This document outlines a revitalized internet marketing strategy for a small company with a $75,000 budget. The strategy focuses on search engine optimization to rank product pages highly in Google, establishing a social media presence with 100 likes on Facebook or Twitter, and posting helpful educational videos on YouTube. Progress will be evaluated using Google Analytics and measuring increased website revenue.

1. A revitalized strategy for internet marketing

2. Challenges
• Driving traffic to their website through
Google
• Providing useful content
• Establishing a social media presence

3. Goals
• Getting product and brand pages to the first
page of Google
• Get 100 likes on a single facebook or twitter
page
• Post 15 videos helpful videos on YouTube

4. Overall Theme
Each website should have unique
marketing messages, but they should all
help their target market make informed
decisions about their medical products or
business

5. Search Engine Optimization
• Go for keywords with low to medium search
competition
• Repeat keyword on landing pages
Optimize!

6. Social Media
• Friendly and low pressure
• Brand personality
• Instant feedback

7. • “How To” videos
• Link to websites
• Relevant videos playlists

8. Public Relations
• Keep using PRweb.com to release important news
• Release news that the customer will search for
• Build links

9. Evaluation
• Google Analytics
• Boost in revenue from websites

10. Budget
$75,000 for the year (recession, small company)
SEO - $40,000 Adwords - $10,000
Social Media - $5,000 YouTube - $5,000
PRweb.com - 10,000 Blogging - 5,000