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Lighthouse London | hello@wearelighthouse.com
LIGHTHOUSE LONDON
wearelighthouse.com
Product Innovation
Dan Gent / Lighthouse
Lighthouse London | hello@wearelighthouse.com
Hello
• I’m Dan
• Innovation comes from trying new things
• Product can be anything
• You’ll enjoy this
2
Lighthouse London | hello@wearelighthouse.com 3
IT’S EASIER THAN YOU THINK
Lighthouse London | hello@wearelighthouse.com
Life is too short to build
something nobody wants”
Ash Mauyra
4
“
Lighthouse London | hello@wearelighthouse.com
Collect Ideas
5
Lighthouse London | hello@wearelighthouse.com
Research
6
Lighthouse London | hello@wearelighthouse.com
Prototype
7
Lighthouse London | hello@wearelighthouse.com
Test
8
Lighthouse London | hello@wearelighthouse.com
Wow
• No code!
• Momentum
• More customer-centric
9
Lighthouse London | hello@wearelighthouse.com 10
IT’S HARDER THAN YOU THINK
Lighthouse London | hello@wearelighthouse.com
Culture
11
Lighthouse London | hello@wearelighthouse.com
Steering
12
Lighthouse London | hello@wearelighthouse.com
Everyone's got a plan until
they get hit”
Joe Louis, World Heavyweight
Champion 1937-49
13
“
Lighthouse London | hello@wearelighthouse.com
Failure
14
Lighthouse London | hello@wearelighthouse.com
Can we…
• Incubate
• Embrace uncertainty
• Allow failure
• Keep going!
15
Lighthouse London | hello@wearelighthouse.com 16
WHAT NEXT?
Lighthouse London | hello@wearelighthouse.com
Read / Explore
The Mom Test by Rob Fitzpatrick
http://momtestbook.com/
Google Ventures Design Sprint
http://www.gv.com/sprint/
Value Proposition Design
https://strategyzer.com/books/value-proposition-design
17
Lighthouse London | hello@wearelighthouse.com
Goodbye
• I’ve been Dan
• Product innovation is easy
• Product innovation is hard
• I hope you enjoyed it!
18
Lighthouse London | hello@wearelighthouse.com
Thank you!
19
Dan / Lighthouse London
dan@wearelighthouse.com
Slides and links from this talk
http://wearelighthouse.com/product-innovation-talk/
Ask us anything!
http://wearelighthouse.com/ask

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Product Innovation: It's Hard / It's Easy

  • 1. Lighthouse London | hello@wearelighthouse.com LIGHTHOUSE LONDON wearelighthouse.com Product Innovation Dan Gent / Lighthouse
  • 2. Lighthouse London | hello@wearelighthouse.com Hello • I’m Dan • Innovation comes from trying new things • Product can be anything • You’ll enjoy this 2
  • 3. Lighthouse London | hello@wearelighthouse.com 3 IT’S EASIER THAN YOU THINK
  • 4. Lighthouse London | hello@wearelighthouse.com Life is too short to build something nobody wants” Ash Mauyra 4 “
  • 5. Lighthouse London | hello@wearelighthouse.com Collect Ideas 5
  • 6. Lighthouse London | hello@wearelighthouse.com Research 6
  • 7. Lighthouse London | hello@wearelighthouse.com Prototype 7
  • 8. Lighthouse London | hello@wearelighthouse.com Test 8
  • 9. Lighthouse London | hello@wearelighthouse.com Wow • No code! • Momentum • More customer-centric 9
  • 10. Lighthouse London | hello@wearelighthouse.com 10 IT’S HARDER THAN YOU THINK
  • 11. Lighthouse London | hello@wearelighthouse.com Culture 11
  • 12. Lighthouse London | hello@wearelighthouse.com Steering 12
  • 13. Lighthouse London | hello@wearelighthouse.com Everyone's got a plan until they get hit” Joe Louis, World Heavyweight Champion 1937-49 13 “
  • 14. Lighthouse London | hello@wearelighthouse.com Failure 14
  • 15. Lighthouse London | hello@wearelighthouse.com Can we… • Incubate • Embrace uncertainty • Allow failure • Keep going! 15
  • 16. Lighthouse London | hello@wearelighthouse.com 16 WHAT NEXT?
  • 17. Lighthouse London | hello@wearelighthouse.com Read / Explore The Mom Test by Rob Fitzpatrick http://momtestbook.com/ Google Ventures Design Sprint http://www.gv.com/sprint/ Value Proposition Design https://strategyzer.com/books/value-proposition-design 17
  • 18. Lighthouse London | hello@wearelighthouse.com Goodbye • I’ve been Dan • Product innovation is easy • Product innovation is hard • I hope you enjoyed it! 18
  • 19. Lighthouse London | hello@wearelighthouse.com Thank you! 19 Dan / Lighthouse London dan@wearelighthouse.com Slides and links from this talk http://wearelighthouse.com/product-innovation-talk/ Ask us anything! http://wearelighthouse.com/ask