Salesforce and IBM are partnering to enable intelligent customer engagement through joint solutions that leverage Einstein and Watson technologies. Some key offerings include weather insights powered by The Weather Company to provide predictive analytics, IBM's application integration suite to enable real-time integration between Salesforce and external systems, and Bluewolf consulting services to help customers design, implement, and innovate across Salesforce and IBM platforms. The presentation provides demonstrations of integrating Watson capabilities into Lightning components and using external objects and the Streaming API to connect Salesforce with external data sources.

1. Salesforce and IBM
for Developers
engage 2017
@muenzpraeger
René Winkelmeyer
Senior Developer Evangelist

2. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. A Smarter, Connected World
Behind every thing is a customer
Mainframe /
Terminal
Client /
Server
Cloud
Mobile
IoT
75Bsmart thingsmobile phones
6B100K
mainframes
10M
PCs
Social
AI

5. Salesforce is the Most Trusted Enterprise Cloud
180B+Processes executions
per quarter
4.3B+Search queries per quarter
400B+Transactions per quarter
54B+API calls per quarter
90B+Apex executions
per quarter
108M+Customer tests
executed per release
Trust
Scale
Performance

6. Salesforce Intelligent Customer Success Platform
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip
force.com
Heroku
Component
Exchange
Data Management
Platform
CRM Data
IoT & Social
Data
Platform
Applications
AppExchange
Predictive
Analytics
Machine &
Deep Learning
Natural Language
Processing

7. Salesforce and IBM enable a new level of
intelligent customer engagement.

8. Einstein +
Watson
Weather
Insights
Bluewolf
Services
IBM Integration
Suite
Salesforce and IBM Joint Solutions

9. Einstein + Watson Enable Faster, Smarter Decisions
Cognitive insights from enterprisePredictive insights from CRM
Insurance
Reduce weather
claims
Manufacturing
Minimize
downtime
Healthcare
Lower
readmission
rates
Financial Services
Personalize advice
Retail
Personalize
campaigns
Automotive
Build customer
loyalty
Einstein Watson

10. Some basics
Standard Object – by default included, metadriven structure for data
Custom Object – custom, metadriven structure for data
SOQL – Salesforce Object Query Language
Lightning Component Framework – event-driven, server-client, rich

11. Demo and Code
IBM Watson in Lightning

12. Einstein +
Watson
Weather
Insights
Bluewolf
Services
IBM Integration
Suite
Salesforce and IBM Joint Solutions

13. Weather Driving New Customer Insights
Lightning Apps powered by The Weather Company
Build smarter workflows and process with
IBM Weather driven insights with
Lightning Apps
Build apps with historical and forecast
weather capabilities
Leverage weather insights within the
Sales, Service, and App Clouds
Crowd Sourced
Weather
Planned Lightning Apps for 2017:
● MyWeather App
● Weather Situational Awareness
● Historical/Forecast Weather in
Sales Cloud and Service Cloud

14. Demo and Code
Weather in Lightning and on Heroku

15. Einstein +
Watson
Weather
Insights
Bluewolf
Services
IBM Integration
Suite
Salesforce and IBM Joint Solutions

16. Integrations Enabling Seamless Business Processes
Real-time Salesforce events capture by enterprise apps for
real-time updates
Keep external systems in sync with
Salesforce
Access on-premise data data directly from
Salesforce
Communicate vital information in real-time
System of Engagement IBM App Integration Suite Systems of Record
Salesforce Streaming API -> IBM MQ
Salesforce Connect to IBM App Connect (OData)
Salesforce Discovery Services (OpenAPI)
Coming in 2018

17. IBM Cloud Integration for Salesforce
Application
Integration Suite
SAP
Workd
ay
Integrations
MQ
Integration Bus
API
Connect
App
Connect
CUSTOMER SUCCESS
PLATFORM

18. IBM Cloud Integration for Salesforce
Application
Integration Suite
SAP
Workd
ay
MQ
Integration Bus
API
Connect
App
Connect
CUSTOMER SUCCESS
PLATFORM
MQ real-time event processing of Streaming API PushTopics

19. Demo and Code
Salesforce Streaming API

20. Salesforce Connect and OData
CustomObjects
Orders
Invoices
Inventory
StandardObjects
Invoices
Benefits
Connect on-prem data to the Salesforce engagement platform
CustomObjects
StandardObjects
Orders
Policies
Application
Integration Suite
Integration Bus
API
Connect
App
Connect

21. Demo and Code
External Objects (OData)

22. Salesforce Discovery Services & OpenAPI
Integrate Workflow, Process Builder & Apex with IBM Services - coming 2018
API Connect *
Integration Bus *
z/OS Connect
WebSphere App Server
WebSphere Commerce
IBM i
IBM MobileFirst
Watson Cognitive APIs
BPM
Blue Works Live
{
* = Import & Export endpoint capable
&

23. Einstein +
Watson
Weather
Insights
Bluewolf
Services
IBM Integration
Suite
Salesforce and IBM Joint Solutions

24. Services Across Your Salesforce Journey
Solution Accelerators in 2017:
● Telecom
● Healthcare
● Financial Services
● Manufacturing
Bluewolf Services
Design, implement and innovate across all clouds,
products and platforms
New AI Practice
Rapidly deploy the power of IBM Watson &
Salesforce Einstein
Industry Accelerators
Enable quick adoption of intelligent applications
with industry-specific accelerators

25. Resources
https://sforce.co/2qeEImz

26. Thank Y u