The document discusses trends in social media and content marketing. It notes that image-centric and video content is becoming more popular and engaging for users. It also discusses the growth of mobile usage and how mobile, especially Facebook's mobile app, is driving the largest source of social traffic. Key platforms like Vine and Instagram are seeing strong growth in video sharing as well.
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Canadian Institute of Plumbing & Heating Webinar Presentation:
Social media has complicated Internet marketing. Most B2B companies do not know how to begin or what to expect in return. This webinar will provide real‐world examples of how to best incorporate online marketing concepts.
- How the convergence of social media and search engine marketing is impacting the performance of your website.
- How to earn trust social media style.
- Social media ROI, what you can and
can’t measure.
- Understanding social media and search engine traffic patterns.
- Why waiting is failure.
- How to avoid being bedazzled by
social media jargon.
- Using social media as a force
multiplier.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Canadian Institute of Plumbing & Heating Webinar Presentation:
Social media has complicated Internet marketing. Most B2B companies do not know how to begin or what to expect in return. This webinar will provide real‐world examples of how to best incorporate online marketing concepts.
- How the convergence of social media and search engine marketing is impacting the performance of your website.
- How to earn trust social media style.
- Social media ROI, what you can and
can’t measure.
- Understanding social media and search engine traffic patterns.
- Why waiting is failure.
- How to avoid being bedazzled by
social media jargon.
- Using social media as a force
multiplier.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Our new Digital Trends Report for November 2015, is out and it looks cooler.
In this report we discuss a little bit about how to utilise Facebook as a B2B marketing tool, Twitter's new heart and interesting content on Halloween 2015.
Topics Covered:
Whats New
Digital Landscape
Digital Insights
Platform Overview: Twitter Updates
New Bytes
Digital 101
HashTag Cloud
Top Favourite Picks
Hot Discussion Topics on Digital
Trending Videos to Watch
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Best Practices for Email Marketing in the Mobile AgeBranch
Did you know that businesses could be leaving as much as $40K of monthly revenue on the table by linking consumers from emails to the mobile web rather than the app?
Branch partnered with The Relevancy Group to find out how important mobile apps have become for enterprise marketers and what technologies are available to help brands drive app growth and engagement.
In this presentation you'll learn:
-Which marketing channels deliver the best bottom-line results for various verticals
-Many of the challenges that modern marketers face when trying to create a cross channel marketing strategy
-The implications from a broken mobile user experience and the evolution of the next stage in email marketing strategy
-Best practices to solve the complex intricacies of mobile emails and how to harness the power of this top marketing channel
Colin Eagan IA for Personalization IA Summit 2016Colin Eagan
Experience management systems are making it easier than ever to customize content for your visitors—but are you using your newfound personalizing powers for good (or for creepy)? Colin Eagan shows that personalization can be done, thoughtfully, using the same tools you would apply to any content strategy conundrum: by asking why, being deliberate, and putting users first.
Specifically, this talk will cover:
1) Recent developments in the CMS landscape that make personalizing content much more readily achievable — from soup-to-nuts “experience management platforms” to more modestly-priced targeting plugins.
2) A framework to help your clients or internal stakeholders determine how (or if) personalized content can complement an existing content strategy, including audience segmentation, component-level “zoning,” and the people / processes required to support it all.
3) Hands-on examples from the presenter’s own experience implementing personalization CS this past year at two Fortune 50 companies—from concept to implementation to testing.
"Social Media has become an integral tool of marketing, education, and communication. In this three-hour workshop, participants will learn about the many ways social media is being used at Queen's University. Our guest experts will share time-saving tips, tools and best practices to help you design and deliver a creative social media communications plan, purpose-built to effectively engage your audiences and support your marketing goals."
This presentation was given as an elective workshop for the Administrative Professionals @ Queen's Master Certificate on April 2016
Social media presentation by Joe Pryor Oklahoma City real estate investment s...Joe Pryor
Intorduction to social media presented by Joe Pryor President Elect of The Oklahoma Association of REALTORS®, to the Central Oklahoma Home Builders Association on November 5th, 2012. We will explore how to use no and low cost media for Oklahoma City real estate to extend reach and lower cost.rr
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
While we (marketers) were shoring up our social and mobile strategies over the last 5+ years, something happened: Email had a renaissance. Driven largely by our always present smartphones and Inbox FOMO (fear-of-missing-out), we are consuming more email at all times of day in all sorts of places. These trends provide massive opportunities for marketers to capitalize on this tried and true digital tactic, but most brands are still doing the same old one-size-fits-all campaign.
In this half-day workshop, you’ll learn how to ask the right questions related to your strategy, generate insights for effective campaigns and additional marketing channels, and delivery great campaigns for our subscribers.
Key takeaways include:
Latest trends and stats on email marketing.
How to perform effective email audits.
How to select email marketing/marketing automation providers.
How to build effective email workflows with your organization/agency.
How to leverage modern web tools to create kickass emails.
How to develop short and long-term communications plans with subscribers.
How to determine the email metrics that matter.
What does the future look like for email?
I feel the need..the need for leads! Five steps to social selling successJoel Marans
I delivered a version of this presentation at Social Media Camp 2014. These are 5 practical steps on launching (and sustaining) a social selling program powered by LinkedIn. I cover why social selling is important (for you & clients), why cold calls suck, and how to organize/deploy a social selling program within organizations. Lastly, I provide some practical social selling skills you can use right away.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Our new Digital Trends Report for November 2015, is out and it looks cooler.
In this report we discuss a little bit about how to utilise Facebook as a B2B marketing tool, Twitter's new heart and interesting content on Halloween 2015.
Topics Covered:
Whats New
Digital Landscape
Digital Insights
Platform Overview: Twitter Updates
New Bytes
Digital 101
HashTag Cloud
Top Favourite Picks
Hot Discussion Topics on Digital
Trending Videos to Watch
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Best Practices for Email Marketing in the Mobile AgeBranch
Did you know that businesses could be leaving as much as $40K of monthly revenue on the table by linking consumers from emails to the mobile web rather than the app?
Branch partnered with The Relevancy Group to find out how important mobile apps have become for enterprise marketers and what technologies are available to help brands drive app growth and engagement.
In this presentation you'll learn:
-Which marketing channels deliver the best bottom-line results for various verticals
-Many of the challenges that modern marketers face when trying to create a cross channel marketing strategy
-The implications from a broken mobile user experience and the evolution of the next stage in email marketing strategy
-Best practices to solve the complex intricacies of mobile emails and how to harness the power of this top marketing channel
Colin Eagan IA for Personalization IA Summit 2016Colin Eagan
Experience management systems are making it easier than ever to customize content for your visitors—but are you using your newfound personalizing powers for good (or for creepy)? Colin Eagan shows that personalization can be done, thoughtfully, using the same tools you would apply to any content strategy conundrum: by asking why, being deliberate, and putting users first.
Specifically, this talk will cover:
1) Recent developments in the CMS landscape that make personalizing content much more readily achievable — from soup-to-nuts “experience management platforms” to more modestly-priced targeting plugins.
2) A framework to help your clients or internal stakeholders determine how (or if) personalized content can complement an existing content strategy, including audience segmentation, component-level “zoning,” and the people / processes required to support it all.
3) Hands-on examples from the presenter’s own experience implementing personalization CS this past year at two Fortune 50 companies—from concept to implementation to testing.
"Social Media has become an integral tool of marketing, education, and communication. In this three-hour workshop, participants will learn about the many ways social media is being used at Queen's University. Our guest experts will share time-saving tips, tools and best practices to help you design and deliver a creative social media communications plan, purpose-built to effectively engage your audiences and support your marketing goals."
This presentation was given as an elective workshop for the Administrative Professionals @ Queen's Master Certificate on April 2016
Social media presentation by Joe Pryor Oklahoma City real estate investment s...Joe Pryor
Intorduction to social media presented by Joe Pryor President Elect of The Oklahoma Association of REALTORS®, to the Central Oklahoma Home Builders Association on November 5th, 2012. We will explore how to use no and low cost media for Oklahoma City real estate to extend reach and lower cost.rr
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
While we (marketers) were shoring up our social and mobile strategies over the last 5+ years, something happened: Email had a renaissance. Driven largely by our always present smartphones and Inbox FOMO (fear-of-missing-out), we are consuming more email at all times of day in all sorts of places. These trends provide massive opportunities for marketers to capitalize on this tried and true digital tactic, but most brands are still doing the same old one-size-fits-all campaign.
In this half-day workshop, you’ll learn how to ask the right questions related to your strategy, generate insights for effective campaigns and additional marketing channels, and delivery great campaigns for our subscribers.
Key takeaways include:
Latest trends and stats on email marketing.
How to perform effective email audits.
How to select email marketing/marketing automation providers.
How to build effective email workflows with your organization/agency.
How to leverage modern web tools to create kickass emails.
How to develop short and long-term communications plans with subscribers.
How to determine the email metrics that matter.
What does the future look like for email?
I feel the need..the need for leads! Five steps to social selling successJoel Marans
I delivered a version of this presentation at Social Media Camp 2014. These are 5 practical steps on launching (and sustaining) a social selling program powered by LinkedIn. I cover why social selling is important (for you & clients), why cold calls suck, and how to organize/deploy a social selling program within organizations. Lastly, I provide some practical social selling skills you can use right away.
How to create relationship with people in the age of mistrust? Content is the king? What people are looking for? Some thoughts of mine.
Thanking Bechor Bar- Tor for an amazing design.
Where Next? Virtual Worlds and Technology TrendsAndy Piper
Closing Keynote presentation given at ReLIVE (Research and Learning in Virtual Environments) 2011, at the Open University, Milton Keynes, UK.
Video available at http://stadium.open.ac.uk/stadia/preview.php?whichevent=1760&s=1&schedule=2238
Enterprise Social Media: 5 Emerging TrendsLuis Benitez
From SXSW 2012 -- Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and we'll review how organizations are leveraging these new capabilities to deliver bottom-line results. Specifically, in this session we will look into the technologies that enable organizations to generate new ideas, accelerate innovation, increase customer satisfaction, increase productivity, and gain a competitive edge. Presented by @Lbenitez & @heidi_ambler .
Openness and Innovation in a Web 2.0 worldAndy Piper
Presentation to SOMESSO London, May 15th 2009
A key challenge for all corporations in embracing new social tools is the need to balance confidentiality, privacy and intellectual property protection against the benefits of increased openness. How can this be achieved without stifling innovation? This presentation looks at how openness is actually essential to promoting innovation and buy-in to new ideas.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
7 trends that are shaping your world:
Big data: it’s everything
Real time: it’s always
Content marketing: it’s value
Native advertising: it’s coherent
Tablet video advertising: it’s better
Social-mobile shift: it’s everywhere
A “multi” audience: it’s multiscreen, multitasking
eMarketer Webinar: Key Digital Trends for 2014eMarketer
Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...eMarketer
Join eMarketer for a discussion about the opportunities for B2B marketers to hone their messaging, uncover more leads and turn more of those prospects into customers.
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Micro-video is a type of content marketing that was one of the most dominant trends in social media in 2013 and shows no signs of slowing down in 2014. Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials.With five tweets per second containing a Vine link, over 150 million users on Instagram, and over 58 million users on Keek, micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials. Micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Tamara Gielen, Plan to Engage
Vortrag auf der Email-Expo 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Introducing our first SNS Insight in which we touch on the importance of video content, highlighting key stats and best practice in integrating it into your social strategy.
Video content has become vital with 95% of viewers retaining messages within video. However, getting it right for the target audiences as well as each social channel is crucial to maximise results.
A new perspective to social media platforms and their best practices that will help you or your brand build social practices. My point of view on how technology plays an important role in reaching people.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. BE CONNECT
MISSION
Drive more traffic, more leads, more sales
thanks to social media & mobile.
Copyright 2013 Be Connect
All Rights Reserved
4. SOCIAL ONE STOP SHOP
SOCIAL Expert
CONSULTING
EXECUTION
We help you to Learn, Build & Optimize your presence
(Audit, Strategy Definition, Training, Coaching)
We enable you to Engage & Monetize your community
(Community management, Activation, Web/Mobile
Application development, Advertising)
Copyright 2013 Be Connect.
All Rights Reserved
5. SOCIAL TOOLBOX
BE CONNECT Services
BRAIN
BUILD
Define your social
media strategy
Deploy and manage
your presence in
social media
Copyright 2013 Be Connect.
All Rights Reserved
BOOST
Measure the results
and achieve your
marketing objectives
6. MEET THE TEAM
We are all qualified digital rockstars
SABRINA
OLIVIER
Co – Founder
Co – Founder
CEO, Consulting, Bus Dev
COO, Bus dev, Admin
13 Years of experience
11 Years of experience
Skyrock – head of Mobile & Bus.Dev
Mobistar – Bus Dev Mkt
SBW Paris, HP
Partnership
Audencia – ESC Nantes
M Cube/ Mobile Web
ICHEC, ESHAL
Copyright 2013 Be Connect.
All Rights Reserved
10. Social Media in Belgium
5,4M
Profiles
3M Connect
1,75M
Profiles
with
a
Smartphone
500k-‐1M
Profiles
90% of Belgian
536
000
Profiles
Smartphone owners
use
their
Facebook
App
once
a
day
4M
unique
visitors/Month
154
000
unique
visitors/Month
63% check
their
profiles
several
Emes
per
day
144
000
unique
visitors/Month
Source
:
Havas
Media/
BNP
Paribas
ForEs
-‐
Comscore
Copyright 2013 Be Connect
All Rights Reserved
12. # CONTENT MARKETING
Your
customers
don’t
care
about
you,
your
products,
your
services…
they care about themselves,
their wants and their needs.
Content
markeEng
is
about
creating interesting information
your
customers
are
passionate
about
so
they
actually
pay
a2en3on
to
you.
Copyright 2013 Be Connect.
All Rights Reserved
13. # CONTENT MARKETING
B2B
Top B2B Strategies :
Average
use
of
Social
Media
87%
13 MKT Tactics
6 SM platforms
ArEcles
on
a
business’s
website
81%
eNewsleSers
80%
30% of B2B marketing
budget
used
for
content
marke3ng
Case
studies
73%
Videos
73%
58% of marketeers
will
increase
their
budget
next
year
ArEcles
on
other
websites
68%
Marketeers’ Challenges :
• Enough
content
• Engaging
content
2013
Source
:
Content
MarkeEng
InsEture
:
B2B
Content
MarkeEng
2014
Benchmark
&
trends
North
America
Copyright 2013 Be Connect.
All Rights Reserved
14. # CONTENT MARKETING
B2C: Image-Centric Content Will Rule
A picture is worth a 1000 words
A
macaroon
is
a
type
of
light,
baked
confecEon,
described
as
meringue-‐like
cookies
depending
on
their
consistency.
The
original
macaroon
was
a
"small
sweet
cake
consisEng
largely
of
ground
almonds”
similar
to
Italian
amare_.
The
English
word
macaroon
and
French
macaron
come
from
the
Italian
maccarone
or
maccherone.
This
word
is
itself
derived
from
ammaccare,
meaning
to
bruise,
used
here
in
reference
to
the
almond
paste
which
is
the
principal
ingredient.
Most
recipes
call
for
egg
whites
(usually
whipped
to
sEff
peaks),
almonds,
coconut,
or
nuts.
Almost
all
call
for
sugar.
Macaroons
are
someEmes
baked
on
edible
rice
paper
placed
on
a
baking
tray.
The
earliest
recorded
macaroon
recipes
are
for
the
almond
meringue
variety
similar
to
amare_,
with
a
crisp
crust
and
a
socer
interior.
They
were
made
from
egg
whites
and
almond
paste.
The
name
of
the
cookie
comes
from
an
Italian
word
meaning
paste,
maccarone.
About
the
origin,..
Copyright 2013 Be Connect.
All Rights Reserved
15. # CONTENT MARKETING
Image means more engagement !
Photos get the most action
The
most
engaging
post
types
on
Facebook
Copyright 2013 Be Connect.
All Rights Reserved
17. # VIDEO
1/3 off all online activity is spent watching video
%
of
informaEon
retained
by
audience:
Video
-‐
95%
Text
–
10%
Copyright 2013 Be Connect.
All Rights Reserved
18. # VIDEO
If a picture is worth 1000 words,
then a video is worth a 1 000 000
Video
is hot !
Copyright 2013 Be Connect.
All Rights Reserved
19. # VIDEO
Who will win the short video clip battle?
Ajouter
logo
Vine/Instagram
et
chiffre
clé
sur
base
du
lien
ci-‐
dessous.
Copyright 2013 Be Connect.
All Rights Reserved
21. Video autoplay on mobile rolled out
to most IOS and Android internationally
Copyright 2013 Be Connect.
All Rights Reserved
# VIDEO
22. Digital
video
ad
spend
+ 40%
2014
$5.72 billion
to
+ 37%
in
Instagram
shares
on
with
Instagram
video
100 hours
of
video
2/3
# VIDEO
mobile
data
traffic
WILL
BE
VIDEO
to
EVERY
MINUTE
are
creaEng
2 TIMES
more
engagement
than
Instagram
photos
Copyright 2013 Be Connect.
All Rights Reserved
by
2017
5 TWEETS
per
second
contain
a
24. Hot trend #1: Facebook Mobile
is the Largest Source of Social Traffic
874 million people used
Facebook’s
mobile
app,
up
by
45%
from
the
year
before.
Smartphone use has
reached
criEcal
mass
in
the
U.S.
Copyright 2013 Be Connect.
All Rights Reserved
# MOBILE
25. # MOBILE
Hot trend #2: Geo-Targeting Puts Mobile
on the Map
Copyright 2013 Be Connect.
All Rights Reserved
26. # MOBILE
Hot trend #3: Snapchat and Instagram
Gain Social Currency
9%
of
mobile
users
use
Snapchat
350 millions pictures
per
day
18% of
mobile
users
use
Instagram
55 millions
pictures
per
day
Copyright 2013 Be Connect.
All Rights Reserved
27. # MOBILE
16 Handles Yogourt Shop: Snapchat Case
1.
Snap
a
pics
tasEng
product
2.
Send
to
snapshat
-‐>
Receive
a
coupon
3.
Open
it
when
in
the
shop
Copyright 2013 Be Connect.
All Rights Reserved
28. # MOBILE
#4 Video is everywhere!
It’s even IN YOUR CUSTOMERS’ POCKETS
13 M
dowloads
in
1
Week
130M
users
now
with
Video
Copyright 2013 Be Connect.
All Rights Reserved
874 M
people
using
FB
mobile
App
now
with
video
autoplay
!
36. # SOCIAL ACCEPTANCE
Nearly 9 in 10 marketers
will
use
social
media
markeEng
next
year
US Companies using social media for marketing
%
of
total
Copyright 2013 Be Connect.
All Rights Reserved
37. ANY QUESTIONS ?
If
you
would
like
to
get
in
touch
olivier@be-‐connect.eu
@beconnectnews
/BeConnectWorld
www.be-connect.eu
Copyright 2013 Be Connect.
All Rights Reserved