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Digital Success
Masterclass
Digital Marketing Strategy
& Quick Wins
Agenda
• 9:00am - Intro and Housekeeping
• 9:10 am - Alexei Kouleshov (Google Adwords)
• 9:55am - Kylie Chown (Linkedin)
•...
Questions For You
• How many of you ran marketing campaigns?
• How many of you pay for advertising?
• How many of you have...
My Goal Today is
• Answer some of the common questions
• Show you high converting landing page formats
• Explain the user ...
Who I am
• Digital Marketing Strategist
• Google Premier Partner
• Infusionsoft Partner
• Over 12 Years In The Industry
• ...
In the last 3 years
• Thailand x 2
• Bali
• Greek Islands
• Paris
• St Petersburg
• Moscow
• Shanghai
• Blue Mountains
• W...
Successes
• First project – generated $250,000 first year
• National & International clients
• 2 Offices, 11 Staff
• Run s...
Common Questions
Common Digital Marketing Questions
• How much should you spend?
• What services to market?
• Why start with Adwords?
• Wha...
How Much To Spend?
• Start with comfortable budget
• Work in weeks
• Distribute budget effectively
• Aim for 20 clicks per...
80/20 Service
Analysis
Starting With Adwords
1. Instant start
2. User commitment to buy
3. Set specific targeting
4. Ability to measure results
Conversion Rates
• Low < 2%
• Average – 2-3%
• Good – 4-6%
• Great – 7-12%
• Awesome > 12%
High Converting Landing Pages
Landing Pages
• Answer all Basic Questions
• 1-2 Call-To-Actions
• Easy to follow
• Device friendly
• Have social proof (t...
Landing Pages - Keep it simple
• Attractive offer
• Minimal number of call-to-actions (CTA)
• Clear Unique Selling Point (...
User Engagement Funnel
Adwords Applied To Engagement Funnel
• Search – 85%
• Action Focused
• Point of difference
• Remarketing – 5%
• Action Foc...
Long Term Strategy
• Perform 80/20 Analysis
• Allocate budgets based on goals
• Setup landing pages
• Run Adwords campaign...
In Order To Succeed Online You Need to be
Our definition of SMART is
• Strategy
• Message
• Advertising
• Results
• Test & Measure
Questions?
Need Help?
• Strategy
• Website/CRM setup
• Lead generation
• Google Adwords / Analytics
• Consulting
Expression of Intere...
Contact
Email – alexei@yews.com.au
Twitter - @alexeikouleshov
Facebook - @youreasywebsolutions
Q & A Panel Discussion
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
Digital Success Masterclass 9 March 2017
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Digital Success Masterclass 9 March 2017

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Digital Success Masterclass presentation at Queensland Multicultural Centre (Brisbane) by Alexei Kouleshov, Kylie Chown and Megan Winter. For more information, visit https://yews.com.au

Published in: Business
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Digital Success Masterclass 9 March 2017

  1. 1. Digital Success Masterclass Digital Marketing Strategy & Quick Wins
  2. 2. Agenda • 9:00am - Intro and Housekeeping • 9:10 am - Alexei Kouleshov (Google Adwords) • 9:55am - Kylie Chown (Linkedin) • 10:40 am - Break • 11:00 am - Megan Winter (Facebook) • 11:45 am - Q & A Panel Discussion • 12:00 pm - Closing remarks
  3. 3. Questions For You • How many of you ran marketing campaigns? • How many of you pay for advertising? • How many of you have been disappointed with results?
  4. 4. My Goal Today is • Answer some of the common questions • Show you high converting landing page formats • Explain the user engagement funnel • Long term strategy
  5. 5. Who I am • Digital Marketing Strategist • Google Premier Partner • Infusionsoft Partner • Over 12 Years In The Industry • Managing Director of Your Easy Web Solutions • Best selling author (Our Internet Secrets) • Entrepreneur • Frequent traveller
  6. 6. In the last 3 years • Thailand x 2 • Bali • Greek Islands • Paris • St Petersburg • Moscow • Shanghai • Blue Mountains • Whitsundays x 2 • Auckland • Perisher • Threadbo • Queenstown
  7. 7. Successes • First project – generated $250,000 first year • National & International clients • 2 Offices, 11 Staff • Run some of the best Search and Mobile campaigns • No contracts • Conversion based focused marketing
  8. 8. Common Questions
  9. 9. Common Digital Marketing Questions • How much should you spend? • What services to market? • Why start with Adwords? • What is a good conversion rate?
  10. 10. How Much To Spend? • Start with comfortable budget • Work in weeks • Distribute budget effectively • Aim for 20 clicks per day (5% CR) • Budget calculator
  11. 11. 80/20 Service Analysis
  12. 12. Starting With Adwords 1. Instant start 2. User commitment to buy 3. Set specific targeting 4. Ability to measure results
  13. 13. Conversion Rates • Low < 2% • Average – 2-3% • Good – 4-6% • Great – 7-12% • Awesome > 12%
  14. 14. High Converting Landing Pages
  15. 15. Landing Pages • Answer all Basic Questions • 1-2 Call-To-Actions • Easy to follow • Device friendly • Have social proof (testimonials) • Tracking setup
  16. 16. Landing Pages - Keep it simple • Attractive offer • Minimal number of call-to-actions (CTA) • Clear Unique Selling Point (USP) • Aim for conversion rate (over 5 %) • A/B Split Test • Headlines • Offers • With/without elements
  17. 17. User Engagement Funnel
  18. 18. Adwords Applied To Engagement Funnel • Search – 85% • Action Focused • Point of difference • Remarketing – 5% • Action Focused/Promotions • Primary/Secondary CTA • Display/Youtube – 10% • Awareness Focused • Secondary CTA
  19. 19. Long Term Strategy • Perform 80/20 Analysis • Allocate budgets based on goals • Setup landing pages • Run Adwords campaigns • Track performing keywords • Build lists (clients, enquiries, subscribers) • Run local SEO campaigns for performing keywords • Email marketing • Authority marketing
  20. 20. In Order To Succeed Online You Need to be
  21. 21. Our definition of SMART is • Strategy • Message • Advertising • Results • Test & Measure
  22. 22. Questions?
  23. 23. Need Help? • Strategy • Website/CRM setup • Lead generation • Google Adwords / Analytics • Consulting Expression of Interest
  24. 24. Contact Email – alexei@yews.com.au Twitter - @alexeikouleshov Facebook - @youreasywebsolutions
  25. 25. Q & A Panel Discussion

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