This document provides guidance on pitching startups to investors and audiences. It discusses the components of an effective pitch, including capturing attention with a problem-solution hook, demonstrating the market size and traction, highlighting the competition, and making a clear ask at the end. Effective communication during a pitch also relies on vocal delivery techniques like varying pace and volume, as well as body language like eye contact and gestures. The overall goal is to concisely sell the audience on the product, company and team in a short time frame.