10 email ideas retailers can use to boost results and drive revenueAdestra
Retail is a very competitive industry and savvy marketers know that email can generate excellent ROI if paired with a great strategy. We want to help you build a successful strategy so we’re sharing 10 ideas to help you add value and impress your customers. From the simplest to more complicated but highly rewarding tactics, applying them can ultimately help you boost the bottom line.
This session is full of examples and tips, so you’re bound to find at least one inspiring idea to implement in your company straight away. You can listen to the recording here: adestra.com/resources/webinars/#archive
Fifteen-Must Know B2B Sales and Marketing Tools for 2015Allbound, Inc.
About the list…
It drives me crazy to hear so called “gurus” complain of business-to-business (b2b) sales and marketing being too vanilla or conformist. It simply isn’t true.
In fact, it’s the on-the-fly strategy and flurry of tactics that drive so many of us towards b2b…and keep us here.
But what I truly love most about b2b sales and marketing is the ongoing innovation and problem solving in places like San Francisco and Silicon Valley, Phoenix, Salt Lake City, Boulder and Portland.
Walk into a coffee shop in any of these cities, and you’ll surely find a determined team of entrepreneurs “growth hacking” a new tool or platform to help make us more efficient and effective at our jobs.
Splitting my time between San Francisco and Phoenix, I get to learn about and demo quite a few of these products. And in the spirit of the new year, here are fifteen of my favorites that I encourage you to seriously consider adding to your arsenal in 2015.
And I’d love to hear your thoughts, so feel free to tweet me at @ScottSalkin or email ssalkin@allbound.com.
Scott Salkin
CEO & Founder
Allbound
@scottsalkin
How to Design Email Landing Pages That Convert Litmus
No matter how great your emails are, you're losing potential customers if you send traffic to landing pages that aren't optimized. A great landing page can make the difference between a successful email marketing campaign and a wasteful one.
In this actionable webinar, you’ll learn the elements of a high-converting landing page, allowing you to deliver delightful campaign experiences.
As a marketing tool, email is not dead. What's more, it continues to be the channel that gives marketers the biggest bang for their buck.” So, here are five most interesting trends, that we recommend paying attention to.
10 email ideas retailers can use to boost results and drive revenueAdestra
Retail is a very competitive industry and savvy marketers know that email can generate excellent ROI if paired with a great strategy. We want to help you build a successful strategy so we’re sharing 10 ideas to help you add value and impress your customers. From the simplest to more complicated but highly rewarding tactics, applying them can ultimately help you boost the bottom line.
This session is full of examples and tips, so you’re bound to find at least one inspiring idea to implement in your company straight away. You can listen to the recording here: adestra.com/resources/webinars/#archive
Fifteen-Must Know B2B Sales and Marketing Tools for 2015Allbound, Inc.
About the list…
It drives me crazy to hear so called “gurus” complain of business-to-business (b2b) sales and marketing being too vanilla or conformist. It simply isn’t true.
In fact, it’s the on-the-fly strategy and flurry of tactics that drive so many of us towards b2b…and keep us here.
But what I truly love most about b2b sales and marketing is the ongoing innovation and problem solving in places like San Francisco and Silicon Valley, Phoenix, Salt Lake City, Boulder and Portland.
Walk into a coffee shop in any of these cities, and you’ll surely find a determined team of entrepreneurs “growth hacking” a new tool or platform to help make us more efficient and effective at our jobs.
Splitting my time between San Francisco and Phoenix, I get to learn about and demo quite a few of these products. And in the spirit of the new year, here are fifteen of my favorites that I encourage you to seriously consider adding to your arsenal in 2015.
And I’d love to hear your thoughts, so feel free to tweet me at @ScottSalkin or email ssalkin@allbound.com.
Scott Salkin
CEO & Founder
Allbound
@scottsalkin
How to Design Email Landing Pages That Convert Litmus
No matter how great your emails are, you're losing potential customers if you send traffic to landing pages that aren't optimized. A great landing page can make the difference between a successful email marketing campaign and a wasteful one.
In this actionable webinar, you’ll learn the elements of a high-converting landing page, allowing you to deliver delightful campaign experiences.
As a marketing tool, email is not dead. What's more, it continues to be the channel that gives marketers the biggest bang for their buck.” So, here are five most interesting trends, that we recommend paying attention to.
Personalization & Relevancy: Targeting Your Message for Your AudienceLitmus
Want to send highly targeted email messages that go beyond [FIRST_NAME] tags? It’s critical that you do, as 25% of your mailing list will unsubscribe due to irrelevant content.
Skip Fidura, Global Client Services Director at dotmailer, uncovers findings from dotmailer’s benchmark report, Hitting the Mark, that will allow you to measure your marketing against top retailers from the US and UK.
You’ll learn:
--How to use personalization and relevancy to achieve highly targeted marketing communications
--How to achieve personalization well beyond [FIRST_NAME]
--Inspiration from brands that are doing personalization right
--How to balance the line between relevance and intrusiveness
8 Trends that Will Define the Future of Email MarketingLitmus
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade.
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this presentation, we discuss 8 major themes from “Email Marketing in 2020”: (1) Channel Stability, (2) A Single View of the Customer, (3) Hyper-personalization, (4) Machine Learning & Automation, (5) Inbox Landscape & Functionality, (6) Interactivity, (7) Minimalism, and (8) Compliance & Privacy.
Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
In today's business environment, productivity and profitability depend on how well you communicate, collaborate, produce content and share knowledge. But are your current systems up to the challenge?
In our new white paper, The Business Value Of Office 365 To The Enterprise, we'll show you how to transform your organization by channeling your important business activities through this single cloud-based platform.
You'll learn how Office 365 helps you to:
- Streamline knowledge-sharing through document management
- Enhance productivity using anywhere, anytime mobile access
- Drive innovation with Yammer and other social enterprise capabilities
- Manage and automate workflows for optimum productivity
- Communicate, collaborate and co-author documents
- Improve specific business departments, such as HR, sales and operations
Office 365: why 98% of the Fortune 100 have adopted this technology and what are the benefits. The world works differently today. Adapt or die. Collaborate, communicate, cloud compute.
Amplexor lunch seminar - Enhancing your digital workplace with Microsoft Offi...Amplexor
Enhancing your digital workplace with Microsoft Office 365 - presented by Yannick Reekmans, Stijn Brouwers and Tom Vandersmissen at the Amplexor Lunch Seminar on 10 February 2015.
The Questions to Ask Instead: Email Performance MeasurementChad S. White
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions.
In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many:
- Subscribers opened your email?
- Subscribers clicked through my email content?
- Email recipients clicked through and converted?
In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients.
>> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement
Using SharePoint & Office 365 for Digital TransformationJoel Oleson
Consider ways Digital Transformation can help you succeed in business: Become More Engaged with Customers, Empower your Employees with Cloud Productivity and Ultimately Optimize Operations.
For businesses to play a part in the next industrial revolution, they must transform digitally. How is your business reacting to this revolution and the great opportunities it represents?
Join myself and Rob MacMahon from eShare discuss the right performance-centric questions and "tools" that can help your company map out a successful path to embrace digital transformation. You'll be able to take an up-close and detailed look at how to:
Understand the tools within SharePoint and Office 365 to engage customers and employees
How you can start optimizing your businees operations now and tools that help you get there.
The importance of managing your meetings to help your organization acheive higher productivity and critiical information desemination
Take a look at MeetingSquared software and how it can help harness the power of SharePoint and Office 365.
Q&A
Developing a Strategic Approach to Microsoft Office 365Michael Sampson
Going beyond a tactical approach to Office 365, and thinking strategically. Includes two approaches for doing so - top-down (starting from strategy) and bottom-up (starting from technology-enabled opportunities).
The Social Enterprise In A Cloud First And Mobile First World - SPTechConRichard Harbridge
Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network, with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company could work together, like a network? What might that look like and how might social enterprise technology play a role?
While many organizations understand the benefits social technology can provide it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities or how best to leverage Social technologies like Yammer with their current investments.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.
The way people connect in their personal and professional lives has changed
fundamentally in the last few years – the world has effectively formed a giant network.
People now expect to be able to get things done at work in the same way.
Office 365 is an invitation for your organization to work in that way. It allows you to
become more connected, collaborative and structured in how work gets done. But it can
only do that if you take the people in your organization on that journey with you.
The Office 365 Customer Success team have contributed our experiences of working
with customers on their journeys to working differently to this guide. We hope it inspires
you with what is possible and that you like it, use it and share it with the people in your
organization. We’d welcome feedback on it, through the Office 365 Network.
Change the way you work, because the way you work impacts the work you do
These slides give a quick overview of the different products that make up Office 365. These slides go with this presentation.
https://www.youtube.com/watch?v=oKXAehmlAPo
Microsoft Office 365 Power User Training - Key Business Scenarios that Drive ...David J Rosenthal
Free your teams to work anywhere
Embrace the freedom to live life and work the way that’s best for both teams and individuals. Today’s business users want more intuitive technology, uninterrupted services, and the freedom to work when and where they need to. Office 365 helps take location out of the equation so that your employees can live life on their terms.
Connected people are productive people
Office 365 keeps people connected to one another, and to documents and data. Intuitive tools for online meetings, file storage and sharing, and team collaboration make it easy to connect and collaborate with colleagues whenever, wherever.
Building Modern Intranets With SharePoint & TeamsJoy Apple
A lot has changed since Microsoft began recommending flat information architecture for modern SharePoint intranets.
In this session we’ll discuss:
- 3 dimensional intranets
- The advantages of flat information architecture
- How hub sites provide consistent navigation, content rollups, and visitor permissions
- How Teams connected team sites play a role in the intranet
- Using Yammer for Communities
Personalization & Relevancy: Targeting Your Message for Your AudienceLitmus
Want to send highly targeted email messages that go beyond [FIRST_NAME] tags? It’s critical that you do, as 25% of your mailing list will unsubscribe due to irrelevant content.
Skip Fidura, Global Client Services Director at dotmailer, uncovers findings from dotmailer’s benchmark report, Hitting the Mark, that will allow you to measure your marketing against top retailers from the US and UK.
You’ll learn:
--How to use personalization and relevancy to achieve highly targeted marketing communications
--How to achieve personalization well beyond [FIRST_NAME]
--Inspiration from brands that are doing personalization right
--How to balance the line between relevance and intrusiveness
8 Trends that Will Define the Future of Email MarketingLitmus
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade.
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this presentation, we discuss 8 major themes from “Email Marketing in 2020”: (1) Channel Stability, (2) A Single View of the Customer, (3) Hyper-personalization, (4) Machine Learning & Automation, (5) Inbox Landscape & Functionality, (6) Interactivity, (7) Minimalism, and (8) Compliance & Privacy.
Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
In today's business environment, productivity and profitability depend on how well you communicate, collaborate, produce content and share knowledge. But are your current systems up to the challenge?
In our new white paper, The Business Value Of Office 365 To The Enterprise, we'll show you how to transform your organization by channeling your important business activities through this single cloud-based platform.
You'll learn how Office 365 helps you to:
- Streamline knowledge-sharing through document management
- Enhance productivity using anywhere, anytime mobile access
- Drive innovation with Yammer and other social enterprise capabilities
- Manage and automate workflows for optimum productivity
- Communicate, collaborate and co-author documents
- Improve specific business departments, such as HR, sales and operations
Office 365: why 98% of the Fortune 100 have adopted this technology and what are the benefits. The world works differently today. Adapt or die. Collaborate, communicate, cloud compute.
Amplexor lunch seminar - Enhancing your digital workplace with Microsoft Offi...Amplexor
Enhancing your digital workplace with Microsoft Office 365 - presented by Yannick Reekmans, Stijn Brouwers and Tom Vandersmissen at the Amplexor Lunch Seminar on 10 February 2015.
The Questions to Ask Instead: Email Performance MeasurementChad S. White
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions.
In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many:
- Subscribers opened your email?
- Subscribers clicked through my email content?
- Email recipients clicked through and converted?
In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients.
>> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement
Using SharePoint & Office 365 for Digital TransformationJoel Oleson
Consider ways Digital Transformation can help you succeed in business: Become More Engaged with Customers, Empower your Employees with Cloud Productivity and Ultimately Optimize Operations.
For businesses to play a part in the next industrial revolution, they must transform digitally. How is your business reacting to this revolution and the great opportunities it represents?
Join myself and Rob MacMahon from eShare discuss the right performance-centric questions and "tools" that can help your company map out a successful path to embrace digital transformation. You'll be able to take an up-close and detailed look at how to:
Understand the tools within SharePoint and Office 365 to engage customers and employees
How you can start optimizing your businees operations now and tools that help you get there.
The importance of managing your meetings to help your organization acheive higher productivity and critiical information desemination
Take a look at MeetingSquared software and how it can help harness the power of SharePoint and Office 365.
Q&A
Developing a Strategic Approach to Microsoft Office 365Michael Sampson
Going beyond a tactical approach to Office 365, and thinking strategically. Includes two approaches for doing so - top-down (starting from strategy) and bottom-up (starting from technology-enabled opportunities).
The Social Enterprise In A Cloud First And Mobile First World - SPTechConRichard Harbridge
Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network, with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company could work together, like a network? What might that look like and how might social enterprise technology play a role?
While many organizations understand the benefits social technology can provide it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities or how best to leverage Social technologies like Yammer with their current investments.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.
The way people connect in their personal and professional lives has changed
fundamentally in the last few years – the world has effectively formed a giant network.
People now expect to be able to get things done at work in the same way.
Office 365 is an invitation for your organization to work in that way. It allows you to
become more connected, collaborative and structured in how work gets done. But it can
only do that if you take the people in your organization on that journey with you.
The Office 365 Customer Success team have contributed our experiences of working
with customers on their journeys to working differently to this guide. We hope it inspires
you with what is possible and that you like it, use it and share it with the people in your
organization. We’d welcome feedback on it, through the Office 365 Network.
Change the way you work, because the way you work impacts the work you do
These slides give a quick overview of the different products that make up Office 365. These slides go with this presentation.
https://www.youtube.com/watch?v=oKXAehmlAPo
Microsoft Office 365 Power User Training - Key Business Scenarios that Drive ...David J Rosenthal
Free your teams to work anywhere
Embrace the freedom to live life and work the way that’s best for both teams and individuals. Today’s business users want more intuitive technology, uninterrupted services, and the freedom to work when and where they need to. Office 365 helps take location out of the equation so that your employees can live life on their terms.
Connected people are productive people
Office 365 keeps people connected to one another, and to documents and data. Intuitive tools for online meetings, file storage and sharing, and team collaboration make it easy to connect and collaborate with colleagues whenever, wherever.
Building Modern Intranets With SharePoint & TeamsJoy Apple
A lot has changed since Microsoft began recommending flat information architecture for modern SharePoint intranets.
In this session we’ll discuss:
- 3 dimensional intranets
- The advantages of flat information architecture
- How hub sites provide consistent navigation, content rollups, and visitor permissions
- How Teams connected team sites play a role in the intranet
- Using Yammer for Communities
7 Salesforce Integration Tools That Will Increase Your Production Efficiency....AwsQuality
Salesforce is a highly regarded Customer Relationship Management application. You can use this CRM solution to help empower salespeople, close more deals, and improve accuracy. Salesforce CRM Integration API is an excellent investment for customer management, but getting more value out of your workforce and increasing productivity is essential. This blog has compiled a list of Salesforce Integration Tools to increase your team’s productivity.
Read more here: https://www.awsquality.com/7-salesforce-integration-tools-that-will-increase-your-production-efficiency/
7 Steps for Optimizing Your Salesforce Usage CRM On the GoAdvisorSoftware
Learn how to make the best use of your time on the go when away from the office. As a financial advisor, learn to leverage your Salesforce CRM to improve your practice management.
[Business Strategy] Pump Up Your Revenue: Retain Customers With Salesforce!Ajeet Singh
Advancement in technology has led to fierce competition. Customer retention has become one of the major headaches in the industry,
“5% increase in customer retention results in 25% increase in profit.”
Teams slog to draw traffic to the website and network like hell to create your brand and ramp up your social media presence. Then gather the data, generate leads and finally convert them into customers. Even after such a hectic process your customers can be pretty easily swiped away right from under your nose by your competitors. Hence it is imperative as well as mandatory to figure out the best possible tool that helps in customer retention.
Check out this presentation which shares some of the hottest tips on how to retain customers with Salesforce!
The sales department plays a vital role in the success of any organization's business because they are responsible for making sales, growing the business, and retaining existing customers. Read More.
Best Practices for Migrating to Salesforce Marketing CloudJennifer Soares
Salesforce Marketing Cloud is the #1 Customer Engagement and Email Marketing Platform available in the market. As we covered on our first webinar "Data Migration Best Practices: 3 ways to get it right the first time" there are several considerations when migrating into a new Email marketing platform, including data hygiene.
Salesforce admin. Details on users, analytics, reports and dashboards, approval process, data management tools like data loader and data import wizard.
Similar to Salesforce in your Inbox: Better Sales Enablement, Better Salesforce Adoption (20)
The bad news: The average rate of user adoption for Customer Relationship Management software is about 50%. That works out to around $14 billion in shelfware per year. The good news: There is an easy-to-implement solution.
Connecting Your Inbox and Payments with Salesforce to Boost AdoptionCirrus Insight
Sue Fernand, VP of Channel Sales at Cirrus Insight, and Micaiah Filkins, Co-Founder and head of Product for Chargent Payment Processing for Salesforce as they demonstrate how connecting your inbox and payments to Salesforce can drive CRM adoption, increase the efficiency of your team, and speed up sales and revenue generation.
Cirrus insight + Consummate: The Secret to Improving Salesforce AdoptionCirrus Insight
Watch to see Sue Fernand, VP of Channel Sales at Cirrus Insight, and the Founder & CEO of Consummate Technologies, Abhi Agarwal, demonstrating how to work more effectively with Salesforce data and organizing that data in the best way — maximizing your Salesforce ROI and adoption!
Inside Sales, Field Sales and Sales Leaders this one’s for you. View webinar slides from Jason Hubbard, VP of Marketing at Cirrus Insight, filled with with tips and tricks designed to help you close a strong Q4 and crush it in 2016.
Take a deep dive on these quota-crushing topics:
· Stop researching, start selling
· Dramatically improve Salesforce adoption
· Automation and the art of personalization
· Prospecting with accuracy and purpose
Inside Sales, Field Sales and Sales Leaders this one’s for you. View webinar slides from CircleBack's VP Senior Director of Client Success, Nisha Singh, filled with tips and tricks designed to help you close a strong Q4 and crush it in 2016.
Take a deep dive on these quota-crushing topics:
· Stop researching, start selling
· Dramatically improve Salesforce adoption
· Automation and the art of personalization
· Prospecting with accuracy and purpose
Bluewolf reports that 1 in 4 Salesforce customers are challenged by user adoption. That means that 3 in 4 are lying. Everyone struggles with Salesforce adoption, but thankfully we're here to help you out at Cirrus Insight.
Cirrus Insight and Traction on Demand: Improve Data Quality in SalesforceCirrus Insight
Jason Hubbard, VP of Marketing at Cirrus Insight, and Traction on Demand's VP of Data Intelligence, Keith Metcalfe, present a live webinar on how to ensure you have the most relevant and up-to-date data in Salesforce!
Cirrus Insight + WisdomEdge: Optimizing Your Workflow in the CloudCirrus Insight
Jason Hubbard, VP of Marketing at Cirrus Insight, and WisdomEdge's VP of Business Development, Jon Cline, present useful, easy-to-implement tips on getting the most out of Google Apps, Salesforce, and other cloud-based platforms!
You will learn:
- How to acquire and mine deeper visibility into your target accounts for more deals.
- How to shave clicks and get stuff done fast for time savings.
- How to grow enthusiasm and get better data from Salesforce for better decisions and clarity.
Cirrus Insight + Benissimo: Connecting the CloudsCirrus Insight
Jason Hubbard, VP of Marketing at Cirrus Insight, and the founder and managing partner at Benissimo, Mark Brennan, present a live webinar on how to increase ROI and improve workflow by connecting the clouds!
When combined, the Conga Composer and Cirrus Files one-two punch for creating and accessing documents from Salesforce make for an extremely powerful pair.
The Storage and Organizational Power of Google Drive is in Salesforce & Salesforce 1. View, share, upload and collaborate in Google Drive from any Salesforce Object.
Two of the premier Google Apps for Business ISV’s, Cirrus Files and AODocs, have partnered to create a secure and streamlined document management solution for the modern enterprise. To kick off the partnership, we hosted a webinar showcasing the benefits of each of these two productivity-boosting apps!
Cirrus Insight + Spanning: 6 Ways to Cover Your SaaSCirrus Insight
Cirrus Insight and Spanning team up for a webinar on 6 ways to improve security in the cloud, or Cover your SaaS, in 2015. Take a look at the video here: https://www.youtube.com/watch?v=r8iNO3hK0Ac&feature=youtu.be
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Salesforce in your Inbox: Better Sales Enablement, Better Salesforce Adoption
1. Salesforce
In Your
Inbox
Better Sales Enablement,
Better SalesFORCE Adoption
2. Table of
Contents
Introduction 3
Better Salesforce + Email Integration 4
Meeting Users Where They Are 7
Everywhere You Want to Be 13
Equip With the Best: Cirrus Insight 18
2
3. Introduction
Adoption of a new
technology hinges on two
factors: usefulness and
ease of use. There’s no
argument—a properly
functioning Salesforce
deployment is useful.
But many users find
Salesforce overwhelming
and inefficient, hurting
adoption rates and the
usefulness of the CRM.
Usefulness
New
Technology
Adoption
Ease of use
Source: Cirrus Insight 3
5. Cirrus Insight:
Easy &
Integrated
Email-to-Salesforce to any record—
opportunities, cases, custom objects
Deep integration with enterprise
support for custom objects, related lists,
and email tracking
See relevant Salesforce
information right in the inbox
Source: Cirrus Insight 5
Native solutions
do little to remedy
this problem.
BC-to-Salesforce
Con: Only works on outbound emails,
only relates emails to contacts
Salesforce for Outlook
Con: Not cloud-based, difficult to set up
and configure
“Flip-flopping” between Salesforce
and the inbox
Con: Time-consuming, produces
low-quality data
6. 6
The #1 Reason for
low Salesforce ROI
Salesforce can be incredibly hard to get people to use.
In fact, the #1 reason for poor Salesforce
ROI is poor Salesforce adoption.
Consider that:
CRM initiatives fail primarily due to: 80%
of senior executives say
their biggest CRM challenge
is getting their staff to use the
software.
of companies have a
comprehensive Salesforce
adoption strategy.
Lack of clear ownership of customer insight: 53%
Lack of management bandwidth: 43%
Lack of executive sponsorship: 38%
Lack of prioritization in IT: 38%.
47%
Sources: 2013 Study by Merkle Group Inc.; “The Annual State of Salesforce 2014-2015,” Bluewolf
8. The inbox is where sales happen.
• Revenue from email has
increased proportionately by
28% in one year.
Create opportunity
Send followup emails and
track opens
Make and log phone calls
Update opportunity to
closed/won
8
Meet the Users Where They Are
The inbox is where customer communication happens.
1. 4.
Love starts in the inbox.
• A fast and efficient turnaround
drives customer loyalty.
• Sales workflow:
Create new contact
Log email
Set followup task
Set meeting appointment
5.
2.
3.
It’s where support happens.
• 60% of customers list
email as their preferred
method of communication.
90% of customers expect a
response within one day.
Customers arrive in the inbox.
• In 2013, 100 billion emails
were sent and received daily in
the business space.
• In 2017, 132 billion emails
are expected to be sent and
received daily.
Employees build their homes
in the inbox.
• On average, employees
check their email 288
times a day.
!
• Support workflow:
View and manage case
Log email
Update contact
Update custom object
Close case
Source: Toister Performance Solutions, Inc.; “Email Statistics Report, 2013-2017,” The Radicati Group, Inc.; “The Annual State of Salesforce 2014-2015,” Bluewolf;
Email Marketing Industry Census 2014
9. 9
More and more, businesses are turning to
products that enhance email capabilities.
They expect hard data, visible results, and
advanced business intelligence.
Key Analytics:
• Advanced business intelligence: See who’s
opening your emails, whenever and wherever they do it.
• Visible results: Gamify your business and see who’s
saving the most emails, logging the most calls, creating
the most leads, and more.
• Hard data: Use your already-built Salesforce
templates, and see which email messaging is most
effective for you.
The Race is On:
• Native solutions for email + Salesforce
integration offer little that truly helps a business.
At some point, the training wheels need to come off.
Cirrus Insight is the solution for organizations that want
the most robust, powerful, and effective productivity
app on the market.
• Cirrus Insight is the only mobile inbox app on
the market that integrates with Salesforce1.
That means you get access to the full power of
Salesforce right from any email in your inbox.
Source: Cirrus Insight
10. 10
Did you know?
Mobile CRM...
Increases
average
sales by
20%
Lowers
the cost of
sales by
15%
Achieves
90% key
field
completion
in customer
records
Reduces
billing lag
time by
30%
the average number of
sales calls per week by
90%
30%
Increases
15%
Source: “Why Go Mobile? Six
Strategic Objectives You Can
Conquer with Mobile CRM,” CRM
Software Blog 2013
11. 11
Enterprise-Ready:
MANAGE CHANGE AND
MAXIMIZE ROI
Let Cirrus Insight tie everything together for you.
We serve some of the world’s biggest and
fastest-growing companies, including several of
the Fortune 500. Cirrus Insight offers:
Employee training and
customizable deployment schedules
1-to-1 screenshare with
lightning-fast support response
Best practices and years
of experience with change
management
Source: Cirrus Insight
#1
12. 12
We truly believe that no one offers as effective a Salesforce + email integration as we do.
As you look for the solution that works best for you, consider these factors:
Criteria Cirrus Insight Company A Company B
Email Tracking
Salesforce Templates in Gmail
Fully featured mobile app
Automatically tracks usage with deep analytics
Serves support, marketing, and sales employees
Automatic support for custom fields and custom objects
Two-way calendar sync
Contact sync
Supports record types, dependent picklists, custom fields,
and validation rules
Integrates with leading AppExchange apps
Quick/easy installation
Account management dashboard
Create and update Salesforce leads/contacts inside Gmail
Create and update Salesforce records inside Gmail
Works across multiple company domains
One-to-one screenshare support with video guides
Source: Cirrus Insight
14. everywhere you
want to be
Cirrus Insight supports all email
and device platforms. We’re a
cloud-first, mobile-first company. Whether
you’re in Gmail, Office 365, Outlook,
or use an iPhone, iPad, Android, or
Windows Phone, Cirrus Insight natively
supports you and your business.
Source: Cirrus Insight 14
15. 15
CIRRUS INSIGHT FOR GMAIL
Save and
Track Emails
to Salesforce
Never miss a sales conversation again. With Cirrus
Insight, you can track and save emails to Salesforce
with just a click. Relate emails to any object in
Salesforce, standard or custom. See who’s opening
your emails and when. Discover which emails and
subject lines are connecting and which need work.
Create
and Edit
Salesforce
Records
Create new leads, contacts, opportunities, and cases right
from Gmail. Update existing records and manage your
entire sales pipeline and support tickets without leaving
your inbox. Even access custom fields and related lists!
Sync Salesforce
with Google
Calendar &
Contacts
Automatically sync your Salesforce and
Google calendars with the only solution that
automatically relates events to attendee records.
Sync Salesforce contacts to Google, as well.
Automatically
View Contextual
Salesforce Information
You communicate with your customers in Gmail, but
their information is in Salesforce. Now you can
automatically view contextual Salesforce information
inside Gmail as you talk with your customers. Always
know exactly who they are and where they are in
the pipeline.
Source: Cirrus Insight
16. Cirrus
Insight
for
Office
365
1. Save Emails & Attachments to Salesforce
2. Track Emails: See who, where, and when
your emails are opened
3. View Salesforce Info right in Office 365
4. Manage Salesforce Tasks & Activities
in Office 365
5. Use Salesforce Email Templates right in
the inbox
6. Create & Edit Salesforce Records in
Office 365
Save and Track Emails to Salesforce
Never miss a sales conversation again. With Cirrus
Insight, you can track and save emails to Salesforce
with just a click. Relate emails to any object in
Salesforce, standard or custom. See who’s opening
your emails and when. Discover which emails and
subject lines are connecting and which need work.
Create and Edit Salesforce Records
Create new leads, contacts, opportunities, &
cases right from Office 365. Update existing
records and manage your entire sales pipeline
and support tickets without leaving your inbox.
Even access custom fields and related lists!
Manage Salesforce Tasks & Activities
right in Office 365
Create and keep track of all your calls, emails,
tasks, and activities right inside your inbox. Log
calls and relate them to Salesforce records
quickly and easily, and never miss a followup.
Automatically View Contextual
Salesforce Information
You communicate with your customers in Gmail,
but their information is in Salesforce. Now you
can automatically view contextual Salesforce
information inside Gmail as you talk with your
customers. Always know exactly who they
are and where they are in the pipeline.
Source: Cirrus Insight 16
17. Salesforce info
5. Make and Log Calls from your inbox
6. Set Followup Tasks and
17
Cirrus Insight
for iPhone,
iPad, Android,
and Windows
Phone
Works With Any Email Client
Cirrus Insight isn’t just for Gmail anymore. Cirrus Insight
Mobile works with any email client including Gmail,
Outlook, and Lotus Notes. All Exchange ActiveSync
or IMAP-enabled email platforms are supported.
Save and Track Emails to Salesforce
Never miss a sales conversation again. With Cirrus
Insight, you can track and save emails to Salesforce
with just a click. Relate emails to any object in
Salesforce, standard or custom. See who’s opening
your emails and when. Discover which emails and
subject lines are connecting and which need work.
List of Features
1. Save Emails to Salesforce
2. Track Emails: See who opens,
when, and where
3. Create and Edit Records from
your inbox
4. Automatically View contextual
schedule meetings
Create & Edit Salesforce Records
You talk to your customers in your inbox, but their data
is in Salesforce. Now you can quickly create and edit
records right from your inbox. Create new leads, contacts,
opportunities, and cases, as well as update existing records.
That’s the power of Salesforce right in the mobile inbox.
Automatically View Contextual
Salesforce Information
Customer communication occurs in your inbox, but their
information is in Salesforce. Now you can automatically
view contextual Salesforce information inside your mobile
inbox as you talk with your customers. Always know
exactly who they are and where they are in the pipeline.
Source: Cirrus Insight
18. 18
Equip with the Best
Cirrus Insight allows you to maximize your resources
for sales efficiency. By bringing together email
and CRM into one powerful app, you harness the
full potential of your two most important business
productivity tools. Make your software work for you.
1-844-287- 0950 | sales@cirruspath.com