Being a digital marketer is my career goal. Want a chance to show you my ability at digital marketing.

1. I am Hsiao-Han Hsu
I am an experienced Marketer with a focus on
branding and sales, possessing a significant
background in delivering effective project
management and digital marketing strategy.
Hello!
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2. Background
Skills
• Project Management
• Google /Adobe Analytic
• SEO
• Google AdWord&
Facebook AD
• Basic HTML
• Excel
• Social Video Edition
Certification
• Google Analytics
Certification
• Google AdWords
Certification
Education
• The University of Texas
at Dallas,2018
M.S., Marketing
• The SHIH HSIN
UNIVERSITY, Taiwan •
2010
B. A., Department of
Radio, Television and Film
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3. Project Management
(Print/Online Catalogs)
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Content Marketing
Created convincing contents such as
new themes, special deals and company
events, brining excellent brand
awareness.
Product Strategy
Selling potential products satisfies our
customer’s need based on sales reports,
pricing comparison and customer
reviews.

4. Google Analytic & Social Media
Generated weekly marketing reporting and
analysis, including ROI analysis, Channel &
Content analysis, Segmentation and traffic
reporting to deliver insights and marketing
strategy optimization.
Analytic Skills
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Adobe Analytic
(Academic Project)
Analyzed segment and page
level to develop marketing
recommendations
SAS
(Academic Project)
Provided optimal price
suggestions based on
segmentation, elasticity
modeling, market basket
analysis techniques to
maximize revenue

5. Place your screenshot here
SEO
• Evaluated site via similar web,seo checkup and
screaming frog.
• Improved contents with product keywords on homepage.
• Added Meta Tag & Image Alt based on keyword
research.
• Built backlink via SEMrush
• Managed SEO on the google search console.
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20% lift in website traffic with three months
from increased search rankings

6. 4 %
Google AdWords &
Facebook Advertisement
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Increase to CTR
on Google AdWords Campaign
30%+
Increase in impression
on Facebook Advertisement
What I did:
• Keyword Research based on search volume and CPC
• A/B Testing
• Create the Ads
• Adjust campaigns budget

7. Google AdWords & Facebook
Advertisement
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• Research Keywords via
keyword tools-Spyfu and
Soovle
• Set Negative keywords as
broad match to keep
uninterested shoppers away
from Akola Project products.
A/B Testing
Created two different ADs
with Akola mission and
promotion to connect more
with the audiences.
AD Creations
Created the Ads with pictures
to attract customers on
Facebook, driving traffic to
ACO website.

8. Social Video
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40%
increase in views
on the Facebook
and Instagram.
Video Links:
Over 1300 Views Video:https://youtu.be/5FIysFf8NGs
2.1k Views Video: https://youtu.be/Ol4jTTyn6Fs
The Borgen Project : https://www.youtube.com/watch?v=GrV1Dlr5zig
2.1 K Views about 3 weeks
1,300 Views

9. Look forward to talking to you!
You can find me at
◉ Email: hxh162130@utdallas.edu
◉ Phone Number:626-376-7169
◉ LinkedIn: https://www.linkedin.com/in/hsiaohan-hsu-1a4196a1/
Contact
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