International Selling With Digital Marketing

3. About Us
OUR TEAM
•EXPERT TEAM OF 10
BASED IN DUBLIN
•IN BUSINESS 15 YEARS
(SINCE 1999)
•RESULTS & GOAL ORIENTATED
TEAM
OUR GOAL
•GENERATE SALES LEADS
FOR OUR CLIENTS
•PROVIDE CUSTOMISED DIGITAL
MARKETING SOLUTIONS
•ACHIEVE ROI FOR OUR CLIENTS

4. QUANTIFIABLE RESULTS
SOCIAL MEDIA
SEO & PPC
FOCUSED TARGETTING &
ADVERTISING
PROFESSIONAL TEAM

5. Some of our Clients

6. Some of our Partners

7. Search Engine Optimisation
•
Approx 70% to 80% of search
traffic
•
Keywords, Site Navigation, URL,
Use of Videos & Meta Data All
Determine Quality Score
•
Medium/Long Term Strategy that
delivers more customers long
term
Long Term Process, but provides long
term benefits
•
•
•
Analytics illustrate why your site is
ineffective & how to improve (A/B
Testing)
Keyword Allocation - Allocate the
keywords to the most suitable pages
of your site

8. What Makes Good SEO?
Domain Age – Favours Older
Domains
•
Customised URL that includes
Keywords
•
Attention Grabbing Text with Large •
Meta Data, Title tags, Heading
Bullet Pts & Text Location (Top left
Tags & Alt Tags for Images
Preferably)
•
•
Medium/Long Term Strategy that
delivers more customers long
term
•
External Backlinks & Video
(Search Engine love video)
•
Keyword Allocation - Allocate the
keywords to the most suitable
pages of your site
•
301 Redirects & eliminate
Duplicate Content

9. Search Engine Optimisation

10. 
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Bid for your position against the competition
Higher your bid, higher your position. (1st not always best)
Greater competition = greater cost
No charge if user sees your ad
Only pay if user visits your website
Clicks charged direct to credit card
Simple way to test if your website can work for you
Requires lots of testing to maximise ROI

11. What Makes Good PPC Ads?
Ad Rank
• Where does your Ad appear
in relation to others?
• What Factors Affect Ad
Rank?
• How do I improve my Ad
Rank?

12. What Makes Good PPC Ads?

13. Google Adwords – Relevance over Budget
Wordstream 2011

14. What Makes Good PPC Ads?
•Landing Page Relevance Improves Quality Score
•Include Primary Keyword
•Call to Action
•Negative Keywords
•Create multiple ads (3) and rotate them

15. Social Media
SOCIAL MEDIA SITE DEVELOPMENT
FACEBOOK COMPETITIONS
INTEGRATED & BRANDED
CREATE COMPETITONS & APPS
SOCIAL MEDIA SITES
TO INCREASE FOLLOWERS
TO ENGAGE NEW & EXISTING
CUSTOMERS
& ENCOURAGE ENGAGEMENT
CONTENT DEVELOPMENT
DEVELOP CREATIVE & UNIQUE CONTENT
TO SHARE ON YOUR
SOCIAL MEDIA SITES
ADVERTISING
ADVERTISE ON SOCIAL MEDIA
WITH HIGHLY FOCUSED TARGETTING
TO ATTRACT RELEVANT CONSUMERS
€

16. Social Media
•
•
•
•
•
Widespread exposure to Consumers
Brand awareness campaigns that are effective in terms
of the increase in consumer curiosity – Bandwagon
Effect
Increasing site traffic towards your page – this will
equate to increased participation from visitors as well.
Maintaining a good reputation/Brand Image with
consumers
Direct Contact with Consumers/ Personal

17. Social Media
•
•
LinkedIn allows for A/B Testing Depending on Location –
so depending on where your site is being viewed from,
they will see a different landing page
Facebook Ads & Posts can be targeted be location,
languages & interests – Highly Focused

18. Localised Digital Marketing
• Submit a listing to Google Places for
Business
• Ensure listing is fully completed and
description is keyword optimised
• Provide analysis on site performance
& see where your site is being viewed
& source of traffic

19. Digital Marketing in 2014
67%
INCREASE IN LEADS
RESPONSIVE WEB DESIGN
FOR BUSINESS’
THERE ARE OFFICIALLY
MORE MOBILE DEVICES
THAT BLOG/SOCIAL
MEDIA
IN IRELAND
THAN PEOPLE
GOOGLE HUMMINGBIRD
LONG TAIL KEYWORDS
EVEN MORE IMPORTANT
ADVANCED TARGETTING
AGE
INTERESTS
LOCATION