- Email is ubiquitous where customers spend their time, but brands are not present there - Brands do not need to send emails to advertise within emails, as new technologies allow advertising to customers reading emails - This new approach works, delivering clickthrough rates above industry averages and outperforming traditional display advertising

1. Email is No Longer
About Sending Email
@MattKeiser @LiveIntent

2. • Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to
Advertise There
• It Works.

3. Email is Everywhere
Your Customers Are…
and You’re Not

4. 95% of brands use email for
CRM or content delivery
because it is so effective

5. Only a
fraction
of your
best
customers
open the
Emails

9. But now thanks
to LiveIntent it’s
possible to reach
your target
audience when
they are reading…

12. This is a Completely
Revolutionary
Unoriginal Idea

13. Media Buying
is the second
oldest profession

15. Be Present.

16. h"p://www.journalism.org/analysis_report/mobile_ac9vity_news_ranks_high,
h"p://pewinternet.org/Reports/2011/Search-­‐and-­‐email.aspx
Email is the #1 App

17. Brands need to be present where their
customers are spending the most time

22. What happens in 1 second
on the internet…
463
Instagrams
833
Tumblr
Posts
1,024
Skype
Calls
33,333
Google
Searches
1,670,000
Emails Sent
11,574
Dropbox
Upload
46,333
Youtube
Views
3,935
Tweets
52,083
Facebook
Likes

23. Email

24. Mirapost 2011

25. Nielsen State of the Media: Advertising & Audiences 2012 !

27. • Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to
Advertise There
• It Works.

28. You don’t have
to send email,
to advertise there

34. Hashes are your Cross Device
& Cross Platform Identity

35. Retention Re-activation Suppression
Hey Matt,
we love you!
Where did
you go Matt?
We miss you!
Don’t tell
Matt….

37. • Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to
Advertise There
• It Works.

38. It Works.

39. I love
pudding

40. La Quinta Case Study

42. :"

43. Performance Across the Board
CTR with LiveIntent
is routinely above
industry averages

44. Average CTR of .26%
Over 2x that of
traditional display in the
entertainment industry vertical*
and
144%of the client’s goal *Source: DoubleClick by Google, Display Benchmark Tool; http://
www.richmediagallery.com/resources/benchmarks/?utm_source=Think
+Insights&utm_medium=website&utm_campaign=Launch
Tune In – TV Guide Network
Results

45. High Impact Skins
1%
over
CTR*
3 coordinated ad
units that work
together as a canvas
for brand message
*highest performing skin to date

46. Buy through your
current ATD or DSP

47. • Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to
Advertise There
• It Works.

48. Email is No Longer
About Sending Email
@MattKeiser @LiveIntent