The document discusses how Salesforce can help companies retain customers through various features. It explains that retaining existing customers is more cost effective than acquiring new ones. Salesforce allows centralizing customer data from different systems, enabling personalization through customer insights, tracking customer relationships and interactions, improving customer service through the Service Cloud, and re-engaging inactive customers through marketing automation. Figuring out why customers are leaving and addressing issues like poor support and delays can also help with retention using Salesforce analytics.

1. PUMP UP YOUR
REVENUE:
RETAIN
CUSTOMERS WITH
SALESFORCE

2. Advancement in technology has led to fierce competition. Customer retention has
become one of the major headaches in the industry. But why?
According to a survey, “5% increase in customer retention results in 25%
increase in profit.”

3. Finding new customers is
tough, hence, retaining the old
ones is always a positive
option.
Standing on the bleeding edge
of technology, Salesforce CRM
proves to be a blessing for
companies, especially in terms
of customer retention.

4. Companies use Salesforce for closing accounts, which by the way is great, but as we are
all aware, customer acquisition is way more costly than their retention.

5. Thus, it becomes all the more necessary to hang on to the good accounts you have.
It might seem to be a lot of hard work, but then it definitely comes with a major payoff.
Let’s have a look at how Salesforce can help you in this.

6. One of the most imperative ways to
convert the relationship with a customer
into a meaningful one is by solving the
problems in a timely fashion. No matter
how much simple this task may look like
but practically it is a tedious job.
Salesforce can help with...
Centralizing All The Customer Data

7. Salesforce can help with...
The companies use various tools and
myriad applications among the different
teams which lead to the increasing
business silos and decreasing efficiency.
The simple solution to this issue is to
integrate the system and data centrally.
Centralizing All The Customer Data

8. Salesforce can help with...
Supposedly, your marketing team uses
Marketo, Service team uses Zendesk and
your Sales team uses Salesforce. Upon
integrating them, it gathers the data from
Marketo and Zendesk and adds it to the
respective customer record in Salesforce.
Centralizing All The Customer Data

9. Salesforce can help with...
It helps to keep everyone on the same
page, thereby, catering to higher efficiency
at customer retention. Additionally, it
creates transparency and a better
opportunity for automation.
Centralizing All The Customer Data

10. Salesforce can help with...
Enabling Personalization
Personalization is a superb and highly
impactful concept. Salesforce integration
can provide a lot of insights on any
customer. One should take advantage of
the data to send them personalized mails
which will make them feel connected to
you on an individual level.

11. Salesforce can help with...
Salesforce is a gold mine of data which
includes a lot of things like online
activities and downloads which can prove
to be highly useful. There are other
external tools like MailChimp which are
easily available and can be conveniently
integrated with Salesforce to shoot
personalized mails to relevant customers.
Enabling Personalization

12. Salesforce can help with...
Pardot, the marketing automation tool,
can directly be integrated with Adwords
and allows the sales and the marketing
people to keep a proper track on the leads
and also on every customer interaction.
Tracking Relationships With Your Customers

13. Salesforce can help with...
On the basis of these interactions,
companies can directly resolve the queries
and figure out who is interested in buying
your products and services.
Tracking Relationships With Your Customers

14. Salesforce can help with...
It is extremely important to give proper
and on time service to the customers. If
you serve them well, there is a high
possibility that you will be able to retain
your set of loyal customers. Post sales, it is
really essential to deal with the customer’s
practical complaints.
Improving Services

15. Salesforce can help with...
Salesforce Implementation Service cloud
gives an integrated customer service
platform. Customer Interactions are never
just limited to sending timely offers and
discounts but a large part of it includes
handling their issues in a timely fashion.
Improving Services

16. Salesforce can help with...
Via Salesforce Service Cloud, the sales
team can access the relevant information
and keep a track of the status of the issue
to be processed. Salesforce gives you all
possible contact details and will help your
customer service to immediately contact
them and handle the issue promptly.
Improving Services

17. Salesforce can help with...
Even the inactive customers represent a
large section of the opportunity. Though it
might sound a bit off track, it is true that
customers who have called off the deal
before might be more than willing to
purchase services from you after the
introduction of new offers or deals, etc.
Re-engaging Sleeping Customers

18. Salesforce can help with...
Integrate Salesforce with your Marketing
automation tool and email platform and
import the list of inactive customers and
reconnect with them.
Re-engaging Sleeping Customers

19. Salesforce can help with...
Two top most reasons why customers leave
are bad customer support and delayed
services. Salesforce Wave Analytics helps
you dig deeper into the customer behavior
and draw meaningful insights.
Figuring Out Why Customers Are Leaving You

20. Salesforce can help with...
The Salesforce Field Service Lightning
allows to communicate with the delivery
drivers in real time and it results in a
reduction of delayed delivery to a massive
extent.
Figuring Out Why Customers Are Leaving You

21. Official Blog Link -
https://www.algoworks.com/blog/
customer-retention-with-
salesforce/
Mail us at: sales@algoworks.com
Contact us at: +1-877-284-1028