Specter is a marketing and business strategy consulting firm that focuses on strategy, marketing, and branding. They help clients with complex strategic challenges through tailored solutions to achieve growth. Their approach involves defining where clients should focus their resources to outperform competitors and generate higher returns.

2. Specter is a marketing and
business strategic consulting
company. We focus on strategy,
marketing, and branding. Our
expertise lies in creation and
implementation of strategies.
What We Do
- We grow businesses
- We build brands
- We transform customer experiences
- We help to transform the companies
into sharper, smarter, better versions
of themselves

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4. SPECTER GROUP's strategy experts help clients with their most
complex strategic challenges. We build tailored solutions to
help clients achieve sustained growth and emphasize
mobilization from day one. We begin by helping clients choose
where to focus so they can outexecute and outinvest their
competitors―and ultimately generate higher returns.
SPECTER GROUP's Strategy practice is anchored by seven
SPECTER GROUP Beliefs on strategy:
·There are few bad businesses, but many bad strategies.
Returns are generated by delighting customers and beating
the competition, not by pursuing hot markets.
·Good strategies create a path to leadership economics. In a
correctly-defined business, one or two competitors with
superior economics, enabled by strong leadership, usually
capture the profit pool. The paradox of leadership is that the
strongest companies are often the furthest from achieving
their full potential.
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·A company's first priority should be unlocking the full
potential of the core.Strategy is the science of allocating
scarce resources. Companies that are sustained value
creators know their core and focus their resources on
attaining full potential before pursuing adjacencies―and
then only with ruthless discipline.
·Leadership starts with competitive advantage. Strategies
lacking a sharp definition of how to win, relative to the
industry's rules of the game, seldom return their cost of
capital. Leadership requires companies to combine superior
capabilities and assets to form strong, repeatable
differentiation.
·Customer advocacy is the acid test of competitive
advantage. Most companies fail to deliver a superior
customer proposition; however, sustained value creators
are twice as likely to get it right. But no matter how good
your proposition, low cost is critical to staying competitive
and fueling reinvestment.
·A good strategy is one that can be implemented. The
reason many strategies don't deliver results is the failure to
change behaviors. Winning strategies are designed for and
with the front line and are understood throughout the
organization, not just in the board room.
·Repeatable Models® deliver enduring success. Successful
companies build Repeatable Models with well-defined core
differentiation, clear non-negotiables that embed the
strategy at the front line and feedback loops to adapt
continuously and delight their customers more, at an ever
lower cost.

5. What We Do
A business growth strategy starts with market
insights, companies committed to growth will
develop systems and processes to ensure a
continuous flow of market insights into their
business.
What We Do
We will help you describe and think through
your current business model to manipulate in
creating new strategic alternatives
What We Do
Our communications strategy is designed to
help you and your organization communicate
effectively and meet core organizational
objectives
How We Do
 Market expansion strategy
 Product diversification strategy
 Market opportunity analysis
 Competitive market analysis
How We Do
Through nine basic building blocks that
show the logic of how a company intends
to make money.
How We Do
We look at the key elements of a
communications strategy as well as how
PR plans, web strategies and marketing
plans fit into your organization’s overall
communications strategy.

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7. To achieve success, we address the various intervention
levels - from the macro level of general development
strategies, down to the micro level of individual businesses.
Our holistic approach leads to effective solutions to
complex problems thanks to a deeper understanding of the
underlying context. Here, creating the basis for sustainable
growth through active promotion of the private sector can
involve providing technical assistance to associations and
other private sector organizations as well as facilitating
knowledge and technology transfer. At the same time, we
work with decision-makers and stakeholders to develop
strategies and policies on macro-economic issues – going so
far as to provide support in launching governmental and
public-sector reforms, paying utmost attention to good
governance practices.
By assisting the private sector in strengthening its national
and international competitiveness and supporting
institutional development and capacity building in the
private and public sectors, we keep to the principle that
cooperation in a spirit of partnership leads to success.
In doing so, we apply participatory methods which take into
consideration the needs of the client and the prevailing
specific circumstances so as to set realistic targets and to
achieve the overall economic and social goals
Are your competitors talking about you in their boardrooms? Does
your strategy guide how you allocate resources? Can every employee
articulate your strategy and are they empowered to execute on it? At
SPECTER GROUP, we see strategy as much more than a plan.
Our strategy consulting expertise includes:
•Fundamentals of growth: Only one in 10 companies succeeds in
achieving sustained growth. We help companies grow by defining
and focusing on their core.
•Business unit strategy: Effective strategy for business units requires
making proprietary decisions about where to play and how to win.
The goal is to enable a business to reach its full economic potential.
•Corporate strategy: Corporate strategy involves a proprietary set of
actions that enables a company to be worth more than just the sum
of its parts. The most critical role of the center is to help business
units achieve leadership positions.
•Specter Innovation: SPECTER GROUP works with clients to transform
innovation for new product development and make big ideas
actionable by combining creative strategy and analytic approaches.
•Emerging markets: Home to most of the world's population and
recording double-digit growth, emerging markets in Asia, Latin
America and Eastern Europe are must-win areas for multinational
companies. SPECTER GROUP helps companies navigate this
unfamiliar terrain and successfully compete against indigenous
companies and other multinationals.
•Sustainability: SPECTER GROUP helps companies develop renewable
energy policies, realize the full potential of recycling processes and
identify the impact of new trends and regulations, among other
things.
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8. SPECTER GROUP's holistic and data-driven approach enables
clients to achieve leadership in their core business, leverage their
core strength to grow into adjacent opportunities, and operate at
superior levels of performance to drive industry-leading results.
We start by analyzing what full potential means in practical terms–for a whole company, a
business unit or a function. Our first step is to perform a diagnostic and size the opportunity based
on hard factual data. Our strategic and cross-functional approach helps clients unlock value
beyond cost containment measures within a specific area of the organization. In fact, in our
experience, addressing operating problems at the nodes–the points where business units,
functions, geographies, and layers of management intersect and have to make and execute critical
decisions–creates between three and four times as much value as traditional approaches to right-sizing
and functional excellence.
Once we have defined stretched, yet realistic targets with our clients, we work together to craft
the most effective path to deliver the value. We follow a "board room to shop-floor" engagement
model. We work with teams across all levels of the organization to ensure that our client
companies capture the identified benefits, bank the savings, and build the internal capabilities to
keep on improving performance long after our engagement ends. Our performance improvement
work is at the heart of what we do as a firm, and is part of a continuum of tools for successful
delivery of results. These also include customer strategy and marketing, mergers and acquisitions,
organization and information technology.
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9. What We Do
We design and direct results-oriented strategies for competing in
the global economy. New themes are continuously integrated into
the Group portfolio which follows the market developments of
our bilateral, multilateral and private clients.
Often projects require multidisciplinary approaches by combining
the know-how of different sector-oriented business units. For
these types of projects the Group has developed a cooperation
management system to address and implement the projects to
our clients' satisfaction.
How We Do
•Economic Growth & Finance
- Regional integration
- Trade and investment
- Private sector development
- Financial systems development
- Local and regional development Economic Development
•Macro-economic and Sector-based Policy Support
•Promotion of an Enabling Private Sector Environment
•SME Development and Competitiveness Enhancement
•Trade Promotion
•Facilitation of Regional Integration
•Promotion of Responsible Finance
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10. What We Do
SMEs are among the most dynamic drivers of
economic growth and modernisation, and they are the
most important sources of employment and income
generation in developing countries and economies in
transition
What We Do
Therefore, our mission is to provide the expertise and
tools to facilitate entrepreneurship and to assist in
removing the obstacles to sustainable economic and
social development. This is focused on the micro- and
macro-economic levels.
What We Do
Our communications strategy is designed to
help you and your organization communicate
effectively and meet core organizational
objectives
What We Do
By assisting the private sector in strengthening its national
and international competitiveness and supporting institutional
development and capacity building in the private and public
sectors, we keep to the principle that cooperation in a spirit of
partnership leads to success.
.
What We Do
We apply participatory methods which take into
consideration the needs of the client and the
prevailing specific circumstances so as to set realistic
targets and to achieve the overall economic and
social goals
What We Do
To achieve success, we address the various
intervention levels - from the macro level of general
development strategies, down to the micro level of
individual businesses

11. The combination of an enabling environment and
sustained public support of entrepreneurial activities is
crucial to building wealth and reducing poverty.
Therefore, our mission is to provide the expertise and
tools to facilitate entrepreneurship and to assist in
removing the obstacles to sustainable economic and
social development. This is focused on the micro- and
macro-economic levels.
SMEs (Small and Medium Enterprises) are among the
most dynamic drivers of economic growth and
modernisation, and they are the most important sources
of employment and income generation in developing
countries and economies in transition. Hence, one of our
key tasks is to increase the competitiveness of SMEs.
A market-friendly and socially oriented political system
together with development-focused governance is the key
to income security and sustainable progress. This is about
building and sustaining momentum for a fair, transparent
and effective environment for economic and social policy-making.
As the regulatory framework of a society and an economy is
a decisive factor for economic and social development, we
have included advisory services in the fields of justice and
human rights in our portfolio.
Institution-building measures and the launching of often
very substantial reforms in public administration systems
are another big challenge. In this process, our goal is to
contribute to the actions undertaken by public institutions,
thus gearing them towards the interests of their citizens
and consequently increasing the quality of life. In this
context, we emphasize the promotion of non-state actors
and the cooperation and dialogue between civil society and
governmental organizations.
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13. SPECTER GROUP is the best consulting partner for companies that are
committed to quickly achieving and sustaining their full potential. Our
clients realize, on average, results yielding 25 times returns on our fees
and margin improvements of seven percentage points within two to
three years.
Our integrated solutions include:
-Performance Improvement Diagnostic: Change industry boundaries to
redefine full potential
-Cost and Capability Assessment: Quick diagnostic to identify immediate
and longer-term opportunities
-Sustained Cost Transformation: Transform the cost structure across the
organization to obtain cost leadership and gain competitive advantage
-Complexity Management: Effectively manage all elements of
complexity to unlock value and turbocharge the organization
-Business Process Redesign: Achieve operational excellence at a
company's most critical processes to deliver high quality service at a
competitive cost
-Capability Sourcing: Acquire the right capabilities from the right source,
and the right shore, at the right price
-Cash and Capital Management: Create cash visibility and a disciplined
capital allocation process
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14. Customers are the source of real growth. SPECTER GROUP
combines in-depth customer insights with practical expertise in
operations and economics to help our clients create sustainable,
organic growth.
Applying an outside-in perspective and helping clients achieve
growth are fundamental to our approach at SPECTER GROUP.
With our team of global experts, SPECTER GROUP brings depth
of experience in the following areas:
•Customer insights and segmentation: We help clients
understand customer needs and behaviors using our BothBrain®
approach and develop actionable segmentation from the
resulting insights. We help clients define the target customer or
"sweet spot"—the area of distinct advantage over competitors—
to inform business decisions and investment allocation.
•Product and category management: We help firms break down
barriers to innovation and improve ongoing customer-led
product development so their value proposition is differentiated
and meets customer needs.
•Pricing: We help resolve the pricing paradox—pricing is almost
always the #1 profit lever, yet it remains under-developed in
most companies—by building long-term pricing capabilities and
capitalizing on in-year-revenue opportunities.
•Sales and channel effectiveness: We help companies identify
quick, targeted, customized solutions as well as strategic and
operational improvements to boost underperforming sales
organizations.
•Marketing and brand strategy: We help companies align
marketing and brand strategy with overarching business
objectives; ensure marketing investments are generating highest
returns and reinforcing the brand positioning; and build a loyal
customer base through branding that cultivates a strong, trusted
image.
•Customer experience: We work with companies to develop a
series of positive interactions with the customer to earn their
advocacy and inform consistent delivery of experiences to drive
top-line growth.
•Loyalty: We help companies nurture promoters—loyal
customers who are more profitable, and who are active
proponents of your business in good times and bad. For more
information, please visit SPECTER GROUP's NET PROMOTER
SYSTEM℠ site.
•Go-to-market strategy: We help companies build powerful,
integrated go-to-market systems that build a bridge between a
company's strategy and the exceptional customer experiences
that are the ultimate driver of customer advocacy and loyalty.
Customer-centric businesses build a virtuous cycle we call the
"customer wheel." We help companies at every stage of growth,
developing custom solutions and collaborating with all levels of
the organization.
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15. What We Do
A business growth strategy starts with market
insights, companies committed to growth will
develop systems and processes to ensure a
continuous flow of market insights into their
business.
What We Do
We will help you describe and think through your
current business model to manipulate in creating
new strategic alternatives
What We Do
Our communications strategy is designed to
help you and your organization communicate
effectively and meet core organizational
objectives
What We Do
A business growth strategy starts with market
insights, companies committed to growth will
develop systems and processes to ensure a
continuous flow of market insights into their
business.
What We Do
Through nine basic building blocks that show
the logic of how a company intends to make
money.
What We Do
We look at the key elements of a
communications strategy as well as how PR
plans, web strategies and marketing plans fit
into your organization’s overall
communications strategy.
14

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17. Content marketing is a marketing approach that
puts the customer first: sharing information that
is relevant and valuable to those who buy your
stuff, so customers choose to come to you.
Through digital media such as your website,
blogs, social media, enewsletters and videos as
well as more traditional ones such as
conferences, seminars and published books,
sharing your expertise freely is the best way to
build trust in a cynical world.
Social media marketing refers to the process
of gaining website traffic or attention
through social media sites.
Monitoring and facilitating customer-customer
interaction, participation and
sharing through digital media to encourage
positive engagement with a company and its
brands leading to commercial value.
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Digital disruption can be a self-fulfilling prophecy: A threat to
businesses that view it that way, but a rich opportunity for those who
see it as a way to deliver on core strategy, delight customers and
operate smarter and faster. Our digital experts help companies across
all industries, regions and growth stages to determine not what
digital will do to them, but what they will do with digital.
Digital experiences, such as online shopping and mobile apps, are
now a standard part of daily life. Leading companies recognize that
new digital technologies present multiple growth opportunities,
including delighting their customers with heightened convenience
and customization options, leveraging the wealth of data trails from
digital activity to get even closer to the customer and using
technology to operate faster and better.
Our digital consultants help our clients achieve digital
leadership. Using a robust set of proprietary tools, we work with
clients to create highly customized roadmaps based on their
unique circumstances and needs. Our approach to digital
transformation is guided by four distinctive elements:
1.We start with the consumer.
We use the latest and most relevant consumer intelligence to
inform strategy, rather than building upon existing infrastructure
and operations that may or may not fit emerging marketplace
demands.
2.We build organizations that are adaptive.
In the ever-changing digital world, reactionary quick fixes won't
cut it for long. We help companies create the capacity to
continuously innovate through such processes as rapid
prototyping, test and learn and customer learning loops, so that
the investments in digital lead to sustainable growth even in a
tumultuous marketplace.
3.We develop robust technology operating models.
Our holistic approach addresses all elements of IT—organization
and talent, delivery capabilities, operations and technology—
and ensures that our clients have the right technology
foundation in place to support their digital aspirations.
4.We take a proactive approach to change management.
The best-laid strategy can sink if employees choose to resist it.
From day one, we help clients think about how to drive a
cultural mindset shift within the organization, involving change
champions to co-create and roll out the plan.

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20. Our solutions encompass everything from logo design,
custom web design and development and Print through to
database applications, ecommerce websites, online
marketing and brand positioning workshops
Reinforce brand, helping solidify consumer loyalty.
Familiarity is key to growing your business. Logo design is a
primary factor since your company logo is the cornerstone of
all of your marketing and promotional material. Create a
positive, long-term impression. An effective logo design can
help turn your business into a household name. Choose one
of our 3 packages available.
- There has never been a more important time to make your
business stand out from your competitors. Your customers
will form an opinion on your company based on your brand
- A well designed logo is the your most important piece of
marketing
We're able to evaluate all your design and printing needs
and make suggestions for slight, more economical
improvements. we will work with you to set expectations of
deliverables to ensure your needs are met in a cost effective
way.
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21. When we develop a logo you don't just get a pretty picture with your name on
the side. Our designers get to know your organization and are able to create
original designs created around what your company does and stands for
We design and build outstanding websites to communicate about your
organization, to present your services and product range, and ultimately have
your target audiences-customers, employees, partners, press, investors,
candidates…engage deeply with your brand(s).
Digital marketing planning is no different to any other
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