1. Donna Dixon
317 Hart Rd. Gaithersburg,MD dmdixon818@gmail.com 240-672-3352
President/COO – strategic growth initiatives,identificationandcapitalizationof market
opportunities,reorganization, organizational development,franchise operations,costcontrol and
team building. Service manufacturing while deliveringanexceptional customerexperience.
Summary: Senior executive that has demonstrated the ability to successfully lead and
scale small and medium sized businesses. Has delivered increased sales and
profitability through identification and utilization of critical business levers along with
leadership, operational engagement of human resource capital and development of
talent.
Experience
K12, Inc.
Sr. VPand COOBlendedLearningDivision2012-2014
Create a replicable BlendedSchool Model forK12, B & M charterschools. Inclusive of real estate
selection,ITcoordination,staff hiring,modelimplementationandoversight,P&L responsibilityand
model development.
*Corporate decisionwasmade tonot move forwardwiththismodel andconcentrate onsupportand
improvementof theircore businessof virtual curriculum.
DMD Educational Services
President2009-2012
OwnedandOperated6 SylvanFranchisesinthe WashingtonDCmarket afterthe Board of Directors
decisiontosell off all corporate learningcentersdue tothe economicdownturnof the economy.
Sylvan Learning,Inc., Corporate Centers. Annual Revenues$40M- $200M
President&COO2003-2009, Sr. VP 2000-2003, VP Sales&Operations1998-2000,
Plannedanddirectedthe growthof corporate ownedunitsfrom23-243 units. Identifiedanddeveloped
effectiveoperational planstoexceedall metricexpectations. Increased averageunitrevenue from
$350k- $750K annually.Increased profitabilityby168% withinthe first4 yearswithdouble digitprofit
growthfor several yearsfollowingthe initial surge of profitgrowth.
 Createda culture of exceptionalperformance while havingafunenvironmentforemployeesto
enjoy.
 Createdcleargoalsand expectationsforeachpositionwithdefinitivemetricstomeasure
effectivenessof personandprocesses.

2.  Createdcareerpath opportunitiesandtrainingprogramsfortalent.
 Createdpromotional offeringsforcorporate ownedcenterstodrive resultsneededto
meet/exceedbusinessgoals.
 Createdprocessesandsurveystogage customersatisfactionwithservicesbeingoffered.
 Created100 seatcall-centertodevelopandsupport the core competenciesof leadconversion
that drove greaterenrollmentsandefficienciesof marketingdollarsspent. Resultedin
improvedleadconversionof 9pointsfurtherenhancingenrollmentsandrevenues.
 Createda timedtaskmanagementprocesstodefine efficiencyexpectationswithinthe retail
units. Resultedin$2min laborsavingsfirstyearimplemented.
 Expandedretail offerings, definedaccountabilities, retrainedand re-staffed.
 Createdreplicableprocessesforspeedandaccuracyrelatedtocustomer service, labor
management,real estate selection,sitevisitationandbudgetdevelopment.
 Participatedwith corporate marketingandthe franchise communityin all decisionsrelatedto
national advertising creative,fundingandplacement.
 Createdcommunicationprocessestoshare bestpracticesdevelopedinthe corporate centers
withthe franchise populationfurtherincreasingtheiropportunityforimprovedprofitability.
 Developed‘BLUESKIES’strategicmeetingswithstaff toovercome obstaclesand reachforfuture
opportunities. Solicitedinput,methodsof testingandmeasuringand feedbackmechanisms.
Hair Cuttery
President&COO1994-98, VPSales1989, COO 1992, Annual Revenues from$43M-$200M
Developed operatingstandardsandpracticesthat supported the abilitytogrow a privatelyowned,
regional based businessof 143 unitsintoa national chainof 750 unitswithover10,000 employees,
opening90 unitsperyear.
Create HR managementstandardsoncompensation, careerpathopportunities andpersonal
accountabilities,laborschedulingsystem, real estate prototype. Increasedprofitabilityandcashflow
performance tofundcontinuedgrowthof units.
Cole National Corporation- EyeLab
VPSales/COO 1984- 89 Annual Revenues $12-$100M
Createdstandardsforgrowthfrom 12- 72 regional optical storespriortoPearle Visionacquisition.
Education
Mercy College,BA - DobbsFerry,NY
UVA- DardenSchool and Wharton post graduate studies
Board Experience:
Make a WishFoundation- GreaterWashingtonDC 1993-1996
TreatmentandLearningCenters- Rockville,MD 2003-2007
FuturesinEducation- NewportBeach,CA 2014-current