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CPTW - Online Marketing Essentials Day 1 (28May2015)

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CPTW - Online Marketing Essentials Day 1 (28May2015)
Presentation for Create PT Wealth clients on online marketing essentials. Where to start when it comes to marketing? Looking at unique selling proposition as offers, different channels of media and also identifying ideal client profile.

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CPTW - Online Marketing Essentials Day 1 (28May2015)

  1. 1. Your Easy Web Solutions Helping Your Business Succeed Online Day 1 Alexei Kouleshov
  2. 2. Who I Am • Internet Marketing Strategist • Google Adwords Certified Partner • Infusionsoft Partner • Author • Create PT Wealth Digital Marketing
  3. 3. Achievements • Our Internet Secrets – 7 Figure Business • Shortcuts Software – New Business Avenues • Luggage Direct – Doubled and Sold • Best Client in Last 12 Month - $2.1M • Trade Businesses – Changing Models
  4. 4. Where Did It All Start?
  5. 5. Agenda For Next 2 Days • 3 Elements Of Marketing • Your Website • Hot Seat • Tracking • Traffic Driving Strategies • Outsourcing • Strategy
  6. 6. What is Marketing? • Media – WHERE? • Market – WHO? • Message – WHAT?
  7. 7. Types of Media • Print • Books • Magazines • Newspapers • TV • Radio • Internet • Defined by device
  8. 8. Market – Ideal Client • Who is your client? • Location • Age • Gender • Married? • Kids? • Income • Interests
  9. 9. Who is Your Ideal Customer? • 5 Minute Exercise
  10. 10. Message – Start Of Conversation • Offer • Headline • Description • Urgency • Credibility • Point of difference • Call To Action • What is the next step?
  11. 11. Message – Start Of Conversation • Offer • Headline • Urgency/Discount/Value • Point of difference • Call To Action • What is the next step? • Extra • Credibility • Guarantee/Testimonials
  12. 12. Let’s Look At Some Examples
  13. 13. Message Needs To Address • Clients • Wants • Fears • Frustrations
  14. 14. Message Focus • Problem • Solution • Education • Direction • Desire/Ego • “Nice to have” vs “Must Have” • Peer Pressure
  15. 15. Wants, Fears and Frustrations - Message • 5 Minute Group Exercise
  16. 16. Product/Service – Trigger Points • Price • Value • Benefits • Features • Point of Difference • Outcome • Discussion - Exercise
  17. 17. Your Marketing • Offer • Urgency Factor • Aimed At Target Market • Addresses Wants, Fears and Frustrations • Where Do These People Spend Their Time? • Lunch Exercise
  18. 18. Product/Service – Trigger Points • Price • Value • Benefits • Features • Point of Difference • Outcome
  19. 19. Let’s break for lunch?
  20. 20. Your Website • Do you have a website? • Is it good? • How do you know if its good or bad? • Who has a better website? • Why?
  21. 21. Website • Action Point In Your Marketing • Easy To Follow • Mobile Friendly • Easily Updated (CMS) • Reflects Your Brand/Personality • Content is King
  22. 22. Website – Types Of Pages • Statics Pages • Doesn’t change • Around 250-300 words • Blog Posts • Short • Journal format • Dated • Categorised
  23. 23. Website – Static Pages • Home • About • Services • Contact • Privacy Policy • Disclaimer
  24. 24. Website – Key Elements • Structure • Content • Setup
  25. 25. Website – Page Structure
  26. 26. Website – Content • Based Around Keywords • Headline • Body • Images • Meta Title & Description • Optimal setup (SEO)
  27. 27. Keyword Planner Tool Click here to go to Google Keyword Planner
  28. 28. Wordpress Demo • Content Optimisation • Live SEO Preview • Click here
  29. 29. Landing Pages • Single Call To Action • Aimed At One Product/Service • Tailored To Target Market • Keyword/Interest Focused • Eg. Sage Apartments
  30. 30. Website - Tracking • Unique Visitors • Pages Per Visit • Time on Page • Bounce Rate • Goal Conversions • Google Analytics
  31. 31. Website – Google Analytics • Multiple Actions – Computer Alliance • Enquiry Driven – Conveyancing Solicitors
  32. 32. Let’s take a break?
  33. 33. 80/20 Principle
  34. 34. Pareto Principle • 80% Of Your Results Come From 20% Of Your Efforts • 20% Of Your Business Is Where Real Profit Is • Niche With Niche
  35. 35. Hot Seat Lead Generation Interview
  36. 36. Questions?
  37. 37. Tomorrow • Traffic Driving Strategies • Marketing Budgets • Tools • Special Guest • Outsourcing • Strategy

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