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Marketing Masterclass with Anthea Moffat - Google Adwords by Alexei Kouleshov

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5 Steps To Successful Lead Generation Using Google Adwords. This presentation has been put together for Anthea Moffat (Horvat) Marketing Masterclass event 30 September 2014.

The objective of this presentation is to educate customers about landing pages, Google Adwords and effective online lead generation.

For more information, please visit out website http://yews.com.au

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Marketing Masterclass with Anthea Moffat - Google Adwords by Alexei Kouleshov

  1. 1. Your Easy Web Solutions 5 Steps To Successful Lead Generation Using Google Adwords Alexei Kouleshov
  2. 2. Who I Am • Internet Marketing Strategist • Google Adwords Certified Partner • Author
  3. 3. Achievements • Our Internet Secrets – 7 Figure Business • Shortcuts Software – New Business Avenues • Luggage Direct – Doubled and Sold • Best Client in Last 12 Month Made $1.1M • Trade Businesses – Changing Models
  4. 4. What is Google Adwords?
  5. 5. Network Types • Search Network • Display Network • Banner Ads • YouTube Video • Product Listing Ads (PLA)
  6. 6. Where To Start?
  7. 7. Step 1: Set Goals • Number of enquiries • Number of sales • Can visitors follow your website flow? • Content relevant?
  8. 8. Step 1: Set Goals • Number of enquiries • Number of sales • Can visitors follow your website flow? • Content relevant?
  9. 9. Step 2: Identify Audience • Who is your customer? • Location • Age • Gender • Interests • Time active • Device preference
  10. 10. Step 3: Attractive Offer • Headline • Description • Call To Action • Urgency • Credibility • Value Tip: Setup individual landing pages to test each offer
  11. 11. Step 4: Allocate Budget • Cost per customer? • Customer continuity • Cost per lead? • Set realistic expectations Marketing budgets should be between 5-10%
  12. 12. Step 5: Measure and Fine-tune • Ad copy • Banner design • Call to action • Landing page – A/B Split Testing • Headlines • Copy • Images vs Video • Colours
  13. 13. Content Split Testing • Testimonials • Features vs Benefits • Supporting images • Urgency • Price
  14. 14. Split Testing Tools • Website • Google Analytics Experiments • Wordpress Plugins (eg. Landing Pages, Neilo AB Testing) • Unbounce • Instapages • Ads • Set to rotate evenly
  15. 15. Questions?

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