December 2013 Version 2.0
Facebook & SEO
Training Objective
By the end of the session you will understand
• About Facebook
• Our Facebook Products
• Features of Fa...
Facebook is a popular free social networking website that allows
registered users to create profiles, upload photos and vi...
How Facebook Helps
Facebook
Review
Profiles to
Generate
new Leads
Branding
and the
“Viral
Effect” of
Facebook
Customer
Eng...
Why you need a Facebook Page
Build
•Your Page
•Everything starts
with your page
Connect
• With People
• Adds help you reac...
How can business be Advertised
Increase the number of Fans and
write daily POST (advertisement)
related to your new scheme...
Facebook Products
 Business Page Management
- Single Page
- Post
- Likes
 Facebook Ads
- Stamp Ads
- Sponsored Ads
 F -...
Business Page Management – Requirement
We create Facebook page from Customer’s Official Website.
All relevant information ...
Business Page Management – Single Page
We Create Single Page according to requirement by
• Creating images and run it on F...
Business Page Management – Post
We write posts on clients business Facebook page by
• Creating images along with content a...
Business Page Management – Likes
We Generate Likes on Clients Business Page by
• Running campaigns on Facebook to attract
...
Facebook Ads – Stamp Ads
Ads will be shown to people most interested in the services
Narrow advertisers search to choose t...
Facebook Ads – Sponsored Ads
Ads get more space and visibility. Video Promotions can
also be held here
Contest Promotion o...
F-Commerce
Facebook is used as a platform for facilitating and executing sales
transaction.
Facebook Commerce is selling o...
F-Commerce
Facebook Ads – Success Story
• Presence in Social Media
• Targeted Audience basis of
Gender, Age, Location,
Interests and Workplace.
• Attract audience...
FACEBOOK
BENEFITS
Inexpensive
Marketing
Brand Search
Visibility
Increased
Accessibility
Targeted
Audience
On the spot
Paym...
Facebook – Page Management Price
Fusion Pack
Bronze Pack – FB+Google Silver Pack – FB +Google Gold Pack – FB +Google
ERP C...
Facebook – Page Management Price
Facebook PAGE MANAGEMENT
Bronze Plan
Cost: Rs 18,000 Min: 3 months package
Deliverables
D...
Facebook – Price Likes and F-Commerce
Bulk Likes
Likes Price (Per Like Per Month)
0-250 25
251-1000 20
1001-5000 16
5001-1...
SEO
SEO - Introduction
Search Engine Optimization is Process to optimize web pages
of a site on various search terms to get it...
SEO - Process
R CRM updates Contract
in ERP
SEO Team Research on
Keyword (TAT 1 Day)
Welcome call to customer
by Customer ...
Meta
Tag
Gives
information
to Search
Engine
It has
information
related to
the web
page
Useful to get
the result on
search
...
SEO – Google Webmaster Account
Google Webmaster
www.google.co.in/web
masters
It will help the user
understand how Google
s...
SEO – Google Analytics
Google Analytics
www.google.co.in/a
nalytics/
It is a tool to measure traffic,
Audience behavior an...
SEO – Image Tag
The text or caption that
the search engine uses
to understand images.
Images alt Tag increases
keyword den...
Advanced Search Engine Optimization
We use White Hat Techniques of SEO which is
quality Compliant.
White Hat Technique ens...
Advanced Social Media Optimisation
We Create Profile and Manage First 5 Post in
Social Sites.
• Google Places/Maps
• Googl...
Keyword Planner
Generally it Takes up to 45
Days to List on Search Engines
and can be searched by
company names
When will I See the
Result...
SEO – Success Stories
• Client Name – Sharma Billiard Accessories
• Category: Sports Equipment
• Region – Delhi
• Cost to ...
• Top Keywords for Sharmabilliards.com
– Billiard table manufacturer
– Billiard Table Accessories
– Imported American Pool...
SEO – Success Stories
• Client Name – RK Photoguide
• Category: Photographic Equipment
• Region – Bangalore
• Cost to Clie...
SEO – Success Stories
Keywords in Rank – Rkphotoguide.com
 Photographic Equipment
 Photographic Equipment Distributors
...
Check Your Understanding
• What is Page Like?
• Do we have to get FB page renewed by Facebook every year?
• What are the b...
Summary
Today you have learned about
• About Facebook
• Our Facebook Products
• Features of Facebook product
• Benefits of...
December 2013 Version 2.0
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sagar kumar facebook & seo

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sagar kumar facebook & seo

  1. 1. December 2013 Version 2.0 Facebook & SEO
  2. 2. Training Objective By the end of the session you will understand • About Facebook • Our Facebook Products • Features of Facebook product • Benefits of Facebook product • Common Objections while selling • Search Engine Optimization
  3. 3. Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with people 1.11 Billion Facebook Users across the world and out of that 78 Million Monthly Active Users are in India What is Facebook
  4. 4. How Facebook Helps Facebook Review Profiles to Generate new Leads Branding and the “Viral Effect” of Facebook Customer Engagement and product and service promotion Drive Traffic to your WebsiteYour brand shares the Goodwill of Facebook Client Retention by building relationship Find new audience you may not have otherwise discovered Reputation Management and feedback tool
  5. 5. Why you need a Facebook Page Build •Your Page •Everything starts with your page Connect • With People • Adds help you reach the right people Engage • Your Audience • Quality post help people interested Influence • Friends of Fans • Expand your reach through friends Your business is for your customers. Every business wants to generate more business to thrive and flourish. Build relationships, Reach new people and drive Sales using Facebook.
  6. 6. How can business be Advertised Increase the number of Fans and write daily POST (advertisement) related to your new schemes, activates, products, services, client reviews, announcements, employee or client appreciations. Increase branding of product or service through Stamp Ads and attract people to your page or website.
  7. 7. Facebook Products  Business Page Management - Single Page - Post - Likes  Facebook Ads - Stamp Ads - Sponsored Ads  F - Commerce
  8. 8. Business Page Management – Requirement We create Facebook page from Customer’s Official Website. All relevant information are taken from the website. OR We Require the following Description of Customer’s Business Life Cycle Customer’s Contact Details Logo Image Additional image – to be used as Facebook cover image Description & images of Products/Services which would be promoted on page in Daily Post. Target Location from where customer wants fans, target location can be only City or Country.
  9. 9. Business Page Management – Single Page We Create Single Page according to requirement by • Creating images and run it on Facebook • Writing Content and run it on Facebook
  10. 10. Business Page Management – Post We write posts on clients business Facebook page by • Creating images along with content and regularly posting it on clients Facebook page. • Prior Approval is taken from the client before publishing it on the clients Facebook page.
  11. 11. Business Page Management – Likes We Generate Likes on Clients Business Page by • Running campaigns on Facebook to attract audiences • Drives are run for targeted audiences to generate Likes from them
  12. 12. Facebook Ads – Stamp Ads Ads will be shown to people most interested in the services Narrow advertisers search to choose the location, gender, age, likes and interests, relationship status, workplace and education of your audience Facebook Ads can appear in News Feed or in the right column of any Facebook account We create ads to increase the reach of clients Brand, Offers and other Promotions
  13. 13. Facebook Ads – Sponsored Ads Ads get more space and visibility. Video Promotions can also be held here Contest Promotion on Post can be conducted by manually commenting on the post Customers website and Facebook page can be promoted simultaniously We create ads in the main frame of Facebook to increase the reach of clients Brand, Offers and other Promotions
  14. 14. F-Commerce Facebook is used as a platform for facilitating and executing sales transaction. Facebook Commerce is selling on Facebook. •PAYU •EBS Payment Gateway •3.5% on Successful transaction •Charge is levied by Payment Gateway Charges • Within 48Hours •Online Transfer Payment Receiving * Customer can get there own Payment Gateway integrated
  15. 15. F-Commerce
  16. 16. Facebook Ads – Success Story
  17. 17. • Presence in Social Media • Targeted Audience basis of Gender, Age, Location, Interests and Workplace. • Attract audience by initiating content images and offers. • Promote your business – By Friends of Friends rule • Payment of the selected product on Facebook • Traffic on Website from Facebook • Business visible to new audience for acquisition. • Team to manage the working of the page FACEBOOK FEATURES
  18. 18. FACEBOOK BENEFITS Inexpensive Marketing Brand Search Visibility Increased Accessibility Targeted Audience On the spot Payment Seek Feedback
  19. 19. Facebook – Page Management Price Fusion Pack Bronze Pack – FB+Google Silver Pack – FB +Google Gold Pack – FB +Google ERP CODE FB+Google Bronze FB+Google Silver FB+Google Gold Fitst Month 6,000 9,000 12,000 2nd Month onwards 4,500 6,000 9,000 Deliverables FB Page Yes Yes Yes Ad words Worth (per month) 2000 3000 4000 FB Likes (per month) 100 175 250 Daily Post Yes Yes Yes Contract Period 12 Months 12 Months 12 Months Can be terminated With One Month’s Notice With One Month’s Notice With One Month’s Notice
  20. 20. Facebook – Page Management Price Facebook PAGE MANAGEMENT Bronze Plan Cost: Rs 18,000 Min: 3 months package Deliverables Design of Facebook page Daily Updates(weekdays) Likes Special Contest/Promotion/month Additonal Fans Customer Support Quantity 1 1 250 0 Rs25/fan email Silver Plan Cost: Rs 33,000 Min: 6 months package Deliverables Design of Facebook page Daily Updates(weekdays) Likes Special Contest/Promotion/month Additonal Fans Customer Support Quantity 1 1 600 1 Rs22/fan email Diamond Plan Cost: Rs 63,000 Min: 12 months package Deliverables Design of Facebook page Daily Updates(weekdays) Likes Special Contest/Promotion/month Additional Fans customer Support Quantity 1 1 1500 1 Rs18/fan email FACEBOOK CLICK COST INR 12/CLICK Min budget needed is Rs 2500/week
  21. 21. Facebook – Price Likes and F-Commerce Bulk Likes Likes Price (Per Like Per Month) 0-250 25 251-1000 20 1001-5000 16 5001-10000 12 F- Commerce One time set-up fee of INR 35000 + taxes Monthly maintenance charges of 5000 per month for up to 100 products Minimum maintenance period - 3 months after setup
  22. 22. SEO
  23. 23. SEO - Introduction Search Engine Optimization is Process to optimize web pages of a site on various search terms to get it on Top Position in search engines (Google, Yahoo, Bing etc..) Why do SMEs need it Increased Accessibility & Audience Marketing is on 24x7x365 Basis Inexpensive Mode of Marketing Brand Search Visibility
  24. 24. SEO - Process R CRM updates Contract in ERP SEO Team Research on Keyword (TAT 1 Day) Welcome call to customer by Customer Service Team Web page designing by CS Team (TAT – 7 Days) Approval is received from the client Site Hosting – By uploading pages on Domain Welcome Call done by SEO Team If Client agrees on Keywords, the following is done > SEO Activity starts on website > Site listing to appear on Search Engines within 45 days > Reports are shared with the client on regular intervals
  25. 25. Meta Tag Gives information to Search Engine It has information related to the web page Useful to get the result on search engine web page Words that match the search query are highlighted in bold SEO – Meta Tag
  26. 26. SEO – Google Webmaster Account Google Webmaster www.google.co.in/web masters It will help the user understand how Google sees the website.
  27. 27. SEO – Google Analytics Google Analytics www.google.co.in/a nalytics/ It is a tool to measure traffic, Audience behavior and Audience Characteristics on the website.
  28. 28. SEO – Image Tag The text or caption that the search engine uses to understand images. Images alt Tag increases keyword density. Keyword Density is No. of times Keyword appears upon total count of words in website. We optimize the images by making the image file size as small as possible, so that they load faster. We upload the image with a descriptive filename as it will help to improve the search engine rankings. Image caption are one of the most well-read pieces of content on the website Image Tag
  29. 29. Advanced Search Engine Optimization We use White Hat Techniques of SEO which is quality Compliant. White Hat Technique ensures to produce results that last for longer time. We ensure that Social Media Presence is created and endorsed for the content and Website. We use Latest Technique of Search Engine Optimization Preventing irrelevant searching (Crawling) for the Website content to ensure desired results.
  30. 30. Advanced Social Media Optimisation We Create Profile and Manage First 5 Post in Social Sites. • Google Places/Maps • Google+ Page • Slide Share Account Creation • Twitter Page • Picasa • Flickr • Pinterest Profile • LinkedIn Profile Page • YouTube (Include video in movie maker)
  31. 31. Keyword Planner
  32. 32. Generally it Takes up to 45 Days to List on Search Engines and can be searched by company names When will I See the Result Listing of the Keywords in First Page will takes 3-4 Months depending upon number searches / competitions of keywords. Time frame will increase according to them. SEO - Result
  33. 33. SEO – Success Stories • Client Name – Sharma Billiard Accessories • Category: Sports Equipment • Region – Delhi • Cost to Client – INR 30,000 p.a • Total Leads generated in 2012 – 787 • Cost per Lead – INR 38.11 • Cost Includes – Site Design & Maintenance – Site Hosting – SEO Promotion & Lead Generation
  34. 34. • Top Keywords for Sharmabilliards.com – Billiard table manufacturer – Billiard Table Accessories – Imported American Pool Table – Billiard Snooker Table Supplier – Pool table cloth exporter SEO – Success Stories
  35. 35. SEO – Success Stories • Client Name – RK Photoguide • Category: Photographic Equipment • Region – Bangalore • Cost to Client – INR 17,000 p.a • Total Leads generated in 2012 – 237 • Cost per Lead – INR 71.72 • Cost Includes – Site Design & Maintenance – Site Hosting – SEO Promotion & Lead Generation
  36. 36. SEO – Success Stories Keywords in Rank – Rkphotoguide.com  Photographic Equipment  Photographic Equipment Distributors  Professional Photographic Equipment Dealer  Conventional Cameras Distributors
  37. 37. Check Your Understanding • What is Page Like? • Do we have to get FB page renewed by Facebook every year? • What are the benefits of Facebook? • What do we offer in Facebook? • When is a website gets listed after SEO?
  38. 38. Summary Today you have learned about • About Facebook • Our Facebook Products • Features of Facebook product • Benefits of Facebook product • Common Objections while selling • Search Engine Optimization
  39. 39. December 2013 Version 2.0

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