Google Display
Network.
Show ads on different websites.
Improved Targeting options.
What is the Google Display
Network?
What? Benefits ConclusionWhy?
• The Google Display Network (GDN) is a network of websi...
Why advertise on the
Google Display Network?
• The GDN is the world’s number one ad network
• The GDN uses precise targeti...
How can I target
customers on the GDN?
Contextual targeting
1.Keyword contextual targeting
2.Topic targeting
3.Placement t...
Reach your audience based on how they browse:
Keyword Contextual Targeting
Google matches keywords in your campaign with t...
Reach your audience based on who they are:
1. Interest Category Marketing
Show ads to people based on their interests. Goo...
Reach your audience based on who they are:
3. Remarketing
Re-advertise to people who have visited your website
but didn't ...
Selecting the right
targeting option.
There are four phases to a customer’s buying cycle
Display advertising can help buil...
• Showing banners on the internet increases brand recall
• The GDN supports an expanding list of rich media
formats
Displa...
• Build interest by targeting customers when they’re evaluating
• The GDN combines the best contextual and audience target...
• Audience and behavioural targeting helps your ad reach qualified
prospects every time
• Remarketing can engage past site...
Display advertising
at the Purchase stage.
• Remarketing advertises directly and efficiently by showing
personalised ads t...
What happens next?
You can retarget people who have already completed an action on your
website. This is an effective way ...
Conclusion.
What? Benefits ConclusionWhy? How?
The Google Display Network is a highly targeted
form of advertising that he...
Thank you.
If you have any queries or would like help setting
up your display ads on the Google Display Network
please con...
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How to Show your ads on different websites with Google dispay network

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Your users spend more time on websites then search. Show them text, image video ads based on content they visit. Its highly relevant ads. more tools discussed. Leads Dubai is a Lead generation company

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How to Show your ads on different websites with Google dispay network

  1. 1. Google Display Network. Show ads on different websites. Improved Targeting options.
  2. 2. What is the Google Display Network? What? Benefits ConclusionWhy? • The Google Display Network (GDN) is a network of websites with advertising space where you can place your ads • The Google Display Network uses precise targeting to reach engaged audiences - this delivers better results for advertisers • It’s a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, video sites, and blogs How?
  3. 3. Why advertise on the Google Display Network? • The GDN is the world’s number one ad network • The GDN uses precise targeting to reach engaged audiences - this delivers better results for advertisers • It’s a simple, cost-effective way to advertise on millions of high- quality news pages, topic-specific websites, video sites and blogs What? Benefits ConclusionWhy? How?
  4. 4. How can I target customers on the GDN? Contextual targeting 1.Keyword contextual targeting 2.Topic targeting 3.Placement targeting What? Benefits ConclusionWhy? How? Audience targeting 1.Interest category marketing 2.Demographics 3.Remarketing 4.Similar users Reach your audience based on how they browse and who they are: Tip: Combining Contextual Targeting with Audience Targeting gets the best results
  5. 5. Reach your audience based on how they browse: Keyword Contextual Targeting Google matches keywords in your campaign with themes on the GDN. For example, if you have ‘photography’ in your keywords your ads will be shown on sites related to photography Topic Targeting Google has categorised thousands of sites and pages for you. Select your audience from a list of over 1,700 categories like travel, automotive, shopping and many more Placement Targeting Serve ads to consumers based on specific sites on the GDN. Pick websites, videos, games and RSS feeds that your audience will be visiting Contextual Targeting. What? Benefits ConclusionWhy? How?
  6. 6. Reach your audience based on who they are: 1. Interest Category Marketing Show ads to people based on their interests. Google analyses the websites a user visits and recognizes their interests For example: Someone who regularly visits pet care websites might be interested in a new dog grooming service you're promoting. 1. Demographics Demographic targeting allows you to select your audience based on their inferred age or gender Audience Targeting. What? Benefits ConclusionWhy? How?
  7. 7. Reach your audience based on who they are: 3. Remarketing Re-advertise to people who have visited your website but didn't complete a specific action. Acquire new customers with negative remarketing and extend your campaign reach. You can exclude people who have already converted to your display campaign to make sure you reach new prospects. 3. Similar users Google’s look-a-like technology finds consumers with similar browsing habits to those on your remarketing list. Audience Targeting. What? Benefits ConclusionWhy? How?
  8. 8. Selecting the right targeting option. There are four phases to a customer’s buying cycle Display advertising can help build awareness, increase campaign reach, drive conversions and ultimately speed up the purchase cycle Purchase What? Benefits ConclusionWhy? How? Awareness Interest Consideration Purchase Customer Buying Cycle Loyalty
  9. 9. • Showing banners on the internet increases brand recall • The GDN supports an expanding list of rich media formats Display advertising at the Awareness stage. What? Benefits ConclusionWhy? How?
  10. 10. • Build interest by targeting customers when they’re evaluating • The GDN combines the best contextual and audience targeting in the world Display advertising at the Interest stage. What? Benefits ConclusionWhy? How?
  11. 11. • Audience and behavioural targeting helps your ad reach qualified prospects every time • Remarketing can engage past site visitors • Interest category and demographic targeting can reach more qualified customers Display advertising at the Consideration stage. What? Benefits ConclusionWhy? How?
  12. 12. Display advertising at the Purchase stage. • Remarketing advertises directly and efficiently by showing personalised ads to people who have added items to an online shopping cart but haven't completed a purchase. • You can also use remarketing to upsell products to current customers, by showing ads relevant to their purchases. • Studies show remarketing drives higher conversion rates • Combining display with search drives purchase intent What? Benefits ConclusionWhy? How?
  13. 13. What happens next? You can retarget people who have already completed an action on your website. This is an effective way to create customer loyalty. After users move through the four stages of the customer lifecycle when making a purchase they move into the final stage: Loyalty •Brand advocates are your best customers •+1 lets your advocates recommend you across the web What? Benefits ConclusionWhy? How?
  14. 14. Conclusion. What? Benefits ConclusionWhy? How? The Google Display Network is a highly targeted form of advertising that helps reach the Right customers at the Right time with the Right message
  15. 15. Thank you. If you have any queries or would like help setting up your display ads on the Google Display Network please contact: Mukesh Pandey Mukesh@Leadsdubai.com +97150 3047470

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