Market Plan Analysis, Marketing Plan Development, Marketing Implementation Marketing Strategic Account Management

2. Cirology is a consulting firm. Our central purpose is to optimize
the performance and success of small businesses,
organizations and individuals. For each unique combination of
client vision, needs and challenges, a team of talented and experienced
professionals designs and delivers a tailored solution from Marketing,
Finance, Accounting, Human Resources, Funding, Information
Technology and/or E-Commerce.
Our goal is to help companies improve the bottom line and/or grow
revenues, reduce costs, and improve working capital and asset
efficiency, by utilizing a brain-trust cross- functional approach in
analyzing and improving key metrics, infrastructure, and functional
disciplines in an organization.
CCIROLOGYIROLOGY MARKETING SOLUTIONS APPROACHMARKETING SOLUTIONS APPROACH

3. 1. Providing Executive and Senior level expertise in Marketing,
Finance, Accounting, Human Resources, Funding,
Information Technology and/or E-Commerce.
2. Analyzing the relationships of functional areas in company,
and working with senior management or on their behalf,
proposing alternative methods, reducing redundant
processes and systems, and implementing best practices.
3. Providing these services on a case by case basis or a annual
retainer to insure savings.
CCIROLOGYIROLOGY MARKETING SOLUTIONS APPROACHMARKETING SOLUTIONS APPROACH

4. 3
1
Pick the Services you need
6
CCIROLOGYIROLOGY MARKETING SOLUTIONS APPROACHMARKETING SOLUTIONS APPROACH

5. Solutions
Our solutions are designed to provide our clients:
1) Maximized business development opportunities
2) Benchmarking & discovery, and operational performance
improvement for bottom-line results
3) Increased client sales
4) Reduced client costs
5) Improved working capital and asset efficiency
• Marketing & Sales
• Finance
• Accounting
• Human Resources
• Funding
• Information Technology
• E-Commerce
CCIROLOGYIROLOGY MARKETING SOLUTIONS APPROACHMARKETING SOLUTIONS APPROACH

6. DEVELOP
PLAN
Cirology provides senior
management professional
experience in serving the needs
of businesses and individuals in
small to fortune 100
companies.
Marketing & Sales, Finance,
Accounting, Human
Resources, Funding,
Information Technology and
E-Commerce capabilities to
improve client’s performance
company wide.
Executive and Senior
talent to develop and
implement strategic,
marketing, financial,
organizational and
operational plans for
client’s performance
optimization on local or
national level.
Experienced
professionals in
each industry area
or service.
Professionals have developed
plans for fortune 100 companies,
such as Coca Cola, DELL,
Energizer, BellSouth Corporation
and Bell South Cellular
Corporation.
ANALYZE
CONCERNS
IMPLEMENT
PLAN
VARIOUS
PROFESSIONAL
SERVICES
ONE
COMPANY
Why use Cirology?
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7. MARKET PLAN ANALYSIS, DEVELOPMENT & IMPLEMENTATION
Market Opportunity
Situation Analysis
Market Media
Buy Research
Marketing Plan
Development
Creative Ad
Development
Implementation Evaluation
Phase VIPhase VPhase IVPhase IIIPhase IIPhase I
GOALS
PROCESSES
• Implement senior
management approved
marketing
recommendations
• Work with staff and
partners to implement
strategies on company
behalf
• Strategic advertising and
marketing plan
• Evaluate effectiveness
of advertising
campaign, marketing
strategies, and other
recommendations
• Modify strategy as
needed as needed to
achieve targeted
results
• Evaluation period
• Identify current situation
• Identify target market
• Determine current
customer profile
•Determine if you are
advertising effectively
• Interview with
management
• Discuss initial
marketing areas of
concern
• Completed Brand
Identity Profile
• Determine appropriate
budget
• Determine allocation of
budget
• Define company goals
and objectives
• Identify appropriate
media
•Negotiate media rates
• Develop timeline for
recommended media
• Review post media buys
for accuracy
• Scalable completed
advertising strategy
• Maximized advertising
plan layout
• Determine key tactics,
segmentations and
strategies to compete
• Identify competition
and size of the market
• Identify the unique
customer needs
• Determine
distinguishing
characteristics of your
product/service
• Completed executable
marketing plan
• Create ad message
• Create brand image
for campaign
• Brain storm with
client
• Analyze competition
messages in the
market
• Develop creative
concepts for visual
and audio branding
• Brand image and
message
CCIROLOGYIROLOGY MARKETING SOLUTIONS APPROACHMARKETING SOLUTIONS APPROACH

8. Go to www.cirology.com/marketing or
Contact Robert E. Leach
404-480-3757
(m) 404-861-7366
rleach@cirology.com