
r isking the t rans it ion of a cus tome r ' s proc e s se s and reduc ing 
the pa in of migra t ion a s much a s pos s ible . A coordina ted 
proje c t management sys tem c apture s c r it ic a l c lient 
documenta t ion a nd incorpora te s an extens ive knowledge ba se 
tha t a s s is ts the t rans it ion management te am in unde r s tanding, 
duplic a t ing, and migra t ing mis s ion- c r it ic a l bus ine s s 
proc e s se s . 
The mode l ha s four key s tage s , a s shown in the diagram be low 
and the obje c t ive s , a c t ivit ie s , skills and re spons ibilit ie s a t 
e a ch s tage a re diffe rent
SUGGESTIONS 
With a re lent le s s focus on qua lity & proc e s se s , Wipro ha s se t inte rna t iona l 
benchma rks in exe cut ion exc e llenc e tha t ha s t rans la ted into me a surable 
bus ine s s bene fits for the ir cus tome r s . Wipro offe r the ir c lients the 
advantage s of: 
360-de gre e s olut ions 
From s t ra tegy to exe cut ion, Wipro ha s the c apabilit ie s to provide the ir 
cus tome r s with se amle s s , one - s top solut ions . Be it ge t t ing c lose r to the ir 
cus tome r s or ge t t ing produc ts to ma rke t , Wipro addre s s the ent ire spe c t rum 
of te chnology ne eds . 
Qual i ty le ade rs hip 
With an integra ted qua lity approa ch of Six Sigma , SEI CMMi Leve l 5, SEI 
CMM leve l 5, PCMM Leve l 5 and ISO 9000, Wipro have se t inte rna t iona l 
benchma rks in qua lity. Howeve r , they neve r los t s ight of the fa c t tha t this 
focus on qua lity mus t ult ima te ly t rans la te into bene fits for the ir cus tome r s : 
Pos t - re le a se de fe c ts a t 0.2 pe r KLOC, amongs t the lowe s t in the indus t ry 
91% proje c ts comple ted on schedule a s o pposed to an indus t ry ave rage of 
55% 
43
98.5% reque s ts se rvic ed on t ime 
Produc t ivity ( loc /pe r son 
day) of 74% a s opposed to an indus t ry ave rage of 58% 
Me asurable bus ine s s re s ul t s 
The pr ima ry dr ive r for IT outsourc ing is va lue and Wipro firmly be lieve tha t 
the de live ry of this va lue mus t be through me a surable bus ine s s re sults . 
Wipro have cons is tent ly exc e eded cus tome r expe c ta t ions by de live r ing on 
c a lculable pa rame te r s , be it lowe r cos ts , quicke r t ime - to -ma rke t or gre a te r 
produc t ivity. 
75% fa s te r t ime - to -ma rke t 
35% cos t savings 
35% produc t ivi t y enhanc eme nts 
Prove n track re cord 
When Wipro ta lks about de live r ing va lue , they ba ck it with a proven 
t ra ck re cord tha t spans cus tome r s a round the globe . Che ck the se fa c ts : 
85% cus tome r a re "more than sa t is f ied " with Wipro se rvic e 
300 
c lients (50 of them a re For tune 500 companie s ) 
Cus tome r sa t is fa c t io n index of 4.2 on 5.0 
La rge s t orde r through 
cus tome r re fe r ra l 
WIPRO FLUID PLANS EXPANSION TO CHINA, 
RUSSIA AND S .A. 
Encouraged by the good re sponse it ha s gene ra ted so fa r in 
c e r ta in ove r se a s ma rke ts , Wipro Fluid Powe r , the engine e r ing 
divis ion of Wipro today sa id it would expand ope ra t ions to 
China , South Afr ic a and Rus s ia . "We a re explor ing some 
ove r se a s ma rke ts like South Afr ic a and Rus s ia to se ll our 
produc ts . Our next ta rge t will be China , " WFP pre s ident M 
Se e thapa thy Rao sa id. 
WFP, one the olde s t divis ions of it solut ions provide r ma jor Wipro, wa s the 
se cond in line dur ing its t rans forma t ion from a consume r durable company 
to it ma jor . I t is Ind ia ' s top fluid powe r company with a le ade r ship pos it ion 
in hydraulic cylinde r s and t ruck t ipping sys tems . They a re a lre ady expor t ing 
the bulk of our produc ts to Japan, Tha iland and some othe r count r ie s . As 
pa r t of the spe c ia l empha s is on expor ts we a re a ls o explor ing new ma rke ts , " 
the pre s ident sa id. 
Rao sa id the divis ion wa s now cont r ibut ing ove r Rs 100 c rore in the tota l 
turnove r of Wipro. About five pe r c ent of this c ame from expor ts . They hope 
44
tha t the sha re of expor ts in our tota l turnove r will be ove r 15 pe r c ent 
dur ing the next 18 months . Rao sa id WFP wa s pe rhaps the only company in 
the fluid powe r bus ine s s in India to have a s t rong in - house de s ign c ent re 
ba cked up by a comprehens ive and mode rn manufa c tur ing ba se suppor ted by 
extens ive qua lity sys tems and an a ll- India suppor t ne twork of sa le s and 
se rvic e . 
BIBLIOGRAPHY 
BOOKS: - 
• 
Kothari , C.R. Re s e arch Me thodolgy, 3 rd Edi t ion, 1997, 
Vikas Publ icat ion Hous e Pvt . Ltd. , New De lhi . 
We bs i te s : - 
45 
www.wiprote chno lo gie s . com 
www. indiab ul ls . com 
www. ic ic id ire c t . com

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37272714 wiprohl

  • 1. A Project Report ON “SER VICES OFFER ED BY WIPRO LTD .” SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF Gautam Gill Project Co-ordinator SUBMITTED BY: Gurpreet Singh MBA III 1 Acknowledgement I would like to thank my Project Guide GAUTAM GILL for his immense guidance, valuable help and the opportunity provided to me to complete the project under her guidance.
  • 2. I would like to thank all faculty members of Swami Satyanand College of Management & Technology for guiding and supporting me in the completion of project from time to time. Last but not the least, my gratitude to great almighty and my parents without whose concerned and devoted support the project would not have been the way it is today. 2 Gurpreet singh MBA lll INTRODUCTION TO IT INDUSTRY IN INDIA Information Technology (IT) industry in India is one of the fastest growing Industries. Indian IT industry has built up valuable brand equity for itself in the global markets. IT industry in India comprises of software industry and information technology enabled services (ITES), which also includes business process outsourcing (BPO) industry. India is considered as a pioneer in software development and a favorite destination for IT-enabled services. The origin of IT industry in India can be traced to 1974, when the mainframe manufacturer, Burroughs, asked its India sales agent, Tata Consultancy Services (TCS), to export programmers for installing system software for a U.S. client. The IT industry originated under unfavorable conditions. Local markets were absent and government policy toward private enterprise was hostile. The industry was begun by Bombay-based conglomerates which entered the business by supplying programmers to global IT firms located overseas. During that time Indian economy was state-controlled and the state remained hostile to the software industry through the 1970s. Import tariffs were high (135% on hardware and 100% on software) and software was not considered an "industry", so that exporters were ineligible for bank finance. Government policy towards IT sector changed when Rajiv Gandhi became Prime
  • 3. Minister in 1984. His New Computer Policy (NCP-1984) consisted of a package of reduced import tariffs on hardware and software (reduced to 60%), recognition of software exports as a "delicensed industry", i.e., henceforth eligible for bank finance and freed from license-permit raj, permission for foreign firms to set up wholly-owned, export-dedicated units and a project to set up a chain of software parks that would offer infrastructure at below-market costs. These policies laid the foundation for the development of a world-class IT industry in India. Today, Indian IT companies such as Tata Consultancy Services (TCS), Wipro, Infosys, HCL et al are renowned in the global market for their IT prowess. Some of the major factors which played a key role in India's emergence as key global IT player are: Indian Education System The Indian education system places strong emphasis on mathematics and science, resulting in a large number of science and engineering graduates. Mastery over quantitative concepts coupled with English proficiency has resulted in a skill set that has enabled India to reap the benefits of the current international demand for IT. High Quality Human Resource Indian programmers are known for their strong technical and analytical skills and their willingness to accommodate clients. India also has one of the largest pools of English-speaking professionals. Competitive Costs The cost of software development and other services in India is very competitive as compared to the West. Infrastructure Scenario Indian IT industry has also gained immensely from the availability of a robust infrastructure (telecom, power and roads) in the country. In the last few years Indian IT industry has seen tremendous growth. Destinations such as Bangalore, Hyderabad and Gurgaon have evolved into global IT hubs. Several IT parks have come up at Bangalore, Hyderabad, Chennai, Pune, Gurgaon etc. These parks offer Silicon Valley type infrastructure. In the light of all the factors that have added to the strength of Indian IT industry, it seems that Indian success story is all set to continue. 3
  • 4. COMPANY PROFILE Wipro Technologies Wipro Technologies is a global services provider delivering technology-driven business solutions. Wipro is the No.1 provider of integrated business, technology and process solutions on a global delivery platform. Azim Premji is the Chairman of Wipro Technologies. He took over the mantle of leadership of Wipro at the age of 21 in 1966. Under his leadership, the fledgling US$ 2 million hydrogenated cooking fat company has grown to a US$1.76 billion IT Services organization serving customers across the globe. Wipro is presently ranked among the top 100 Technology companies in the world. It has 66,000+ employees, serves 592 clients, and has 46 development centers across globe. Wipro Technologies deals in following businesses:  IT Services: Wipro provides complete range of IT Services to the organization. The range of services extends from Enterprise Application Services (CRM, ERP, e- Procurement and SCM) to e-Business solutions. Wipro's enterprise solutions serve a host of industries such as Energy and Utilities, Finance, Telecom, and Media and Entertainment.  Product Engineering Solutions: Wipro is the largest independent provider of R&D services in the world. Using "Extended Engineering" model for leveraging R&D investment and accessing new knowledge and experience across the globe, people and technical infrastructure, Wipro enables firms to introduce new products rapidly.  Technology Infrastructure Service: Wipro's Technology Infrastructure Services (TIS) is the largest Indian IT infrastructure service provider in terms of revenue, people and customers with more than 200 customers in US, Europe, Japan and over 650 customers in India. 4
  • 5.  Business Process Outsourcing: Wipro provides business process outsourcing services in areas Finance & Accounting, Procurement, HR Services, Loyalty Services and Knowledge Services. In 2002, Wipro acquiring Spectramind and became one of the largest BPO service players.  Consulting Services: Wipro offers services in Business Consulting, Process Consulting, Quality Consulting, and Technology Consulting. 5 Group Companies of Wipro:  Wipro Infrastructure Engineering: It has emerged as the leader in the hydraulic cylinders and truck tipping systems market in India.  Wipro Infotech: It is one of the leading manufacturers of computer hardware and a provider of systems integration services in India.  Wipro Lighting: It manufactures and markets the Wipro brand of luminaries. Wipro Lighting offers lighting solutions across various application areas such as commercial lighting for modern work spaces, manufacturing and pharmaceutical companies, designer petrol pumps and outdoor architecture. Achievements of Wipro  First Indian IT Service Provider to be awarded Gold-Level Status in Microsoft's Windows Embedded Partner Program.  World's largest independent R&D Services Provider.  World's 1st PCMM Level 5 software company.  World's 1st IT Services Company to use Six Sigma.  The first to get the BS15000 certification for its Global Command Centre.  Among the top 3 offshore BPO service providers in the world.  Only Indian company to be ranked among the 'Top 10 Global Outsourcing Providers' in the IAOP-Fortune Global 100 listings.  First company in the world to be certified in BS 7799 (2002) security standards.
  • 6. 6 TABLE OF CONTENT PARTICULARS Page NO. • Se lf De c la ra t io n i • Ce r t ific a te ii • Acknowledgme nt iii • Exe cut ive summa r y iv • Chapte r 1 - Intro duc t io n 1.1 Ove rview of Wipro Ltd 1.2 Re se a rch Obje c t ive s of the Study • Chapte r 2 - Company Prof i le 2 . 1 His tory of Wipro Ltd. 2 . 2 Exe cut ive Profile 2 . 3 Infra s t r uc t ure 2 . 4 Vis ion Sta tement 2 . 5 Qua lity a t Wipro 3 Chapte r 3 - Re s e arch Me thodology 3 . 1 Me aning 3 . 2 Obje c t ive s
  • 7. 7 3 . 3 Signi f ic a nc e 3 . 4 Re se a rch Me thodology 3 . 5 Da ta Colle c t io n Re sourc e 3 . 6 Limi ta t io ns • Chapte r 4 - Se rvic e s Of fe re d by Wipro Ltd. 4 . 1 IT Se rvic e s 4 . 2 Produc t De s ign Se rvic e s 4 . 3 Bus ine s s Proc e s s Organiza t io n 5 Chapte r 5 - Findi ng and Analys is 5 . 1 W ip r o ’ s Ro le 5 . 2 W ip r o ’ s I nit ia t i ve s 5 . 3 W ip r o ’ s Ra t ing 5 . 4 Divide nd Tra ck Re cord 5 . 5 Wipro Va lue • Chapte r 6 - Conc lus io n & Sugge s t ions 6.1 Conc lus io n 6 . 2 Sugge s t io n • Bibl iogra p hy v CHAPTER-1 INTRODUCTION OVERVIEW Wipro Te chnologie s is the globa l te chnology se rvic e s divis ion of Wipro Ltd. (NYSE:WIT) . Wipro offe r s a full por t folio of se rvic e s a c ros s indus t r ie s , de live r ing me a surable bus ine s s bene fits for the ir cus tome r s with s ix s igma cons is tency. WHO IS WIPRO Ranked a s 7 t h be s t softwa re se rvic e s company in the wor ld by Bus ine s s We ek ( Infote ch 100, No vembe r 2002) , Wipro se rve s ove r 300 globa l le ade r s inc luding Boe ing, Na t ionwide , Er ic s son, Toshiba , Cisco, Se aga te , Putnam
  • 8. Inve s tments , United Te chnologie s , Be s t Buy, Digita l, Fr iends Provident , IBM, Mic rosoft , NCR, Thame s Wa te r , Transco and Sony. From the fir s t day in de a ling with Wipro, the re ' s be en nothing but qua lity, cha ra c te r , highe s t integr ity, highe s t qua lity work. As a joint venture , you wouldn' t find a be t te r pa r tne r . As a supplie r , you wouldn' t find a highe r qua lity pa r tne r . Some quick fac t s about Wipro: • India ' s mos t va luable company (Bus ine s s Today, 2001) . • Lis ted a t NYSE (WIT) . Pa r t of the TMT (Te chnology - Media - Te le com) Index of the New York Stock Exchange . • Ove r 20 ye a r s of IT Consult ing, Sys tems Integra t ion and Engine e r ing Se rvic e s expe r ienc e . • 30 o ffic e s wor ldwide , 18,000 IT pra c t it ione r s and doma in consultants . • More than 300 cus tome r s a c ros s USA, Europe and Japan (50 of the se a re For tune 500 companie s ) . • USD 736Mn revenue s (Ye a r 2001 - 2002) , C umula t ive Annua l Growth Ra te (CAGR) of 45% ove r the la s t five ye a r s . • Qua lity le ade r ship: Mos t ma ture Six Sigma program in the indus t ry. Wor ld' s fir s t PCMM, CMMi and CMM leve l 5 company. CHAPTER-2 COMPANY PROFILE HISTORY Founded in 1945, Wipro ha s dive r s ified into Informa t ion Te chnology, Consume r Ca re and Light ing, Engine e r ing and H e a lt hc a r e . W ip r o ’ s dive r s ific a t ion into IT happened in 1980 and s inc e then the re ha s be en no looking ba ck. Wipro had revenue s of USD 736Mn in Ma rch 2002. Mi le s tone s 1980: Dive r s if ic a t ion into Informa t ion Te chnology 1990: Incorpora t ion of Wipro -GE medic a l sys tems 1992: Going globa l with globa l IT se rvic e s divis ion 1993:Bus ine s s innova t ion awa rd for offshore deve lopment 1995:Wipro ge ts ISO 9001 qua lity c e r t ific a t io n, re - c e r t ified twic e for ma ture proc e s se s 1997:Wipro ge ts SEI CMM leve l 3 c e r t ific a t ion, ente rpr ise wide proc e s se s de fined 8
  • 9. 1998:Wipro fir s t softwa re se rvic e s company in the wor ld to ge t SEI CMM leve l 5 1999:Wipro' s ma rke t c apita liza t ion is the highe s t in India 2000:Sta r t of the Six Sigma init ia t ive , de fe c ts prevent ion pra c t ic e s init ia ted a t proje c t leve l 2001: Fir s t Indian company to a chieve the "TL9000 c e r t ific a t ion" for indus t ry spe c ific qua lity s tanda rds 2001: Wor ld' s fir s t PCMM Leve l 5 company 2001:Ranked 87 among 100 be s t pe r forming te chnology companie s globa lly (Bus ine s sWe ek, June 2001) 2002: W o r ld ’ s fir s t C M M i ve r 1 . 1 Le ve l 5 c o mp a ny 2002: Ranked the 7th softwa re se rvic e s company in the wor ld by Bus ine s sWe ek ( Infote ch 100, Novembe r 2002) . DISASTER RECOVERY PLANNING An e s t ima ted 94% of companie s without a te s ted c r is is plan go out of bus ine s s a fte r a seve re los s of se rvic e . With inc re a sed dependency on IT Infra s t ruc ture to run bus ine s s e ffe c t ive ly and e ffic ient ly, organiza t ions ne ed to know how to prote c t the bus ine s s if the IT Infra s t ruc ture fa ils . 'Disa s te r - Re cove ry Plans ' a r t icula te the me ans to prote c t organiza t ions in c a se of such eventua lit ie s . Wipro offe r s a comprehens ive solut ion tha t 9 helps organiza t ions fa c e any eventua lity of this kind and ensure s tha t organiza t ions re cove r smoothly from the disa s te r in the shor te s t pos s ible t ime The offe r ing cove r s : • Study of the exis t ing IT Infra s t ruc ture se t - up a t va r ious s ite s of the organiza t ion and of the exis t ing disa s te r
  • 10. re cove ry pra c t ic e s . • Ident ific a t ion of thre a ts to the se rvic e s , a r is ing out of the faults in IT produc ts and se rvic e s of the organiza t ion. • Conduc t ing Risk Ana lys is and Bus ine s s Impa c t Ana lys is (BIA) of va r ious thre a ts to the re sourc e s / func t ions and c a tegor izing the r isks ba sed on the impa c t . • De s igning and re commending solut ions to cove r the re sourc e s from the thre a ts ( r isks ) . • Implementa t io n of the re commended solut ions inc lud ing hot s ite s , high ava ilabil it y solut ions , ne tworks and s torage sys tems EXECUTIVE PROFILE AZIM PREMJI AZIM H PREMJI The Cha irman of Wipro Corpora t ion An a lumnus of Stanford Unive r s ity, USA, Mr . Azim H Premj i joined Wipro in 1966 a t the age of 21. Unde r his le ade r ship, a Rs .70 million company in hydrogena ted cooking fa ts ha s grown to a $500 million dive r s ified, integra ted corpora t ion in se rvic e s , te chnology produc ts and consume r produc ts with le ade r ship pos it ions in the bus ine s se s it is in. A role mode l for young ent repreneur s a c ros s the wor ld, Mr . Azim Premj i ha s integra ted the count ry' s ent repreneur ia l t radit ion with profe s s iona l management , ba sed on sound va lue s and uncompromis ing integr i t y. 10
  • 11. Mr . Azim Premj i' s s t rength lie s in br inging toge the r and building cha rged te ams of high potent ia l, high pe r forming people . His vis ion and pragma t ism have he lped Wipro Corpora t ion be come the 2nd mos t compe t it ive and suc c e s s ful company in India a s ra ted by Bus ine s s Today, a le ading bus ine s s maga zine in India . Wipro in te rms of ma rke t c apita liza t ion is among the top 10 corpora t ions in India . Mr . Premj i ve ry s t rongly be lieve s tha t the mos t impor tant cont r ibutor s to Wipro' s suc c e s s have be en the a r t icula t ions and fa ithful adhe renc e to core va lue s , a sha red vis ion for the future , ident ific a t ion and deve lopment of Wipro le ade r s through c le a r ly de fined Wipro le ade r s ' qua lit ie s . A hands - on bus ine s s le ade r with s tanda rds of exc e llenc e in eve rything tha t the corpora t ion doe s , Mr . Premj i is a lmos t fana t ic a l about de live r ing va lue to cus tome r s and his willingne s s to sa c r ific e bus ine s s and profits to hold on to "Our Promise ". VIVEK PAUL Vivek Paul is Vic e Cha irman of Wipro, Ltd. and the Pre s ident of its Wipro Te chnologie s Divis ion, ba sed in Mounta in View, CA. Wipro Te chnologie s is a globa l informa t ion te chnology, produc t deve lopment /ma intenanc e , and bus ine s s proc e s s solut ions provide r with ove r 18,000 employe e s and offic e s in 30 loc a t ions a round the wor ld. Wipro Te chnologie s cont r ibute s more than 90% of the profitabi lity of Wipro, Ltd. , a $7b ma rke t c ap corpora t ion. Sinc e a s suming this role , revenue s a t Wipro Te chnologie s have grown a t ove r 45% a ye a r and ope ra t ing profits have grown a t ove r 50% a ye a r , compounded, c a tapult ing it into the Bus ine s s We ek Globa l Infote c h 100, and a llowing a suc c e s s ful lis t ing on the New York Stock Exchange . Mr . Paul brought a s t rong focus on va lue s , building human c apita l and e s tablishing le ade r ship in qua lity proc e s se s . This focus t rans formed Wipro 11
  • 12. to be come a le ade r in its fie ld with the wide s t range of se rvic e s , re cognized qua lity le ade r ship, and a t rans forming workforc e tha t went from coding to complex program management to consult ing and a rchite c t ing. Le ading ana lys t re se a rch firms Ga r tne r and META ra te Wipro a s the le ade r in the o ffshore applic a t ion outsourc ing ma rke t and a high qua lity solut ion provide r who ha s moved up the va lue cha in. Re c ent ly But le r Group , a re se a rch firm focused on the IT ma rke t , quoted in one of the ir repor ts tha t - "Wipro is we ll pla c ed to compe te with the la rge s t playe r s , having e s tablished an enviable reputa t ion for the qua lity of its de live ry and the va lue it br ings to its bus ine s s re la t ionships ". Pr ior to this role , Mr . Paul wa s ba sed in Milwauke e , WI , and ran GE' s Globa l CT (Compute r ized Tomography) Sc anne r bus ine s s with ne a r ly $1 billion in revenue s , repor t ing dire c t ly to the cur rent Cha irman of GE. Mr . Paul drove produc t ivity through deve loping a de s ign and build c apability in China for the e conomy range , drove de s ign coope ra t ion a c ros s deve lopment te ams in Franc e , Japan and the US to s tep up the pa c e of new produc t int roduc t ions , and launched bre akthrough produc ts through the pione e r ing applic a t ion of Six Sigma te chnique s . This suc c e s s wa s noted by the bus ine s s be s tse lle r book, Six Sigma . Pr ior to this role , Mr . Paul wa s Pre s ident and CEO of GE' s medic a l equipment joint venture with Wipro. Mr . Paul wa s pa r t of the venture a s a new s ta r t - up, to its be coming a globa l de s ign and manufa c tur ing ba se for ult ra sound equipment , a s we ll a s a le ade r in the dis t r ibut ion and se rvic e of medic a l imaging equipment in the South As ian ma rke ts . His e ffor ts in a ll thre e role s (Wipro, Wipro GE and GE) have be en noted in the bus ine s s media (Bus ine s s We ek, Economis t , Forbe s , For tune , NYT, WSJ , e tc . ) and have be en used a s c a se s tudie s a t le ading bus ine s s schools (Ha rva rd, Wha r ton, Inse ad, e tc . ) . A Janua ry 2003 segment in Bus ine s s We ek c ited Wipro a s "the live wire in Indian high te ch", and a Februa ry 2003 is sue of Economis t ment ioned "Wipro a spire s to be a globa l forc e in the IT indus t ry". Fa s t Company repor ted a fte r vis it ing Wipro in its Februa ry 2003 is sue "the re a re c e r ta in moments when you c an se e the future with such c la r ity tha t it ne a r ly take s your bre a th away". Pr ior to working a t GE, Mr . Paul worked a t Ba in & Co. , Bos ton, a le ading s t ra tegy consult ing firm and a t Peps iCo Inc . , Purcha se , NY in the ir M&A a re a . Mr . Paul re c e ived an MBA from Unive r s ity of Ma s sa chuse t ts a t Amhe r s t . He re c e ived a Ba che lor of Engine e r ing degre e from B. I .T.S. , Pilani, India in Ele c t r ic a l & Ele c t ronic s Engine e r ing, whe re he wa s a lso Capta in of the Swim and Wa te rpolo te ams . Mr . Paul is a membe r of the Boa rd of the Ca lifornia Chambe r of Comme rc e , and Vic e Cha irman of its Te chnology Commit te e . He is a membe r of the 12
  • 13. B. I .T.S Sena te , on the advisory boa rd of Stanford Unive r s ity' s Radiology Depa r tment and a cha r te r membe r of The Silicon Va lley Indus Ent repreneur s Organiza t io n. WIPRO INFRASTRUCTURE Wipro is ge a red for globa l de live ry with offic e s and deve lopment c ente r s tha t span the globe . Loc a t ions spanning the globe 27 offic e s wor ldwide Ove r 1,450,000+ sq. ft . of deve lopment fa c ilit ie s 30 deve lopment c ente r s wor ldwide s ta te - of- the - a r t communic a t io n fa c ilit ie s Giga spe ed c abling - gua rante ed 10MBPS to de sktop 30+ inte rna t iona l links - da ta , voic e and video Da ta , voic e and video, ISDN ba ck - up for full redundancy. Wipro c ampuse s a re de s igned to provide comfor table and produc t ive work environments . In addit ion to cut t ing- edge fa c ilit ie s , they 13 fe a ture workspa c e s tha t enable c re a t ive thinking and encourage pa r t ic ipa tory and proa c t ive va lue s ys t e ms . W ip r o ’ s commitment to the environment and sa fe ty consc iousne s s is re fle c ted in the ir ISO 14001 c e r t ific a t ion. Bus ine s s cont inuity Wipro provide mult i- s ite se rvic e s to globa l cus tome r s and have the re levant expe r ienc e , proc e s se s and me thodologie s for a suc c e s s ful t rans it ion. Robus t bus ine s s cont inuity plans a re in pla c e for da ta , sys tems and people WIPRO VISION IN 2008 Bus ine s s Le ade rs hip Among the top 10 Informa t ion Te chnology Se rvic e s companie s globa lly and # 1 Informa t ion Te chnology company in India . Cus tome r Le ade rs hip
  • 14. The #1 choic e of the cus tome r through innova t ive solut ions and Six Sigma proc e s se s . Pe ople Le ade rs hip Among the top 10 mos t pre fe r red employe r s globa lly by c re a t ing an environment of empowe rment , inte lle c tua l cha llenge and we a lth sha r ing. Brand Le ade r ship Wipro Brand to be among the top 5 mos t admired brands in India QUALITY AT WIPRO Qual i ty cons ul t ing and s of tware qual i ty At Wipro, qua lity is like integr ity - non- negot iable . Wipro pur sue qua lity with a mis s iona ry ze a l and have put in pla c e robus t proc e s se s to ensure tha t Wipro de live r qua lity with s ix- s igma cons is tency. Ve loc i-Q, our holis t ic , ente rpr ise wide qua lity approa ch integra te s mult iple qua lity proc e s se s like Six Sigma , SEI CMM, PCMM and CMMi to de live r me a surable bus ine s s bene fits with enhanc ed produc t ivity upto 35%, cos t savings upto 35% and fa s te r t ime - to -ma rke t upto 75%. Sal ie nt fe ature s o f our qual i ty program Mos t ma ture Six Sigma program in the indus t ry- ensure s tha t 91 % of our proje c ts a re comple ted schedule , much above the indus t ry ave rage of 55% Wor lds fir s t company to be awa rded PCMM Leve l 5 and 14 CMMI Leve l 5 W o r ld ’ s fir s t S EI C M M ve r 1 . 1 Le ve l 5 s o ft w a r e s e r vices company De fe c t preventa t ion- pos t re le a se de fe c t ra te s a t le s s than 0.2 pe r KLOC, amongs t the lowe s t in the indus t ry Cyc le t ime reduc t ion due to lowe r rework ra te Cos t of fa ilure avoidanc e and high proje c t vis ibil it y What i t me ans for cus tome rs The a s suranc e tha t qua lity will neve r be compromised be it produc t , proc e s s or se rvic e qua lity. Tha t ' s why Wipro is pre fe r red pa r tne r for globa l le ade r s such a s Thoma s Cook, nPowe r , Home Depot , Se aga te , Luc ent , Nokia , Ea s tman Chemic a ls and 300 othe r s RESEARCH METHODOLOGY Meaning of Re search
  • 15. Re d ma n a nd M o r y d e fine r e s e a r c h a s a “s ys t e mize d e ffo r t t o ga in ne w k no w le d ge . ” S o me p e o p le c o ns id e r r e s e a r c h a s a mo ve me nt , a movement from the known to the unknown. Re se a rch is an a c ademic a c t ivity and a s such the te rm should be used in a te chnic a l sense . Ac cording to Clifford Woody, re se a rch compr ise s de fining and rede fining problems , formula t ing hypothe s is or sugge s ted solut ions ; colle c t ing, organizing and eva lua t ing da ta ; making deduc t ions and re a ching conc lus ions ; and a t la s t c a re fully te s t ing the conc lus ions to de te rmine whe the r they fit the formula t ing hypothe s is . Obje ct ive s of Re search The purpose of re se a rch is to discove r answe r s to que s t ions through the app lic a t ion of sc ient ific proc edure s . The ma in a im of re se a rch is to find out the t ruth which is hidden and which ha s not be en discove red a s ye t . Tho ugh e a c h r e s e a r c h s t ud y ha s it ’ s o w n s p e c ific purpose but the re se a rch obje c t ive s c an be lis ted into a numbe r of broad c a tegor ie s , a s followi ng:- 1 . To ga in familia r ity with a phenomenon or to a chieve new ins ights into it . Studie s with this obje c t in view a re te rmed a s explora tory or formula t ive 15 re se a rch s tudie s . 2 . To por t ray a c cura te ly the cha ra c te r is t ic s of a pa r t icula r individua l, s itua t ion or a group. Studie s with this obje c t in view a re known a s de sc r ipt ive re se a rch s tudie s . 3 . To de te rmine the frequency with which some thing oc cur s or with which it is a s soc ia ted with some thing e lse . Studie s with this obje c t in view a re known a s diagnos t ic re se a rch s tudie s . 4. To te s t a hypothe s is of a c a sua l re la t io ns hip be twe en va r iable s . Such s tudie s a re known a s hypothe s is - te s t ing re se a rch s tudie s . Signif icance of Re search
  • 16. “A ll p r o c e s s is b o r n o f inq uir y. D o ub t is often be t te r than ove rconfidenc e , for it le ads to inquiry and inquiry le ads to inve nt io n. ” I s a famous Hudson Maxim in context of which the s ignific anc e of re se a rch c an we ll be unde r s tood. Inc re a sed amounts of re se a rch make progre s s pos s ible . Re se a rch inculc a t e s sc ient i f ic and induc t ive think ing and it promote s the deve lopme nt of logic a l habits of think ing and organiza t io n. The role of re se a rch in seve ra l fie lds of applied e conomic s , whe the r re la ted to bus ine s s or to the e conomy a s a whole , ha s gre a t ly inc re a sed in mode rn t ime s . The inc re a s ing complex na ture of bus ine s s and gove rnment ha s focused a t tent ion on the use of re se a rch in solving ope ra t iona l problems . Re se a rch, a s an a id to e conomic policy, ha s ga ined added impor tanc e , both for gove rnme nt and bus ine s s . Re search Me thodology Re se a rch me thodology is a way to sys tema t ic a lly solve the re se a rch problem. I t may be unde r s tood a s a sc ienc e of s tudying how re se a rch is done sc ient ific a lly. In it we s tudy the va r ious s teps tha t a re gene ra lly adopted by a re se a rche r in s tudying his re se a rch problem a long with the logic behind them. I t is ne c e s sa ry for the re se a rche r to know not only the re se a rch me thods or te chniq ue s but a lso the me thodolo gy. Data Colle ction Source Informa t io n wa s colle c ted through both pr ima ry and se conda ry sourc e s . Pr ima ry Da ta : In some c a se s the re se a rche r s may re a lize the ne ed for colle c t ing the fir s t hand informa t ion. As in the c a se of eve ryday life , if we want to have fir s t hand informa t ion o r any happening or event , we e ithe r a sk someone who knows about it or we obse rve it our se lve s , we do the both. Thus , the two me thod by which pr ima ry da ta c an be colle c ted is 16 obse rva t ion and que s t ionna i re . Se conda ry Da ta : Any da ta , which have be en ga the red e a r lie r for some othe r purpose , a re se conda ry da ta in the hands of re se a rche r . Those da ta
  • 17. colle c ted fir s t hand, e ithe r by the re se a rche r or by someone e lse , e spe c ia l ly for the purpose of the s tudy is known a s pr ima ry da ta . The da ta colle c ted for this pro je c t ha s be en taken from the se conda ry sourc e . Sourc e s of se conda ry da ta a re : - 17 • Inte rne t • Maga zine s • Public a t io ns • Newspape r s • Brouche r s LIMITATIONS • The da ta is colle c ted from se conda ry sourc e due to la ck of t ime for prepa r ing the proje c t . • The da ta is not 100% a c cura te . CHAPTER-4 • E- procurement & b2b Ma rke tpla c e s • Ente rpr ise se cur ity • Pa ckage se le c t ion and implementa t ion • Sys tem integra t ion • Supply cha in management • Ente rpr ise applic a t ion integra t ion • Te chnology infra s t ruc ture se rvic e s IT SERVICE OFFERING BY WIPRO Appl icat ion De ve lopme nt & Mainte nanc e De s igning and deve loping innova t ive solut ions is W ip r o ’ s fo r t e . W it h 1 5 ye a r s of expe r ienc e in applic a t ion deve lopment , Wipro c re a t ive ide a s , proven frameworks and expe r ienc ed profe s s iona ls de live r ground - up, but s ta te of the
  • 18. a r t softwa re solut ions tha t addre s s cus tome r ne eds . Wipro combine s be s t - of-bre 18 ed te chnologie s with the s t ill- va luable components of lega cy sys tems to he lp its cus tome r s a c complish bus ine s s goa ls . Wipro se rvic e s in the se a re a s a re focus sed on: Applic a t ion deve lopment Migra t ion and Cus tomiza t ion Ente rpr ise Applic a t ion Integra t ion Applic a t ion ma intenanc e Appl icat ion de ve lopme nt this inc lude s Turnkey web ba sed, c lient se rve r and wire le s s applic a t ion deve lopment and enhanc ements to lega cy applic a t ions Migrat ion and Cus tomizat ion. This inc lude s : • Ve r s ion upgrade se rvic e s , • Da taba se migra t ion, • Language migra t ion, • Re engine e r ing, • Func t iona lity upgrade s • Por t ing Ente rpris e Appl icat ion Inte grat ion Ente rpr ise Applic a t ion Integra t ion (EAI ) c re a te s a unified e le c t ronic bus ine s s environment a c ros s the extended ente rpr ise , integra t ing exis t ing applic a t ions with bus ine s s proc e s se s , even a s it enable s se amle s s inte ra c t ion be twe en cus tome r s , pa r tne r s and supplie r s . Wipro ha s deve loped powe r ful EAI sys tems tha t integra te bus ine s s s t ra tegy with te chnology Appl icat ion mainte nanc e Wipro offe r s its c lients , 24x7 applic a t ion sus tenanc e and enhanc ements . They have ove r 10 ye a r s of expe r ienc e in remote ma intenanc e of IBM ma inframe and Client /Se rve r applic a t ions . Our 5000 - p e r s o n ye a r ’ s expe r t ise cove r s a wide range of applic a t ions , which a re remote ly ma inta ined through Offshore Deve lopment Cente r s in India . Archi te c ture Cons ul t ing
  • 19. To de live r the expe c ted re turns to a bus ine s s , IT init ia t ive s ne ed to be in syne rgy with an organiza t ions s t ra tegic obje c t ive s . Wipro' s Ente rpr ise Informa t ion Archite c ture se rvic e s he lp c lients a s se s s diffe rent te chnology s t ra tegie s so tha t organiza t ions a re able to a lign the ir te chnology init ia t ive s with the ir bus ine s s s t ra tegy. The se se rvic e s suppor t an organiza t ions IT init ia t ive by providing s t ra tegic , a rchite c tura l, ope ra t iona l and implementa t ion planning. WeAVe Me thodology Wipro with its proven expe r ienc e ha s deve loped WeAVe , a unique me thodology tha t he lps ente rpr ise s to a lign the ir IT obje c t ive s with bus ine s s goa ls . Wipro' s Evolve / Archite c t / Va lida te (WeAVe ) proc e s s mode l repre sents the typic a l ba se me thodology used in the consult ing engagements with c lients . This is a proven me thodology tha t br ings in the be s t pra c t ic e s in the 19
  • 20. Bus ine s s -t0-employe e (B2E) s olut ion Wi pro ’ s B 2 E S e rv i c e s he l p o rg a ni za t i o ns e s t a bl i s h a n a g i l e col laborat ive workforc e to e nhanc e produc t ivi ty Compe t ing in a globa l knowledge e conomy, organiza t ions today a re looking to de live r enabling se rvic e s for agile workforc e management . Wipro, he lp you do jus t tha t with Se lf- Se rvic e , Collabora t ion and Knowledge Management . Many organiza t ions a c ros s geographie s have bene fited from the ir B2E Se rvic e s with reduc ed ope ra t ing cos ts , s t re amlined proc e s se s and enhanc ed employe e produc t ivity. For ins tanc e , Wipro he lped a la rge ut ilit ie s organiza t ion in the UK with a ba ckend independent B2E solut ion to s t re amline and web - enable the ir exis t ing people proc e s se s to improve employe e produc t ivit y. Backe nd Inde pe nde nt B 2E s olut ion to s tre aml ine e xis t ing proc e s ses The Cus tome r 20
  • 21. One of the la rge s t ut ilit ie s organiza t ion in the UK, this organiza t ion, with about 14,000 s t rong work forc e wor ldwide , wa s looking to automa te the ir people proc e s se s through employe e and manage r se lf- se rvic e . They had not de c ided on whe the r to upgrade exis t ing PeopleSoft implementa t ion or move to SAP ERP The Chal le nge In the organiza t ion, some of the proc e s se s we re pe r formed manua lly while few othe r s we re automa ted through d ispa ra te sys tems in diffe rent depa r tments . Unde r s tanding cur rent bus ine s s proc e s se s wa s difficult due to la ck of documenta t ion. The proposed solut ion had to suppor t diffe rent ope ra t ing sys tems exis t ing. The re wa s a tota l la ck of owne r ship of da ta due to po or integra t ion and diffe rent vendor s suppor t ing diffe rent applic a t ions Moreove r , managing a cultura l change in the way employe e s worked – some of the employe e s had be en us ing exis t ing sys tem or manua l proc e s se s for more than 15- 20 ye a r s - wa s a cha llenge . The Solut ion The IT and HR te ams from the cus tome r organiza t ion eva lua ted a numbe r of be s t of bre ed solut ions ava ilable in the ma rke t and fina lly se le c ted i-De sk for e - Enabling the ir people proc e s se s ove r othe r s be c ause of some appa rent advantage s i- De sk would provide them. Organiza t ion could go for a pha sed deployment with i -De sk - ba sed on open s tanda rds and proven s ta te of the a r t te chnologie s ( J2EE, XML, JMS, JCA) I -De sk provided independenc e from the ba ckend ERP – integra t ion wa s a chieved us ing a synchronous ba tch upda te s giving the organiza t ion the flexibility to change ba ckend ERP any t ime without a ffe c t ing se lf- se rvic e applic a t ions . Cus tomized use r inte r fa c e enabled the organiza t ion to re ta in its corpora te int rane t look and fe e l and enforc ed corpora te branding. i-De sk leve raged exis t ing infra s t ruc ture such a s Lotus ba sed ma iling sys tem for not ific a t ions and LDAP for use r authent ic a t ion. Bus ine s s inte l l igenc e &data ware hous ing W ip r o ’ s s uc c e s s s t o r ie s in t he a r e a o f Bus ine s s I nt e llige nc e and Da ta Wa rehous ing span a wide spe c t rum of solut ions and organiza t ions . The ir te am repre sents a pool of dive r se te chnology skill se ts inc luding Da ta Acquis it ion, Da ta Qua lity, Da ta Mode ling, Me ta Da ta Repos itory, Da ta Management , Da ta Mining and OLAP. Wipro offe r our cus tome r s the advantage of a r ich por t folio of reusable frameworks , inc luding e -bus ine s s inte l l ige nc e , CRM Data Ware hous e , e - s e rvic e s : This fe a ture a ims a t providing the answe r to tha t 21
  • 22. vita l que s t ion: How e ffe c t ive is my e - bus ine s s? This is e ffe c ted through ana lyse s of the e ffe c t ivene s s of online se rvic e s , me a surement of cus tome r sa t is fa c t ion leve ls , ana lys is of cus tome r compla ints , e tc . e -pe rs onal izat ion: This a llows the de finit ion of inte lligent rule s tha t a re used to pe r sona lize content ba sed on vis itor s ' brows ing behavior . Si te Manageme nt : This provide s a se t of ana lyse s tha t provide ins ight s into web s ite a c t ivit y. This in turn he lps improve web s ite e ffe c t ivene s s and manage future growth. CRM dataware hous e A cus tome r c ent r ic da ta wa rehouse tha t provide s a unified view of cus tome r da ta is the ba ckbone of any suc c e s s ful CRM applic a t ion The ir CRM Da ta Wa rehouse solut ion combine s our expe r t ise in CRM with extens ive expe r ienc e in Da ta Wa rehous ing. The ir ana lyt ic a l CRM Da ta Wa rehouse solut ion framework offe r s the following: • Integra ted cus tome r views a c ros s applic a t ions , channe ls , geographie s • Solut ion a rchite c ture inc luding ODS and cus tome r c ent r ic da ta wa rehouse s to handle synchronous and a synchronous touch points • Focus on Da ta Cle ans ing, Ma tch & Me rge and ETL to integra te cus tome r s • Cus tome r c ent r ic da ta mode l to c apture and t ra ck cus tome r produc t holding, produc t usage , conta c t his tory and events • A we ll de fined proc e s s mode l for de s ign, deve lopment and implementa t io n • Pha sed ite ra t ive implementa t ion me thodology Some key applic a t ions suppor ted by this framework a re : • Integra ted view of the cus tome r ( ir re spe c t ive of the diffe rent sourc e s of informa t io n) 22 • Campa ign Pe r formanc e Ana lys is • Cus tome r Segmenta t ion Ana lys is • Cus tome r Churn Predic t ion • Cus tome r Loya lty Ana lys is
  • 23. 23 • Cus tome r Profitabilit y Ana lys is • Cros s - se lling and Up - se lling Ente rpr ise BI Consult ing The ability to make fa s t , re liable de c is ions ba sed on a c cura te and usable informa t ion is e s sent ia l to mos t bus ine s s e nt e r p r is e s . W ip r o ’ s Ent e r p r is e BI (Bus ine s s Inte lligenc e ) Consult ing provide s integra ted solut ions tha t empowe r knowledge worke r s to a c c e s s da ta from exis t ing produc t ion da taba se s and applic a t ions a c ros s the ente rpr ise us ing the powe r of advanc ed da ta wa rehous ing and de c is ion suppor t solut ions and se rvic e s . Building an e ffe c t ive BI solut ion involve s a cons ide ra ble amount of e ffor t to ensure usability and va lue to the bus ine s s ente rpr ise . At Wipro we unde r s tand this more than anyone e lse and make c e r ta in tha t our BI solut ions a re a ligned with the bus ine s s vis ion of the ente rpr ise . We do this through the BI Consult ing framework which provide s a roadmap, whe re in we As se s s , St ra tegize and fina lly Archite c t solut ions tha t minimize proje c t t ime frame s while addre s s ing c r it ic a l bus ine s s ne eds . Wipro a lso offe r s re - engine e r ing se rvic e s of the BI a rchite c ture and opt imiza t io n. Bus ine s s Bene fits : • Ha rd savings via Da ta Ma r t consolida t ion and us ing a common EBI /EDW infra s t ruc ture . • Improved bus ine s s informa t io n a c c e s s for de c is ion making by providing s t re amlined informa t ion flow. • Reduc ed Tota l Cos t of Owne r ship (TCO) , the reby inc re a s ing the Re turn on Inve s tment (ROI ) . • Provide s a pla t form for the Corpora te Pe r formanc e Management (CPM) init ia t ive s like Ba lanc ed Score c a rd and Integra ted Ana lyt ic s . Va lue De live ry from Wipro: • Full- t ime , dedic a ted consultants and a rchite c ts spe c ia lizing in Ente rpr ise BI Consult ing & EBI /EDW Archite c t ing. • Va s t expe r ienc e in consult ing, a rchite c t ing, implement ing and managing la rge BI /DW proje c ts a c ros s indus t r ie s . • Comprehens ive Framework for
  • 24. Consult ing and Archite c t ing • Re-Usable Ar t ifa c ts (guide line s , templa te s , que s t ionna ire ) • Archite c ture Be s t Pra c t ic e s • Se amle s s integra t ion of Consult ing & Integra t ion Se rvic e s • Rich Expe r ienc e in • End - to - end implementa t io n of Ente rpr ise Da ta Wa rehouse • Ente rpr ise Da ta Mode ling • Ente rpr ise Me tada ta Management ERP Analyt ic s How do you maximize the ROI from your ERP sys tem? The answe r to this que s t ion might jus t lie outs ide your ERP sys tem. The answe r lie s in a sys tem tha t provide s fa s te r an d consolida ted view of ente rpr ise -wide Informa t ion and pa cks in the ability to flexibly ana lyze it . Da ta Wa rehous ing provide s the answe r s with an applic a t ion environment cons is t ing of a dedic a ted da taba se drawing on dive r se da ta sourc e s , de s igned to suppor t advanc ed que ry and ana lys is c apabilit ie s . Wipro offe r the ERP Da ta Wa rehouse solut ion to integra te s t ra tegic informa t ion from ERP, lega cy sys tems , and exte rna l da ta sourc e s into a robus t de c is ion suppor t environment . The ir de l ive rable s inc lude the fol lowing: • Re fining the Da ta Wa rehouse / Da ta Ma r t a rchite c ture and Da ta Mode l • Int roduc ing da ta from new sourc e sys tems to exis t ing Da ta Wa rehouse s / Da ta Ma r ts • Building a sys tema t ic proc e s s for explic it c apture and management of Me tada ta • Integra t ing geograp hic a lly spre ad da ta wa rehouse s on the same or dive r se pla t forms into an Ente rpr ise Da ta Wa rehouse • Integra t ion of exte rna l vendor supplied da ta with the cus tome r ' s Da ta Wa rehouse / Da ta Ma r t • Integra t ion of va r ious da ta (CRM, Web, ERP, Lega cy 24
  • 25. da ta ) into exis t ing Da ta Wa rehouse / Da ta Ma r t • Migra t ion and implementa t ion se rvic e s • Pe r formanc e tuning and upgrade s Supply chain inte l l ige nc e Applic a t ion of BI to va r ious Supply Cha in Management (SCM) func t ions and produc t life cyc le s on a s t ra tegic sc a le to opt imize the re sults of the se func t ions by me ans of enhanc ing the ability to produc e cos t e ffe c t ive produc ts . Le ading ERP and SCM sys tems have be en proven use ful in automa t ion of t ransa c t ion re la ted proc e s se s of the supply cha in, howeve r the se sys tems have not provided the ability to adequa te ly ana lyze the ope ra t iona l e ffe c t ivene s s a c ros s the supply cha in. Cur rent day supply cha ins a re ext reme ly complex environments whose ope ra t ing s ta te c an a ffe c t company' s ability to ope ra te e ffe c t ive ly and profitably. I t ha s be come e s sent ia l to c lose ly examine and me a sure the e ffe c t ivene s s of supply cha in proc e s se s in taking inte lligent de c is ions . Supply Chain Inte l l ige nc e (SCI ) offe r s the me chanisms tha t fa c ilita te this view. SCI require s the ability to ana lyze prod uc ts , proc e s se s , components , and ma te r ia ls . This demands a da ta integra t ion infra s t ruc ture , which provide s c apability to ext ra c t , t rans form and load da ta a cquired from mult iple ente rpr ise sourc e s like : • ERP sourc e da ta 25 • SCM sourc e da ta • CRM sourc e da ta • Cus tome r da ta • Supplie r da ta • Produc t manufa c tur ing / te s t ing da ta • Qua lity management da ta • Shop floor manufa c tur ing da ta sourc e s • Lega cy sys tem da ta sourc e s • Da ta from online indus t ry t rading exchange s • Ma rke t pla c e s & auc t ion • Demographic s and ma rke t ing da ta purcha sed from third pa r ty da ta supplie r s . Wipro' s consult ing
  • 26. 26 framework for SCI inc lude s conc eptua lizing, a rchite c t ing and integra t ing solut ions . The se rvic e spe c t rum inc lude s • Da ta Cle aning and ETL, Da ta Ac c e s s , • Ana lys is and Repor t ing, • Integra t ion with exte rna l da ta and bus ine s s da taba se s , • De te rmina t ion of Key pe r formanc e indic a tor s . Apa r t from the se se rvic e offe r ings Wipro a lso he lp cus tome r s in s t ra tegizing for re a l- t ime c losed loop ana lyt ic a l informa t ion a iding bus ine s s proc e s s opt imiza t ion and inte lligent de c is ion-making. TERADATA Te rada ta Solut ions How do you t rade off be twe en sc a lability and pe r formanc e is sue s a s Da ta Wa rehouse s ize grows from Gigabyte s to Te rabyte s? The answe r lie s in Wipro' s solut ion offe r ing in Te rada ta Da ta Wa rehous ing. I t is a unique blend of Wipro' s expe r t ise in Bus ine s s Inte lligenc e solut ions and the powe r of the Te rada ta Da taba se , which offe r s a high degre e of pa ra lle lism, use s a s tanda rd a c c e s s language for complex que ry pe r formanc e and promise s a s implified adminis t ra t ion for a ll mis s ion c r it ic a l applic a t ions . Se rvic e s W ip r o ’ s s p e c t r um o f S e r vic e s in Te r a d a t a D a t a W a r e ho us ing is a te s t imony to the ir extens ive expe r t ise in a rchite c ture , de s ign and implementa t ion of Da ta Wa rehous ing solut ions , us ing the Te rada ta pla t form. The se Inc lude : • Da ta Wa rehouse Planning Se rvic e s • Da ta Wa rehouse De s ign and Implementa t io n Se rvic e s • Da ta Wa rehouse Usage , Suppor t and Enhanc ement Se rvic e s • Tool eva lua t ion & re commenda t ion for Te rada ta Da ta
  • 27. Wa rehous ing The Wipro Advantage : • Road map for Da ta Wa rehous ing implementa t io n us ing Te rada ta • Ha rne s s ing our te chnology re la t ionships & a llianc e s with le ading vendor s like Ora c le , Informa t ic a , Cognos , Mic ros t ra tegy e tc . • Va lue for money solut ion offe r ings ba sed on our extens ive expe r ienc e in Da ta Wa rehous ing & Bus ine s s Inte ll ige nc e fie ld • Migra t ion se rvic e s from othe r Da taba se s to Te rada ta • A te am of Te rada ta Ce r t ified Profe s s iona ls BUSINESS PROCESS MANAGEMENT (BPM) Wipro' s Bus ine s s Proc e s s Management Framework An organiza t ions ability to adapt to fa s t changing bus ine s s requirements and its ability to opt imize turna round t ime s de fine s its compe t it ivene s s . Inc re a s ingly Globa l ope ra t ions make bus ine s s proc e s se s more complex and organiza t ion management more cha llenging. Tradit iona l bus ine s s pra c t ic e s ne ed to ke ep pa c e and upgrade with newly evolving bus ine s s mode ls to me e t t ime and logis t ic cons t ra ints such a s reduc ed de live ry t ime s and highe r cus tome r se rvic e leve ls . Bus ine s s proc e s s automa t ion holds the key to lowe r ing the cos t Wipro' s E- procurement and E-ma rke tpla c e s group focuse s on providing e - procurement se rvic e s and e -ma rke tpla c e solut ions tha t improve the e ffic iency of Indire c t Goods Procurement or MRO Procurement . I t a lso enable s Inte rne t solut ions for ma rke t make r s to provide a common pla t form for buye r s and se lle r s to reduc e purcha s ing cos ts and sha re othe r va lue added offe r ings like payment se rvic e s , logis t ic s , and fulfi l lment . As a Ce r t ified Ar iba Sys tems Integra tor (CASI ) pa r tne r of Ar iba , Wipro he lps the ir c lients formula te and implement a s t ra tegy to a chieve cos t - savings for init ia t ive s in this a re a . Wipr io provide them with a comple te solut ion framework tha t pe r fe c t ly re la te s to the ir individua l pa in a re a s . Also int r ins ic in the ir approa ch in the pre c ise roadmap tha t s ta r ts from c us t o mize d p r o t o t yp e d e ve lo p me nt a t W ip r o ’ s o ffs ho r e C o E, followed by r igorous a s se s sment of cur rent environment , going r ight through to implementa t io n and pos t implementa t io n suppor t . 27 ENTERPRISE SECURITY
  • 28. W ip r o W e b s e c ur e™ , a le a d ing a p p lic a t io n s e c ur it y p r o vid e r , is an ident ity and pe rmis s ion infra s t ruc ture produc t tha t offe r s a whole range of applic a t ion se cur ity fe a ture s and he lps organiza t ions leve rage a s t rong re turn on the ir te chnology inve s tme nt s . W ip r o W e b s e c ur e™ a ls o e na b le s organiza t ions to prote c t the ir web applic a t ions , se rvic e s and online t ransa c t ions with cus tome r s , pa r tne r s , vendor s and employe e s . Re ckoned a s one of the mos t re liable , ava i lable and se rvic e able solut ion ava ilable today, W ip r o W e b s e c ur e™ ha s be en the chosen solut ion of ente rpr ise s a c ros s the globe in a wide range of indus t r ie s . PACKAGE SELECTION AND IMPLEMENTATION Choos ing the Right Pa ckage suited to your ne ed c an be a tough nut to c ra ck. Equa lly vexing is pa ckage implementa t ion tha t c an be expens ive and t ime - consuming. Wipro guide s you 28 through e ffe c t ive de c is ion-making through pa ckage eva lua t ion and se le c t ion and then implement it se amle s s ly to a chieve de s ired bene fits . Wipro offe r s pa ckage se le c t ion and softwa re implementa t ion se rvic e s a c ros s a ll te chnology doma ins like E- Bus ine s s , ERP, SCM, CRM, Ente rpr ise Applic a t ion Integra t ion, Da ta Wa rehous ing, and Web Se cur ity. SYSTEM INTEGRATION I ts neve r be en more cha llenging building solut ions with myr iad of te chnology choic e s suppor t ing an eve r - dynamic bus ine s s environment The Bre adth and Depth of our Sys tem Integra t ion Capabilit ie s enable s us to leve rage your IT inve s tments , minimize your r isk and de live r comple te sys tem integra t ion se rvic e s and solut ions addre s sed to your unique bus ine s s ne eds . We combine complex te chnologie s toge the r with our proven proc e s se s to maximize compa t ibility, inte rope rability and ente rpr ise wide informa t ion integra t io n. Sys tem Integra t ion por t folio offe r s : • Archite c t , Integra te and Manage cus tom applic a t ion and informa t io n infra s t ruc ture s • Integra t ion of Softwa re and Ha rdwa re components • Ne twork Integra t ion
  • 29. 29 • Ente rpr ise Applic a t ion Integra t ion • Lega cy to Web Migra t ion SUPPLY CHAIN MANAGEMENT Wipro provide s comple te bus ine s s consult ing and te chnic a l integra t ion se rvic e s for supply cha in management (SCM) . W ip r o ’ s ye a r s o f e xp e r ie nc e in doing la rge - sc a le ERP implementa t ions have cont r ibuted gre a t ly to the ir e ffor ts in this a re a . The ir Supply Cha in solut ions a re focused on he lping c lients addre s s key is sue s like Purcha s ing, Inbound Logis t ic s , Ope ra t ions , Wa rehouse Management , Outbound Logis t ic s , and Demand Management . Our SCM te chnology pra c t ic e provide s expe r t ise in solut ions like i2, SAP and Ora c le ba cked by expe r ienc ed te chnic a l and func t iona l consultants a s we ll a s c e r t ified produc t expe r ts . ENTERPRISE APPLICATION INTEGRATION De l ive ring the right produc t , at the right t ime , at the right plac e Achieving se amle s s integra t ion is not a ll tha t e a sy a s it appe a r s , a s it involve s integra t ion of inte rna l, home grown applic a t ions , lega cy sys tems with the exte rna l bus ine s s proc e s se s and sys tems . Wipro' s expe r t ise in the EAI spa c e inc lude s spe c ia liza t ion on middlewa re produc ts like MQSe r ie s , Se ebeyond, webMe thods , WebSphe re , Tibco, Vit r ia and Me rc a tor . Wipro ha s a lso deve loped an opt imized EAI Proje c t me thodology and produc t eva lua t ion framework ba sed on work expe r ienc e with la rge For tune 500 companie s a c ros s indus t ry doma ins and geographie s . Wipro is one of the fir s t IT consult ing organiza t ions to re cognize and deve lop the expe r t ise required to implement integra t ion solut ions us ing EAI te chnology. This ha s he lped Wipro implement bus ine s s c r it ic a l EAI solut ions for a numbe r of cus tome r s , deve lop me thodology, s tanda rds and templa te s to spe ed up proje c t implementa t ions . Wipro' s se rvic e offe r ings in EAI provide s the following c le a r cut bene fits to any bus ine s s : Reduc e s sys tems / IT tota l cos t of owne r ship Maximize s inve s tments in exis t ing sys tems Implements bus ine s s change in unde r lying informa t io n te chnology sys tems Provide s globa l ente rpr ise vis ibil i ty of informa t ion and bus ine s s proc e s se s Func t ional Ve ri f icat ion • Planning, Se tup and Exe cut ion • HDL / C / HVL, Single or mixed mode
  • 30. • Automa ted te s tbench c re a t ion and te s t exe cut ion 30 • As se r t ion ba sed ve r ific a t ion • HW Prototyping Boa rd de s ign De s ign Impleme ntat ion • RTL coding in Ve r ilog/ VHDL • DFT Logic Inse r t ion and Opt imiza t io n • Chip Vir tua l Prototyping • Hie ra rchic a l or fla t Phys ic a l de s ign • Phys ic a l Synthe s is / Opt imiza t ion • Signa l Integr ity I s sue Prevent ion, Ana lys is and Repa ir • Phys ic a l Ve r ific a t ion • Sta t ic Timing Ana lys is • Logic Equiva lenc e Che cking • ATPG/ te s t ve c tor gene ra t ion Si l icon Val idat ion • Inte r fa c e to Founda ry, Te s t and Pa ckage House s • Diagnos t ic s and firmwa re • Va lida t ion Boa rd de s ign Produc t Engine e ring Support SOC De s ign SYSTEM-ON-CHIP Time - to -ma rke t pre s sure s and the ne ed for integra t ing more func t ions in s ilicon is fue ling the SoC ma rke t ' s growth. At Wipro, people leve rage on an extens ive inte lle c tua l prope r ty ( IP) por t folio, sys tems knowledge and expe r ienc e with te chnologie s like ARM to ta rge t spe c ific ve r t ic a l ma rke ts with Sys tem- on- Chip solut ions tha t me e t a supe r se t of applic a t ion ne eds . They have t rans la ted a de c ade of VLSI de s ign expe r ienc e into a proven de s ign me thodology for complex SoCs . Wipro' s SoC C ente r c an jump - s ta r t Sys tem- on- chip de s igns with its produc t - re ady SoC Archite c ture Pla t form (SoC -
  • 31. RA P To R™ ) t ha t p r o vid e s e a r ly - to -ma rke t , high pe r formanc e de s ign c apabilit ie s with the be s t chanc e s of fir s t - t ime s ilicon suc c e s s . Wipro is a n ARM- approved third pa r ty de s ign c ente r und e r t he A RM A TA P ™ Te chnology Ac c e s s Program. W ip r o ’ s p o r t fo lio o f s e r vic e s : • Comprehens ive SoC d e s ign and implementa t ion • Re engine e r ing and re ta rge t ing se rvic e s 31 • SoC P e r iphe ra l block de s igns • Core te chnology lic ens ing • Embedded Softwa re (OS P or t , Boot Code , Dr ive r s , Firmwa re , Applic a t ion Softwa re ) A pla t form ba sed solut ion such a s SoC - RAPToR consolida te s two key requirements of ma rke t re adine s s and de s ign flexibility. By us ing a prede fined pla t form, the de s ign te am s ta r ts from a previous ly synthe s ized and ve r ified se t of func t ions . • Reduc e s ove ra ll de s ign t ime , thus ga ining t ime - to -ma rke t advantage . • A de s ign tha t c an be cus tomized to me e t applic a t ion spe c ific ne eds by adding or removing any of the va lida ted components or by adding 3rd pa r ty blocks . • Use r configurabi l it y and de s ign flexibi l it y to provide produc t re ady re fe renc e a rchite c ture s for digita l audio playe r s , handhe ld devic e s digita l c ame ra s and othe r consume r applic a t ions . FPGA Wipro offe r s FPGA De s igns a long with our Boa rd De s ign. Our VLSI te am ha s good expe r t ise in de s igning Mult i- Million ga te FPGAs to te s t the comple te logic func t iona lity in a sys tem environment much be fore the manufa c t ur i ng pha se With inc re a s ing Complexity of IC de s igns , the ne ed for thorough de s ign ve r ific a t ion to ensure fir s t t ime s ilicon suc c e s s is inevitable . In orde r to ensure Logic func t iona l it y in a S ys t e m e nvir o nme nt , W ip r o ’ s V LS I t e a m o ffe r s t he following Proven Expe r t ise in complex FPGA De s igns • Extending upto 1.5MN ASIC ga te s (XCV4000 devic e ) • DDR SDRAM inte r fa c e ope ra t ing a t
  • 32. 160 MHz implemented in Vir tex FPGA • Use of Ve r ilog / VHDL for De s ign Ent ry • Phys ic a l Synthe s is ba sed flow for high frequency de s igns Expe r ienc e in working on va r ious le ading FPGA vendor s • Expe r ienc e in Xilinx, Alte ra , Ac te l Devic e s • Expe r ienc e in Vir tex, Apex Se r ie s of Devic e s • XPERTS Pa r tne r ship with Xilinx De fined and proven FPGA de s ign me thodology & Guide line s - EagleWis ion • Es tablished guide line for FPGA se le c t ion • Proven me thodology for t iming c losure • Proven te chnique s for a re a opt imiza t io n and fitment • Es tablished Guide line for ASIC to FPGA Conve r s ion • Wipro' s Ve r ific a t ion Environment Cre a t ion Tool - WAVe • Re us a b le RTL c o r e s a nd ve r i f ic a t io n c omp o ne nt s Othe r Se rvic e s offe red a re :- 32 • Boa rd De s ign • ASIC De s ign • Turnkey Sys tem De s ign • Firmwa re and Softwa re Deve lopment ♦ SYSTEM SOFTWARE DEVELOPMENT • Ope rat ing Sys tems • De vic e D rive r D e ve lopme nt Bus ine s s proce s s outsourc ing Cus tome r Inte ra c t ion Se rvic e s • Financ e and a c count ing se rvic e s • Payment se rvic e s • Indus t ry Adminis t ra t ion Se rvic e s
  • 33. 33 • HR Proc e s s ing se rvic e s • Supply cha in se rvic e s • Knowledge se rvic e s BUSINESS PROCESS OUTSOURCING – BPO As organiza t ions a round the wor ld s t r ive to improve the qua lity of the ir proc e s se s while managing the ir bot tom line s , Bus ine s s Proc e s s Outsourc ing ha s be come the new impe ra t ive . Wipro Spe c t ra mind, India ' s la rge s t third - pa r ty offshore BPO provide r , pa r tne r s with the ir c lients to provide a full spe c t rum of BPO se rvic e s cove r ing a ll five leve ls : Da ta ent ry Rule s - se t proc e s s ing Dec is ion-mak ing Dire c t cus tome r inte r fa c e Expe r t knowledge se rvic e s Wipro fur the r c lub its va s t IT solut ions expe r ienc e of two de c ade s and a dive r se doma in expe r t ise to se rve For tune 500 cus tome r s wor ldwide . For example , a le ading For tune globa l PC manufa c ture r chose Wipro Spe c t ramind for outsourc ing te chnic a l suppor t to a chieve s ignific ant cos t savings while improving and ma inta ining the qua lity of se rvic e de live ry to its cus tome r s W ip r o ’ s Bus ine s s P r o c e s s O ut s o ur c ing p o r t fo lio inc lude s end - to - end solut ions a c ros s a spe c t rum of indus t r ie s SERVICE OFFERING ♦ Cus tome r Inte rac t ion Se rvic e s The cos t of a cquir ing a new cus tome r is five t ime s the cos t of re ta ining an old one . And henc e it is impor tant tha t your cus tome r inte ra c t ion is managed in the be s t pos s ible way. Cus tome r Inte ra c t ion Se rvic e s a t Wipro a re ta ilored to provide supe r ior cus tome r inte ra c t ion and henc e leve rage eve ry c us t o me r r e la t io ns hip t o t he fulle s t . W ip r o ’ s p o r t fo lio inc lude s a whole gamut of cus tome r fa c ing offe r ings inc luding 24/7 c us tome r suppor t through voic e ( in- bound and out - bound c a lls ) , e -ma il and web mediums , te lema rke t ing se rvic e s , te chnic a l suppor t se rvic e s and employe e IT he lpde sk se rvic e s . Wipro se rve s mult iple indus t r ie s inc luding insuranc e , banks , financ ia l se rvic e s companie s , re ta ile r s and OEM' s .
  • 34. Click on the links be low to view e a ch se rvic e offe r ing in de ta il: 34 Cus tome r Suppor t Se rvic e s Te lema rke t ing Se rvic e s Te chnic a l Suppor t Se rvic e s IT He lp De sk Se rvic e s BENEFITS The k e y b e ne fit s o f us ing W ip r o ’ s c us t o me r int e r a c t io n se rvic e s inc lude : Improved cus tome r se rvic e leve ls Reduc ed cus tome r suppor t /ma rke t ing cos ts Highe r sa le s conve r s ion ra te Enhanc ed flexibi l it y to manage se rvic e pe aks and t roughs , produc t life cyc le s Homogeneous , c le a r ly de fined proc e s se s a c ros s geographie s Gre a te r cove rage and numbe r of inte ra c t ions with cus tome r s CUSTOMER SUPPORT SERVICES W ip r o ’ s c us t o me r s e r vic e o ffe r ings a ims a t c r e a t ing a vir t ua l cus tome r se rvic e c ente r to manage cus tome r conc e rns and que r ie s through mult iple channe ls inc luding voic e , e -ma il and cha t on a 24/7 ba s is . Example s of this inc lude cus tome r s c a lling to che ck on the ir orde r s ta tus , cus tome r s c a lling to che ck for informa t ion on produc ts and se rvic e s , cus tome r s c a lling to ve r ify the ir a c count s ta tus , cus tome r s c a lling to che ck the ir re se rva t ion s ta tus e tc . TELEMARKETING SERVICES Colla te ra l ve r if ic a t ion Sur rende r Audits & Re ins ta tement Ac counts Re c e ivable Ac count ing & Re conc ilia t ion Cla im Ove rpayment Cus tome r se rvic e - voic e /ema il Claims Proc e s s ing Cla im Se t Up Eligib i l i t y Duplic a t ion
  • 35. Va lida te Re se rve s Medic a l Supplementa l Provide r Exc e s s Re insuranc e Spe c ific Exc e s s Re insuranc e Adjudic a t ion Ac count Se t t lement Mortgage Proc e s s ing Our mor tgage proc e s s ing se rvic e s offe r comprehens ive solut ions to the mor tgage se c tor mapping the comple te indus t ry bus ine s s proc e s se s ranging from bus ine s s a cquis it ion se rvic e s to colle c t ions . The se inc lude : New Bus ine s s Acquis i t ion Inbound/outbound enquir ie s Loan form da ta ent ry Colla te ra l che cks Appra isa l Tit le Che cks 35 Credit che cks Prope r ty va lua t ion Tit le che cks Prope r ty Insuranc e che cks Lega l c le a ranc e s Unde rwri t i ng Dis burs eme nt Credit eva lua t ion Appra isa l amount Che cks for a ll othe r suppor t ing Money disbur sement Billing Se rvic ing Colle c t ions Ma intenanc e Ea r ly and ove rdue colle c t ion c a lls As se t Management Ove rdue payments proc e s s ing Ac count ing and re conc ilia t ion HR PROCESSING SERVICES Knowledge organiza t ions today re a lize tha t employe e s a re t he ba ck - bone of the ente rpr ise and henc e it is impe ra t ive tha t employe e proc e s se s , e spe c ia lly those impa c t ing employe e re la t ions and employe e sa t is fa c t ion ne ed to be managed we ll. We provide a comprehens ive suite of HR Proc e s s ing se rvic e s ranging from payroll se rvic e s to bene fits adminis t ra t ion to pe r sonne l adminis t ra t io n, hir ing, re c ruitment and t ra ining. Our HR offe r ings inc lude Payrol l s e rvic e s Re c e ipt and ana lys is of payroll da ta Repor t ing and payment of payroll taxe s
  • 36. I s suing payments (via che ck or e le c t ronic payment ) and repor ts to employe e s I s suing payments to third pa r t ie s ( for example , employe e IRAs ) and repor t ing of da ta to end use r Be ne f i t s adminis trat ion Dis t r ibut ion of he a lthc a re and re t irement plan informa t ion 36 Managing e ligibi l it y Answe r ing que s t ions rega rding cove rage As a re spons ible corpora te c it izen, Wipro is de eply commit ted to the soc ie ty, in which it live s and work. This commitment take s the form of many init ia t ive s . Some a re out lined he re : Applying Thought in s chools To Wipro, the future of the soc ie ty depends on the ability of its children to think ana lyt ic a lly and c re a t ive ly, and be life long le a rne r s . Wipro be lieve s tha t the convent iona l educ a t ion sys tem is not equipping children with such abilit ie s . Children mus t a cquire the skill of how to le a rn, ra the r than be ing ove rwhe lmed with a la rge amount of informa t ion, and mus t enjoy the proc e s s of le a rning, so tha t wha t is le a rnt is re ta ined. The mis s ion of the 'Wipro Applying Thought in Schools ' program is enhanc ing c re a t ivity and problem solving skills among children by c a ta lyzing sys temic change s . Re cognizing tha t the te a che r ha s the mos t profound influenc e on a child' s le a r ning a b ilit y, a t t he he a r t o f W ip r o ’ s program is te a che r empowe rment and re - skilling. The te a che r re - skilling program wa s launched in May 2001, to provide comprehens ive t ra ining on innova t ive te a ching and a s se s sment me thods , a nd suppor t the ir a c t ive implementa t ion within the c la s s room. Begun fir s t in Banga lore , its suc c e s s ha s enabled Wipro to take it forwa rd to othe r c it ie s in India . Wipro is re a ching out to pa rents in an a t tempt to change the ir wor ld - view of the purpose of e duc a t ion. A program to t ra in pa rents is be ing put toge the r , to enable them to he lp the ir children a cquire life skills , and suppor t the change s be ing brought about in the school. The school management , inc luding the Pr inc ipa l, is the integra l pa r t of the p rogram to br ing about sys temic change s within the school to c re a te an environment for qua lity educ a t ion. Wipro is he lping the school management re cognize spe c ific sys temic change s and a s s is t in its implementa t ion. As the program sc a le s up, Wipro would le ad change s in the cur r iculum and examina t ion sys tem. For a c c e le ra t ing the sys temic change s a t the na t iona l leve l, Wipro Forum on qua lity in educ a t ion ha s be en launched. The forum is intended to work a s a pla t form for sha r ing ide a s and a s a pre s sure
  • 37. group to br ing about sys temic change s . Promot ing mind le ade rs At Wipro, a na tura l extens ion of "Applying Thought" wa s to promote the many ta lented youngs te r s in India , in the fie ld of che s s . While Wipro took many promis ing youngs te r s unde r the ir wing, the ir ambit ion saw fruit ion when P Ha r ikr ishna , a t 15, be c ame India ' s younge s t che s s Grandma s te r . His vic tory bore te s t imony to the fa c t tha t "Applying Thought" is not jus t a bus ine s s philosophy, but a lso an approa ch to suc c e s s in a ll human ende avor , be it a t wo rk or play. This ha s fur the r s t r e ngt he ne d W ip r o ’ s r e s o lve t o ma k e India a che s s supe rpowe r . And thus , Wipro is nur tur ing five more budding ta lents in the future . Wipro is highly sens it ive to the impa c t of the ir bus ine s s a c t ivit ie s on environment and soc ie ty. This is re fle c ted in the me a sure s taken to monitor and cont rol re sourc e s and a c t ivit ie s tha t inte ra c t with na ture and people Environme nt , he al th and s afe ty pol icy Wipro is commit ted to providing a sa fe and he a lthy work environment to a ll the employe e s and a s soc ia te s . This is done with the he lp of suitable management sys tems tha t a re a imed a t : Prevent ion of a c c idents Conse rva t ion of na tura l re sourc e s Prevent ion of pollut ion and ha za rds Complianc e with legis la t ion and regula t ions tha t a re 37 re levant to our organiza t ion Deve lopment of sa fe work pra c t ic e s by regula r t ra ining to employe e s and suppor t s ta ff Pe r iodic review of sys tems and proc e s se s a imed a t cont inua l improvement W ip r o ’ s e ffo r t s t o imp r o ve t he ir s t a nd a r d s c o nt inuo us ly a nd put an e ffe c t ive Environmenta l Management Sys tem (EMS) in pla c e ha s re sulted in them be ing awa rded the ISO 14001 c e r t ific a t ion. This in e ffe c t c e r t ifie s tha t Wipro a s an organiza t ion ha s a se r ie s of inte rna t iona l s tanda rds for EMS, volunta ry s tanda rds tha t e s tablish and obje c t ive ly eva lua te EMS, 'Proc e s s Standa rds ' and not jus t 'Pe r formanc e Standa rds ' , a standardized and internationally recognized blue print for effective EMS and a frame work for setting and establishing EMS.
  • 38. Wipro e nvironme nt ini t iat ive s are : - Wipro' s EMS init ia t ive s a re de s igned for opt imum ut iliza t ion of na tura l re sourc e s and cons tant monitor ing of environmenta l impa c t while providing se rvic e . Some of the init ia t ive s unde r this umbre lla inc lude : Ene rgy a udit /Ene rgy conse rva t ion Wa te r management Land contamina t ion management Wa s te management Employe e he a lth and sa fe ty Adopt ion of pa rks Effe c t ive s ta t ione ry usage Ove rcoming re sourc e deple t ion Be ne f i t s The bene fits of the se init ia t ive s a re : Produc ts /se rvic e s a re proc e s sed unde r a cont rolled environment Reduc t ion of ene rgy consumpt ion by 10% Be t te r monitor ing and cont rol sys tems Inc re a sed awa rene s s among employe e s re sult ing in 38% reduc t ion in food wa s tage Qua r te r - on- qua r te r reduc t ion of 10% in wa te r consumpt ion from conse rva t ion me a sure s WIPRO RATING At a t ime when pe r formanc e c an be the only re a l indic a tor of a c o mp a ny’ s c r e d e nt ia ls , W ip r o ’ s r e s ult s s p e a k fo r themse lve s . Ranked India ' s mos t va luable company by Bus ine s s Today and 16th among the softwa re se rvic e s companie s in the wor ld by Bus ine s s We ek, Wipro ha s had a Cumula t ive Annua l Growth Ra te (CAGR) of 50% ove r the la s t five ye a r s , exhibit ing s tability, profitabilit y and growth r ight from inc ept ion. St rong fundamenta ls like qua lity, integr ity, an d supreme c us t o me r s e r vic e ha ve b e e n t he d r ive r s o f W ip r o ’ s gr o w t h. Wipro is convinc ed about the long- te rm va lue propos it ion of the company - which is ba sed on the ir te chnic a l depth, qua lity le ade r ship and an a t t ra c t ive va lue for money propos it ion . DIVIDEND TRACK RECORD AT WIPRO 38
  • 39. 39
  • 40. 40 ye a r Sha re s Outs tanding (mill ion) Dividend pe r sha re (Rs ) Tota l Divide nd (Rs mill ion) 19891.84 2 . 5 4 . 6 19903.70 2 . 5 9 . 2 19913.70 2 . 5 9 . 2 19923.70 2 . 5 9 . 2 19937.40 2 . 5 18.4 19947.40 2 . 5 18.4 199515.30 2 . 5 38.20 199615.30 2 . 5 38.20 199715.30 2 . 5 38.20 199845.83 1 . 5 68.70 199945.83 1 . 5 68.70 2000229.16 0.30 68.70 2001232.44 0.50
  • 41. 116.22 WIPRO INNOVATION One of the four values articulated in Wipro’s Promise statement, Wipro believe innovation is a critical factor in fuelling our growth. At Wipro, innovation is defined as the implementation of a new idea that results in a marketable product or service. This definition ensures that creative brilliance is converted to business realities as a result of strong processes and focused initiatives. Wipro has realized significant business value from targeted and focused innovation programs — the benefits of which have been passed on to our customers. This enterprise-wide focus on innovation has led to important self-sustaining initiatives that include Flow-Brix for the publishing industry and Home Gateway, Wipro’s residential gateway solution. Wipro’s innovation process comprises: Theme labs At Wipro, innovation happens around selected core themes that are strategic to them. Each theme has a theme lab targeted towards IP or component development. Some core themes that we have taken up include: Home ne tworking Knowle dge manageme nt & col laborat ion Conte nt comme rc e conve r t ing them into ma rke table se rvic e s , sa id Wipro Infote ch gene ra l manage r Anil K Ja in. With this , Wipro Infote ch ha s put toge the r a 20 -membe r spe c ia l te am who' s sole re spons ibility will lie in gene ra t ing ide a s ba sed on ma rke t t rends and cus tome r requirements which will both cont r ibute towa rds be t te r 41 cus tome r sa t is fa c t ion and be come a revenue - gene ra t ing bus ine s s pra c t ic e . Take for example , Wipro Infote ch' s IT Opt imisa t ion pra c t ic e . This pra c t ic e which is now pa r t of our consult ing bus ine s s wa s a re sult of our Innova t ion programme . We a r r ive d a t a fo r mula , w hic h c o uld a ud it t he c us t o me r ’ s infra s t ruc ture and opt imise it for him. This is now a regula r pa id - for consult ing pra c t ic e a t Wipro Infote ch, Mr Ja in says . The whole te am ge ts to work knowing fully we ll tha t a pa r t icula r proc e s s may or may not work. So the inhe rent r isk e lement is fa c tored in and the top management commits re sourc e s a fte r unde r s tanding tha t . On the spe c ific s of the approa ch the ent ire proc e s s of ide a t ion/ innova t ion is divided into five ga te s s ta r t ing with the Ide a Ga te whe re the ide a t ion happens . This is followed by the Eva lua t ion Ga te whe re the ide a proposed is put through r igorous ana lys is . Onc e an ide a is pa s sed on from this s tage , next fo llows the Commitment Ga te whe re the re sourc e s to the proje c t a re
  • 42. commit ted. Fina lly it ' s the Volume Ga te whe re the pra c t ic e is launched and be come s pa r t of the norma l. WI PR O ’ s V A LU ES The ir va lue s a re ext reme ly impor tant to them and form the bedrock of the ir vis ion and plans . Va lue s a re an integra l pa r t of Wipro culture and pre sent a common fa c e to our cus tome r . The four Wipro va lue s : Human Va lue s , Integr ity, Innova t ive Solut ions and Va lue for Money a re enc apsula ted in the ir promise to the cus tome r and in our ident ity. The se va lue s shape our thinking, our behaviour , our culture and how we come a c ros s to our cus tome r s , pa r tne r s and to the wor ld a t la rge . 42 CHAPTER-6 CONCLUSION & SUGGESTIONS CONCLUSION At Wipro Spe c t ramind, our ye a r s of expe r ienc e with the wor ld' s le ading companie s have he lped us unde r s tand how te chnology c an he lp globa l bus ine s se s me e t the ir ne eds . Wipro Spe c t ramind Se rvic e De live ry Mode l For BPO proje c ts , Wipro follow the Wipro Spe c t ramind Se rvic e De live ry Mode l, which is a robus t ly de fined framework to manage the comple te BPO proc e s s migra t ion and t rans it ion management and ha s be en deve loped ba sed on the expe r ienc e ga ined from migra t ing more than 390 remote bus ine s s proc e s se s to India ove r the pa s t ten ye a r s . This proven se rvic e t rans fe r pla t form is de s igned to ensure proc e s s integr ity and minimize inhe rent migra t ion r isks . The mode l inc lude s a t r ied and te s ted Trans it ion Toolkit to suppor t t rans it ion management by ensur ing tha t the re is a documented me thodology with forma ts , tools , guide line s and p a s t le a r ning’ s in p la c e t o a id t he t r a ns it io n t e a m in d e - r isking the t rans it ion of a cus tome r ' s proc e s se s and reduc ing the pa in of migra t ion a s much a s pos s ible . A coordina ted proje c t management sys tem c apture s c r it ic a l c lient documenta t ion a nd incorpora te s an extens ive knowledge ba se tha t a s s is ts the t rans it ion management te am in unde r s tanding, duplic a t ing, and migra t ing mis s ion- c r it ic a l bus ine s s proc e s se s . The mode l ha s four key s tage s , a s shown in the diagram be low and the obje c t ive s , a c t ivit ie s , skills and re spons ibilit ie s a t e a ch s tage a re diffe rent
  • 43. SUGGESTIONS With a re lent le s s focus on qua lity & proc e s se s , Wipro ha s se t inte rna t iona l benchma rks in exe cut ion exc e llenc e tha t ha s t rans la ted into me a surable bus ine s s bene fits for the ir cus tome r s . Wipro offe r the ir c lients the advantage s of: 360-de gre e s olut ions From s t ra tegy to exe cut ion, Wipro ha s the c apabilit ie s to provide the ir cus tome r s with se amle s s , one - s top solut ions . Be it ge t t ing c lose r to the ir cus tome r s or ge t t ing produc ts to ma rke t , Wipro addre s s the ent ire spe c t rum of te chnology ne eds . Qual i ty le ade rs hip With an integra ted qua lity approa ch of Six Sigma , SEI CMMi Leve l 5, SEI CMM leve l 5, PCMM Leve l 5 and ISO 9000, Wipro have se t inte rna t iona l benchma rks in qua lity. Howeve r , they neve r los t s ight of the fa c t tha t this focus on qua lity mus t ult ima te ly t rans la te into bene fits for the ir cus tome r s : Pos t - re le a se de fe c ts a t 0.2 pe r KLOC, amongs t the lowe s t in the indus t ry 91% proje c ts comple ted on schedule a s o pposed to an indus t ry ave rage of 55% 43
  • 44. 98.5% reque s ts se rvic ed on t ime Produc t ivity ( loc /pe r son day) of 74% a s opposed to an indus t ry ave rage of 58% Me asurable bus ine s s re s ul t s The pr ima ry dr ive r for IT outsourc ing is va lue and Wipro firmly be lieve tha t the de live ry of this va lue mus t be through me a surable bus ine s s re sults . Wipro have cons is tent ly exc e eded cus tome r expe c ta t ions by de live r ing on c a lculable pa rame te r s , be it lowe r cos ts , quicke r t ime - to -ma rke t or gre a te r produc t ivity. 75% fa s te r t ime - to -ma rke t 35% cos t savings 35% produc t ivi t y enhanc eme nts Prove n track re cord When Wipro ta lks about de live r ing va lue , they ba ck it with a proven t ra ck re cord tha t spans cus tome r s a round the globe . Che ck the se fa c ts : 85% cus tome r a re "more than sa t is f ied " with Wipro se rvic e 300 c lients (50 of them a re For tune 500 companie s ) Cus tome r sa t is fa c t io n index of 4.2 on 5.0 La rge s t orde r through cus tome r re fe r ra l WIPRO FLUID PLANS EXPANSION TO CHINA, RUSSIA AND S .A. Encouraged by the good re sponse it ha s gene ra ted so fa r in c e r ta in ove r se a s ma rke ts , Wipro Fluid Powe r , the engine e r ing divis ion of Wipro today sa id it would expand ope ra t ions to China , South Afr ic a and Rus s ia . "We a re explor ing some ove r se a s ma rke ts like South Afr ic a and Rus s ia to se ll our produc ts . Our next ta rge t will be China , " WFP pre s ident M Se e thapa thy Rao sa id. WFP, one the olde s t divis ions of it solut ions provide r ma jor Wipro, wa s the se cond in line dur ing its t rans forma t ion from a consume r durable company to it ma jor . I t is Ind ia ' s top fluid powe r company with a le ade r ship pos it ion in hydraulic cylinde r s and t ruck t ipping sys tems . They a re a lre ady expor t ing the bulk of our produc ts to Japan, Tha iland and some othe r count r ie s . As pa r t of the spe c ia l empha s is on expor ts we a re a ls o explor ing new ma rke ts , " the pre s ident sa id. Rao sa id the divis ion wa s now cont r ibut ing ove r Rs 100 c rore in the tota l turnove r of Wipro. About five pe r c ent of this c ame from expor ts . They hope 44
  • 45. tha t the sha re of expor ts in our tota l turnove r will be ove r 15 pe r c ent dur ing the next 18 months . Rao sa id WFP wa s pe rhaps the only company in the fluid powe r bus ine s s in India to have a s t rong in - house de s ign c ent re ba cked up by a comprehens ive and mode rn manufa c tur ing ba se suppor ted by extens ive qua lity sys tems and an a ll- India suppor t ne twork of sa le s and se rvic e . BIBLIOGRAPHY BOOKS: - • Kothari , C.R. Re s e arch Me thodolgy, 3 rd Edi t ion, 1997, Vikas Publ icat ion Hous e Pvt . Ltd. , New De lhi . We bs i te s : - 45 www.wiprote chno lo gie s . com www. indiab ul ls . com www. ic ic id ire c t . com