Workshop by Your Easy Web Solutions and q4 financial designed for allied health businesses to improve their marketing and profitability.

1. From Leads to Profits
Your Easy Web Solutions

2. Agenda
• Introduction
• Consumer behaviour
• Identifying target market
• Analysing current marketing
• Point of difference
• Getting the best conversion rates

3. Some questions for you
• Who wants to get more customers?
• Who would you like to reduce marketing costs?
• Who here would like to get better enquiries?

4. About us
• Digital Marketing Agency
• Offices in Brisbane and Melbourne
• National clients
• Google Premier Partner
• Established in 2007
• Specialising in health businesses

5. What we do
• Help customers get more business and better clients
• Google Ads
• Google Business
• Bing
• SEO

6. Consumer Behaviour

16. Identifying Target Market

17. Ideal Client
• Client persona
• Lifestyle
• Problem that you can solve
• Money
• Repeat vs one off
• Easier to think of non-ideal

18. Outcome
• Optimising marketing budget
• More leads
• Better cost per lead
• Get better enquiries
• Spend less time speaking to wrong people

19. Ideal Client Targeting
• Campaign Settings
■ Gender
■ Location
■ Time
■ Device
• Ad
■ Message

20. Analysing Current Marketing

21. Current Marketing
• Goals
• Budget
• Plan
• Right team
• Fine-tune
• Ask the right questions
• What is the next step?
• Service/SpendingAnalysis

22. 80/20

23. Engagement Rates
• Website visitors
• Enquiries (calls, enquiries, bookings)
• Website activity (time, pages)
• Email opens

24. Point of Difference

25. Point of Difference
• Why choose you?
• Credibility
• Incentive /Offer
• Urgency
• Expert / Reputation
• Customer focus
• Needs
• Wants

26. Customer Wants
• Utility - get the job done
• Trust - reliable / proof of concept
• Availability - work around client’s schedule
• Affordability - payment options
• Quality/Professionalism
• Convenience - eg. parking, no wait times

28. Best Conversion Rates

29. Quick Wins
• Speed up website
• Create landing pages
• Run mobile only campaigns
• Try call only ads
Focus on what converted in the past

32. Landing Page
● Website conversion rate 3-5%
● Landing page 9-27%

33. Landing Page Factors
● Headline
● Point of difference
● Clear call-to-action
● Info on business (team)
● Info on service
● Social proof
● Credibility
● No navigation

34. Campaign Examples

35. Osteo Melbourne

36. Physio Brisbane

37. Summary
• Identify ideal client
• Make POD stand out
• Focus on quality rather than quantity
• Run Google Ads to get quick
exposure
• Fine-tune
• Don’t forget seasonality

38. Expression of Interest Form

39. Special Offer
• Strategy session / Evaluation of existing strategy
• $200 off setup
• Landing page
• Guaranteed 9% conversion rate
• No contracts
Until End of October

40. Questions?

41. Contact
Email – alexei@yews.com.au
Twitter - @alexeikouleshov
Facebook - @youreasywebsolutions